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How to Use the New Facebook Insights | Social Media Examiner

How to Use the New Facebook Insights | Social Media Examiner | social media | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.

Via Debra Askanase
SocialEvolutionism's insight:

A must have tool ( Facbook Insights) for Social Media Manager/consultant. Want to track the performance of your Facebook. 

thanks Jon Loomer great post

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Michael Pingree's curator insight, September 10, 2013 11:44 PM

What an improvement over the old insights...

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3 Steps To Social Media ROI Success - Heidi Cohen

3 Steps To Social Media ROI Success - Heidi Cohen | social media | Scoop.it
Looking to calculate social media ROI success? Here are 3 easy tips to get your on to your way for social media ROI success (with charts)
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Why Hiring a Social Media Consultant is a Smart Move

Why Hiring a Social Media Consultant is a Smart Move | social media | Scoop.it
Social Media Management is still one of the most grossly underestimated job skills out there.

Via Neil Ferree
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Neil Ferree's curator insight, September 19, 7:34 PM

Unless you have a well honed social content marketing system that enables you to curate topic relevant content that you know your target audience is thirty for, you would be well served in hiring a social media consultant to help take your SMM to the next level.

Amber McGuirk's curator insight, September 20, 4:50 PM

This is a whole new job opportunity that companies are beginning to recognize. They are learning the need to keep their presence online and connecting with the customers. This is overwhelming for the older generation because they did not have social media as we do now. I think that it's good for them to hire someone to handle these needs. 

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The Life of a Social Media Manager: How to Spend Time on Social Media

The Life of a Social Media Manager: How to Spend Time on Social Media | social media | Scoop.it

See how a typical social media manager keeps a schedule and follows a checklist to achieve the many different tasks and to-dos of a typical workday


Via Kamal Bennani
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Time spent on digital media now exceeds TV | Simon Wakeman - communications, marketing and digital

Time spent on digital media now exceeds TV | Simon Wakeman - communications, marketing and digital | social media | Scoop.it
Some interesting research findings on media consumption across different channels in the UK.
SocialEvolutionism's insight:

a wake-up call for those who are still in the "thinking process" whether to or not.

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How to Grow Your Social Media Audience Through Communities

How to Grow Your Social Media Audience Through Communities | social media | Scoop.it
Blog post at Rebekah Radice : Are you eager to expand your online presence?

Does building your social media audience feel overwhelming?

In today's fast-paced online[..]
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The Ultimate Social Media Size Cheat Sheet – Norton's Notes

The Ultimate Social Media Size Cheat Sheet – Norton's Notes | social media | Scoop.it
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8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro

8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro | social media | Scoop.it

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.

 

People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.

 

To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 17, 11:30 AM

In this excellent post you'll learn why the old novelty marketing ideas don't work anymore. Years of social fatigue have made audiences tough to crack, and these 8 pro tips will help you cut through the noise.

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6 Essential Social Media Lessons From Top Executives

6 Essential Social Media Lessons From Top Executives | social media | Scoop.it

**Learn six essential social media best practices from the execs who do them best.


Via Kamal Bennani
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6 Steps To Transform your B2B Marketing Program | Convince and Convert: Social Media Strategy and Content Marketing Strategy

6 Steps To Transform your B2B Marketing Program | Convince and Convert: Social Media Strategy and Content Marketing Strategy | social media | Scoop.it
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
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Talkwalker Social Search, like Google for Social Media – Review

Talkwalker Social Search, like Google for Social Media – Review | social media | Scoop.it
Talkwalker is an incredibly easy to use tool; I have been using it for last 11 months for my in-house social media research and for my clients too. It delivers high value insights with its intuitive…
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10 Google Tools and Resources for Entrepreneurs

10 Google Tools and Resources for Entrepreneurs | social media | Scoop.it

This summer Google launchedGoogle My Business, a platform for businesses to manage their presence across Google applications, including search and Google+. The new platform is just one more example of Google’s drive to embrace entrepreneurs and emerging businesses.

Here is a list of Google tools and resources to help entrepreneurs launch and grow their businesses. There are resources for startup ventures, small businesses, and solo entrepreneurs.


Via Kamal Bennani
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Your Guide To Social Media Lead Generation (Infographic)

Your Guide To Social Media Lead Generation (Infographic) | social media | Scoop.it
Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? According to the i…
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How to Give your Social Presence a Quick Needed Boost @kinshipd #twitter

How to Give your Social Presence a Quick Needed Boost @kinshipd #twitter | social media | Scoop.it
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How to Give your Social Presence a Quick Needed Boost @kinshipd #twitter

How to Give your Social Presence a Quick Needed Boost @kinshipd #twitter | social media | Scoop.it
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7 Ways to Create the Perfect Image for Your Social Content

7 Ways to Create the Perfect Image for Your Social Content | social media | Scoop.it

In today’s visual world, you need more than a great headline to entice your readers to click and share. Your engagement on nearly every social platform, including your blog, is highly dependent on the images you associate with your content, and more importantly, on your audience’s perception of those images. Stock images that mildly relate to your content are not enough. The image needs to add to your social copy, and moreover, inspire a user to share....


Via Jeff Domansky
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Marco Favero's curator insight, September 20, 6:20 AM

aggiungi la tua intuizione ...

Morgan Lefkof's curator insight, September 20, 8:40 PM

This article discusses the seven ways to have the perfect content in a photo on social networks. The first of the seven ways is that one picture will not always work on every form of social media. Images with certain colors have different reactions on different mediums of social media. The next way to have the perfect content in a photo on social networks is to make the photo personal. Pictures that trigger emotions catch the viewers. The third way is to embrace the text. This means that a company should try to include text on the image. The fourth way is to use action shots. Show “what is happening now, or what will be happening soon”. The fifth way is to include not only images in posts, but also GIFs. The sixth way is to make sure you include images that you find from other websites. And lastly, use multiple images.

Recently I believe that more companies are trying to steer away from wordy posts on social media. This article would be really helpful for companies who are new to posting pictures online. Because viewers scroll quickly through their social media feeds, it is important to have posts that are eye catching. This article gives companies a checklist of effective images to have on their social medias. 

Gemma Shannon's curator insight, September 21, 9:17 AM

Great article scooped by Jeff Domansky on top tips for creating images for your social content. One tip in particular resonated with me - the psychology of colours ; it is noted in the article that red/orange images receive double the amount of clicks as blue/green images on social media channels. Something worth bearing in mind if you want to optimise your engagement with fans/followers on social media through images. Another good tip related to including text on images to drive your brand's message home and including some text in larger font than others for emphasis -  a great iOS app for doing this is Wordswag.

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Five Big Ideas That You Should Know About SEO

Five Big Ideas That You Should Know About SEO | social media | Scoop.it

The best way to approach SEO is as a necessary and powerful strategy. A CEO must engage in SEO with the willingness to implement its strategies.


Via Kamal Bennani
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The Science Behind What People Love to Share on Social Media

The Science Behind What People Love to Share on Social Media | social media | Scoop.it
The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?
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How Twitter Cards Can Help Increase Reach of Your Tweets

How Twitter Cards Can Help Increase Reach of Your Tweets | social media | Scoop.it
Have you checked out Twitter Cards yet? I think you should. It will help increase the reach of your tweets. Check them out now!
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A guide to realistic social media measurement and performance analysis

A guide to realistic social media measurement and performance analysis | social media | Scoop.it
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for...
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Your Guide to Unleashing Killer Content Marketing on LinkedIn

Your Guide to Unleashing Killer Content Marketing on LinkedIn | social media | Scoop.it
Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content.
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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | social media | Scoop.it

With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.

 

The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 3:08 AM

Here's an infographic with 18 tips that can help make your next contest a success.

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Why separating app development from print is key to innovation

Why separating app development from print is key to innovation | social media | Scoop.it
Financially viable innovation within the media industry requires the development of an inexpensive, brand-new product beyond the scope of print news. This includes small teams — without media backgrounds — focused on innovation.

Via Brian Steffens
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Brian Steffens's curator insight, September 9, 12:44 PM

"No one is likely to find sudden success just incrementally repurposing to digital."

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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | social media | Scoop.it
The social media landscape is changing. Or, in other words, it’s like the polar icecaps of Facebook are melting, and in the runoff we’re excavating cavernous content mills, stalagmites of rampant…

Via Neil Ferree
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Neil Ferree's curator insight, September 6, 12:48 PM

What type of content we share, Where we it, Who we share it with and Why we share it is revealed in this excellent article and the awesome Infographic that comes with it.


Get in Touch to if you would like to arrange a Google Hangout to discuss and learn how to manage your social media presence using my social content marketing system.

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21 Social Media Mistakes To Avoid

21 Social Media Mistakes To Avoid | social media | Scoop.it

As Social Media for Business Owners, We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them. Kim covers 21 mistakes to avoid.


Via Neil Ferree
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Neil Ferree's curator insight, September 8, 11:13 AM

Some of these social media marketing snafus are more obvious than others. 


All 21 of them are good to know since knowing what not to do is useful when trying to better manage your social media presence.

Idris Grant's curator insight, September 15, 1:40 PM

In the complex world that is all-things Internet, social media is at the top of the list.  This article features many of the common mistakes that are made when dealing with social media.

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New to Interactives? Here’s 7 of the Hottest to Get You Started

New to Interactives? Here’s 7 of the Hottest to Get You Started | social media | Scoop.it
Finding the newest way to get you brand in front of an audience these days can be challenging. There’s tons of brands utilizing different marketing efforts to get their product in front of pote…
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How to Use Social Media to Drive Traffic for B2B Companies

How to Use Social Media to Drive Traffic for B2B Companies | social media | Scoop.it
For some reason, B2B companies have lagged behind B2Cs in both the adoption of social media and using it effectively. Here are 5 tips that will help any B2B pull out of the social media doldrums..
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