Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” -- standing in a posture of confidence, even when we don’t feel confident -- can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.
You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?
The content active Belgian internet users value the most for their own personal consumption is content that provides useful information (valued by 37%), content that teaches them about the brand (valued by 29%) and which tells them something new and unexpected (valued by 27%).
On the other hand, the content which most Belgian respondents indicate as the kind they will be likely to share is content they find entertaining and fun (indicated by 31%), which relates to their passions and interests (indicated by 26%) or contains useful information which others don’t know (indicated by 25%).
Today’s consumers are increasingly aware of the value of their online identity. When we share something online, we are actually seeking recognition and want to add value to our online presence. Consequently, people are much more likely to share content that expresses their point of view or will be of value to their network. In other words, they share content that allows them to communicate something to others....
“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?” Does this confusion remind you a bit of seeking out your audience on social? It’s tricky. Location, gender, favorite network, hottest hashtag, other hobbies, following your competitors — what’s the magic formula for your ideal fan? Well, you know what all…
Here’s a question for you: Do you use social media for your business? You probably said yes, right? But here’s another question for you: Do you use social media to connect with your customers or your peers? You said yes again, right? But this next question might get you to start thinking: Do you ever use social media to ask your peers or your customers what they actually want from you? If you have said yes to the question above then well done. You won’t need to read the rest of this article. But if the above question has made you question your usage of social media, then you will find this article of good use.
Instagram is an under-utilized tool for business: only 28% of marketers currently use Instagram.
Now’s the time to get started with Instagram marketing.
These Instagram tools and apps will help you make the most of your Instagram efforts - whether it’s creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers.
Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.