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Rescooped by Shital Pawar from The MarTech Digest
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The 5 Social Media Metrics Your CEO Actually Cares About - HubSpot

The 5 Social Media Metrics Your CEO Actually Cares About - HubSpot | Social media | Scoop.it
Social media vanity metrics abound, we can all agree. Here are the metrics your CEO actually wants to see.

 

Summarized...

 

So here are some social media metrics that actually matter to our CEO --- and likely yours, too! 

1) Channel Reports: Are we spending our time and money in the right places?

2) ROI Data: Is social media generating leads and customers for us?

3) Customer Response Rates: Are we responding to customers in social media?

4) Opportunity Response Rates: Is our sales team finding and responding to opportunities in social media?

5) Reach and Virality: Has social media helped us grow our reach?


Via marketingIO
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marketingIO's curator insight, May 30, 2013 10:50 AM

At first we were going to pass over this post, but we thought about it, and said that these five metrics are so basic yet so important, and will lead to further analysis. It's boiled down to the essentials.


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Rescooped by Shital Pawar from Public Relations & Social Media Insight
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What is a Social Signal?

What is a Social Signal? | Social media | Scoop.it

What In The World is a Social Signal? Social signals are a hot topic for SEO in theses days. Do you have any idea what a social signal is or what people mean when the talk about Social SEO?

 

Social SEO is the improved search engine rank or SEO you can get when your business is raking in the social signals. It's the likes, mentions and retweets you get from social media. SEO and Social Signals are tied together. Get some! These are examples of social signals: *the likes and shares from Facebook *the retweets and mentions on Twitter *the mentions, share and plus +1 you get on Google Plus.... 


Via Jeff Domansky
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Jeff Domansky's curator insight, May 31, 2013 1:16 PM

Here's how to get some social signals...

Rescooped by Shital Pawar from The 21st Century
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Everything You Need to Know About Social Media Command Centers

Everything You Need to Know About Social Media Command Centers | Social media | Scoop.it
A social media command center is a dedicated area where a company can monitor and engage in social conversation around their brand and market.

Via Dr. Susan Bainbridge
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AlGonzalezinfo's curator insight, June 2, 2013 5:07 PM

Very interesting read.  I took the time to download the Clemson pdf, sign of things to come...

 

From the article:

 

What are some uses of social media command centers?

 

~Connect with key decision makers. Dell uses their command center to connect with IT leaders to uncover helpful information in order to better understand customers.

 

~Give executives an at-a-glance look at the social health of your brand. Cisco installed a 2-screen kiosk in front of their CEO and CMO’s offices so company leaders can keep one eye on the brand.

 

~Stay connected. Clemson University’s command center was used by student researchers to monitor conversations about academics, NCAA athletics, alumni and student activities, and community programs.

 

~Serve as the platform for your crisis communications plan. American Red Cross staff and digital volunteers listen to online conversations, interacting directly with people who need help or have questions.

 

~Inform content strategy and development. Edelman Digital is the interactive arm of the world’s largest independently-owned public relations firm. They’ve set up their own Social Intelligence Command Center (SICC), which monitors the social web to gather data for many activities, including content strategy and development.

Andreas Kuswara's comment, June 11, 2013 9:07 PM
interesting, not sure how many would have the luxury to have such center. it has to be tied to a more traditional corporate management function to justify setting one up, probably.
Rescooped by Shital Pawar from Public Relations & Social Media Insight
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5 social media technology tips to grow your social media presence

5 social media technology tips to grow your social media presence | Social media | Scoop.it

Here are 5 easy to implement excellent social media technology tips that will help you grow your presence on social media....

 

It’s never too late to implement change. We can easily look back and wonder why we didn’t change sooner but that does us not good at all. So look forward, make change and start to-day! So let’s get started. Here are 5 Social Media Tool and Technology tips. So if you’re on the edge and need some help, we’re here for you!....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 2, 2013 1:58 PM

Nice 'n practical social media tips.