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Rescooped by Steven Robinson from Lean Content Marketing
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Content Marketing: 97 Tips For Better Ideas, Strategies & Results

Content Marketing: 97 Tips For Better Ideas, Strategies & Results | social media | Scoop.it
Below is virtually every useful tid bit I’ve learned about content marketing and producing shareable content.

Via Ally Greer
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Ally Greer's curator insight, October 18, 2013 8:43 PM

Although a list of 97 things is hardly lean, these little tidbits could make a difference in your content strategy.

Rescooped by Steven Robinson from InformationCommunication (ICT)
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Maslow's Hierarchy Of Needs Meets Stengel's Brand Ideals [Infographic]

Maslow's Hierarchy Of Needs Meets Stengel's Brand Ideals [Infographic] | social media | Scoop.it

Via Martin (Marty) Smith, Ivon Prefontaine, Dan Kirsch
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Tiffany Crosby's curator insight, June 13, 2013 8:53 AM

I would have classified some of the social media sites differently. I believe that LinkedIn also inspires exploration. Additionally, there are some great tools missing from here. However, the idea of connecting social media to Maslow's hierarchy of needs is a novel thought that I haven't seen before. 

Martin (Marty) Smith's comment, June 13, 2013 4:14 PM
Agree with Tiffany about some of the classifications, but cool exercise in any case. Thanks Tiffany. Marty
Subhash Acharya's curator insight, June 14, 2013 5:47 AM

thanks for posting

Rescooped by Steven Robinson from Curation & The Future of Publishing
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The Rise Of The Smart Web: New Hope For Finding Your Audience

The Rise Of The Smart Web:  New Hope For Finding Your Audience | social media | Scoop.it
At long last, sanity and clarity may be coming to the Internet.

Via Guillaume Decugis
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Meira Eliot's curator insight, August 19, 2013 7:43 AM

A clear article on clarity, now there`s something!

Rescooped by Steven Robinson from Lean Content Marketing
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12 Experts Share Top Curation Tips

Six steps to easy content curation.

 

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky, Ally Greer
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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

Rescooped by Steven Robinson from The Marketing Technology Alert
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Advertising, Big Data, and Google's Moves To Own It All - B2B Digital Net | #TheMarketingAutomationAlert

Advertising, Big Data, and Google's Moves To Own It All - B2B Digital Net | #TheMarketingAutomationAlert | social media | Scoop.it

Digest...

 

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company.

 

Announcement One: Google AdID

With AdID, a proposed replacement for third party cookies, Google is looking to become the gateway online advertising companies need to go through in order to collect data.

 

If Google shuts off access to AdID for a network, either because they are not paying Google’s fees (it isn’t clear if there would be a cost to providers over time) or they are not abiding by Google’s terms, they would lose the ability to sell audience-targeted advertising.

 

Announcement Two: Google Is Shutting Off Organic Search Keyword Data

Yesterday, Search Engine Watch reported that Google is shutting off all remaining organic search keyword reporting. Going forward, marketers will not be able to report on or segment organic search traffic from Google.

 

Yes, Google and Big Data are a Big Deal

Big Data is a big deal in online advertising. According to an article in yesterday’s Wall Street Journal, “a focus of [Advertising Week] will be the rise of big data.” According to Matt Freeman, the chairman of Advertising Week and partner at Bain Capital, marketing is becoming “equal parts art and science.” He goes on to say data is now foundational to multiple areas within online marketing.

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Via marketingIO
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marketingIO's curator insight, September 24, 2013 10:57 PM

So what's the solution? Build your DB, market to your DB. Capture everyone, and reliance on Google will be diminished.