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Avoid Teenager Perspective!, and The Top 16 Marketing Technology Articles Curated Monday, 10/21/13

Avoid Teenager Perspective!, and The Top 16 Marketing Technology Articles Curated Monday, 10/21/13 | Marketing | Scoop.it

Teenagers: they know everything…EVERYTHING! How did they get to be so smart, and their parents so stupid, in such a short period of time?

 

You and your organization are SMEs in your market. You have a perspective that no one else has, and an insight that your audience needs to hear so that their eyes are opened to a new way of viewing things.

 

But that’s not what they want.

 

Their perspective can’t be force-fed: it needs to be nurtured, to be brought along in a smooth and seamless fashion. It’s a full view that’s important so that your POV can be presented within context. It’s all relative. But how can you deliver your insight within context, comparable to the voluminous knowledge out there?

 

I’ve have a few posts today on content curation, and it’s a tactic you need to seriously consider as a part of your content marketing mix as it (1) provides a pipeline of content that supplements your efforts, and (2) provides a library service to your audience and delivering all relevant knowledge in your marketspace. You’re giving your audience a full view, and providing them with context, so that your written/spoken word can resonate and stand out.

 

We know individually we don’t know everything, and your audience doesn’t, so does it not make sense to collect and distribute all this relevant information to your readership? It’s a service that’s valued by your audience and provides the knowledge so that perspective can be nurtured over time. Clarity through curation.

 

On the other hand, we’d be so damn confused if all teenagers had perspective.

 

Marketing technology…NOW!

 

Today's curated article summarized for your quick review:

-- >  CEOs look toward disruptive technology more than CMOs - Chief Marketing Technologist http://sco.lt/8wmDbt

-- >  Marketing technology: So many tools, so little time (and money) - FierceCIO http://sco.lt/5oYBrF

-- >  6 Major Google Changes Reveal the Future of SEO - Search Engine Watch http://sco.lt/7KrPpB

-- >  Marketing Automation Has Plenty of Room for Growth - Marketing Pilgrim http://sco.lt/7TnmQD

-- >  Who Else Wants to Know What Marketing Automation Software Costs? - Capterra http://sco.lt/5k0bmD

-- >  How To Measure Your Personal Branding Success On LinkedIn - MarketingThink http://sco.lt/7H1pZJ

-- >  Marketo to debut automated email marketing platform | B2B Online http://sco.lt/931OTJ

-- >  Marketing to Aggressive Technology Buyers - Gartner http://sco.lt/5BDvCD

-- >  Will You Really Need a Higher SEO Budget in 2014? | WordStream http://sco.lt/8mtph3

-- >  Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes] - Profs | #TheMarketingA... http://sco.lt/9KFhTd

-- >  Why content curation is a new form of communication - Scoop.it http://sco.lt/6QMPnF

-- >  How Marketing Automation Helps Sales Performance [INFOGRAPHIC] - Pardot http://sco.lt/5BNXuL

-- >  Marketing Automation Crash Course - Content Jam http://sco.lt/4qVChV

-- >  10 Things Every Sales Manager Should Know About Sales Performance [Infographic] - Profs http://sco.lt/8JXAsT

-- >  Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog http://sco.lt/6SrEKP

 

See ALL Top Curated Marketing Technology Articles here.

 

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Rescooped by Sarat Kiran from Using Linkedin Wisely
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10 Top LinkedIn Tips, Tricks - InformationWeek

10 Top LinkedIn Tips, Tricks - InformationWeek | Marketing | Scoop.it
10 Top LinkedIn Tips, Tricks
InformationWeek
How LinkedIn savvy are you? Whether you're a seasoned user or a newbie just getting started, learning the ins and outs of the social network takes time.

Via Steve Cassady
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Steve Cassady's curator insight, November 17, 2013 9:31 AM

Nice Tips and Tricks for Linkedin

Rescooped by Sarat Kiran from Google Plus and Social SEO
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Content Marketing System Why Your Business Needs One?

Content Marketing System Why Your Business Needs One? | Marketing | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, November 17, 2013 12:42 PM

Every business needs a content marketing system unless you have the time and budget to create semantic congruent content yourself?

Rescooped by Sarat Kiran from Search Engine Marketing Trends
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How To Spot Bad Links & Deciding Whether To Take Action

How To Spot Bad Links & Deciding Whether To Take Action | Marketing | Scoop.it

Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings.

Prior to this, the worst an inbound link could do to your site was nothing at all.  Google suddenly changed the rules, and we had to look out for potentially “toxic” links pointing to our sites. Which can be scary, as these links are often out of our control.

Due to the free-for-all nature of link building at the time, many sites were accumulating toxins faster than a chain-smoking alcoholic. In a few short weeks, the talk switched from building links to cleaning up link profiles. It was time to detox and swear off indiscriminate link building.

Read more: http://www.searchenginejournal.com/approved-spot-bad-links-deciding-whether-take-action/72819/

 

 


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Rescooped by Sarat Kiran from Search Engine Optimization Without the Technobabble
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Myths About Link Building That Hurt Internet Marketing | SEO Theory

Myths About Link Building That Hurt Internet Marketing | SEO Theory | Marketing | Scoop.it

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Rescooped by Sarat Kiran from Social Marketing and SEO
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Infographic: How Much Is Twitter Worth (to small and mid-size businesses)?

Infographic: How Much Is Twitter Worth (to small and mid-size businesses)? | Marketing | Scoop.it

Via Ally Greer
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Ally Greer's curator insight, November 7, 2013 1:10 PM

The perceived values (of SMBs) of Facebook and LinkedIn are directly correlated with the respective market caps of the platforms. If the case is to be the same for Twitter, the IPO valuation could be about 4 times too low.

Rescooped by Sarat Kiran from #B2BTalks - B2B Digital Marketing Lead Generation
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Digital Marketing Talent Falls Far Short of Needs for Many - Marketing Pilgrim

Digital Marketing Talent Falls Far Short of Needs for Many - Marketing Pilgrim | Marketing | Scoop.it
Marketing Pilgrim Digital Marketing Talent Falls Far Short of Needs for Many Marketing Pilgrim A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important...

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Rescooped by Sarat Kiran from Ayantek's Social Media Marketing Digest
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SMACdown 2013: Who knew marketing solutions could be presented in boxing robes! | Ayantek

SMACdown 2013: Who knew marketing solutions could be presented in boxing robes! | Ayantek | Marketing | Scoop.it

As the emcee at Ayantek’s SMACdown event at the 2013 FutureM Conference,  my role was to set the stage for the SMACdown where two teams of marketing and technology experts in boxing robes were presenting their perspective on the SMAC Stack.  The “Marketing Mavericks” team responded to a challenge from BJ’s Wholesale Club and the “Digital Dynamos” presented a solution for a challenge from iRobot Corporation.  Through these two business challenges, each team demonstrated that Social, Mobile, Analytics, and Cloud (SMAC) technologies when adopted in a combined and holistic manner can exponentially increase business productivity and deliver superior user engagement. Below is my quick recap and the key takeaways I took away from the SMACdown event


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Rescooped by Sarat Kiran from Modern Marketer
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103 Compelling Social Media And Marketing Statistics For 2013 (and 2014)

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) | Marketing | Scoop.it

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.


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Elisabetta Tosi's curator insight, November 14, 2013 12:30 AM

If you want to share effective contents on the web, stop to think like a "traditional" journalist working in the "traditional" press, and start to use these tools.

Lori Wilk's curator insight, November 14, 2013 5:57 PM

It helps to understand the statistics as you make your marketing decisions for the upcoming new year and evaluate the best return on your time for participating on various social media platforms.

Sven Awege's curator insight, November 22, 2013 3:30 AM

Not all applicable to Pharma, but hey, doctors are people too, so I can only imagine that many of these just might be useful afterall!

Rescooped by Sarat Kiran from Marketing Strategy and Business
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Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Effective Content Marketing on Google Plus: 5 Tools to Measure Success | Marketing | Scoop.it

Excerpt from article on Content Marketing Institute:
"All of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+.

For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is. These metrics include:

- Circle Rank
- Shares
- +1s
- Engagement
- Impressions
- Frequency of posts/content
- Number of followers/growth of followers
- Referral traffic
- Conversion rates

The rest of this post examines tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.

1. All My + Statistics
The All My + Statistics site may just be Google+ Nirvana for marketers who want to understand how their content, as well as that of their competitors, is being received on Google+. It’s a free service that provides you with analytics data for anyone’s public Google+ content and profile.

2. Simply Measured’s Google+ Reports Page
This tool provides a free report on any Google+ brand page. (Note that this service is not available for personal Google+ pages.) It pulls information on engagement rates, comments, keyword analytics, and top users.

3. PlusClout
The PlusClout extension for Google+ measures the influence a given user has on Google+. A user’s Clout score can range from 0 – 100, and is based on a number of attributes, including the number of followers they have and shares they’ve earned.

4. CircleCount
Search your own profile on CircleCount and you will receive a free and simple-to-use report.
An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.

5. Recommended Users
Recommended Users is to Google+ as Followerwonk is to Twitter. The tool segments Google+ users into categories, such as women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence..."

Each tool is analyzed with more information. Read full article here:
http://contentmarketinginstitute.com/2013/11/effective-content-marketing-google-plus-tools-measure

 


Via Giuseppe Mauriello
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Intriguing Networks's curator insight, December 7, 2013 11:14 AM

Useful Metrics for G+ Marketing and measuring your public engagement

BlairEvanBall's curator insight, February 28, 8:01 AM

Check out these five tips. Especially local businesses using Google+ to get you ahead of the competition.

Rescooped by Sarat Kiran from Social Media Marketing Strategies
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Optimise This with Nathalie Nahai the Web Psychologist

Optimise This with Nathalie Nahai the Web Psychologist | Marketing | Scoop.it
In this episode of Optimise This we chat to Nathalie Nahai about web psychology & it's application. Watch now.

Via Level343
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Level343's curator insight, November 13, 2013 11:09 AM

Demographic is important for subcultural differences. Research based approach..

Rescooped by Sarat Kiran from Digital marketing and user experience
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7 Game Changing Marketing Campaigns | Distilled

7 Game Changing Marketing Campaigns | Distilled | Marketing | Scoop.it

Via Stephen Walker
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Rescooped by Sarat Kiran from Public Relations & Social Media Insight
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Does Marketing Overrate Logic?

Does Marketing Overrate Logic? | Marketing | Scoop.it

People don't buy logic. If they did, no one would propose with a 4 carrot diamond ring and everyone on the planet would drive an electric car....

 

The challenge today is people are waiting longer and longer to connect to humans within a brand so much of their exposure to products and services that brands offer is through their digital presence.If that presence is stocked up with fact based product marketing then building a relationship is going to be all but impossible.

 

So why do companies continue to do this? ...Today with relationships being built online, many are less secure and more transactional increasing the need for human relationship building.

 

Accomplishing this through human engagement is key and should be done with Social Media, Content AND your sales force....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 14, 2013 12:59 AM

More evidence of the importance of storytelling, content marketing and creating relationships online.

Rescooped by Sarat Kiran from digital marketing strategy
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LinkedIn integrates with Pulse across mobile and desktop, replacing LinkedIn Today

LinkedIn integrates with Pulse across mobile and desktop, replacing LinkedIn Today | Marketing | Scoop.it
Seven months after LinkedIn snapped up news-reader service Pulse for $90m, the enterprise social network has announced that Pulse has now been fully integrated across the Pulse apps and through LinkedIn.com.

Via Rami Kantari, malek
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Rescooped by Sarat Kiran from Technology and Gadgets
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SecretInk: Send Emails That Automatically Self-Destructs When Read

SecretInk: Send Emails That Automatically Self-Destructs When Read | Marketing | Scoop.it
SecretInk is a free service that should really be used by secret agents. With it you can send self-destructing emails or SMS messages to anyone for free.

Via Tiaan Jonker
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scott stringe's curator insight, November 23, 2013 11:05 AM

 When I first came across  I knew that it probably  was more cool  than useful. I am sure that everyone at one point or another could find this a handy tool.  so here you go check it out!  >>"<<

robyns tut's curator insight, November 25, 2013 5:50 AM

this can be good in terms of keeping things private, but when harmful or offensive messages are sent this could be used to the victim's detriment- Justine Pearce

Jose Gonzalez's curator insight, December 1, 2013 3:20 PM

Wonderful !

Thanks

Rescooped by Sarat Kiran from Socratic Seminar
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11 Brilliant Ways To Frame Critical Content: A Complexities Chart

11 Brilliant Ways To Frame Critical Content: A Complexities Chart | Marketing | Scoop.it
by Terry Heick, Director at TeachThought 11 Ways To Frame Content: A Depth, Complexity & Content Imperatives Chart Framing content is among the most powerful strategies teachers have to engage students and promote deep understanding of...

Via Charles Fischer
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Charles Fischer's curator insight, November 18, 2013 2:38 AM

A very useful chart for dealing with complex problems or long-term projects!

Rescooped by Sarat Kiran from Public Relations & Social Media Insight
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17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics

17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics | Marketing | Scoop.it

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...


Via Jeff Domansky
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Lonnie Juarez's curator insight, November 19, 2013 8:12 AM

This is a good info graphic to remind you of the things you should have on you LinkedIn Profile. Great tips and easy to read and implement.

Michelle Gilstrap's curator insight, November 21, 2013 9:28 AM

This is one of the best infographics about Linkedin I have seen. It is quick and to the point.

María Dolores Díaz Noguera's curator insight, November 23, 2013 3:23 AM

Great one.

Rescooped by Sarat Kiran from Digital Marketing & Communications
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How to use social data across your business

How to use social data across your business | Marketing | Scoop.it
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.

Via Alex Butler
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Most Important Metrics on Google Analytics!

Most Important Metrics on Google Analytics! | Marketing | Scoop.it
What you should focus on while improving your SEO campaign with Google Analytics
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Rescooped by Sarat Kiran from Social Media Branding and Social Media Business
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2013 Gift Guide for Social Media Geeks

2013 Gift Guide for Social Media Geeks | Marketing | Scoop.it
Whether you're looking for a gift or just want to drop some major hints, this guide is the place to start for geeks.

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, November 12, 2013 8:08 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

Lauren Herrera's curator insight, December 5, 2013 10:28 AM

Hashtag lol 

Rescooped by Sarat Kiran from Google Plus and Social SEO
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How Social Media Influences SEO

How Social Media Influences SEO | Marketing | Scoop.it

SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients. 


Read more at: http://www.searchenginejournal.com/approved-need-high-value-links-blend-social-media-and-seo-activities/72689/


Via Antonino Militello, Neil Ferree
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ELISA TANGKEARUNG's curator insight, November 8, 2013 9:09 AM
...
Neil Ferree's curator insight, November 12, 2013 9:37 AM
AMARJEET KUMAR SINGH's curator insight, March 7, 11:44 PM

In present time social media is one of the popular way to advertise that the reason you read this article and solve your Social media related query......... 

Rescooped by Sarat Kiran from SEO and Social Media Marketing
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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis, Antonino Militello
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Mohammed ALAMI's curator insight, January 10, 6:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 7:16 AM

Links & Words Matter (but) Social Shares is the New SEO

Linda Alexander's curator insight, January 19, 2:29 PM

A slideshare worth sharing....

Rescooped by Sarat Kiran from Everything Marketing You Can Think Of
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Top 20 Local Search Ranking Factors: An Illustrated Guide

Top 20 Local Search Ranking Factors: An Illustrated Guide | Marketing | Scoop.it
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, November 13, 2013 7:57 AM

Very good guide by Miriam Ellis (Moz) about local search ranking factors. Local Search Ranking Factors 2013 identified 83 foundational ranking factors.

 

The top 20 factors are:
1. Proper category associations
2. Physical address in city of search
3. Consistency of structured citations
4. Quality/authority of structured citations
5. HTML NAP matching place page NAP
6. Quantity of structured citations
7. Domain authority of website
8. Individually owner-verified local plus page
9. City, state in Places landing page title
10. Proximity of address to centroid
11. Quality/authority of inbound links to domain
12. Quantity of native Google Places reviews (w/text)
13. Product/service keyword in business title
14. Quantity of citations from locally relevant domains
15. Proximity of physical location to the point of search
16. Quantity of citations from industry-relevant domains
17. Local area code on local Plus page
18. City, state in most/all website title tags
19. Quantity of third-party traditional reviews
20. Page authority of Places landing page URL

 

By understanding these factors, making sure you are in compliance with those that are under your control, you greatly increase your chance of be found locally.

 

Once you have "mastered" these 20 you can move onto the remaining 63.

Rescooped by Sarat Kiran from Email Marketing Tips
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MOBILE - Ink: A Responsive Email Framework

MOBILE - Ink: A Responsive Email Framework | Marketing | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, November 8, 2013 11:40 AM

New website that allows you to create RESPONSIVE EMAIL TEMPLATES viewable on MOBILE, for use on any email client, including Outlook.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Sarat Kiran from visualizing social media
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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Marketing | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


Via Brian Yanish - MarketingHits.com, Lauren Moss
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Louise Robinson-Lay's curator insight, November 15, 2013 12:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 11:56 AM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Sarah Greenaway's curator insight, December 1, 2013 6:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

Rescooped by Sarat Kiran from All Geeks
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Honest Slogans project

Honest Slogans project | Marketing | Scoop.it

Via Deloste
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Deloste's curator insight, November 14, 2013 2:27 AM

by Clif Dickens