Over the past few days we’ve covered the basic pieces to the new Marketing Department: (1) Data Jockeys, the (2) App Masters, and the (3) Content Creators. Now the question is: who reports to whom.
Let’s start with the easiest group, the App Masters. This is the domain of Marketing Operations, which is emerging as one of the most important marketing management functions, and the fastest growing.
The Marketing Operations manager (VP, Director, whatever) is your resident marketing tech expert, astute in all aspects of marketing technology from CRM to MA to SEO to A/B & MVT testing to whatever. If there is code, then there’s the need for Marketing Ops.
Obviously, the Marketing Ops Manager has to know the technology, otherwise he/she will be run over by staff. But the Marketing Ops Pro needs to be able to cross over and serve the Content Creators and the Data Jockeys, with knowledge of their mission, objectives and needs. And by the way: the Marketing Ops Manager MUST be able to speak the language of IT, and build bridges.
If there was ever a role that the CMO needs to embrace, it’s Marketing Ops. Without that, the CMO is subject to the direction from IT.
See today's Top Curated Marketing Technology Articles here.
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
An analogy I often use about building a social media community is to look at it like a radio station. Even if you find the perfect radio station with all of your target prospects listening to it, but you only have 60 listeners you’ll never get to ROI (return on investment) on your radio advertising, even if it everybody buys your stuff. Likewise with your social media marketing efforts, it requires that you have a big enough audience to get ROI.
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?
From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.
Who are the most influential people in social media, the power influencers who have grasped what the social media revolution is all about? Here's a list of fifty people who have very substantial social media followings.
Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.