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How Demographics and Storytelling Style Affect Video Ad Effectiveness

How Demographics and Storytelling Style Affect Video Ad Effectiveness | Social media | Scoop.it

An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 28, 8:56 PM

Key question: Should storytelling change for different age groups? Some surprising answers.

Rescooped by silvia tripoloni from Marketing Revolution
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7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker

7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker | Social media | Scoop.it

SMM For Startups
Great tips here for #startups including:

1. Create Your Social Media Strategy

2. Choose the Right Social Networks

3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy

7. Don't Be Afraid To Experiment


I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.  

 

 


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malek's curator insight, October 11, 2015 6:58 PM

I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.

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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Social media | Scoop.it
Alright, so here's my theory.

People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning.

Via Brian Yanish - MarketingHits.com
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Jasper Molina's curator insight, November 13, 2014 7:04 PM

Timing is essential in a successful social media marketing.

Adam Melis's curator insight, November 14, 2014 12:50 PM

enjoy

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The Definitive Guide to Content Curation | Content Marketing Forum

The Definitive Guide to Content Curation | Content Marketing Forum | Social media | Scoop.it

This hands-on guide will show you how curation fills that gap, answering the following questions:

WHY content curation is a good idea, including a look at the new Buyer 2.0,
 
WHAT content curation is, and how it fits in the context of the overall content marketing mix.HOW you can put content curation to work for your brand including a detailed, step-by-step look at what, when, where, and how to curate effectively.WHY you’re curating content in the first place – a full-circle look at performance, measurement, and optimization.


This guide also includes insight from over 30 content marketing experts, who each answer the question: What’s the single biggest benefit of curation to content marketing?...


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Jeff Domansky's curator insight, January 29, 2:43 PM

Pawan Deshpande provides a thorough guide to content curation. Recommended reading. 9/10

Roberto Crosignani's curator insight, January 30, 3:19 AM

La Content Curation è un processo che consiste nell'analizzare e selezionare dei contenuti web e presentarli in maniera significativa e organizzata attorno a uno specifico tema. Questa guida vi aiuterà a "curare" al meglio i contenuti.

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19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet | Social media | Scoop.it

Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately!


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, November 1, 2014 7:17 PM

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