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Social Media for Business
Topics for the Social Business regarding Social Media including strategy, plan, analytics, ROI, infographic, tips and how-to’s and more.
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6 Ways to Use the New Instagram Videos | Social Media Examiner

6 Ways to Use the New Instagram Videos | Social Media Examiner | Social Media for Business | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.

Via Tom D'Amico (@TDOttawa)
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The Future Of Video Clip Marketing: Vine Or Instagram? | Digital Relevance

The Future Of Video Clip Marketing: Vine Or Instagram? | Digital Relevance | Social Media for Business | Scoop.it

With Instagram's video feature, businesses have a new option for video marketing. But Vine offers a different experience and aesthetic. Which do you prefer?

 

him andLast week, Instagram launched new video functionality to compete with Twitter’s fast-growing video service Vine. Magnificent 15-second, completely editable and non-looping video has since invaded the stream of filter-loving photographers everywhere. Steven Spielberg wannabes, rejoice!

 

Making the Decision: Which is right for your company?

In an industry where the quick-change is just a way of life, choosing the best marketing outlets can be as complicated as learning another language. With companies recognizing and utilizing social media as a key marketing tool, new companies are popping up every day all over the social media map.

 

With the latest update in the smartphone industry creating yet another marketing outlet, companies are facing another fork in the road. Take the left turn and use Vine, an app that “wowed” the world in six seconds, or turn right and use Instagram, the already popular photo-editing and -sharing app. If you’re a company, big or small, which do you choose? Before making the choice, you should understand what you’re getting yourself into....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 2013 2:55 PM

Great question and debate to help you decide which tool will work best for you. Or, maybe use both, just to be safe.

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What Instagram Video Means For News | ABC News

What Instagram Video Means For News | ABC News | Social Media for Business | Scoop.it

...Up to 15 seconds of video, 13 custom filters, and a "cinema mode" for stabilization. Those were some of the features added to Instagram last week, instantly turning the popular photo-sharing app used by 130 million people into a video-sharing service. Within the first 24 hours of the announcement, over 5 million videos had been uploaded.Sure, some were of frothy lattes and the Miami Heat winning the NBA finals, but the new features have wider appeal than to just casual users.

 

As newsrooms are now relying on social media as a platform to discover and deliver the news, Instagram's new video features will add another piece of content into the mix for organizations: short, solid-looking video clips.Beth Bennett, assistant professor at The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, believes this will be the next big thing for news organizations....


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Jeff Domansky's curator insight, July 1, 2013 7:28 PM

Instagram's video service may be the next big thing for newsrooms. Thoughtful look.

Angelina's curator insight, July 22, 12:47 PM

Instagram and Vine videos have provided a platform for users to view news instantly and share among their friends or through social media. Beth Bernett, assistant professor at the Medill School of Journalism, believes that video sharing on Instagram will become an essential tool for news organizations to share updates online. This in turn, will keep users engaged with live news updates, especially for those that don't watch the news frequently.