Since Google’s Penguin 1.0 update launched in April 2012 (and a recent update on Oct. 4), a painful reality had dawned on us: inbound links could negatively impact on our Google rankings.
Prior to this, the worst an inbound link could do to your site was nothing at all. Google suddenly changed the rules, and we had to look out for potentially “toxic” links pointing to our sites. Which can be scary, as these links are often out of our control.
Due to the free-for-all nature of link building at the time, many sites were accumulating toxins faster than a chain-smoking alcoholic. In a few short weeks, the talk switched from building links to cleaning up link profiles. It was time to detox and swear off indiscriminate link building.
Marketing Pilgrim Digital Marketing Talent Falls Far Short of Needs for Many Marketing Pilgrim A recent study called “The State of Digital Marketing Talent” shows that while the importance of digital marketing and its various elements is important...
As the emcee at Ayantek’s SMACdown event at the 2013 FutureM Conference, my role was to set the stage for the SMACdown where two teams of marketing and technology experts in boxing robes were presenting their perspective on the SMAC Stack. The “Marketing Mavericks” team responded to a challenge from BJ’s Wholesale Club and the “Digital Dynamos” presented a solution for a challenge from iRobot Corporation. Through these two business challenges, each team demonstrated that Social, Mobile, Analytics, and Cloud (SMAC) technologies when adopted in a combined and holistic manner can exponentially increase business productivity and deliver superior user engagement. Below is my quick recap and the key takeaways I took away from the SMACdown event
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success.
Excerpt from article on Content Marketing Institute: "All of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+.
For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is. These metrics include:
- Circle Rank - Shares - +1s - Engagement - Impressions - Frequency of posts/content - Number of followers/growth of followers - Referral traffic - Conversion rates
The rest of this post examines tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.
1. All My + Statistics The All My + Statistics site may just be Google+ Nirvana for marketers who want to understand how their content, as well as that of their competitors, is being received on Google+. It’s a free service that provides you with analytics data for anyone’s public Google+ content and profile.
2. Simply Measured’s Google+ Reports Page This tool provides a free report on any Google+ brand page. (Note that this service is not available for personal Google+ pages.) It pulls information on engagement rates, comments, keyword analytics, and top users.
3. PlusClout The PlusClout extension for Google+ measures the influence a given user has on Google+. A user’s Clout score can range from 0 – 100, and is based on a number of attributes, including the number of followers they have and shares they’ve earned.
4. CircleCount Search your own profile on CircleCount and you will receive a free and simple-to-use report. An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.
5. Recommended Users Recommended Users is to Google+ as Followerwonk is to Twitter. The tool segments Google+ users into categories, such as women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence..."
People don't buy logic. If they did, no one would propose with a 4 carrot diamond ring and everyone on the planet would drive an electric car....
The challenge today is people are waiting longer and longer to connect to humans within a brand so much of their exposure to products and services that brands offer is through their digital presence.If that presence is stocked up with fact based product marketing then building a relationship is going to be all but impossible.
So why do companies continue to do this? ...Today with relationships being built online, many are less secure and more transactional increasing the need for human relationship building.
Accomplishing this through human engagement is key and should be done with Social Media, Content AND your sales force....
Seven months after LinkedIn snapped up news-reader service Pulse for $90m, the enterprise social network has announced that Pulse has now been fully integrated across the Pulse apps and through LinkedIn.com.
by Terry Heick, Director at TeachThought 11 Ways To Frame Content: A Depth, Complexity & Content Imperatives Chart Framing content is among the most powerful strategies teachers have to engage students and promote deep understanding of...
17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.
SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients.
A new study unlocks the secrets to what's most shared on the popular social network.
Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.
The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:
Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.
Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.
With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.