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An exploration of marketing and branding with special focus on the digital.
Curated by Sarat Kiran
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Brochure Design Tricks

Creating professional brochure design leads affirming clients for your business. Brochures are the essential part of company. Most of the organization creates b

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malek's comment, October 31, 2013 11:33 AM
good scoop
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Data Scientists Are the New Rockstars (Infographic)

Data Scientists Are the New Rockstars (Infographic) | Marketing | Scoop.it
Data scientist are the new rockstars. With 190,000 positions available, will the U.S. educational system be able to fulfill the need for big data analytics?
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News On Facebook: How Social Media Is Changing News Consumption

News On Facebook: How Social Media Is Changing News Consumption | Marketing | Scoop.it

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.


Via Lauren Moss
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Cllr Jane MA Martin's curator insight, October 31, 2013 1:49 AM

We all need to embrace this if we don't want to be left behind

ExploreCurate's curator insight, November 2, 2013 2:34 AM

I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.

 

Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.

 

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MJUNCKE's curator insight, November 3, 2013 5:47 AM

Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.

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21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | Marketing | Scoop.it

Excerpt from article on Search Engine Watch:
"Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
(Here just is the list).


- Keyword Research:
1. Wordstream
2. Keyword Eye Basic
3. YouTube Keyword Tool
4. Übersuggest

- Content Tools:
5. Anchor Text Over Optimization Tool
6. Convert Word Documents to Clean HTML
7. Copyscape

- Technical Tools:
8. Xenu's Link Sleuth
9. Robots.txt Generator
10. Robots.txt Checker
11. URI Valet
12. Title and Description Optimization Tool
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
16. Structured Data Testing Tool
17. XML Sitemap Generators
18. XML Sitemap Inspector
19. Pingdom Website Speed Tool
20. Fiddler
21. Microsoft Free SEO Toolkit..."

Each tool is analyzed with some information. Read full original article:
http://searchenginewatch.com/article/2303494/21-Best-FREE-SEO-Tools-for-On-Page-Optimization

 


Via Giuseppe Mauriello
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malek's curator insight, October 31, 2013 5:13 AM

The odd couple "quality and Free", a well picked list.

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A guide to writing a social media strategy for your small business

A guide to writing a social media strategy for your small business | Marketing | Scoop.it
Whether you have already have established social media communities, or if you are about to embark on setting them up – a social media strategy is a crucial step you should take in order to set out what you want to achieve from the powerful...

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Peter Wilkinson www.peter.uk.com's curator insight, October 31, 2013 2:09 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About

Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About | Marketing | Scoop.it
Want to grow your Twitter vocab? Check out the definitions for these 34 terms related to the social media site that you ought to know.

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malek's curator insight, October 31, 2013 5:35 AM

It's all in one place, no need to search Google everytime you face one of these terms.

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How Local Businesses Should Size Up & Tackle Social Media

How Local Businesses Should Size Up & Tackle Social Media | Marketing | Scoop.it

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.


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Bonnie Burns's curator insight, October 25, 2013 9:29 AM

Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and local search landscape. However, effective local and social media marketing is a time-consuming and daunting, yet important, effort for local businesses.

Jim Niemela's curator insight, October 25, 2013 11:32 PM

The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Here is the answer:

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On-Page SEO Best Practices to Follow For 2014 (Part 1)

On-Page SEO Best Practices to Follow For 2014 (Part 1) | Marketing | Scoop.it
Learn the best AND safest On-Page SEO (On-Page Optimization) best practices to follow post-Google Penguin, Panda and Hummingbird – for 2014!

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, October 25, 2013 8:51 AM

Good listing of SEO best practices for 2014 by Frank Isca (Weidert Group). The main items to consider are: Page Titles; Page Descriptions; Body Headlines; Body Cody; Page URL; Images; Internal & External Links; and Meta Keywords.

Michael Wallace's curator insight, October 27, 2013 7:02 AM

a great jumping off point if you're looking to get into SEO.

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A Beginner’s Guide to Setting Up A Lead Nurturing Campaign

A Beginner’s Guide to Setting Up A Lead Nurturing Campaign | Marketing | Scoop.it

Your first step in developing an automated lead nurturing campaign must be to determine the appropriate intervals of time between each email message.


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Stefano Principato's curator insight, October 25, 2013 5:50 AM

Remember that the content should be distributed in a logical sequence using transitions that make sense to readers. You can build out several campaigns and customize each to meet specific predetermined goals.

Rescooped by Sarat Kiran from #B2BTalks - B2B Digital Marketing Lead Generation
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Listly is Upgraded and Looks Gorgeous

Listly is Upgraded and Looks Gorgeous | Marketing | Scoop.it

“List.ly is an amazing tool for facilitating crowdsourced lists, making it a darling tool for blogging and content marketing, and the entire site just got a makeover.”


Via Mike Allton, Kfir Pravda
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Rescooped by Sarat Kiran from Hospitality Digital Marketing & Beyond
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Is Bing A Better Buy Than Google AdWords For Small Business?

Is Bing A Better Buy Than Google AdWords For Small Business? | Marketing | Scoop.it
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords.

Via Alexandre Guapyassu
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Rescooped by Sarat Kiran from Modern Marketer
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7 Key Steps for Social Content Curation

7 Key Steps for Social Content Curation | Marketing | Scoop.it
Lately I have been focused on Content Curation as a secret weapon in your Social Strategy.  Did you know that 60% of B2B marketers plan on spending more on their content marketing next year than ev...

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Andrew Federici's curator insight, October 22, 2013 4:07 PM

Content marketing really is the new advertising.

Richard Platt's curator insight, November 6, 2013 4:49 PM

Content marketing pointers

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13 Beautiful Design Agency Websites | Inspiration

13 Beautiful Design Agency Websites | Inspiration | Marketing | Scoop.it
If you’re looking for inspiration for your own portfolio site, checking out how design agencies do it is a good place to start. For today's weekly inspiration

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Five LinkedIn Strategies You Haven't Thought Of Before

Five LinkedIn Strategies You Haven't Thought Of Before | Marketing | Scoop.it
The overwhelming majority of current LinkedIn users (84.4 percent) are using LinkedIn’s free account. Only 15.1 percent pay for premium service.

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Steve Cassady's curator insight, October 30, 2013 6:57 AM

Creative uses of Linkedin that gets you thinking about your Linkedin strategies. It is more than an online resume

Rescooped by Sarat Kiran from Facebook for Business Marketing
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CASE STUDY - Farmgirl Flowers Seeds Growth With Facebook Marketing

CASE STUDY - Farmgirl Flowers Seeds Growth With Facebook Marketing | Marketing | Scoop.it
Marketing via Facebook has been one of the most important nutrients in the soil of San Francisco-based startup Farmgirl Flowers’ growth, as the social network has driven 10 percent of all traffic to its website since 2011, and its Facebook...

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Peg Corwin's curator insight, October 28, 2013 3:03 PM

Here's the story of a flower store without a retail outlet that spends an hour a week managing their FACEBOOK campaigns, driving 10% of their traffic.


They advertise on mobile, use their page for feedback and run ads for custom audiences, like those who bought the prior Valentine's day. Click to read their story.


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Infographic: What Social Media Means for Your Marketing - Marketing Technology Blog

Infographic: What Social Media Means for Your Marketing - Marketing Technology Blog | Marketing | Scoop.it
Are we still trying to talk you into a social media strategy? I really hope not – the numbers are there and have been proven. If your company hasn’t taken advantage of social media, your competitors surely have.

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Rescooped by Sarat Kiran from Content Marketing & Content Strategy
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Why Video Content Belongs At Every Stage of Your Buyer’s Journey

Why Video Content Belongs At Every Stage of Your Buyer’s Journey | Marketing | Scoop.it

How many videos has your prospect watched today alone?

 

Chances are the answer is “several”.

 

So a better question may be, “how many of those videos were from your brand?”.

 

Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.Stop to consider the facts on video production and consumption:

 

- More than 100 hours of video are uploaded to YouTube every minute

- Online video consumption increased by 38% between May 2011 and May 2012

- 75% of business executives regularly watch work related video...


Via Jeff Domansky, Philippe Trebaul, Stefano Principato
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Peter Wilkinson www.peter.uk.com's curator insight, October 22, 2013 2:35 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Stefano Principato's curator insight, October 31, 2013 12:47 AM

Video Adds Value to Viewers – Throughout the Lifecycle

malek's curator insight, October 31, 2013 5:05 AM

And with Video you're always one click away from buying

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Laughter Spot : The one about the expectant father | TheMarketingblog

Laughter Spot : The one about the expectant father | TheMarketingblog | Marketing | Scoop.it
An expectant father rang the hospital to see how his wife was getting on. By mistake he was connected to the Lord's cricket ground.  How's it going? he

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7 Ways Twitter Can Help Juice Your Content Creation

7 Ways Twitter Can Help Juice Your Content Creation | Marketing | Scoop.it

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation.

 

But as inbound marketers, we know that content creation is also one of our top priorities. So ... is Twitter a tool we can use for that, too?

 

Abso-tweetin'-lutely! Twitter and content creation have become an integral part of our day-to-day marketing lives in the past few years, so why not marry the two together to make life a little easier (and our marketing more successful)?

 

Here are a few ways you can generate ideas for your content via Twitter, as well as promote your awesome marketing content through Twitter.


Via Brian Yanish - MarketingHits.com
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TIPS - 7 Ways to Treat Your E-mail Subscribers Like VIPs

TIPS - 7 Ways to Treat Your E-mail Subscribers Like VIPs | Marketing | Scoop.it
When a person is subscribing to your e-mail list, you are setting expectations of what’s coming next.

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Peg Corwin's curator insight, October 22, 2013 12:36 PM

Give those EMAIL clients the VIP treatement when you...


- "Announce exclusive information first to your list
- Expand your current lead magnet
- Read a book and apply its lessons to your target audience
- Exclusive videos
- Webinar opportunities
- Have their say
- Give away something extra"

Click to learn how why each recommendation is made.

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CONTEST - 7 Tips for Running Successful Photo Contest on Facebook

CONTEST - 7 Tips for Running Successful Photo Contest on Facebook | Marketing | Scoop.it
Facebook Photo Contests offer great opportunities to help a Facebook Page. Useful tips and case studies. Attract, build and engage your audience with a Facebook photo contest.

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Peg Corwin's curator insight, October 22, 2013 7:10 AM

FACEBOOK PAGE PHOTO CONTEST tips are:


- "Create a Photo Contest that Matches Your Objectives
- Make Use of Hashtags
- Check Your Call To Action
- Have an Appropriate(and Attractive) Prize
- Keep the contest moving!
- Set voting to only once per day to get the voters back
- Consider a 2-Stage Contest"

Click to learn more and see examples of several.


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Calculating the ROI of Social Data - Business 2 Community

Calculating the ROI of Social Data - Business 2 Community | Marketing | Scoop.it

As more and more businesses are discovering, true customer understanding begins with social data. According to a recent survey sample of 2,200 marketers around the world, 71% of marketers plan to implement big data analytics into their marketing strategies within the next two years.

 

Why Social Data Matters

Having access to users’ social profiles and behavior data enables businesses to better tailor their marketing efforts and online experiences for increased relevancy. For instance, a user who logs in with his Facebook account grants your business access to his profile information, which can include his interests, social graph, location, and more. You can then use this data to tailor your marketing campaigns and online experience to that individual user....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 25, 2013 6:48 AM

Useful primer and white paper on social media measurement.

R Nagarajan's curator insight, October 25, 2013 10:37 AM

Social media is providing a world of opportunities to marketers & advertisers in reaching the targeted audience...

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Peeling Away the Layers, and The Top 14 Marketing Technology Articles Curated Friday, 10/25/13

Peeling Away the Layers, and The Top 14 Marketing Technology Articles Curated Friday, 10/25/13 | Marketing | Scoop.it

The two factors that were trending in the wrong direction: cost per lead, and the time to close. The cost per lead metric had nothing to do with marketing costs increasing, and everything to do with fewer leads from the budget. Yes: Marketing’s role to assist Sales in its efforts to hit numbers worked last year, but the Q2Q view over the past two years was not good. The other metric, time to close, was even direr as it extended slowly but surely by 6-8 weeks, and Sam fully expected it to go another month by year end.

 

Damning stats for sure, and those were the key indicators to start to craft a different plan. So with that as a basis, the questions for 2014 were: (1) how many additional opportunities were needed, (2) when were they needed, and (3) how can the sales cycle be reduced?

 

It was fairly easy to quantify the additional opportunities needed to come through the door: that was just a matter of math. The qualitative discussions with Sales led Sam to conclude that Sales spent too much time qualifying leads, wasting valuable days pursuing and identifying opportunities from inquiries coming through the door. And they added headcount in the form of Inside Sales to qualify opportunities.

 

With this information, Sam concluded that the justification for the budget could be found in two areas: an increase in the inbound marketing efforts to drive more opportunities back into the organization, and holding onto inquiries longer. With comfort level rising a bit, Sam started to build a plan to address both issues and quantify the benefits (from increased sales, decreased costs, increased efficiency) from an overhaul of Marketing.

 

And as Sam start to vet components of the plan to IT and Sales, the pushback began.

 

Marketing technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  How To Go From CMO To CEO In 6 (Not Entirely) Easy Steps - Fast Company http://sco.lt/6QTlqr

-- >  Trends and Predictions On The Future of Content Marketing [Slides] - B2B Marketing Insider  http://sco.lt/8g9Ezh

-- >  Content Curation: Key Tips and Ideas for Brands - CMI http://sco.lt/4vjtCL

-- >  Persuading Senior Executives With Data - ClickZ http://sco.lt/9HKPz7

-- >  Why Do Big Companies Crowdfund? | Web Strategy by Jeremiah Owyang http://sco.lt/89ztSr

-- >  Infographic: Video Support in Email is Growing - and Working - Marketing Technology Blog http://sco.lt/6wUarh

-- >  Adaptive Web Design vs. Responsive Web Design | Skyrkt http://sco.lt/585RM9

-- >  The Complete Checklist for Creating Compelling Calls-to-Action - HubSpot http://sco.lt/7UuSO1

-- >  LinkedIn Hits 38% Of Unique Visits From Mobile, Up From 8% In Q1 2011 | TechCrunch http://sco.lt/5CPGzZ

-- >  How B2B companies talk past their customers | McKinsey & Company http://sco.lt/81pvTV

-- >  Adobe Digital Marketing Blog | The Cautious Road of Dynamic Insertion http://sco.lt/4lRvjV

-- >  Triggered email open rates are four times higher than newsletters - Econsultancy http://sco.lt/8FxkFF

-- >  MailChimp Enters Simple Marketing Automation Market - CMS Wire http://sco.lt/5kLABN

-- >  Social Marketing Automation - Marketo Acquires Crowd Factory http://sco.lt/5URctl

 

See ALL Top Curated Marketing Technology Articles here.

 

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-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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Rescooped by Sarat Kiran from WordPress Google SEO and Social Media
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Adventures in Online Learning an Infographic /@BerriePelser

Adventures in Online Learning an Infographic /@BerriePelser | Marketing | Scoop.it
Adventures in Online Learning an Infographic Eduventures, the marketing research firm, predicts that hundreds of

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WordPress SEO & Social Media's curator insight, October 22, 2013 8:34 AM

Adventures in Online Learning an Infographic /@BerriePelser

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5 Legendary SEO Tools That Are Extinct Today (And What to Use Instead)

5 Legendary SEO Tools That Are Extinct Today (And What to Use Instead) | Marketing | Scoop.it
Do you miss Yahoo! Site Explorer, Google AdWords Keyword Tool, Google Planner and other epic SEO tools gone today? Learn what marketers now use instead...

Via Jannette Pazer
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