Social Media
77 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Shelby Setzer from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

7 questions for enhancing the value of your healthcare social media program

7 questions for enhancing the value of your healthcare social media program | Social Media | Scoop.it
1. What role will social media play in helping you to achieve your goals, e.g. growing awareness, education, thought-leadership, investor relations, recruitment, corporate social responsibility…2. What type of community are you trying to engage, e.g. who are these stakeholders, what problems are they trying to solve, how can you best be a resource for them…3. What is your niche or singular message, e.g. where’s your expertise, what will keep fans coming back, how obtain search traffic through your specific niche keywords…4. What is your big-picture strategy, e.g. thought-leader, education, entertainment, empowerment…5. How will you approach your content and conversations, e.g. type (articles, video, etc.), style (interactive, descriptive, etc.), sources (e.g. inside company, 3rd party, etc.), guardrails (e.g. frequency, quality, authenticity, etc.)…6. What policies are in place, e.g. for employee participation, brand consistency, crisis situations, etc.…7. How will you monitor performance, e.g. internally and externally…The world – your patients’ and communities’ world – is full of noise. Everyone’s overwhelmed. But be the one who actually helps better people’s lives in ways that are genuine to your organization and you’ll create advocates that will spread your ideas beyond what you ever could through your marketing outreach alone.Read more: http://www.trajectory4brands.com/blog/2014/03/7-questions-for-making-the-most-of-your-healthcare-social-media-program/
Via Parag Vora
more...
No comment yet.
Rescooped by Shelby Setzer from Social media news
Scoop.it!

Facebook to marketers: Expect drop in News Feed distribution

Facebook to marketers: Expect drop in News Feed distribution | Social Media | Scoop.it
“ The company is telling Page owners to expect status updates to reach a smaller percentage of fans. Read this article by Jennifer Van Grove on CNET News.”
Via zackrizmanic
more...
No comment yet.
Rescooped by Shelby Setzer from Seoursite
Scoop.it!

Ramp up Your Business on Twitter and Boost Your Profit Margin – 4 Smart and Innovative Ways

Ramp up Your Business on Twitter and Boost Your Profit Margin – 4 Smart and Innovative Ways | Social Media | Scoop.it
Almost 50 percent of Twitter users follow companies or brands – is your business a part of them? A strong Twitter presence is an influential part of your business’s marketing strategy. Employed effectively, Twitter helps you promote and develop your brand, interrelate with your followers, monitor discussions about your brand, and much more. On one hand, it helps businesses in sending mass communications to thousands and millions of users at one time. At the same time, it’s tremendously effective at creating one-on-one engagement.
Via Seoursite
more...
No comment yet.
Rescooped by Shelby Setzer from Social Media Article Sharing
Scoop.it!

Tweets from underground: How Dostoevsky anticipated social media - Salon

Tweets from underground: How Dostoevsky anticipated social media - Salon | Social Media | Scoop.it
“ Salon Tweets from underground: How Dostoevsky anticipated social media Salon ... as the sense of exposed insignificance and the fear of missing out.”
Via Alan Horton
more...
No comment yet.
Rescooped by Shelby Setzer from Social Mediapalooza
Scoop.it!

10 Simple Tips to Double your LinkedIn Connections

10 Simple Tips to Double your LinkedIn Connections | Social Media | Scoop.it
“LinkedIn is the boring brother of Facebook and Twitter. Sometimes you feel like shaking him and asking if if he knows what it’s like to have a little bit of fun. Comparisons continue to be made including the ones between Facebook and Linkedin.”
Via David Lawyer
more...
No comment yet.
Rescooped by Shelby Setzer from DISCOVERING SOCIAL MEDIA
Scoop.it!

Dominate SEO With Long Tail Keywords - Huffington Post

Dominate SEO With Long Tail Keywords - Huffington Post | Social Media | Scoop.it
Dominate SEO With Long Tail Keywords Huffington Post If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the...
Via Manlio Mannozzi
more...
No comment yet.
Rescooped by Shelby Setzer from visualizing social media
Scoop.it!

Infographic: A Guide to Social Media Sizing

Infographic: A Guide to Social Media Sizing | Social Media | Scoop.it
From Ads to Post Images, sizing on Facebook is varied and important. Learn the right sizes to upload for every image available on the platform.Use this infographic to remember what the optimum size is for each different type of image.
Via Lauren Moss
more...
No comment yet.
Rescooped by Shelby Setzer from DISCOVERING SOCIAL MEDIA
Scoop.it!

Avoid the LinkedIn Penalty Box - Huffington Post

Avoid the LinkedIn Penalty Box - Huffington Post | Social Media | Scoop.it
“Avoid the LinkedIn Penalty BoxHuffington PostI've been running LinkedIn groups for five years or so, and it has been a very interesting experience.”
Via Manlio Mannozzi
more...
No comment yet.
Rescooped by Shelby Setzer from Design Revolution
Scoop.it!

Emotion in Web Design Is A Critical Success Factor (CSF)

Emotion in Web Design Is A Critical Success Factor (CSF) | Social Media | Scoop.it
“Putting emotion into web design may seem a strange concept, but many sites have been doing it for years, and we are only now beginning to recognize it and talk about it.”
Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
No comment yet.
Rescooped by Shelby Setzer from AtDotCom Social media
Scoop.it!

10 LinkedIn Blunders That Make You Look Like An Amateur

10 LinkedIn Blunders That Make You Look Like An Amateur | Social Media | Scoop.it
In working with clients on their LinkedIn strategy over the past few years, I have identified some all-too-common faux pas that will create a negative impression rather than building your brand.
Via Jannette Pazer, John van den Brink
more...
No comment yet.
Rescooped by Shelby Setzer from My Social Media Resources
Scoop.it!

The Intersection Of Search & Social

The Intersection Of Search & Social | Social Media | Scoop.it
“ Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for marketers? At the Social Meets Search: Where Are We Now; Where Are We Going? […]”
Via Jun Baranggan
more...
No comment yet.
Rescooped by Shelby Setzer from visualizing social media
Scoop.it!

Why you can’t neglect social media with SEO campaigns

Why you can’t neglect social media with SEO campaigns | Social Media | Scoop.it
“Social media has grown to be an important part of the digital mix, this is not to be missed when carrying out a search engine optimisation (SEO) campaign”
Via Lauren Moss
more...
No comment yet.
Rescooped by Shelby Setzer from Social media news
Scoop.it!

Social business is more than businesses using social media

Social business is more than businesses using social media | Social Media | Scoop.it
“ SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects”
Via zackrizmanic
more...
No comment yet.
Rescooped by Shelby Setzer from Content insider
Scoop.it!

LinkedIn Launches Tools In Bid for Content Marketing Dollars


Via Mat Loup
more...
No comment yet.
Rescooped by Shelby Setzer from Facebook best practices and research
Scoop.it!

The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]

The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates] | Social Media | Scoop.it
“ This handy cheat sheet and templates give you the dimensions for designing optimized cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn.”
Via Debra Askanase
more...
No comment yet.
Rescooped by Shelby Setzer from visualizing social media
Scoop.it!

Infographic: A Guide to Social Media Sizing

Infographic: A Guide to Social Media Sizing | Social Media | Scoop.it
From Ads to Post Images, sizing on Facebook is varied and important. Learn the right sizes to upload for every image available on the platform.Use this infographic to remember what the optimum size is for each different type of image.
Via Lauren Moss
more...
No comment yet.
Rescooped by Shelby Setzer from Social media news
Scoop.it!

Pinterest Promotes Product Pins, Debuts Gifts Feed

Pinterest Promotes Product Pins, Debuts Gifts Feed | Social Media | Scoop.it
“ Pinterest Promotes Product Pins, Debuts Gifts Feed - 03/14/2014”
Via zackrizmanic
more...
No comment yet.
Rescooped by Shelby Setzer from Social Mediapalooza
Scoop.it!

Content Marketing: 5 Ways to Engage Your Fans on Facebook

Content Marketing: 5 Ways to Engage Your Fans on Facebook | Social Media | Scoop.it
“Content Marketing: 5 Ways to Engage Your Fans on Facebook:The simple question many ask is – how to engage your fans on Facebook through content (zazzle content marketing http://t.co/6cNyagOptz)...”
Via David Lawyer
more...
No comment yet.
Rescooped by Shelby Setzer from DISCOVERING SOCIAL MEDIA
Scoop.it!

Before You Write: 4 SEO Strategies Every Content Marketer Needs To Know - Business 2 Community

Before You Write: 4 SEO Strategies Every Content Marketer Needs To Know - Business 2 Community | Social Media | Scoop.it
Before You Write: 4 SEO Strategies Every Content Marketer Needs To Know Business 2 Community Before You Write: 4 SEO Strategies Every Content Marketer Needs To Know image king of Recently, amid talks of expanding our current content team, I've been...
Via Manlio Mannozzi
more...
No comment yet.
Rescooped by Shelby Setzer from "Social Media"
Scoop.it!

LinkedIn Introduces New Insights to See Who's Viewed Your Profile

LinkedIn Introduces New Insights to See Who's Viewed Your Profile | Social Media | Scoop.it
“ Have you ever wondered who is checking you out on LinkedIn? LinkedIn's Who's Viewed Your Profile feature includes new visual analytics and insights into your potential professional suitors.”
Via Brian Yanish - MarketingHits.com, Karen Woodward, Jose H. Flores
more...
No comment yet.
Rescooped by Shelby Setzer from visualizing social media
Scoop.it!

2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Social Media | Scoop.it
“Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.”
Via Lauren Moss
more...
No comment yet.
Rescooped by Shelby Setzer from Consumer Behavior in Digital Environments
Scoop.it!

8 ways digital is empowering women

8 ways digital is empowering women | Social Media | Scoop.it
The internet is playing a pivotal role in placing campaigns around women's rights at the centre of public debate. Amanda McKenna provides some key examples. The way we communicate women's issues has changed. Movements can spread to millions in seconds and campaigns can hit the ground running – with smart social media planning, vast email databases and viral videos all playing their part. Now that anyone with an internet connection has a platform, women's rights are taking centre stage. Examples are everywhere you look. Lucy-Anne Holmes' No More Page Three crusade garnered online support at breakneck speed, and this online petition helped nudge the Bank of England towards featuring Jane Austen on the new £10 note. Digital power is driving a new, stronger wave of awareness about feminism. International Women's Day recently celebrated women and girls' achievements on a global scale. And now Sheryl Sandberg has launched her #banbossy campaign to foster leadership skills in girls. Here are eight more ways that digital is empowering women right now…
Via Russ Merz, Ph.D.
more...
No comment yet.
Rescooped by Shelby Setzer from Social Mediapalooza
Scoop.it!

10 Simple Twitter Tactics That Will Get You More Traffic Today

10 Simple Twitter Tactics That Will Get You More Traffic Today | Social Media | Scoop.it
“ Are you struggling to harness the power of Twitter to promote to your content? Try these 10 simple tactics and drive more traffic to your blog today.”
Via David Lawyer
more...
No comment yet.
Rescooped by Shelby Setzer from DISCOVERING SOCIAL MEDIA
Scoop.it!

Pinterest Debuts A "Gifts Feed" Featuring Only Things You Can Buy - TechCrunch

Pinterest Debuts A "Gifts Feed" Featuring Only Things You Can Buy - TechCrunch | Social Media | Scoop.it
“Marketing Pilgrim Pinterest Debuts A "Gifts Feed" Featuring Only Things You Can Buy TechCrunch Pinterest publicly introduced a new Gifts feed on Wednesday that only displays “Product Pins” – pins that are enhanced with additional details, including...”
Via Manlio Mannozzi
more...
No comment yet.
Rescooped by Shelby Setzer from My Social Media Resources
Scoop.it!

How to Optimize Your YouTube Video for Maximum Traffic - Jeffbullas's Blog

How to Optimize Your YouTube Video for Maximum Traffic - Jeffbullas's Blog | Social Media | Scoop.it
“ When companies plan their marketing they often make the mistake of ignoring YouTube. Here are some simple tips on how to optimize your YouTube video.”
Via Jun Baranggan
more...
No comment yet.