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Story Resumes

Story Resumes | Social Media | Scoop.it
Visually AWESOME resumes that TELL YOUR STORY and get you NOTICED

Via Gregg Morris
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Gregg Morris's curator insight, April 7, 2014 8:36 AM

I like this site. It's clean and concise. And I'm fascinated with its  focus on storytelling in the HR world.

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Google Authorship & Publisher - What's The Difference?

Google Authorship & Publisher - What's The Difference? | Social Media | Scoop.it
Google Authorship and Publisher has lots of benefits for your site but what's the difference between them? Are you using the right one for your content now?

Via Bonnie Manis
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Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience

Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience | Social Media | Scoop.it
Mobile - Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.

Via Baochi
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Social Media | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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20 Statistics That Will Drive 2014 #Marketing Strategies - #Infographic

20 Statistics That Will Drive 2014 #Marketing Strategies - #Infographic | Social Media | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 26, 2013 2:03 AM

Data that should help you define some of your plans for 2014

Denise Barbezani's curator insight, November 27, 2013 3:49 AM

Confira informações importantes para ajudá-lo a preparar o plano de 2014. / Find here relevant information to help with your 2014 plan.

 

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6 Ways Mobile Technology Has Transformed the World's Poor

6 Ways Mobile Technology Has Transformed the World's Poor | Social Media | Scoop.it
In recent years, the growth of mobile health technologies, including health text messaging projects, remote monitoring, portable sensors, and mobile phone apps, have changed the way healthcare is delivered globally.
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Social Media and Predictions | Social Media Today

Social Media and Predictions | Social Media Today | Social Media | Scoop.it
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources as the new year approaches.


Via Eric_Determined / Eric Silverstein
Sara Lamothe's insight:

add your insight...

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Eric_Determined / Eric Silverstein's curator insight, October 11, 2013 3:41 AM

Share your thoughts on the trends listed.


"It's the world of a mobile social customer and your social media strategy must adapt."



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Path to Mobile Readings - How Mobile Transforms Businesses | Mobile Marketing Association

Path to Mobile Readings - How Mobile Transforms Businesses | Mobile Marketing Association | Social Media | Scoop.it
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5 Cool Apps to Save You from Social Media Overload - Jeffbullas's Blog

5 Cool Apps to Save You from Social Media Overload - Jeffbullas's Blog | Social Media | Scoop.it
Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.
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Social Media Tasks: 25+ Tasks For Your Social Media Strategy

Social Media Tasks: 25+ Tasks For Your Social Media Strategy | Social Media | Scoop.it
Have you ever wondered what the social media pros do? This article outlines the specific social media tasks they never on a daily and weekly basis.
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Times Publications » Paid to Tweet

Times Publications » Paid to Tweet | Social Media | Scoop.it
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TheSoulfulEMU's curator insight, October 4, 2013 1:13 AM

Great read! Insights to must-know about!

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3 Things Social Media Managers Can Learn From Top Management

3 Things Social Media Managers Can Learn From Top Management | Social Media | Scoop.it
An article discussing three things social media managers can learn from top management.
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TheSoulfulEMU's curator insight, October 4, 2013 1:09 AM

Being at the TOP position means you got things to do, BIG things. Great article to boost up your spirits.

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The 36 Rules Of #SocialMedia - #Infographic

The 36 Rules Of #SocialMedia - #Infographic | Social Media | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 10, 2014 3:23 AM

A fun way to review #SocialMedia


Do you agree with all the rules?


Which one may provide the greatest opportunity for your business?

Francesca Vittori's curator insight, March 11, 2014 5:12 AM

#SocialTips #SocialMust #SocialToDoList

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2014 Social Media & Mobile Marketing Trends - #Infographic

2014 Social Media & Mobile Marketing Trends  - #Infographic | Social Media | Scoop.it
With Lenovo buying Motorola and a new generation of devices on the way, there's rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing. Marketing campaigns are focusing on apps and social media. But as the dollars continue to flow, are marketers who are following the money risky their creativity and niche opportunities? A new infographic highlights the trends. Topic: Customer Experience.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 5, 2014 1:39 AM

Even though these are based on U.S. data, there are several interesting #data points.


Share your thoughts on some of the trends?

Roland Alston's curator insight, February 5, 2014 10:01 AM

Quick  read, tons of data, and great infograph on mobile marketing trends.

Dan Brody's curator insight, February 6, 2014 12:11 PM

@yieldtech always like a good info graphic

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Emotion IS The #Experience - #Infographic

Emotion IS The #Experience - #Infographic | Social Media | Scoop.it
We're pleased to present our latest 360Connext customer experience infographic. Emotion drives everything for humans. See why we MUST sweat the small stuff.

Via Eric_Determined / Eric Silverstein
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Paul Deemer's curator insight, January 31, 2014 3:48 AM

Stay focussed - it matters!

Rhonda Hailey's curator insight, January 31, 2014 8:53 AM

Love the infographic... Customer Experience is so very important. We strive to recommend local businesses to new homeowners with that initial contact being one that is positive and creates an appreciative response. Our best partners then continue the experience with lead nurturing, a great customer experience when they convert and consistent and meaningful follow-up.  It's a win win for everyone. 

Roland Alston's curator insight, January 31, 2014 11:19 AM

The answer to "what does the emtional side of CX look like?...

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The New Rules of Customer Engagement: Data-Driven, Yet Human-Centric

The New Rules of Customer Engagement: Data-Driven, Yet Human-Centric | Social Media | Scoop.it
We are living in an era of constant customer engagement. And customer engagement is more complex today with higher expectations from informed customers.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 6, 2014 2:17 PM

Flavio's Customer lifecycle stages:


- Acquisition, enhance targeting to reduce acquisition costs and increase likely lifetime value


- Activation, ensure that acquisition leads on to effective early engagement


- Engagement, understand customer preferences and interests


- Satisfaction, servicing effectiveness and efficiency


- Loyalty, build in-depth relationships, churn analysis to reduce attrition and focus acquisition activity


- Advocacy, reduce marketing costs through using advocates to engage prospects and customers


What are your thoughts on customer centric becoming human centric?

Thomas Frachon's curator insight, April 7, 2015 1:54 PM

Discours sur le changement de paradigme de la relation avec le client: du "push" au "Human-Centric dialogue" 

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What Can We Expect From The Next Decade Of Marketing?

What Can We Expect From The Next Decade Of Marketing? | Social Media | Scoop.it
While most of the impact of technology on marketing has been tactical so far, over the next decade or so there will be a major strategic transformation.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 22, 2013 3:25 PM

Greg provides in depth analysis how Marketing is evolving :

 

"digital technology has enabled us to retarget consumers when they respond to a message and that has changed marketing forever.  In effect, we must make the shift from grabbing attention to holding attention.

 

That means that brands will have to learn to be more like publishers and learn content skills.  It also means that marketers will have to create a genuine value exchange rather than just coming up with catchy ad slogans and price promotions.  Like it or not, we’ve entered a post-promotional paradigm.

 

Big data is enabling an entirely different approach.  Rather than wait for the results of controlled studies and then analyze them to glean insights, we can collect massive amounts of data in real time.  Instead of fooling ourselves into thinking we have it right, we can become less wrong over time."


I particularly like this last sentence.

 

What are your thoughts? 

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Marketing and Blogs: Push Your Enterprise To New Heights With Mobile Marketing

Marketing and Blogs: Push Your Enterprise To New Heights With Mobile Marketing | Social Media | Scoop.it
Push Your Enterprise To New Heights With Mobile Marketing
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5 #SocialMedia Marketing Tips for Guaranteed Posting Success. #SMM -

5 #SocialMedia Marketing Tips for Guaranteed Posting Success. #SMM - | Social Media | Scoop.it
In Social Media Marketing it’s harder than ever to get traction for content. Here's how to craft a winning post...
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Tackle Social Media Marketing With These 4 Tricks

Tackle Social Media Marketing With These 4 Tricks | Social Media | Scoop.it
These four simple tricks will help you get the most out of your time on the various social media platforms.
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Why Social Media will Disappear

Why Social Media will Disappear | Social Media | Scoop.it
You only have to see the success of the Old Spice social media marketing campaign to realise that the convergence of media has arrived.
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How Much Time Does Social Media Marketing Really Take?

How Much Time Does Social Media Marketing Really Take? | Social Media | Scoop.it
Always remember how time is actually involved in social media marketing. Here are just 12 of the most important things done by social media managers.
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TheSoulfulEMU's curator insight, October 4, 2013 12:59 AM

YES, It takes time, A LOT of time + Strategies merged into it.

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What is Mobile Marketing and Why Does it Matter? (So So Much!) - Business 2 Community

What is Mobile Marketing and Why Does it Matter? (So So Much!) - Business 2 Community | Social Media | Scoop.it
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