Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company.
Announcement One: Google AdID
With AdID, a proposed replacement for third party cookies, Google is looking to become the gateway online advertising companies need to go through in order to collect data.
If Google shuts off access to AdID for a network, either because they are not paying Google’s fees (it isn’t clear if there would be a cost to providers over time) or they are not abiding by Google’s terms, they would lose the ability to sell audience-targeted advertising.
Announcement Two: Google Is Shutting Off Organic Search Keyword Data
Yesterday, Search Engine Watch reported that Google is shutting off all remaining organic search keyword reporting. Going forward, marketers will not be able to report on or segment organic search traffic from Google.
Yes, Google and Big Data are a Big Deal
Big Data is a big deal in online advertising. According to an article in yesterday’s Wall Street Journal, “a focus of [Advertising Week] will be the rise of big data.” According to Matt Freeman, the chairman of Advertising Week and partner at Bain Capital, marketing is becoming “equal parts art and science.” He goes on to say data is now foundational to multiple areas within online marketing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.