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Scooped by Sara Mancinelli
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The Role of #Hashtags in Social Media and Search

The Role of #Hashtags in Social Media and Search | Social Media | Scoop.it
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.
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Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand | Social Media | Scoop.it
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.
Sara Mancinelli's insight:

Search e Social sono sempre più legati tra loro, così le strategie di digital marketing necessiteranno sempre più di maggiore integrazione. Il team che si occupa di search marketing dovrebbe lavorare a stretto contatto con il social team  e l'organizzazione a "silos" è sempre più problematica e perdente. I "like" e i retweet avranno lo stesso valore dei link.

 

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What are you favorite tools to find social influencers?

RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. I manually view networks and look for influencers who are active, authoritative, and responsive. No tool can do this as fast as a knowledgeable person. One hour of manual review can save you weeks of headaches."

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5 Facebook Ad Features to Use NOW!

5 Facebook Ad Features to Use NOW! | Social Media | Scoop.it
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.
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