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3 Steps To Social Media ROI Success - Heidi Cohen

3 Steps To Social Media ROI Success - Heidi Cohen | social media | Scoop.it
Looking to calculate social media ROI success? Here are 3 easy tips to get your on to your way for social media ROI success (with charts)
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Amy Cuddy: Your body language shapes who you are | TED Talk | TED.com

Amy Cuddy: Your body language shapes who you are | TED Talk | TED.com | social media | Scoop.it
Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” -- standing in a posture of confidence, even when we don’t feel confident -- can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.
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How Long Does It Take for Social Media Marketing to Start Paying Off?

How Long Does It Take for Social Media Marketing to Start Paying Off? | social media | Scoop.it

You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?


Via Bonnie Burns, massimo facchinetti
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Bonnie Burns's curator insight, September 21, 2015 5:54 PM

According to PR Week, only 16 percent of overall marketing budgets are earmarked for digital. Those numbers are expected to rise and with greater investment, social media marketing has a greater change to thrive.

 

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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | social media | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

Via massimo facchinetti
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donhornsby's curator insight, September 21, 2015 9:26 AM

(From the article): A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.   


Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. The easiest way to organize a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. If you have more than one copywriter, your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content. If you have several social media channels for content promotion, it helps to include icons representing each network next to the title of the post—this way, you can streamline your content marketing and social media strategies.

Jeanetta Chrystie's curator insight, October 7, 2015 10:31 AM

Check out using HootSuite for this.

Mike Allen's curator insight, October 10, 2015 4:07 PM

Good to read this but better to use a CRM stylesheet or Outlook?

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8 Ways to Use Google+ Hangouts for Your Business

8 Ways to Use Google+ Hangouts for Your Business | social media | Scoop.it
Do you use Google+ Hangouts? In this article, you'll discover eight ways to use Google+ Hangouts for your business.

Via Stefano Principato, massimo facchinetti
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Are You Losing Money by Not Using Social Selling

Are You Losing Money by Not Using Social Selling | social media | Scoop.it
If your social media strategy does not include social selling on Twitter you’re losing money by missing a great opportunity. There is a lot of talk about

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Looking for a tutorial on live streaming using Blab?

Looking for a tutorial on live streaming using Blab? | social media | Scoop.it
This tutorial on live streaming using Blab will teach you everything you need to know.
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Do we share what we value?

Do we share what we value? | social media | Scoop.it

The content active Belgian internet users value the most for their own personal consumption is content that provides useful information (valued by 37%), content that teaches them about the brand (valued by 29%) and which tells them something new and unexpected (valued by 27%).

 

On the other hand, the content which most Belgian respondents indicate as the kind they will be likely to share is content they find entertaining and fun (indicated by 31%), which relates to their passions and interests  (indicated by 26%) or contains useful information which others don’t know (indicated by 25%).

 

Today’s consumers are increasingly aware of the value of their online identity. When we share something online, we are actually seeking recognition and want to add value to our online presence. Consequently, people are much more likely to share content that expresses their point of view or will be of value to their network. In other words, they share content that allows them to communicate something to others....


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Jeff Domansky's curator insight, September 14, 2015 4:49 AM

What values influence content sharing? Interesting research and recommended reading. 9/10

Marco Favero's curator insight, September 14, 2015 4:00 PM

aggiungere la vostra comprensione ...

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Questioning the Conventional Wisdom of Storytelling and User Experience | Social Media Today

Questioning the Conventional Wisdom of Storytelling and User Experience | Social Media Today | social media | Scoop.it
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on si

Via Jessica Kelly
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Jessica Kelly's curator insight, September 2, 2015 8:29 PM

Clear charts, useful info... I really love this post, including the excellent concluding advice: "Provide your audience with the content they’ve grown to expect from your brand. It’s okay to experiment, but don’t just blindly accept that storytelling, low bounce rates and high time on site always equate to a good user experience."

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Are You Targeting the Right Audience on Social Media? | Simply Measured

Are You Targeting the Right Audience on Social Media? | Simply Measured | social media | Scoop.it
“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?” Does this confusion remind you a bit of seeking out your audience on social? It’s tricky. Location, gender, favorite network, hottest hashtag, other hobbies, following your competitors — what’s the magic formula for your ideal fan? Well, you know what all…
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Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media

Don’t Waste Your Time: 6 Ways to Be More Efficient on Social Media | social media | Scoop.it

Neil Patel: 'In the modern marketing landscape, social media allows you to reach almost anyone, no matter what niche your business is in.

 

But just because marketers recognize the importance of social media doesn’t mean they know how to use it effectively.

 

In this post, I’m going to share with you 6 different ways you can save time on social media so that you can focus on more important parts of your business': http://www.quicksprout.com/2015/08/10/dont-waste-your-time-6-ways-to-be-more-efficient-on-social-media/

 


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Hidden Social Media Features You Should Know [infographic] | Social Media Today

Hidden Social Media Features You Should Know [infographic] | Social Media Today | social media | Scoop.it
The longer a platform exists, the more user friendly it becomes through modifications, updates, and increased capabilities—at least, that’s the idea. Luckily that’s been the case for people who use so

Via Jessica Kelly
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Jessica Kelly's curator insight, July 21, 2015 3:18 PM

I may be crazy, but I'm pretty sure we've seen this before. Still, it's a handy reminder.

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How to Find More Customers With Twitter

How to Find More Customers With Twitter | social media | Scoop.it
Do you want to find new customers for your business? In this article you'll learn how to find your current and future customers on Twitter.

Via Peg Corwin
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Peg Corwin's curator insight, July 11, 2015 2:17 AM

Great ideas for automating the building of relevant prospects on Twitter.  I'm testing several myself now

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Free Digital Marketing Article | eMarketer

Free Digital Marketing Article | eMarketer | social media | Scoop.it
Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015
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4 Video Marketing Tools to Attract, Engage, and Convert Leads

4 Video Marketing Tools to Attract, Engage, and Convert Leads | social media | Scoop.it
4 Free Video Marketing Tools to Attract, Engage, and Convert Leads http://t.co/nOV3kZ04tt
#videomarketing

Via Gina Tucker
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Gina Tucker's curator insight, September 17, 2015 5:08 PM

Do your videos attract the right sort of leads? 

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The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur

The Power of Requests and Questions: Using Social Media to Ask the Right Questions Makes You a Successful Entrepreneur | social media | Scoop.it

Here’s a question for you: Do you use social media for your business? You probably said yes, right? But here’s another question for you: Do you use social media to connect with your customers or your peers? You said yes again, right? But this next question might get you to start thinking: Do you ever use social media to ask your peers or your customers what they actually want from you? If you have said yes to the question above then well done. You won’t need to read the rest of this article. But if the above question has made you question your usage of social media, then you will find this article of good use.


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Social media is the No. 1 channel at every stage except conversion

Social media is the No. 1 channel at every stage except conversion | social media | Scoop.it

Social media is the No. 1 channel at every stage except conversion


Via Fred Zimny, massimo facchinetti
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Which Social Networks Do People Trust the Most? | Social Media Today

Which Social Networks Do People Trust the Most? | Social Media Today | social media | Scoop.it
There’s some new data coming from Adweek about how people use social media to learn about new products.
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How to Curate Content on Twitter in 10 Minutes a Day

How to Curate Content on Twitter in 10 Minutes a Day | social media | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, September 8, 2015 7:59 AM

I start my 10 minutes to curate content on Twitter and after a couple minutes, I am lost on Topsy searching keywords.  My advice, get a timer and keep your self to the schedule here.

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15 Blab Tips for Marketers: Ultimate Guide to Blab.im Social Media Examiner

15 Blab Tips for Marketers: Ultimate Guide to Blab.im Social Media Examiner | social media | Scoop.it
Have you tried Blab.im? In this article, you'll discover 15 tips to help marketers succeed with Blab.
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Instagram Hashtags: A Reference Guide

Instagram Hashtags: A Reference Guide | social media | Scoop.it
Are you looking for a detailed reference guide on Instagram hashtags? Look no further, we have you covered in this article.

Via Peg Corwin
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Peg Corwin's curator insight, August 30, 2015 11:06 AM

Tips and tools to use Instagram hashtags more efficiently.

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Does Social Media Affect SEO? Matt Cutts Answers

Does Social Media Affect SEO? Matt Cutts Answers | social media | Scoop.it

Are Facebook and Twitter Signals Part of the Google Ranking Algorithms?

 

Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual?

 

The purpose in this post is to examine Matt Cutts’ comments in great detail in order to understand why Google does not incorporate social signals as a ranking factor.

 

Read More: https://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/


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How to Grow Your Twitter Following

How to Grow Your Twitter Following | social media | Scoop.it
Want to grow your Twitter following without advertising? In this article you'll find simple steps to organically grow your Twitter followers.
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Top 10 Tools and Apps for Instagram Marketing

Top 10 Tools and Apps for Instagram Marketing | social media | Scoop.it

Instagram is an under-utilized tool for business: only 28% of marketers currently use Instagram.


Now’s the time to get started with Instagram marketing.


These Instagram tools and apps will help you make the most of your Instagram efforts - whether it’s creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers.


Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....


Via Jeff Domansky
SocialEvolutionism's insight:

Are you on Instagram yet? Maybe it's time! 

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Nicolas Robert's curator insight, August 11, 2015 4:54 AM

Are you on Instagram yet? Maybe it's time! 

Debra Walker's curator insight, August 11, 2015 5:38 PM

Some of these I already use and some are new.  Can't wait to try!

supposefind's comment, August 12, 2015 11:38 PM
Extremely good...!!
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A Love Affair: Social Data & Strategy

A Love Affair: Social Data & Strategy | social media | Scoop.it
Less than a decade ago, data merely functioned as a way to track operations or forecast needs. However, today, we collect data to learn about every single interaction of our potential customers.
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Social Media Demographics for Marketers | Sprout Social

Social Media Demographics for Marketers | Sprout Social | social media | Scoop.it
Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.
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