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How Local Businesses Benefit From Local SEO Services

How Local Businesses Benefit From Local SEO Services | Social Media | Scoop.it
Local SEO services provide a great deal more value to local businesses than setting up directory listings and providing low-value back-links.
Second Star Technologies's insight:

 

Local SEO provides more benefits to local businesses that just search engine results.

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3 Tools To Increase Social Media Influence On Twitter

3 Tools To Increase Social Media Influence On Twitter | Social Media | Scoop.it
  Twitter is the go to tool for promoting content marketing, driving social media engagement, and improving your brands status as a market influencer.
Second Star Technologies's insight:

Twitter is the go to tool for promoting content marketing, driving social media engagement, and improving your brands status as a market influencer.



Managing targeted followers and relevant content can become a bit of a hassle once your following and engagement grows past a certain size.


These are 3 tools and methods that we use every day to increase our targeted Twitter following, share engaging content, and promote our own posts.

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Content Marketing - How To Create Quality Content Consistently | Second Star Technologies

Content Marketing - How To Create Quality Content Consistently | Second Star Technologies | Social Media | Scoop.it
All businesses will benefit from a consistent, quality content marketing strategy. Here are some of the tools and processes that we use.
Second Star Technologies's insight:

Content marketing is the key component for any online marketing services campaign.


If the quality of the content is sufficient, little more than sharing of the content on social media should be required to significantly boost a local business’s online presence and marketing ROI.

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Cloud Services Roundup - Social Media Content Creation With Visme | Second Star Technologies

Cloud Services Roundup - Social Media Content Creation With Visme | Second Star Technologies | Social Media | Scoop.it
Cloud Services Roundup - Social Media Content Creation With Visme
Second Star Technologies's insight:

Visme is a new, currently in Beta, cloud service that takes the tedium out of original graphical content creation and provides several very powerful tools to easily (even for an amateur like me) develop the share-worthy content your business needs to get your brand noticed online and move toward the ultimate goal of market space influencer.

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3 Free Tools To Increase Your Social Media Engagement On Twitter

3 Free Tools To Increase Your Social Media Engagement On Twitter | Social Media | Scoop.it
  Starting any Social Media campaign, especially on Twitter, can be a bit confusing or intimidating if you don't have the tools to properly manage your
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Do It Yourself SEO Services - SEO Copywriting With Scribe | Second Star Technologies

Do It Yourself SEO Services - SEO Copywriting With Scribe | Second Star Technologies | Social Media | Scoop.it
Using Scribe for your Do It Yourself SEO Services campaign will greatly simplify tasks, as well as hone skills necessary for quality SEO copywriting.
Second Star Technologies's insight:

Scribe has some very powerful tools to help you with your SEO Services campaign.  It is shy of the bells and whistles available in other copywriting tools, such as Squirrly, Zemanta, or perhapsYoast, but it does thoroughly cover the factors that Google is looking for when crawling a written piece of content on your website.

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The Benefits Of Managed Online Marketing Services | Second Star Technologies

The Benefits Of Managed Online Marketing Services | Second Star Technologies | Social Media | Scoop.it
Put your online marketing services campaign on the fast track by combining it with a managed services support, billing, and delivery model.
Second Star Technologies's insight:

Managed Online Marketing Services, combined with managed services delivery model, will help your business grow faster and smarter than a run-of-the-mill online marketing agency.

 

By leveraging the superior support of the managed service model, developed over years of service to demanding SMB clients, your business will benefit from rapid and accurate responses that get you the information you need to grow and fully understand your investment.

 

Combining all of this with best-in-the-industry reporting, your business will see a measurable return on its marketing investment in no time.

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Do It Yourself SEO Services - The Worlds Best List Of Free Blog Images | Second Star Technologies

Do It Yourself SEO Services - The Worlds Best List Of Free Blog Images | Second Star Technologies | Social Media | Scoop.it
A huge list of websites to download Copyright free and attributable images from. Bookmark it and make sure to check back for updates.
Second Star Technologies's insight:

Having a large list of Copyright free images available will greatly simplify your SEO focused blogging and other content creation and sharing.

 

Google has determined that searchers prefer content with high-quality images, so you will need to make sure to include at least one.  Also make certain to include your focus term in the images Title Attribute and Alt Text.

 

Make certain to pay attention to Copyright and Creative Commons license requirements, as well as properly attributing trademarks and intellectual property.  There a plenty of examples above, but not everyone does them the same.

 

If you have a favorite site that you do not see listed, please let me know in the comment section below and we will consider adding it to this list in future updates.

 

If you are interested in having professionally designed, custom images made for your social media or SEO Services campaign, please contact us, or check out our SEO Services, and Local SEO Services pricing.

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Do It Yourself SEO Services - Keyword Mapping With Scribe SEO | Second Star Technologies

Do It Yourself SEO Services - Keyword Mapping With Scribe SEO | Second Star Technologies | Social Media | Scoop.it
Creating a keyword mapping strategy from your keyword research is the second major phase in a quality SEO Services campaign.
Second Star Technologies's insight:

Keyword mapping lays out the website linking strategy and core content focus for any SEO Services campaign.

 

Scribe SEO is not the ideal novice tool for implementing this phase of SEO marketing, but there are a few tools, and high-quality instructional sites available to assist you in picking up the basic concept.

 

For primary services, and major search phrase focus, you will usually want to link your content to your homepage, as well as the primary service or landing pages, as well as other authoritative content.  With 2nd and 3rd tier services, consider a strategy that primarily links content to service and landing pages.

A solid keyword mapping strategy will help lay the groundwork for future content planning and social media sharing, which we will discuss in future articles.

 

If you would like a free consultation on how you can improve your Online Marketing, SEO Services, or Social Media Management, please Contact Us, or fill out the form in the upper-left hand corner.

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Why You Shouldn't Use IT Support For SEO Or Social Media | Second Star Technologies

Why You Shouldn't Use IT Support For SEO Or Social Media | Second Star Technologies | Social Media | Scoop.it
IT Support companies are often called upon to assist small and medium businesses with SEO and Social Media ventures. This is a mistake, and a big one.
Second Star Technologies's insight:

Business websites are meant to drive conversion, meaning turn visitors into prospective customers. That takes a special amalgamation of design, marketing, SEO, and Social Media skills; none of which an average IT Support company can provide.

 

If an IT Support company is providing  recommendations for SEO or Social Media services, they either have an in-house department to manage it for you, or they are spinning off articles for Google, which is the more likely situation.  If they don’t have an in-house department, or rank lower for ideal keywords than you would expect your business to rank, it is probably article spinning, and you should shun their advice for an actual professional.

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The Anatomy of a Google+ Post: What's Hot and Recommended

The Anatomy of a Google+ Post: What's Hot and Recommended | Social Media | Scoop.it
Getting your content shared on Google+ to the What's Hot and Recommended topics is an easy way to increase traffic to your site and increase your
Second Star Technologies's insight:

A well formatted Google+ post, combined with YouTube videos and quality website content are the future of SEO.  By creating quality blog posts and sharing them in a manner that draws the attention of prospective readers and encourages them to share your content with their circles, your business will position itself for higher Google search rankings in the future.

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Cleaning Up Unfollowers In The Age Of Unsocial Media

Cleaning Up Unfollowers In The Age Of Unsocial Media | Social Media | Scoop.it
The highest of distinctions is service to others. -King George VI Social Media Etiquette This isn't going to be a ranting lecture on trust.
Second Star Technologies's insight:

Certain unscrupulous behavior abounds in the world of unsocial media. Use these tools to clean out the chronic unfollowers and have some fun.

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Blog 101: Social Media Sharing [Infographic]

Blog 101: Social Media Sharing [Infographic] | Social Media | Scoop.it
Sharing your blog on social media is integral to any successful content marketing plan. Social Media Sharing Plan After creating any new
Second Star Technologies's insight:

Sharing your blog on social media is integral to any successful content marketing plan.

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4 Free Tools To Turn Your Small Business WordPress Site Into An Online Marketing Machine

4 Free Tools To Turn Your Small Business WordPress Site Into An Online Marketing Machine | Social Media | Scoop.it
Turn your WordPress site into an online marketing machine with the 4 free tools.
Second Star Technologies's insight:

 WordPress is more than a blogging platform. With the proper tools, it can be transformed into an online marketing machine for your business.

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Social Media Prospecting Automation With LinkedIn

Social Media Prospecting Automation With LinkedIn | Social Media | Scoop.it
  LinkedIn is well established as the premier social media connector for business professionals. It has several powerful search and prospecting featu
Second Star Technologies's insight:

LinkedIn is well established as the premier social media connector for business professionals.


It has several powerful search and prospecting features that many professionals are not aware of, or avoid due to its perceived complexity and time to ROI.

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Local SEO Services To Promote Your Local Business | Second Star Technologies

Local SEO Services To Promote Your Local Business | Second Star Technologies | Social Media | Scoop.it
Using Local SEO Services to promote your local business online is a cost-effective marketing method with a very high return on investment.
Second Star Technologies's insight:

Local SEO services offer a distinct advantage over traditional SEO services, especially for businesses with a specific, geographical service area.

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SEO Trends In 2015 [Infographic] | Second Star Technologies

SEO Trends In 2015 [Infographic] | Second Star Technologies | Social Media | Scoop.it
SEO trends have changed dramatically in 2015, thanks in large part to Google Panda and Penguin updates, Mobilegeddon, and rising user expectations.
Second Star Technologies's insight:

SEO trends have changed dramatically in 2015, thanks, in large part, to various Google Updates, Mobilegeddon, and the experience quality now expected by an ever increasing market share of savvy internet shoppers.

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Top 6 Advantages of Local SEO Services for Small Businesses | Second Star Technologies

Top 6 Advantages of Local SEO Services for Small Businesses | Second Star Technologies | Social Media | Scoop.it
Local SEO Services provides several distinct advantages of generic SEO services for small business with a local market focus.
Second Star Technologies's insight:

True SEO services integrate quality content creation (blogs, news articles, graphics, and videos) on and off your website, then share that content to your social media following in an attempt to drive targeted traffic to your website.

 

Once on the website, key-factors like speed, presentation, and ease of contact or purchase will make a huge difference in the success or failure of any campaign.

 

On page and backend optimization is used to help potential buyers locate your business through search engines.

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Do It Yourself SEO Services - Site Connections With Scribe SEO | Second Star Technologies

Do It Yourself SEO Services - Site Connections With Scribe SEO | Second Star Technologies | Social Media | Scoop.it
Use Scribe SEO Site Connections to improve your DIY SEO Services campaign by connecting with Social Media and Content Marketing Influencers and Brand Ambassadors.
Second Star Technologies's insight:

In the wake of the Google Panda and Penguin updates, old tactics that provided relatively little value to Google customers (people who use Google to search) have gone away.

 

In the very near future, social media influencers, content influencers, and brand ambassadors will be contracted to leverage the enormous online following and trust they have spent years developing.

 

You don’t need to pay an agency to go out and find this information for you, you can do it yourself with Scribe SEO.

 

Just remember to be social, and that influencer marketing is a two-way street.  You will need to give, quite a bit if you want to connect with very large brands and agencies; so be prepared to put in the time and work.  In the end, it will be worth the effort.

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Do It Yourself SEO Services - What Is SEO? | Second Star Technologies

Do It Yourself SEO Services - What Is SEO? | Second Star Technologies | Social Media | Scoop.it
Before starting your own, do it yourself SEO services campaign, it is important to have a basic understanding of what SEO is.
Second Star Technologies's insight:

It’s best to think of SEO as stock market investing, as outlined in the following Forbes article. The caliber of your ROI is a combination of keyword research, product, and content. Compare the possible return to other avenues of marketing: landing on the first page of Google in the number one spot for a keyword results in at least 33% of the clicks. In terms of market share, this is very hard to beat with any other method, making SEO the best bang for your buck.

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Do It Yourself SEO Services - Keyword Mapping With Scribe SEO | Second Star Technologies

Do It Yourself SEO Services - Keyword Mapping With Scribe SEO | Second Star Technologies | Social Media | Scoop.it
Creating a keyword mapping strategy from your keyword research is the second major phase in a quality SEO Services campaign.
Second Star Technologies's insight:

Keyword mapping lays out the website linking strategy and core content focus for any SEO Services campaign.

 

Scribe SEO is not the ideal novice tool for implementing this phase of SEO marketing, but there are a few tools, and high-quality instructional sites available to assist you in picking up the basic concept.

 

For primary services, and major search phrase focus, you will usually want to link your content to your homepage, as well as the primary service or landing pages, as well as other authoritative content.  With 2nd and 3rd tier services, consider a strategy that primarily links content to service and landing pages.

 

A solid keyword mapping strategy will help lay the groundwork for future content planning and social media sharing, which we will discuss in future articles.

 

If you would like a free consultation on how you can improve your Online Marketing, SEO Services, or Social Media Management, please Contact Us, or fill out the form in the upper-left hand corner.

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Do It Yourself SEO Services - Keyword Research With Scribe SEO | Second Star Technologies

Do It Yourself SEO Services - Keyword Research With Scribe SEO | Second Star Technologies | Social Media | Scoop.it
SEO Services can seem expensive and difficult to grasp for a novice. One of the first aspects that needs to be considered is Keyword Research. This is how we do it.
Second Star Technologies's insight:

There are, obviously, several more features to Scribe SEO that are relevant to SEO Services.  We will go over these in more detail in another article.

 

What you should take away from this is that:

 

There are many, many tools, online and offline, that provide detailed and quality keyword research.Pick the tool that fits into your budget, and acquire a deep understanding of the metrics provided.Obvious preference aside; I have tested most SEO applications, and Scribe is, hands down, my personal favorite, especially for research into long-tail keywords for future content, as well as providing me with a reasonable idea of what my content calendar should focus on. 

SEO is not hard, but it is time consuming and tedious.  If you would like help with your businesses Online Marketing Services, Social Media Management, or Local SEO Services, please Contact Us, or fill out the contact form in this article.

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Steal This Blog | Second Star Technologies

Steal This Blog | Second Star Technologies | Social Media | Scoop.it
Copyright and intellectual property laws are important for small business blogs that are developing a unique brand and product or service awareness. Copying and pasting content, re-blogging, or any other use of content without express and written... #blog #copyright #digitalmillenniumcopyrightact
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Having someone, or another business, blatantly steal your blog content is an unfortunate, but all too common occurrence.

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30 Day Blog Challenge - Week 2

30 Day Blog Challenge - Week 2 | Social Media | Scoop.it
I had committed myself to the 30 day blog challenge at the beginning of April. It has deffinitely been an eye opener and I wanted to share with you my
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A brief rundown of my Blog Everyday for 30 Days challenge. What I learned, where I succeeded, and where I completely failed.

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Why Is No One Circling Me On Google Plus?

Why Is No One Circling Me On Google Plus? | Social Media | Scoop.it
I couldn't figure it out. I create pretty cool content. I think that it is useful. I share to all my Google plus pages. Why isn't anyone circling
Second Star Technologies's insight:

Google Plus Authorship is a trending feature of future SEO. Those in the know have already taken steps to ensure that their content sees the light of day, pending a perceived Google update.

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