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An exploration of marketing and branding with special focus on the digital.
Curated by Sarat Kiran
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When Social Media Isn't Enough - Business 2 Com...

When Social Media Isn't Enough - Business 2 Com... | Marketing | Scoop.it
When Social Media Isn't Enough - Business 2 Community on Social Media curated by Alicia Rodriguez Ruiz (When #SocialMedia Isn't Enough - Business 2 Community | @scoopit http://t.co/AU9UuC7y48)...

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, November 6, 2013 7:23 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

 
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52 Unique Ways to Create Social Media Magic

52 Unique Ways to Create Social Media Magic | Marketing | Scoop.it
Are you ready to supercharge your social media marketing? Swipe and share these 52 unique ways to create social media magic in your business!

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Neil Ferree's curator insight, November 6, 2013 11:56 AM

Social Media Magic is hard to come by until you read Rebekah's article and Circle her on Google+


Is Not Participating in Social Media a Liability?


Howard Fox's curator insight, November 9, 2013 5:16 PM

The Holiday Season is coming up, except in stores where you can now take your kids to see Santa; how about using the holiday downtime to beef up your networking using the Big Five sites: LinkedIn, Twitter, Google Plus, Facebook, Pinterest?

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The 30 Minute Social Media Management Schedule

The 30 Minute Social Media Management Schedule | Marketing | Scoop.it

In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels.


Via Stefano Principato
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Stefano Principato's curator insight, November 6, 2013 6:46 PM

Here's a great infographic that can work as a daily checklist of activities that you need to accomplish to maintain the minimum level of social media power.

Rescooped by Sarat Kiran from digital marketing strategy
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How to Create Videos to Capture Your Audience

How to Create Videos to Capture Your Audience | Marketing | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

 

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, malek
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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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17 New Ways To Make Your LinkedIn Profile Irresistible To Employers

17 New Ways To Make Your LinkedIn Profile Irresistible To Employers | Marketing | Scoop.it
LinkedIn is constantly adding new features to help you get the most out of it, not just for job hunting but also for other kinds of professional development.

Via Steve Cassady
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Steve Cassady's curator insight, November 3, 2013 2:16 PM

Nice Tips to make sure your profile is irresistible

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EXAMPLES - 10 Examples of Brilliant Email Marketing (and Why They're So Great)

EXAMPLES - 10 Examples of Brilliant Email Marketing (and Why They're So Great) | Marketing | Scoop.it
Check out these 10 examples of top-notch email marketing.

Via Peg Corwin
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Peg Corwin's curator insight, October 31, 2013 4:35 PM

See examples of individual EMAIL BLASTS and EMAIL NEWSLETTERS for designs to copy and tips.


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25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter

25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter | Marketing | Scoop.it

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.


Via Lauren Moss
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Fiona MacDonald's curator insight, November 5, 2013 2:03 PM

Oof, I feel old now! I can hardly remember what I did on a PC before the internet was available and yet I was always on them!

Shonisani Masidwali's curator insight, November 6, 2013 1:57 AM

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

Jenny Bourbiel's curator insight, November 6, 2013 8:49 PM

When did you jump onto the technology bandwagon? 

Rescooped by Sarat Kiran from Business in a Social Media World
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Looking for new apps?

Looking for new apps? | Marketing | Scoop.it
Quixey is a search engine that finds apps for you based on the tasks or goals you want to accomplish. Let's imagine, for example, that you are looking for an app to stream music online or sync your...

Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Sarat Kiran from Search Engine Marketing Trends
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Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent

Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent | Marketing | Scoop.it

Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google.

The study involved 315 US business locations. These are not independent, small businesses. SIM Partners typically works with national-local businesses that have national brands but local offices, hotels or stores. According to the report all the locations used bulk upload verification. However, the principles and tactics should be applicable to local SEO for SMBs as well.

Read more: searchengineland.com/report-basic-local-optimization-steps-boosted-serp-visibility-by-179-percent-175644

 

 


Via Igniva Solutions
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Rescooped by Sarat Kiran from digital marketing strategy
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Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes

Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes | Marketing | Scoop.it

Today is a little different. I'm actually not typing at all -- I'm writing this blog post by "talking it" on Evernote. And it only took me ten minutes.

 

I wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I've also worked at places where I didn't have that luxury. When you're balancing 100 different tasks, it's hard to find time to actually sit down and write. (Or maybe writing just isn't your strongest suit.)Luckily, with a little creativity, it's actually still quite easy for you to blog. So in the spirit of being meta, I'm going to show you how to write a blog post without actually "writing" anything. In just 30 minutes (I added on an extra twenty minutes to give you buffer time for importing, formatting, and editing) you should have a polished draft ready to publish. So let's get to it!...


Via Jeff Domansky, malek
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Caroline Wood's curator insight, November 4, 2013 4:04 PM

Sounds like something worth trying.

Lisa Scott's curator insight, November 15, 2013 3:16 PM

Worth a try?

Pallab Kakoti's curator insight, December 25, 2013 2:44 AM

Haven’t you ever wished you could speed up your blog post writing?

Well, you’re not alone. 64% of marketers say producing enough content is their marketing challenge. Writing a variety of engaging work, getting buy in from management andmeasuring blog marketing metrics is definitely tough, too – but time is the real kicker. It’s clear the solution isn’t sacrificing quality for volume. 

http://writtent.com/blog/10-shortcuts-writing-blog-post-record-time/ ;

 

The secret to whipping up a quick valuable blog post for those queue-is-empty days. Readers – meet the tried and true Top 10 List:

 

1. Make sure to identify the Top 10 List in the title of the post. Many readers are attracted to the convenience of skimming a list.

http://www.kunocreative.com/blog/bid/76819/10-Steps-for-Writing-a-Blog-Post-in-30-Minutes-or-Less ;

 

8 secrets to writing faster blog posts (infographic and tips)

http://www.j6design.com.au/ClientArea/Howtowritefaster-8secrets-infographic.aspx

 

Sometimes inspiration will strike you on your drive home or while you're getting ready in the morning -- with this process, you can just grab your phone and start talking into Evernote. Your ideas will be on paper without you actually typing a thing. 

http://blog.hubspot.com/marketing/how-i-wrote-1000-word-blog-post-in-10-minutes-ht

Rescooped by Sarat Kiran from Online Marketing Case Studies
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Pricing Experiments You Might Not Know, But Can Learn From

Pricing Experiments You Might Not Know, But Can Learn From | Marketing | Scoop.it

f you enjoyed this post, subscribe to updates. Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.


Via Pedro Da Silva
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Top 10 Contests & Games Revolution Scoops All Time

Top 10 Contests & Games Revolution Scoops All Time | Marketing | Scoop.it

Top 10 Contests & Games Revolution Scoops

http://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou  

 

http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify 

http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Examples

http://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online

 

http://sco.lt/5rXzaz Infographic - Enterprise Gamification

http://sco.lt/8gvVXl Scoopit Post  - Big Data and Gamification's Big Bang

http://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Social

http://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun

 

http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites

Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj

 

 

 


Via Martin (Marty) Smith
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Myths About Link Building That Hurt Internet Marketing | SEO Theory

Myths About Link Building That Hurt Internet Marketing | SEO Theory | Marketing | Scoop.it

Via nicolettebeard
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Teaching Your Students How to Have a Conversation

Teaching Your Students How to Have a Conversation | Marketing | Scoop.it
Guest blogger Dr. Allen Mendler presents eight strategies for helping your students reclaim and master the lost art of conversation.

Via Charles Fischer
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Charles Fischer's curator insight, November 6, 2013 9:13 AM

I have found that genuine, open-ended questions are the best for generating conversation. Students must first be taught how to askuseful questions, however.

Bradley McClure's curator insight, November 11, 2013 6:33 PM

The importance of a constructive conversation is the focus of this article. There are many ideas mentioned within that all trend toward creating a classroom environment that is based on constant critical thinking. There are eight clear suggestions layed out here meant to assist teachers promote this conversation. One of them includes S.L.A.N.T. as a technique to promote physical cues, so props to Lemov! My favorite is one that says "Put Thinking Ahead of Knowing." How incredible would a class be if the students were focused on thinking instead of simply trying to achieve a specific knowledge goal? I'd wager it would look revolutionary.

Rescooped by Sarat Kiran from Facebook for Business Marketing
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COVER PHOTO - 17 Wicked Ways to Use Your Facebook Cover Photo

COVER PHOTO - 17 Wicked Ways to Use Your Facebook Cover Photo | Marketing | Scoop.it
Want to make an epic first impression with your cover photo? Try using these 17 wicked ways to use your Facebook cover photo to its full advantage.

Via Peg Corwin
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Peg Corwin's curator insight, October 31, 2013 6:31 PM

See 17 ideas for the FACEBOOK PAGE COVER PHOTOS.


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Rescooped by Sarat Kiran from Business in a Social Media World
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14 apps to help you create visual content that pops

14 apps to help you create visual content that pops | Marketing | Scoop.it
If there is one thing I learnt when I was a teacher, it is this: Most people respond better to visual cues. Why? Because pictures and videos are processed much faster by the brain than text. Online...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, November 6, 2013 7:04 PM
They is "she" actually, as in me. ;-)
Cendrine Marrouat - cendrinemarrouat.com's comment, November 6, 2013 7:06 PM
Most folks know Photoshop, so no need to talk about a tool that is widely recognized. And not everybody has hundreds of dollars to buy Photoshop...
Martine Coutu's curator insight, November 7, 2013 8:19 AM

Des applications pour vous aider à capturer et garder l'attention de votre audience cible.

Rescooped by Sarat Kiran from Social Media, SEO, Mobile, Digital Marketing
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Good Marketing Doesn't Feel Like Marketing: 5 Brands That Get It

Good Marketing Doesn't Feel Like Marketing: 5 Brands That Get It | Marketing | Scoop.it

Discover why these five marketing campaigns were so effective and how these brands engage and inform their audiences.


Via Kamal Bennani
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20 Pinterest Tricks And Tips You Might Not Have Discovered - Business 2 Community

20 Pinterest Tricks And Tips You Might Not Have Discovered - Business 2 Community | Marketing | Scoop.it

Via Kelly Lieberman
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Rescooped by Sarat Kiran from Search Engine Marketing Trends
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Google Analytics: Avoiding Premature Speculation

Google Analytics: Avoiding Premature Speculation | Marketing | Scoop.it

Most of us use Google Analytics – it’s free, it’s accurate and it’s brilliant. One of my challenges as an SEO is to regularly educate clients on how to actually interpret Google Analytics and understand what it all means.

With Google recently encrypting keyword referral data and no longer providing us with the terms users used to find our sites, it’s more important than ever to understand key performance indicators and avoid reacting from data that doesn’t paint an accurate picture of the situation.

Read more: http://www.searchenginejournal.com/google-analytics-avoiding-premature-speculation/71757/

 

 


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5+ Reasons Your Business Should be on Google+ [INFOGRAPHIC] - Digital Information World | #TheMarketingAutomationAlert

5+ Reasons Your Business Should be on Google+ [INFOGRAPHIC] - Digital Information World | #TheMarketingAutomationAlert | Marketing | Scoop.it
Have a look at below infographic that I've designed in collaboration with Socialclinch titled 5+ plus reasons your business should be on Google+.

 

_______________________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, November 4, 2013 8:00 PM

And SEO benefits.

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Using Google Places to Get More Customers #business

Using Google Places to Get More Customers #business | Marketing | Scoop.it

Google Places is one of my favourite tools in the Google portfolio. It’s powerful for local searches which is good for us business bloggers.


Via Level343
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Level343's curator insight, October 31, 2013 9:43 PM

Signing Up For Google Places

 

You may already have a Google Places listing and not even know it! If anyone has reviewed your business online, you’ll be there. The only trouble is that you don’t have control of your Google Places listing until you claim it.

Rescooped by Sarat Kiran from Social Media Branding and Social Media Business
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14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter

14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter | Marketing | Scoop.it
14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] (14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC] http://t.co/z3EeUt86GT)...

Via Peter Wilkinson www.peter.uk.com
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Rescooped by Sarat Kiran from visualizing social media
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LinkedIn Profile Tips: Optimization Guide to Build your Profile

LinkedIn Profile Tips: Optimization Guide to Build your Profile | Marketing | Scoop.it

View these Linkedin Profile Tips to build and optimize your profile on the platform, as well as learn how to use the many features available to users.

 

Linkedin provides access to a multitude of features, make it the most advanced professional user base in the web, from which you could harness its technical platform to get the best out of it.

Here is a great infographic with facts about Linkedin Profile, followed by the tips to build your profile with optimization techniques.


Via Lauren Moss
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Cruise Line Class's curator insight, December 13, 2013 6:09 PM

I confess that I am not leveraging the wonderful tools available on Linkedin.  Great article with easy tips on what you can do today to optimize your profile, and help employers find you.

 

Make it a great day!

Stéphane Hardel's curator insight, December 15, 2013 6:12 AM

Soyez beaux soyez forts soyez convoités

Lori Wilk's curator insight, December 28, 2013 3:21 PM

One of the biggest mistakes I hear about is that people signup to be on a social media site and then they don't complete their profile which reduces their effectiveness. Yes- it's important to fully complete your profile.

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OPT INS - 3 Creative Ways to Get More Email Opt-Ins

OPT INS - 3 Creative Ways to Get More Email Opt-Ins | Marketing | Scoop.it
3 Creative Ways to Get More Email Opt-Ins - Email Marketing

Via Peg Corwin, Meg Appleby
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Peg Corwin's curator insight, October 24, 2013 9:40 AM

Three great ways to get more EMAIL OPT-INS.


- Gamification
- Make a statement (see example above)
- A condition for coupons
Click to learn how.

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Rescooped by Sarat Kiran from Modern Marketer
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Social Media Facts for 2013

Social Media Facts for 2013 | Marketing | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

Via The Fish Firm II
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CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.