Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.
So here are some social media metrics that actually matter to our CEO --- and likely yours, too!
1) Channel Reports: Are we spending our time and money in the right places?
2) ROI Data: Is social media generating leads and customers for us?
3) Customer Response Rates: Are we responding to customers in social media?
4) Opportunity Response Rates: Is our sales team finding and responding to opportunities in social media?
5) Reach and Virality: Has social media helped us grow our reach?