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Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each - Bloomberg

Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each - Bloomberg | Social Media | Scoop.it
Financial Post
Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each
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Getting to the Heart of the Matter on Instagram

Getting to the Heart of the Matter on Instagram | Social Media | Scoop.it

They say a picture is worth a thousand words. Photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter. ... But PR execs have to look at Instagram in a different light, according to Matt Rozen, group manager of corporate social media at Adobe.

 

The photo-sharing site, which Facebook acquired last year for $1 billion, isn’t necessarily designed to draw people to a different Web destination, but play directly to their emotional center.

 

“I don't think people click on links in Instagram comments, nor do I think people will take action” if there is a call to action embedded in the picture, said Rozen. “People look at Instagram for a quick fix, a laugh, to be inspired or even to be surprised.”

 

The challenge for PR pros is how to convert words that take up a good part of the daily PR traffic into images that will enhance their messages....


Via Jeff Domansky
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Chelsea Tidswell's comment, August 7, 2013 4:52 AM
I agree Tegan. This is very interesting how they see social media in a completely different way as to how i see it. I see it as a way of sharing photos with my friends, not targeting their emotions.
Analiese Rands's comment, August 12, 2013 8:21 PM
Instagram is a site used to share images with friends and i agree with Tegan. Businesses see social media in a different way than us as we only use instagram for fun.
Gorretti Lili Hakalo Vea's comment, August 21, 2013 6:05 AM
I agree with tegan. I don't get how PR people can see it in that way. I myself have recently joined instagram and I don't believe that it has any means to target emotions
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Another Day, Another Yahoo Acquisition: Chinese Social Network ...

Another Day, Another Yahoo Acquisition: Chinese Social Network ... | Social Media | Scoop.it
Yahoo has acquired Ztelic, a Beijing startup focused on social-network data, as first reported by the Wall Street Journal. This is Yahoo's second acqui..
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10 tips to avoid posting something you might regret on social networks

10 tips to avoid posting something you might regret on social networks | Social Media | Scoop.it
If 1 in 4 young adults regret some posts on social media, I expect it’s the same, or higher, for many older adults.

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More Fortune 500 Firms Get Active in Social Media - USFinancePost

More Fortune 500 Firms Get Active in Social Media - USFinancePost | Social Media | Scoop.it
USFinancePost
More Fortune 500 Firms Get Active in Social Media
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