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Interactive Savvy Biz Boutique | Interactive Savvy

Interactive Savvy Biz Boutique | Interactive Savvy | Social Media | Scoop.it
Providing entrepreneurs with the tools and resources to integrate your marketing for efficiency and growth.
Sherri Kesinger's insight:

Helpful programs for small businesses focusing on improving their social media goals and strategy.

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Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post

Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post | Social Media | Scoop.it
"Sure, you get 70 percent of your clicks in the first two days," Pinquora CEO Shara Verma told me last week. "But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyo...
Sherri Kesinger's insight:

In addition to longevity of pins, I like Pinterest's leisurely browsing feel for casual selling. 

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Rescooped by Sherri Kesinger from Public Relations & Social Media Insight
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64 Google+ Content Strategies | Copyblogger

64 Google+ Content Strategies | Copyblogger | Social Media | Scoop.it

Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

 

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....


Via Jeff Domansky
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Jeff Domansky's comment, May 11, 2013 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight, May 12, 2013 11:08 AM

Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts.

Steve Schildwachter's curator insight, May 13, 2013 10:12 AM

I'm going to pay attention to this one, if only because Google seems to be corralling even my Blogger site into Google+.  This is also why iGoogle is going away, I'm sure of it.

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LTE, smartphones & video are adding up to a mobile data boom

LTE, smartphones & video are adding up to a mobile data boom | Social Media | Scoop.it

The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video.

 

The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...


Via Jeff Domansky
Sherri Kesinger's insight:

Mobile and your marketing plan...

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Jeff Domansky's curator insight, June 4, 2013 6:36 PM

Here's a look inside several important mobile market trends will impact business and marketing in several important ways.

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Content Marketing Just Got Easier with ContentGems' Hootsuite Integration

Content Marketing Just Got Easier with ContentGems' Hootsuite Integration | Social Media | Scoop.it
ContentGems and Hootsuite announce a single solution for aspiring content marketers, as well as content experts, to efficiently and powerfully do business.
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More improvements for Hootsuite:

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Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal) | TechCrunch

Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal) | TechCrunch | Social Media | Scoop.it
Here's a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on Facebook.
Sherri Kesinger's insight:

Backs up my stand to clients that twitter is a great platform for business! 

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Rescooped by Sherri Kesinger from Integrated Brand Communications
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From Listening to Strategizing in 8 Steps #SocialMedia #Infographic

From Listening to Strategizing in 8 Steps #SocialMedia #Infographic | Social Media | Scoop.it

Brands and agencies challenged with creating a social media strategy that boosts business are often faced with an uphill battle. This is because each company will have different needs, a different audience, and require different tactics for your strategy to succeed.

 

Social media is not a magic bullet, but there are some general steps that you can follow to ensure that you’re on the strategic path towards carving out your ownsocial media strategy and blazing your own trail.

 

Jay Baer from Convince and Convert recently published what he calls a “refresher course” in social media strategy. This eight-step process will help you wrap your head around how social fits in to your company. Since we are a social media and web monitoring solution, we have explicit knowledge in steps 2 – 5 (listening and comparing; narrowing focus to awareness, sales, retention, or loyalty*; selecting metrics; and analyzing your audience), but Jay’s advice also goes into a wider perspective of strategic thinking.

 


Via Russ Merz, Ph.D.
Sherri Kesinger's insight:

Good reminders!

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Rescooped by Sherri Kesinger from The MarTech Digest
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Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google

Smarter Engagement: Bypass Biases in Social Media – Think Insights – Google | Social Media | Scoop.it
Brands use social media to engage and deepen relationships with consumers. But Wharton School’s Pinar Yildirim warns of the risk in sensational content and minority opinions when it comes to user-generated content (UGC).

 

Digest...

 

We know it’s good to engage your customers. It’s not true, however, that any engagement is good engagement. Brands should not have blind faith in high numbers. Instead, media managers’ goal should be meaningful interactions that deepen relationships with their best customers.

 

The right metrics in social media are crucial, but interpretation is just as important and this is where I’m going to focus. When it comes to social media content, there are two tendencies to be wary of — sensationalism and extreme opinions.

 

So, my first piece of advice for managers is: do not to fall into the sensationalism trap and be careful how you interpret social media. Emotional, controversial, or exaggerated messaging might attract attention — and even boost your social media fans or followers’ number in the short term — but are people really buying into your brand? Moreover, could it be harmful in the long term? If brand-related content is going to chime in on the topic of the moment, make sure it does so in a way that ties back to your brand and what it stands for.

 

This brings us to my second piece of advice. When social media’s most active users are consumers with polarized opinions, managers must carefully interpret the data they gather from it. It can be detrimental when companies – and big data analysts – treat the opinions of a small, and possibly polarized, vocal group as representing the opinions of the rest.


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marketingIO's curator insight, June 4, 2013 12:26 PM

Dr. Yildirim is spot-on: we can all get excited about the minority opinion, be it good or bad. That's the void you risk falling into without proper metrics in place. Stay away from the most vocal and stick with the fundamentals.


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