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2014 will not be an easy year for the digital news industry

2014 will not be an easy year for the digital news industry | Social media | Scoop.it
The good news is the list of mandatory actions is coming into sharper focus. Today, we look at key items

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Lobbys : les démons et les saints anges

Lobbys : les démons et les saints anges | Social media | Scoop.it

D’un côté les pollueurs tortionnaires d’animaux, bref : les capitalistes. Et de l’autre les protecteurs de la planète, des animaux, des petits paysans. D’où vient l’argent ?

Il y a lobbys et lobbys ! En agriculture, les uns sont d’affreux affameurs capitalistes, pollueurs, empoisonneurs, corporatistes, tortionnaires d’animaux ! Ils dictent dans les couloirs la politique agricole à suivre. Les autres sont quasiment munis d’une auréole de sainteté. Ne protègent-ils pas la planète, l’environnement et tous les animaux petits et grands, et surtout le petit paysan et le bio ? Ils sont des lobbys dans un grand lobby, et accusent les autres d’en être pour maintenir une apparence d’objectivité


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Who shall we engage, and how intensely?

Who shall we engage, and how intensely? | Social media | Scoop.it

So you’ve brainstormed a long (long!) list of all the kinds of people and organisations who have a stake in the policy, project, organisation or issue that you are focusing on. This is what we call stakeholder identification.


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Everyone is an Influencer on Something

Everyone is an Influencer on Something | Social media | Scoop.it
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the va...

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on infuence

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Using Social Media For Change

We did a talk about using social media for change to an audience... live... on stage... in London! Useful Links: The full Vinspired talk (@18.22) - http://yo...
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to see

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L’art de canaliser les «trolls» sur les réseaux sociaux passe par l’humour

L’art de canaliser les «trolls» sur les réseaux sociaux passe par l’humour | Social media | Scoop.it
La modération et la relance des discussions sur les réseaux sociaux ne s’improvisent pas. Il s’agit de créer un lien de confiance et de circonvenir les internautes quérulents
>

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Diplomacy 3.0 Starts in Stockholm

Diplomacy 3.0 Starts in Stockholm | Social media | Scoop.it
While we have not yet outgrown Twitter and Facebook -- still key ingredients for any government's digital strategy -- foreign policy is fast moving towards more innovative ways to change its elitist undertones and become a truly participatory,...

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McCain, Graham Say Obama’s Syria Plan Falls Short

McCain, Graham Say Obama’s Syria Plan Falls Short | Social media | Scoop.it
Two key Republican Senate lawmakers gave notice that despite President Obama's pledge to seek congressional authorization for a potential military strike against Syria, they wouldn't support a limited attack that fell short of changing the momentum...
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Creating a Real-Time Marketing Approach - Social Media Explorer | #TheMarketingAutomationAlert

Creating a Real-Time Marketing Approach - Social Media Explorer | #TheMarketingAutomationAlert | Social media | Scoop.it
Tracey Parsons shares some simple steps to help your brand get more agile and into the real-time marketing game that is social media.

 

Condensed...

 

The key to getting into the real-time game is threefold. One, have clear brand guidelines. Like insanely clear.

 

Once you have created your style guide that includes do’s and don’ts for the team to execute against, we reach our second point. You will need to train the community manager to recognize a real-time marketing moment. You will never be able to plan for all of the amazingly weird things that happen in pop culture, but, if you brainstorm and design a few scenarios, it might be easier to identify those real-time marketing moments.

 

So, you have your guidelines and the team is listening for a real-time marketing moment, then, you will need to be ready to trust the team to authorize the creation of content in real time and execute that work.


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marketingIO's curator insight, September 3, 2013 7:50 AM

Having pre-approved templates in place makes this a no brainer. Having said that:

  1. I don't know of any clients where communications do not need to pass legal review. Not tweets, but communications based on current events. You'll want to CYA.
  2. This is NOT agile marketing.


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Réseaux sociaux, géopolitique et conflit

Réseaux sociaux, géopolitique et conflit | Social media | Scoop.it

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Very interesting

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