Despite being launched in 2010, Pinterest wasn’t made publicly available until August 2012. Today is the one year anniversary of its public launch and we take a look back at how the content sharing network has changed.
Facebook's News Feed algorithm is a living, breathing organism. It's constantly changing, and Facebook noted in a media session Tuesday that the company wants to get better about informing users about changes.
"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.
Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....
Early last year we learned that one hour of YouTube is uploaded every second. It was a bracing reminder of just how many people are spending their time online simultaneously.
Created by rewards site Qmee, the infographic "Online In 60 Seconds" is a pie chart that shows off the sheer amount of online activity that takes place every single minute. The amount of YouTube videos uploaded has already increased from January 2012's 60 hours per minute to 72. Additionally, over 1.8 million things are liked on Facebook, and 278 thousand bon mots tweeted. Not depicted in the chart: the amount of work that is going undone while all of these items are being viewed.
When you click or press the Like button, you may be disclosing more about yourself than you imagine. You may also be contributing to the bank accounts of Internet scammers. Read this article by Dennis O'Reilly on CNET.
Social Success Marketing's insight:
Note on why you shouldn't like back all the pages that liked your page.
...Up to 15 seconds of video, 13 custom filters, and a "cinema mode" for stabilization. Those were some of the features added to Instagram last week, instantly turning the popular photo-sharing app used by 130 million people into a video-sharing service. Within the first 24 hours of the announcement, over 5 million videos had been uploaded.Sure, some were of frothy lattes and the Miami Heat winning the NBA finals, but the new features have wider appeal than to just casual users.
As newsrooms are now relying on social media as a platform to discover and deliver the news, Instagram's new video features will add another piece of content into the mix for organizations: short, solid-looking video clips.Beth Bennett, assistant professor at The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, believes this will be the next big thing for news organizations....
17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets. Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
More challenges ahead for businesses hoping to deliver "social service" online...What do you do when you have a problem with a brand’s product or service?You go online, right?You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....
In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.As Rich Fernandez, Director of Executive Development at Google, said recently at Sustainable Brands '13, If a company's product is not improving lives, it's diminishing them." In the face of rising consumer activism, Marketing 3.0 will be won by those who become purpose-driven social brands. To do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life that clearly defines the company's "social license to operate....
At first glance Twitter is like a grown ups version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline. So how do you create trust beyond the 140 character facade?
Social Success Marketing's insight:
It takes more than 140 characters to build trust...it goes beyond that. These are good tips to check out to develop credibility and trust on Twitter (and on the internet)
With Instagram's video feature, businesses have a new option for video marketing. But Vine offers a different experience and aesthetic. Which do you prefer?
him andLast week, Instagram launched new video functionality to compete with Twitter’s fast-growing video service Vine. Magnificent 15-second, completely editable and non-looping video has since invaded the stream of filter-loving photographers everywhere. Steven Spielberg wannabes, rejoice!
Making the Decision: Which is right for your company?
In an industry where the quick-change is just a way of life, choosing the best marketing outlets can be as complicated as learning another language. With companies recognizing and utilizing social media as a key marketing tool, new companies are popping up every day all over the social media map.
With the latest update in the smartphone industry creating yet another marketing outlet, companies are facing another fork in the road. Take the left turn and use Vine, an app that “wowed” the world in six seconds, or turn right and use Instagram, the already popular photo-editing and -sharing app. If you’re a company, big or small, which do you choose? Before making the choice, you should understand what you’re getting yourself into....
KGO-TV Facebook to Let You Say Why You Hide News Feed Posts KGO-TV Currently, when you hide something in your News Feed, Facebook begins feeding you less content from that person or page, but the company is working on ways to better understand why...