The rise of Pinterest wasn't all cocktails and cupcakes. It conquered huge scaling challenges to become the world's keepsake box. Now as the we ditch the desktop for mobile, how will Pinterest evolve to connect us with the things we love?
Frankly, I think we're looking for leadership in all the wrong places. I saw an interesting comment by Neil DeGrasse, astronomer and scientist. He observed that more than half of congressional seats are filled by lawyers - people who rely on the SKILL of arguing a point as a means of WINNING a point. This has nothing to do with whether the points made are true, moral, ethical or move society forward in any way. Maybe we should be looking among the "masses" - those people who are living and working everyday to make life better "on the ground," so to speak. Entrepreneurs. Community organizers and activitists. Those who sit-in and protest and work in food kitchens and community gardens. These are the people who are coming up with solutions on a daily basis, and are unconcerned with, "scoring points."
In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day...Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters verses people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)Culture is driving marketing because the mass in mass marketing is going away. That's not news, but what is replacing it, is. We're going from mass marketing to communicating among micro cultures.A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom's Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they've done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks....
Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!
Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.
And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....
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