In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels.
When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.
In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google.
The study involved 315 US business locations. These are not independent, small businesses. SIM Partners typically works with national-local businesses that have national brands but local offices, hotels or stores. According to the report all the locations used bulk upload verification. However, the principles and tactics should be applicable to local SEO for SMBs as well.
Today is a little different. I'm actually not typing at all -- I'm writing this blog post by "talking it" on Evernote. And it only took me ten minutes.
I wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I've also worked at places where I didn't have that luxury. When you're balancing 100 different tasks, it's hard to find time to actually sit down and write. (Or maybe writing just isn't your strongest suit.)Luckily, with a little creativity, it's actually still quite easy for you to blog. So in the spirit of being meta, I'm going to show you how to write a blog post without actually "writing" anything. In just 30 minutes (I added on an extra twenty minutes to give you buffer time for importing, formatting, and editing) you should have a polished draft ready to publish. So let's get to it!...
Most of us use Google Analytics – it’s free, it’s accurate and it’s brilliant. One of my challenges as an SEO is to regularly educate clients on how to actually interpret Google Analytics and understand what it all means.
With Google recently encrypting keyword referral data and no longer providing us with the terms users used to find our sites, it’s more important than ever to understand key performance indicators and avoid reacting from data that doesn’t paint an accurate picture of the situation.
Have a look at below infographic that I've designed in collaboration with Socialclinch titled 5+ plus reasons your business should be on Google+.
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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.