Social Media for Business
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Social Media for Business
Topics for the Social Business regarding Social Media including strategy, plan, analytics, ROI, infographic, tips and how-to’s and more.
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The Psychology of Selfies - Schaefer Marketing Solutions: We Help Businesses {grow}

The Psychology of Selfies - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media for Business | Scoop.it
"Selfies" may be the single-biggest content category on the web -- and growing. What is driving this and what does it mean?
Social Success Marketing's insight:

Read past the psychobabble and check out an 11 year-old girl's thoughts about it.

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64 Google+ Content Strategies [Infographic] - Copyblogger

64 Google+ Content Strategies [Infographic] - Copyblogger | Social Media for Business | Scoop.it
Copyblogger is going to do their best to drag you over to Google+ ... for your own good. If you're a writer, this is either going to be very good for your career, or you'll risk becoming relatively invisible online ...
Social Success Marketing's insight:

Google+ Tips that are worth checking out.

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Rakesh Choodikottamel's curator insight, November 30, 2013 6:16 AM

Great tips for start up business and personal networking as well

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How to Get More Twitter Followers (The Ultimate Twitter Tips Guide)

How to Get More Twitter Followers (The Ultimate Twitter Tips Guide) | Social Media for Business | Scoop.it
Who else wants to get more twitter followers? This Twitter Marketing resource introduces you to the best Twitter tips and Twitter How tos… period.
Social Success Marketing's insight:

This is a curation of tips on Twitter. 

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10 Steps To Promote Brand “You” With Social Media - Jeffbullas's Blog

10 Steps To Promote Brand “You” With Social Media - Jeffbullas's Blog | Social Media for Business | Scoop.it
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How To Manage Social Media Monitoring Across Multiple Markets

How To Manage Social Media Monitoring Across Multiple Markets | Social Media for Business | Scoop.it

Social data has become an increasingly valuable asset for businesses. It can help in the quest for a new lead, polish up a pitch, resolve customer complaints, and much more.

All of this is easy to manage when you are a relatively small company, but how do you optimize social media monitoring when you have teams in multiple markets speaking multiple languages?


Via Kamal Bennani
Social Success Marketing's insight:

Good read (Social Media Enterprise - global, and multilingual)

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103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) - Business 2 Community

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) - Business 2 Community | Social Media for Business | Scoop.it
Social Success Marketing's insight:

Curation of social media stats useful for marketers or businesses doing the marketing for their products and services. Know the landscape!

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Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out

Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out | Social Media for Business | Scoop.it
Get Wired's take on technology business news and the Silicon Valley scene including IT, media, mobility, broadband, video, design, security, software, networking and internet startups on Wired.com
Social Success Marketing's insight:

Old-ish but has some kind of history.

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Now Anyone Can Embed Public Facebook Posts

Now Anyone Can Embed Public Facebook Posts | Social Media for Business | Scoop.it
Facebook announced that it's rolling out its embedded posts feature, which makes it easier to add public posts from Facebook to a website, to all members.

Via Mark Frisk
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It's Pinterest's Birthday: A Look Back at the Content Sharing Network

It's Pinterest's Birthday: A Look Back at the Content Sharing Network | Social Media for Business | Scoop.it
Despite being launched in 2010, Pinterest wasn’t made publicly available until August 2012. Today is the one year anniversary of its public launch and we take a look back at how the content sharing network has changed.
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Facebook Announces ‘Story Bumping,’ And Other Small Changes To News Feed Algorithm - AllFacebook

Facebook Announces ‘Story Bumping,’ And Other Small Changes To News Feed Algorithm - AllFacebook | Social Media for Business | Scoop.it
Facebook's News Feed algorithm is a living, breathing organism. It's constantly changing, and Facebook noted in a media session Tuesday that the company wants to get better about informing users about changes.

Via Mark Frisk
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Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter. - Schaefer Marketing Solutions: We Help Businesses {grow}

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter. - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media for Business | Scoop.it

"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.

 

Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....


Via Jeff Domansky
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Jeff Domansky's comment, August 7, 2013 3:28 PM
Thanks for your comment Malek. I think the days of "ghost" writing on social media are limited without open and honest disclosure and transparency. Nothing wrong with teams tweeting but many, including high profile personalities, authors, politicians and many others will resist. When the you know what hits the fan, that's when the trouble starts. Of course, when the intern screws up, you can always claim you were hacked LOL.
malek's comment, August 7, 2013 4:37 PM
We first had fake accounts, then fake fans and now...? if there's a will, there's always a shortcut.......!!
Mike Ellsworth's curator insight, August 8, 2013 10:46 AM

As others have noted, this approach is not only not authentic, it's borderline unethical. But how does it really differ from hiring consultants to design and write marketing material for your business?

 

What do you think of this technique? Comment below.

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Doing Business in 89 Countries the Easy Way.

Doing Business in 89 Countries the Easy Way. | Social Media for Business | Scoop.it
I help business owners start and build the company of their dreams. I'm a foodie and love dogs.

Via Marty Koenig
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Anthony Castelli's comment, August 20, 2013 2:56 PM
We just had a big article in the cincinnati Enquirer on this . My sense is that it will be abused and the small guy is going to take the fall for inveting in scams. Do you see this as an issue ?
Marty Koenig's comment, August 20, 2013 10:47 PM
Every new funding opportunity for entrepreneurs has it's potential downside risks. For crowdfunding platforms, like in the article Anthony mentioned, if they aren't astute enough to have a good lawyer that understands SEC laws and is up on crowdfunding, then they lose. For the backers of crowdfunding campaigns, there is always a risk that nothing will come of it - e.g. Kickstarter does not guarantee that the product producer will ever deliver anything. I see both of those as outliers. The only way people wanting to start a crowdfunding campaign can avoid problems is to not guess at this. Just like those who guess when they think they know how to start and run a business, most don't - unless they've done it and failed multiple times. Those who get advice from experienced consultants will do better on both sides of the table.
A Val JuLian Sealee's comment, September 4, 2013 12:36 PM
Hello Marty, I just ran across you on Scooped. I just joined a few minutes ago. I like what you have done and are doing. I have a wonderful site waiting to be launched, but ran into some snags. I am the sole survivor working on it so budget is leaking slowly. You know much about crowdfunding? I joined gofunme but nothing is happening. Any suggestions? Need the campaign to hire people to do a great job to finish my site. I know what I want, but don't have the professionals to hire.Val
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How small businesses use social media: infographic - Intuit Websites

Small businesses are using Facebook and other social media - infographic on how using social networks can grow business and attract new customers
Social Success Marketing's insight:

"How small businesses are using social media nad why they might be getting it wrong."

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(November 2013 Update) By The Numbers: 104 Amazing Facebook Stats

(November 2013 Update) By The Numbers: 104 Amazing Facebook Stats | Social Media for Business | Scoop.it
Here are a bunch of amazing Facebook stats and facts that illustrate just how vast their empire is. Updated for November 2013.
Social Success Marketing's insight:

Social media by the numbers.

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The-Social-Habit-2012-by-Edison-Research.pdf

Social Success Marketing's insight:

Great stats for marketers to use as reference | The Social Habit

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Blue images, duck face and other secrets for getting more Instagram likes [Study]

Blue images, duck face and other secrets for getting more Instagram likes [Study] | Social Media for Business | Scoop.it

Instagram has solidified itself as a serious social network, fully driven by the power of images.


Via Kamal Bennani
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Marketing Tools: 29 Powerful Tools for a Social Media Marketer

Marketing Tools: 29 Powerful Tools for a Social Media Marketer | Social Media for Business | Scoop.it
View an amazing list of marketing tools that social media marketers use. Look at a day in the life of the social media marketer. Check it out.
Social Success Marketing's insight:

Great tools to check out to stay productive while doing social media

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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results) | Social Media for Business | Scoop.it
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
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17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics

17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics | Social Media for Business | Scoop.it

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...


Via Jeff Domansky
Social Success Marketing's insight:

Great stuff. Thanks for sharing this.

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Lonnie Juarez's curator insight, November 19, 2013 11:12 AM

This is a good info graphic to remind you of the things you should have on you LinkedIn Profile. Great tips and easy to read and implement.

Michelle Gilstrap's curator insight, November 21, 2013 12:28 PM

This is one of the best infographics about Linkedin I have seen. It is quick and to the point.

María Dolores Díaz Noguera's curator insight, November 23, 2013 6:23 AM

Great one.

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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | Social Media for Business | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Via Brian Yanish - MarketingHits.com, Jeff Domansky
Social Success Marketing's insight:

Good reference for those who are new on Twitter.

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Pyramid Point Acct.'s curator insight, March 9, 2015 8:44 AM

how to write a best tweet....

Martin (Marty) Smith's curator insight, March 13, 2015 7:58 AM

Great Brian Yanish share (as always).

Tamasa Nelson's curator insight, March 16, 2015 10:49 PM

Info graphics are a great way to assemble and distribute information, especially data in one document. Teachers can request their students to compile data and create a visual to share quantifiable information.

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27 LinkedIn Tips: LinkedIn Best Practices For Entrepreneurs

27 LinkedIn Tips: LinkedIn Best Practices For Entrepreneurs | Social Media for Business | Scoop.it
LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.
Social Success Marketing's insight:

Very useful contents to boost up LinkedIn.

 

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15+ Stats to Know Before Running Your Next Social Media Contest [INFOGRAPHIC]

15+ Stats to Know Before Running Your Next Social Media Contest [INFOGRAPHIC] | Social Media for Business | Scoop.it

Get interesting contest usage data as well as tips for running a successful contest in social media in this infographic from Kontest.


Via Kamal Bennani
Social Success Marketing's insight:

Thanks!

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Cindy Navarro's curator insight, August 10, 2013 10:59 AM

Hope to pick up some great ideas here!

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How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter

How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter | Social Media for Business | Scoop.it

More challenges ahead for businesses hoping to deliver "social service" online...What do you do when you have a problem with a brand’s product or service?You go online, right?You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....


Via Jeff Domansky
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Common Sense in International Marketing

Common Sense in International Marketing | Social Media for Business | Scoop.it
Some important considerations when dealing with an international market, in order to avoid social and legal issues and maximize effectiveness.

Via Level343
Social Success Marketing's insight:

Thanks for sharing!

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Level343's curator insight, August 5, 2013 12:37 PM

Sure, a large part of the world can functionally read and speak English, but that doesn’t mean that your customers in Germany are going to understand the subtle nuances of your product or that your marketing program even makes sense to their culture.