Social Media
31 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Syed M. Ruhani Rabin
Scoop.it!

Twitter Best Practices That Show the Real You | Social Media Today

Twitter Best Practices That Show the Real You | Social Media Today | Social Media | Scoop.it
You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration.
more...
No comment yet.
Scooped by Syed M. Ruhani Rabin
Scoop.it!

Social Media Is Critical To Your SEO | Social Media Today

Social Media Is Critical To Your SEO | Social Media Today | Social Media | Scoop.it

(Social Media Is The New Link Building) Once upon a time, "the old SEO" ruled the website marketing world. This was during the early, pioneering days of online marketing -- before it was typical for a small business to have a ...

Syed M. Ruhani Rabin's insight:

(Social Media Is The New Link Building) Once upon a time, "the old SEO" ruled the website marketing world. This was during the early, pioneering days of online marketing

more...
Gover Horticulture's comment, December 2, 2013 2:11 AM
i am really shocking about your article.www.goverhorticulture.com
Scooped by Syed M. Ruhani Rabin
Scoop.it!

Why Are So Many Social Media Managers Dipshits? | VICE United ...

Why Are So Many Social Media Managers Dipshits? | VICE United ... | Social Media | Scoop.it
I've collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy.
more...
No comment yet.
Scooped by Syed M. Ruhani Rabin
Scoop.it!

The Future Of Social Media Marketing - Business Insider

The Future Of Social Media Marketing - Business Insider | Social Media | Scoop.it
Social media marketing will rely on these five strategies to drive results.
more...
No comment yet.
Scooped by Syed M. Ruhani Rabin
Scoop.it!

Grow Your Business With Social Media Marketing

Social media sites started out as places where people could chat about their day or post funny pictures or family photos.
more...
No comment yet.
Scooped by Syed M. Ruhani Rabin
Scoop.it!

The Seven Deadly Sins of Social Networking

The Seven Deadly Sins of Social Networking | Social Media | Scoop.it

Which habits represent the Seven Deadly Sins of Social Networking? How can individuals & businesses avoid them? Read our blog to find out! (How can we avoid envy on social media?

more...
No comment yet.
Rescooped by Syed M. Ruhani Rabin from Social Media and Healthcare
Scoop.it!

6 Ways Physicians Can Leverage Social Media

6 Ways Physicians Can Leverage Social Media | Social Media | Scoop.it

A unique perspective emerged from last week’s Connecting Healthcare + Social Media Conference in New York when Mike Sevilla, MD, family physician and blogger at Family Medicine Rocks, took the stage to present his own social media story. He also had a lot to say about why physicians need to be on social media.

 

“I’m in a group of four family docs and a practitioner, and yes, I do social media,” said Sevilla. “What do I write about, and what’s my point? What I wanted to do was bring the reader into the exam room with me…I wanted to let the reader know how difficult it is to take care of patients in this broken healthcare system. It wasn’t the blogging – it was the interaction – and, eventually, it will be patients who drive physicians and providers to use social media.”

 

Sevilla talked through six areas in which physicians can utilize social media:

 

1. To tell your story.  Whatever specialty you’re in, said Sevilla, having a social media presence, and even a blog presence, is all about having a voice. “What you’ll hear today is, social media is about telling stories,” he said, adding that having an online outlet allows current and prospective patients to hear directly from you. “Not only can you tell your story, you can clarify other people’s story, which may be the wrong story,” he said. “I say all the time, we let people tell the story of family medicine and it’s the wrong story.”

 

2. To find a community. Providers and physicians have online communities, said Sevilla, and joining one of them is something he highly recommends. Sevilla referenced his own community of family   physicians as an example. “It’s a family medicine revolution, but we collaborate across the country and we find passionate people. We say, ‘What’s cool in your community that we can talk about? How can I share this with people in my community, and how does family medicine have some of the solutions to handle the broken healthcare system?’”

 

3. To express opinions and commentary. During the mid-2000s, said Sevilla, doctors were more open to discussing patients in their blogging and social media forums – something that didn’t bode well for a few in particular. One doctor, Sevilla said, even continued to blog during a malpractice suit. “So the lessons are easy: Don’t blog during your malpractice trial,” he joked. It was during that time period, however, that Sevilla “switched” his own blogging endeavors and began to talk about news events and his point of view as a family physician. “And then I started dabbling in other things like podcasts, YouTube videos,” he said. “Why? Because I’m geeky and I was interested. And of course, I failed at some points, and then, as the years went on, good things started to happen.”

 

4. To discover what you’re passionate about. About a year ago, Sevilla “rebranded” himself from Doctor Anonymous to the blogger behind Family Medicine Rocks. “And what do I talk about now? Things I’m passionate about, and how family medicine has the solutions to fix the broken healthcare system,” he said. Since his rebranding, Sevilla has ventured out into audio podcasts, videos and more, all while sticking to what he feels most strongly about. Wondering where to start, or how to discover your niche? “Whenever you see someone giving a presentation, or anything like that,” he said. “It could be about gardening, even. It’s whatever you’re passionate about.”

 

5. To conduct social media marketing. One perk of being on social media that’s seemingly a given? “Social media marketing,” said Sevilla. “So if you’re a hospital system, or whatever, this is free marketing.” Tweeting, Facebooking, blogging and more are some of the easiest ways to connect with people. “This is marketing,” he said. “Ten years ago, people asked how much does it cost for print, etc. This [costs] zero.”

 

6. To manage your online reputation and streamline your practice. Online reputation management, Sevilla said, is a key reason to at least consider creating an online/social media presence. “I say [to physicians and providers], go to the computer, turn it on, [search] your name, and what do you get? A lot are surprised their first link isn’t when whey were named physician of the year – it’s a physician-rating site called HealthGrades, and when they read it, they’re shocked that patients are talking about them and they didn’t know it.” Social media is a powerful tool, Sevilla added, and providers and physicians need know not only about how to use it, but also how to use it to their advantage. “Especially primary docs,” he said. “If there are things you talk about 15 times a day, take a flip cam, record it and say ‘Hey, here’s the short answer. For the long answer, go to the website.’ This is why physicians should do this.”

 
Via Plus91
more...
No comment yet.