Marketing
42 views | +0 today
Follow
Marketing
An exploration of marketing and branding with special focus on the digital.
Curated by Sarat Kiran
Your new post is loading...
Your new post is loading...
Rescooped by Sarat Kiran from Incion Web Design Blog
Scoop.it!

11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs

11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs | Marketing | Scoop.it
When I started my marketing career, I had the privilege of working with 20 of the top 100 blogs, according to Technorati. My job was to help them grow their

Via Incion
more...
No comment yet.
Rescooped by Sarat Kiran from The Content Marketing Hat
Scoop.it!

Google+ Must Be A Ghost Town

Google+ Must Be A Ghost Town | Marketing | Scoop.it
Many people come to Google+ expecting to find Google's version of Facebook or Twitter or Pinterest. They look for their friends or a specific experience and, finding none, consider it lost. But is it?

Via Mike Allton
more...
Mike Allton's curator insight, October 24, 2013 11:30 AM

Google+ Must Be A Ghost Town

+Jeremy Smith is absolutely right. Google+ is a ghost town, isn't it? I'm sure no one will read this, no one will comment on it, no one will share or click through to the article. There's no one here.

Yet many of us know that's far from the truth.

As Jeremy points out in today's guest blog, the perception is flawed because many people, businesses and organizations come to Google+ with flawed expectations. Instead of taking a moment to understand what Google+ is about and how their social media strategy needs to change to fit this different ecosystem.

As someone once said, Facebook is for connecting with the people you already know, Google+ is for connecting with the people you should know.

If you still feel like Google+ is quiet and empty... check out Jeremy's post and give his suggestions a try. And if you have questions on how to get more out of the network, let us know!

Google+ Must Be A Ghost Town: http://www.thesocialmediahat.com/blog/google-must-be-ghost-town-10242013

Thanks for your comments and shares!

#Google+ #EvanG + #GooglePlusTips   #Perception  

Pin it here: http://www.pinterest.com/pin/12666442675768438/ 

Rescooped by Sarat Kiran from Content Strategy |Brand Development |Organic SEO
Scoop.it!

Hummingbird Unleashed

Hummingbird Unleashed | Marketing | Scoop.it
There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)?

Via Level343
more...
Level343's curator insight, October 24, 2013 2:47 PM

A great post by Gianluca... a bit long but well worth the read. Make sure yuo take a look at the comments too.

 

Hummingbird is about queries, not keywords (much less long-tail ones), as was so well explained by Ammon Johns in his post "Hummingbird - The opposite of long-tail search." For that reason, tracking long-tail rankings as a metric of the impact of Hummingbird is totally wrong.

Don Curtin's curator insight, October 24, 2013 4:49 PM

All started in a garge...

Rescooped by Sarat Kiran from MarketingHits
Scoop.it!

30+ of the Most Amazing Twitter Statistics #INFOGRAPHIC

30+ of the Most Amazing Twitter Statistics #INFOGRAPHIC | Marketing | Scoop.it
Did you know that there are now 231.7 million active users on Twitter worldwide, and that 100 million of them log into the service on daily basis and 52.7 million of these are in the US?

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Sarat Kiran from Best Practices For Email Marketing And Affiliate Marketing
Scoop.it!

The 7 Myths of Email Marketing

The 7 Myths of Email Marketing | Marketing | Scoop.it
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!

Via Manish Dhane
more...
Brunofridl's curator insight, November 8, 2013 12:34 PM

Et oui, encore une fois, les "experts" se planteraient ?


Une seule règle : test & learn !

Vous avez :

- les contacts : clients et propsects

- les produits ou services

- votre écosystème sous la main


Faites vous votre propre religion / expertise. 

Rescooped by Sarat Kiran from The MarTech Digest
Scoop.it!

Avoid Teenager Perspective!, and The Top 16 Marketing Technology Articles Curated Monday, 10/21/13

Avoid Teenager Perspective!, and The Top 16 Marketing Technology Articles Curated Monday, 10/21/13 | Marketing | Scoop.it

Teenagers: they know everything…EVERYTHING! How did they get to be so smart, and their parents so stupid, in such a short period of time?

 

You and your organization are SMEs in your market. You have a perspective that no one else has, and an insight that your audience needs to hear so that their eyes are opened to a new way of viewing things.

 

But that’s not what they want.

 

Their perspective can’t be force-fed: it needs to be nurtured, to be brought along in a smooth and seamless fashion. It’s a full view that’s important so that your POV can be presented within context. It’s all relative. But how can you deliver your insight within context, comparable to the voluminous knowledge out there?

 

I’ve have a few posts today on content curation, and it’s a tactic you need to seriously consider as a part of your content marketing mix as it (1) provides a pipeline of content that supplements your efforts, and (2) provides a library service to your audience and delivering all relevant knowledge in your marketspace. You’re giving your audience a full view, and providing them with context, so that your written/spoken word can resonate and stand out.

 

We know individually we don’t know everything, and your audience doesn’t, so does it not make sense to collect and distribute all this relevant information to your readership? It’s a service that’s valued by your audience and provides the knowledge so that perspective can be nurtured over time. Clarity through curation.

 

On the other hand, we’d be so damn confused if all teenagers had perspective.

 

Marketing technology…NOW!

 

Today's curated article summarized for your quick review:

-- >  CEOs look toward disruptive technology more than CMOs - Chief Marketing Technologist http://sco.lt/8wmDbt

-- >  Marketing technology: So many tools, so little time (and money) - FierceCIO http://sco.lt/5oYBrF

-- >  6 Major Google Changes Reveal the Future of SEO - Search Engine Watch http://sco.lt/7KrPpB

-- >  Marketing Automation Has Plenty of Room for Growth - Marketing Pilgrim http://sco.lt/7TnmQD

-- >  Who Else Wants to Know What Marketing Automation Software Costs? - Capterra http://sco.lt/5k0bmD

-- >  How To Measure Your Personal Branding Success On LinkedIn - MarketingThink http://sco.lt/7H1pZJ

-- >  Marketo to debut automated email marketing platform | B2B Online http://sco.lt/931OTJ

-- >  Marketing to Aggressive Technology Buyers - Gartner http://sco.lt/5BDvCD

-- >  Will You Really Need a Higher SEO Budget in 2014? | WordStream http://sco.lt/8mtph3

-- >  Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes] - Profs | #TheMarketingA... http://sco.lt/9KFhTd

-- >  Why content curation is a new form of communication - Scoop.it http://sco.lt/6QMPnF

-- >  How Marketing Automation Helps Sales Performance [INFOGRAPHIC] - Pardot http://sco.lt/5BNXuL

-- >  Marketing Automation Crash Course - Content Jam http://sco.lt/4qVChV

-- >  10 Things Every Sales Manager Should Know About Sales Performance [Infographic] - Profs http://sco.lt/8JXAsT

-- >  Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog http://sco.lt/6SrEKP

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via marketingIO
more...
No comment yet.
Rescooped by Sarat Kiran from Facebook for Business Marketing
Scoop.it!

ETIQUETTE - Facebook Rules for Maintaining Proper Businesses Etiquette

ETIQUETTE -  Facebook Rules for Maintaining Proper Businesses Etiquette | Marketing | Scoop.it
Facebook has become our virtual home online, both for personal and business purposes. Each use case has its own set of rules to abide by.

Via Peg Corwin
more...
Peg Corwin's curator insight, October 19, 2013 9:08 AM

Sample FACEBOOK ETIQUETTE TIPS on this infographic:


- "Don't copy other people's status updates verbatim"

- "Don't let your Twitter account post to Facebook, but the other way around is OK."
- "Avoid sending mass messages"

Do you disagree with any of the advice on this infographic?


If you like this scoop, please consider a thumbs up or share.

Rescooped by Sarat Kiran from Digital Marketing Digest
Scoop.it!

Careful Curation and SEO

Careful Curation and SEO | Marketing | Scoop.it
Content curation makes some marketers sweat because of the old duplicate content rule. Here's what Matt Cutts, Google's head of webspam, has to say on the subject.

Via Ally Greer
more...
Ally Greer's curator insight, October 21, 2013 3:51 PM

From the article:

Don’t let aggregation give curation a bad name, though. Cutts points out that it’s a different story if your curated content is “content that nobody else has access to, or if you’re writing your own content, or if you’re really putting a lot of effort into curation.”

ValStilwell's curator insight, October 28, 2013 11:07 PM

Curation can be presented as a digital magazine chocked full of thoughtfully selected  articles. And just like a magazine, the biases will lie with the curator and those attracted to the same material. 

Rescooped by Sarat Kiran from Hospitality Digital Marketing & Beyond
Scoop.it!

Facebook Average Referral Traffic to Media Sites Up 170% This Year

Facebook Average Referral Traffic to Media Sites Up 170% This Year | Marketing | Scoop.it
Facebook referral traffic to media sites is up 170% over the last year.

Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Sarat Kiran from Digital marketing and user experience
Scoop.it!

10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Marketing | Scoop.it
Here are some of the most interesting digital marketing statistics we've seen this week.

Via Stephen Walker
more...
No comment yet.
Rescooped by Sarat Kiran from Web site & Social Media Marketing
Scoop.it!

How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday

How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Whiteboard Friday | Marketing | Scoop.it
Google's Hummingbird update aims, at least in part, to better understand the context of the content in the index, returning relevant results for some of the more unique queries.

Via GrupoNeo
more...
No comment yet.
Rescooped by Sarat Kiran from CSS3 & HTML5
Scoop.it!

Buttons With Built-in Progress Meters | Tutorialzine

Buttons With Built-in Progress Meters | Tutorialzine | Marketing | Scoop.it
What could possibly be cooler than progress bars? Buttons with built in progress meters! Read this tutorial to learn how you can make some.

Via Youyouk
more...
No comment yet.
Rescooped by Sarat Kiran from Content Strategy |Brand Development |Organic SEO
Scoop.it!

Are Simple Images The Best Social Media Content?

Are Simple Images The Best Social Media Content? | Marketing | Scoop.it
A few weeks ago in St. Louis, I was having lunch with two friends -- Gabe Lozano, the CEO of LockerDome.com, and Sierra Cook, the brand manager for Anheuser-Busch’s Bud Light Platinum.

Via Level343
more...
Level343's curator insight, October 17, 2013 10:50 PM

In recent years, smart digital marketers have begun to understand that social media is actually a content play – content that is relevant, in tune with audiences, and timely (as real-time marketing has become essential). But the accepted notion ofcontent, at least since roughly 2008 or so, has typically been elaborately crafted marketing programs that are perhaps based within a whiz-bangFacebook app and designed to engage consumers at a deeper level by ultimately offering them something. The thing is, these cost money, ranging from $5,000 – $150,000 to build, depending on the bells and whistles, as well as whatever the ultimate promotion may be.

Rescooped by Sarat Kiran from Real Estates
Scoop.it!

A few logo designing tips - by gulfwebstudio

GulfWebStudio provides several tips to create unique business identity for your business Logos.

Via Coolers Nthings
more...
No comment yet.
Rescooped by Sarat Kiran from Facebook for Business Marketing
Scoop.it!

UPDATES - A Scientific Guide To Writing Popular--And Shareable--Headlines For Twitter, Facebook, And Your Blog

UPDATES - A Scientific Guide To Writing Popular--And Shareable--Headlines For Twitter, Facebook, And Your Blog | Marketing | Scoop.it
What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?

Via Peg Corwin
more...
Peg Corwin's curator insight, October 22, 2013 9:10 PM

FACEBOOK PHOTO TIP "Posting pictures to Facebook only works well if the pictures are self-explanatory."


Facebook copy tip: "...self-reference works wonders on Facebook."  The more you use I, the more Likes.  


If you like this post, please consider a thumbs up or share.



Rescooped by Sarat Kiran from Pinterest
Scoop.it!

Better ways to reach Pinners

Better ways to reach Pinners | Marketing | Scoop.it
Better ways to reach Pinners

Via Kelly Lieberman
more...
Kristy Henry's curator insight, October 25, 2013 11:28 AM

Interestingly and sadly restrictive. We are going to have to get super creative to run a promotion on Pinterest. But thats the beauty of pinterest! 

Rescooped by Sarat Kiran from visualizing social media
Scoop.it!

Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Marketing | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
more...
Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

Rescooped by Sarat Kiran from All About LinkedIn
Scoop.it!

How To Measure Your Personal Branding Success On LinkedIn

How To Measure Your Personal Branding Success On LinkedIn | Marketing | Scoop.it

The power of your personal social brand impacts the effectiveness of your overall marketing, selling and social selling strategy and activity. The more visible and more acknowledged as an expert you are, then your chances that you will be successful will increase. An important start to establishing your presence and expertise is to use LinkedIn as your branding hub. Being found and extending your content and messaging is key!


Via Anita Windisman
more...
No comment yet.
Rescooped by Sarat Kiran from digital marketing strategy
Scoop.it!

5 Twitter Hashtag Tracking and Analytics tools

5 Twitter Hashtag Tracking and Analytics tools | Marketing | Scoop.it
Running a social campaign and need a Twitter hashtag tracker tool, which do more than just tracking a particular hashtag. Collection of 5 best hashtag tracker.

Via malek
more...
malek's curator insight, October 21, 2013 8:19 AM

Tagboard is more like ‘The Pinterest of Hashtags’. a visual board to track your amplification priorities


Rescooped by Sarat Kiran from SEO and Social Media Marketing
Scoop.it!

Social Media and SEO: Different Purposes

Social Media and SEO: Different Purposes | Marketing | Scoop.it

The specific purposes of social media and SEO are very different. Social media is essentially about branding and communicating with customers and potential customers while SEO is about increasing rankings in the search engines that lead to good quality traffic. The overall aim of both, though, is to increase business.

 

Social media does this by interacting with people and making them more aware of a brand, while SEO does it by improving the rankings for things that potential customers will search for when seeking products or services.

 

Read More:  http://socialmediatoday.com/expo09/1843601/social-media-and-seo-overlap-different-purposes


Via Antonino Militello
more...
Naomi Assaraf's curator insight, October 24, 2013 3:57 PM

They're both building visibility. FIne, social and search are not currently and entirely in the same place, but clearly, social is replacing search rankings, and is therefore providing a more interchangeable visibility.

Rescooped by Sarat Kiran from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

What is the Right Social Media Policy for Your Company?

What is the Right Social Media Policy for Your Company? | Marketing | Scoop.it

Social media can have huge positive impacts on a company, especially when it comes to marketing and branding. However, without a solid and well-thought out social media policy, some social media in the workplace can result in negative consequences. Unfortunately, even minor mistakes or inappropriate posts through social media can quickly spread and damage the image of a company.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Sarat Kiran from Content Marketing & Content Strategy
Scoop.it!

Introduction to Owned, Earned and Paid Content Promotion.

Introduction to Owned, Earned and Paid Content Promotion. | Marketing | Scoop.it
This post gives a brief overview on the three key elements of a rewarding content promotion strategy through owned, paid and earned media.

Via Stefano Principato
more...
Stefano Principato's curator insight, October 21, 2013 6:05 PM

If you want to attract and retain customers you should definitely consider content marketing as part of your promotional strategy. Content marketing increases your search engine visibility, builds authority and brings in tons of traffic.

Put simply content marketing is the craft of using content to talk to your customers without selling. There’s no pitch, no hard-sell; just information that educates and informs.

Rescooped by Sarat Kiran from Using Linkedin Wisely
Scoop.it!

How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Marketing | Scoop.it
Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.

Via Steve Cassady
more...
Steve Cassady's curator insight, October 21, 2013 10:53 PM

A basic approach to personal brand building.  Actual marketing and business lead generation will take more time and a different mix of activities.

Rescooped by Sarat Kiran from Real Estates
Scoop.it!

How to play video with HTML5

How to play video with HTML5 | Marketing | Scoop.it
Placing a video in HTML5 markup is simple, no more complex for any given browser than placing an image. In this article we'll take full advantage of the built-i

Via Coolers Nthings
more...
No comment yet.
Rescooped by Sarat Kiran from Digital Marketing & Communications
Scoop.it!

40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011

40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011 | Marketing | Scoop.it
It's hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going..

Via Alex Butler
more...
No comment yet.