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An exploration of marketing and branding with special focus on the digital.
Curated by Sarat Kiran
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Rescooped by Sarat Kiran from Everything Marketing You Can Think Of
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Top 20 Local Search Ranking Factors: An Illustrated Guide

Top 20 Local Search Ranking Factors: An Illustrated Guide | Marketing | Scoop.it
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, November 13, 2013 10:57 AM

Very good guide by Miriam Ellis (Moz) about local search ranking factors. Local Search Ranking Factors 2013 identified 83 foundational ranking factors.

 

The top 20 factors are:
1. Proper category associations
2. Physical address in city of search
3. Consistency of structured citations
4. Quality/authority of structured citations
5. HTML NAP matching place page NAP
6. Quantity of structured citations
7. Domain authority of website
8. Individually owner-verified local plus page
9. City, state in Places landing page title
10. Proximity of address to centroid
11. Quality/authority of inbound links to domain
12. Quantity of native Google Places reviews (w/text)
13. Product/service keyword in business title
14. Quantity of citations from locally relevant domains
15. Proximity of physical location to the point of search
16. Quantity of citations from industry-relevant domains
17. Local area code on local Plus page
18. City, state in most/all website title tags
19. Quantity of third-party traditional reviews
20. Page authority of Places landing page URL

 

By understanding these factors, making sure you are in compliance with those that are under your control, you greatly increase your chance of be found locally.

 

Once you have "mastered" these 20 you can move onto the remaining 63.

Rescooped by Sarat Kiran from Internet Marketing Strategy 2.0
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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Marketing | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

Rescooped by Sarat Kiran from Everything Marketing You Can Think Of
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On-Page SEO Best Practices to Follow For 2014 (Part 1)

On-Page SEO Best Practices to Follow For 2014 (Part 1) | Marketing | Scoop.it
Learn the best AND safest On-Page SEO (On-Page Optimization) best practices to follow post-Google Penguin, Panda and Hummingbird – for 2014!

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, October 25, 2013 11:51 AM

Good listing of SEO best practices for 2014 by Frank Isca (Weidert Group). The main items to consider are: Page Titles; Page Descriptions; Body Headlines; Body Cody; Page URL; Images; Internal & External Links; and Meta Keywords.

Michael Wallace's curator insight, October 27, 2013 10:02 AM

a great jumping off point if you're looking to get into SEO.

Rescooped by Sarat Kiran from Hospitality Digital Marketing & Beyond
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Content Curation Guide for SEO - Infographic

Content Curation Guide for SEO - Infographic | Marketing | Scoop.it

Curation of online content that is relevant to your business can be an excellent way to drive SEO. Here is an infographic guide.


Via Frédéric DEBAILLEUL, Alexandre Guapyassu
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