CURATION, SOCIAL MEDIA and SEO
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Future of Work Research Report Calls For More Wirearchy - Wirearchy

Future of Work Research Report Calls For More Wirearchy - Wirearchy | CURATION, SOCIAL MEDIA and SEO | Scoop.it
For many years, Bill Jensen of Simplerwork.com has been studying and advising on how to cut through the built-up clutter and confusion in the workplace in order to get to the simple and effective beliefs and practices that brings peoples’ work lives to life. I first came across his work in 2003 via the book “Work... Read more »

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You Don’t Need A Digital Strategy, You Need A Digitally Transformed Company

You Don’t Need A Digital Strategy, You Need A Digitally Transformed Company | CURATION, SOCIAL MEDIA and SEO | Scoop.it

In 2015 it seems foolish to have a digital or mobile strategy, you just need a business strategy for the modern world...From Tesla to Instacart, Hotel Tonight to Twitter, BuzzFeed to WhatsApp, every high-growth, high-profit, high-value unicorn was constructed with one thing in mind: the modern world.


These are companies founded in a world of new behaviors, inspired by new technology and liberated by new market dynamics. They have ignored all existing companies in their marketplace, they’ve been propelled into rapid growth unencumbered by the same elements, assets, knowledge, learned behavior that once fueled the incumbents.

We shape our tools and then our tools shape us: a classic Marshall McLuhan quote that most perfectly explains the current business reality.


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A bad reputation - good for rock stars, not for hotels

A bad reputation - good for rock stars, not for hotels | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Reputation does matter. And while some hoteliers are changing their approach, for others adapting to new ideas is painfully slow, says TrustYou.
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17 of the Best Content Curation Tools to Use in 2015

17 of the Best Content Curation Tools to Use in 2015 | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Creating content for multiple platforms each and every day can be taxing for even the most skilled copywriter. It means coming up with fresh, interesting content constantly to provide great resources
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9 Free Analytic Tools to Measure Your Content Effectiveness

9 Free Analytic Tools to Measure Your Content Effectiveness | CURATION, SOCIAL MEDIA and SEO | Scoop.it
These nine free analytic tools allow you to evaluate how well your content contributes to your content marketing goals – from Content Marketing Institute.
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The Science Of Posting On Social Media #infographic

The Science Of Posting On Social Media #infographic | CURATION, SOCIAL MEDIA and SEO | Scoop.it
What both savvy and not-so-savvy social media users know is that there’s a science to getting things right. The savvy users are the ones who happen to understand the science, better. This infographic will show you the best times to be posting on social media
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14 Content Marketing KPIs You Should Be Tracking - Pardot

14 Content Marketing KPIs You Should Be Tracking - Pardot | CURATION, SOCIAL MEDIA and SEO | Scoop.it

When you break it down, content marketing is really just a bunch of pieces of collateral, filled with images and words. White papers, infographics, videos, podcasts, blog articles — you name it, and it’s probably made up of one of those two things.


Via Eva Sanagustin, bContext
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Beyond the basics - Making Big Data a bigger deal for hotels

Beyond the basics - Making Big Data a bigger deal for hotels | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Big Data paved the way for understanding consumer context and can help you better monetize and increase yield or so all the headlines will have you believe.
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An introduction to marketing automation for the hotel industry

An introduction to marketing automation for the hotel industry | CURATION, SOCIAL MEDIA and SEO | Scoop.it

“The practice of marketing optimization is the endeavor to contact the right customers with the right offers at the right time, while staying within budget and channel capacities, all without cannibalizing future sales or burdening customers with too many messages,”

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Frédéric Pressac's curator insight, December 11, 2013 8:20 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

Frédéric Pressac's curator insight, March 10, 2015 6:52 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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The Mobile Playbook by Google

The Mobile Playbook by Google | CURATION, SOCIAL MEDIA and SEO | Scoop.it
The Mobile Playbook is a resource guide from Google to help businesses win with mobile. It features insights, case studies and recommendations on how any business can operationalize mobile.
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WIHP Benchmark - February 2014

Hotel Marketing and Hospitality Innovations curated by WIHP Hotel. This month we focus on the mobile trends and its impacts on the hotel industry.
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Small Business: Harder Today Than 5 Years Ago [Infographic]

Small Business: Harder Today Than 5 Years Ago [Infographic] | CURATION, SOCIAL MEDIA and SEO | Scoop.it
With ever changing technology, marketing channels and speed of business and consumer action, it is not surprising that 59% of small businesses polled by Constant Contact say it is harder to run a small business now than it was 5 years ago.
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The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | CURATION, SOCIAL MEDIA and SEO | Scoop.it

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.

 

In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.

 

Read More: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/


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Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Rinaldo Panucci's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so. www.offertevacanzeinitalia.com

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Tame Your Collaborative Chaos

Tame Your Collaborative Chaos | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Collaborative tools are a lot like Tribbles. One person has a need, finds a free tool online, and after a test, their group decides to use it. The same happens with other groups and other tools, and pretty soon you end up with collaborative chaos, much like the problem Captain Kirk had with the Tribbles.

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Content Marketing Analytics: Measure What Matters

Content Marketing Analytics: Measure What Matters | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Image courtesy of Content Marketing Institute Content marketing analytics are critical for success. We know that. Yet, most (75% according to Znet) can’t calculate the ROI of their digital marketin…
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7 solutions to make slick presentations

7 solutions to make slick presentations | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Speed and agility are traits that define our society today. We avoid reading extensive articles, watching long how-to videos on YouTube or...
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The Business Case For Social Selling in 2015 [Infographic]

The Business Case For Social Selling in 2015 [Infographic] | CURATION, SOCIAL MEDIA and SEO | Scoop.it
If you're a salesperson who hasn't started incorporating social media into your process, now's the time.
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Rescooped by Tammy Leffler from Social Media, SEO, Mobile, Digital Marketing
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How To Get The Most Out Of Google+ Today

How To Get The Most Out Of Google+ Today | CURATION, SOCIAL MEDIA and SEO | Scoop.it

Google+ may never be a Facebook killer, but great features are making it an increasingly comfortable place to hangout.


Via Kamal Bennani
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Raphael O'Donoghue's curator insight, July 22, 2013 6:37 AM

Some great insisights on leveraging Google+

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How to Use Facebook Graph Search to Improve Your Marketing |

How to Use Facebook Graph Search to Improve Your Marketing | | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Are you looking for new ways to reach your target audience on Facebook? This article shows three ways to improve your campaigns with Facebook Graph Search.
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10 Things You Need To Lose When You Turn 50

10 Things You Need To Lose When You Turn 50 | CURATION, SOCIAL MEDIA and SEO | Scoop.it
Aging is what you make it -- that, and what your genes have in store for you. But when the calendar rolls around to your 50th birthday, there are just some things that you need to let go off. Here's our top 10 list of things best left behind in your ...

Via Rich Gagliardi
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The 2013 Traveler study by Google

The 2013 Traveler study by Google | CURATION, SOCIAL MEDIA and SEO | Scoop.it

WHAT WE WANTED TO KNOW:

How have the attitudes and behaviors of leisure and business travelers changed over the past year?  

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13 from 2013 - what were the most popular articles on Tnooz?

13 from 2013 - what were the most popular articles on Tnooz? | CURATION, SOCIAL MEDIA and SEO | Scoop.it
The evolving demographic and needs of the modern traveller (encapsulated in the concept of the Gen-Y consumer) keeps many a travel exec awake during 2013.
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14 hotel marketing actions do to

14 hotel marketing actions do to | CURATION, SOCIAL MEDIA and SEO | Scoop.it

As technology is advancing rapidly, digital marketing is constantly evolving. With this in mind, the marketing team at Net Affinity have put together 14 hotel marketing trends for 2014 to keep you up to date with developments in online hotel marketing. 

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Rescooped by Tammy Leffler from Facebook for Business Marketing
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METRICS - Making Sense of Facebook’s New Insights

METRICS - Making Sense of Facebook’s New Insights | CURATION, SOCIAL MEDIA and SEO | Scoop.it

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Peg Corwin's curator insight, July 21, 2013 11:57 AM

Lots of screenshots to explain the new Facebook Insights.  


I am not seeing these on my page yet.  Are you?


If you like this post, please consider clicking Thumbs Up.

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How To Create Effective Posts On The 4 Main Social Sites [Infographic] - Bit Rebels

How To Create Effective Posts On The 4 Main Social Sites [Infographic] - Bit Rebels | CURATION, SOCIAL MEDIA and SEO | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
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