Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.
Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.
Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.
The study also found that news consumption on Facebook did not replace other news-consumption activities.
Find more insights from the study's findings at this infographic.
Excerpt from article on Search Engine Watch: "Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal. (Here just is the list).
- Content Tools: 5. Anchor Text Over Optimization Tool 6. Convert Word Documents to Clean HTML 7. Copyscape
- Technical Tools: 8. Xenu's Link Sleuth 9. Robots.txt Generator 10. Robots.txt Checker 11. URI Valet 12. Title and Description Optimization Tool 13. Image SEO Tool 14. Schema Creator 15. Google Snippet Preview 16. Structured Data Testing Tool 17. XML Sitemap Generators 18. XML Sitemap Inspector 19. Pingdom Website Speed Tool 20. Fiddler 21. Microsoft Free SEO Toolkit..."
Whether you have already have established social media communities, or if you are about to embark on setting them up – a social media strategy is a crucial step you should take in order to set out what you want to achieve from the powerful...
Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.
Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook...
Are we still trying to talk you into a social media strategy? I really hope not – the numbers are there and have been proven. If your company hasn’t taken advantage of social media, your competitors surely have.
There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation.
But as inbound marketers, we know that content creation is also one of our top priorities. So ... is Twitter a tool we can use for that, too?
Abso-tweetin'-lutely! Twitter and content creation have become an integral part of our day-to-day marketing lives in the past few years, so why not marry the two together to make life a little easier (and our marketing more successful)?
Here are a few ways you can generate ideas for your content via Twitter, as well as promote your awesome marketing content through Twitter.
As more and more businesses are discovering, true customer understanding begins with social data. According to a recent survey sample of 2,200 marketers around the world, 71% of marketers plan to implement big data analytics into their marketing strategies within the next two years.
Why Social Data Matters
Having access to users’ social profiles and behavior data enables businesses to better tailor their marketing efforts and online experiences for increased relevancy. For instance, a user who logs in with his Facebook account grants your business access to his profile information, which can include his interests, social graph, location, and more. You can then use this data to tailor your marketing campaigns and online experience to that individual user....
The two factors that were trending in the wrong direction: cost per lead, and the time to close. The cost per lead metric had nothing to do with marketing costs increasing, and everything to do with fewer leads from the budget. Yes: Marketing’s role to assist Sales in its efforts to hit numbers worked last year, but the Q2Q view over the past two years was not good. The other metric, time to close, was even direr as it extended slowly but surely by 6-8 weeks, and Sam fully expected it to go another month by year end.
Damning stats for sure, and those were the key indicators to start to craft a different plan. So with that as a basis, the questions for 2014 were: (1) how many additional opportunities were needed, (2) when were they needed, and (3) how can the sales cycle be reduced?
It was fairly easy to quantify the additional opportunities needed to come through the door: that was just a matter of math. The qualitative discussions with Sales led Sam to conclude that Sales spent too much time qualifying leads, wasting valuable days pursuing and identifying opportunities from inquiries coming through the door. And they added headcount in the form of Inside Sales to qualify opportunities.
With this information, Sam concluded that the justification for the budget could be found in two areas: an increase in the inbound marketing efforts to drive more opportunities back into the organization, and holding onto inquiries longer. With comfort level rising a bit, Sam started to build a plan to address both issues and quantify the benefits (from increased sales, decreased costs, increased efficiency) from an overhaul of Marketing.
And as Sam start to vet components of the plan to IT and Sales, the pushback began.
Today’s curated articles summarized for your quick review: