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5 Easy Steps To Creating A Shareable Infographic

5 Easy Steps To Creating A Shareable Infographic | Social Media | Scoop.it
You don't have to be a tech-savvy designer to make this great marketing tool.

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donhornsby's curator insight, October 10, 2013 7:30 AM

Infographics offer a great marketing opportunity for your business to share a key message or information in a more visual format. The good news for small-business owners with limited tech skills or limited tech staff is that they aren't as complex to create as they once were. With tools like Infogram, Visual.ly and Piktochart, there's no excuse not to experiment with creating an infographic for marketing your business today.

Stefano Principato's curator insight, October 14, 2013 6:10 AM

Infographics offer a great marketing opportunity for your business to share a key message or information in a more visual format.

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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Social Media | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


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Jeff Domansky's curator insight, October 14, 2013 12:01 PM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

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15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC]

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know [INFOGRAPHIC] | Social Media | Scoop.it

Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile. 

 

Source: http://www.hashmeta.com/blog/15-jaw-dropping-social-media-marketing-statistics-every-marketer-should-know/


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Jim Green's curator insight, September 2, 2013 12:00 PM

The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. 

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Social Media | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive

Interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Simply select the checkbox for the area you're working in, and view the tools for that category.

Read more: http://moz.com/blog/100-free-seo-tools


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Hosting a Better Twitter Chat

Hosting a Better Twitter Chat | Social Media | Scoop.it

ImageTwitter chats have almost become mainstream. Celebrities take to Twitter to announce a new movie or album, TV shows host behind-the-scenes chats with the creators, and news outlets regularly ask viewers and readers to chime in with their opinions in hour-long chats, 140 characters at a time.

Despite their surge in popularity, there is still some confusion about how to run a great Twitter chat. Many are still difficult to find, unless you’re part of the “inner circle,” and the fast-paced stream of tweets can be near impossible to follow if you’re new to chats, or if you stumble into one a little late. Hopefully these eight tips, pulled from three examples of successful chats, will help clarify things!

Read more: http://socialmediatoday.com/lauren-dugan/1662386/8-lessons-hosting-better-twitter-chat-learned-3-stellar-chats

 

 


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Judith C Evans's curator insight, August 13, 2013 6:47 PM

Helpful tips on getting the most out of this social media feature.

Amanda Hoffmann's curator insight, August 13, 2013 7:14 PM

TWITTER CHAT HOSTING

8 Tips on how to host a better twitter chat 

Ashley Whitten's curator insight, September 30, 2014 8:19 PM

Having a good twitter convo and chat going can lead to more followers which helps with networking.

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Twitter Cheat Sheet: Profile Image How To [INFOGRAPHIC] - AllTwitter

Twitter Cheat Sheet: Profile Image How To [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
The Twitter Profile page has gone through a number of redesigns over the years which, aesthetically, have almost always been pleasing.

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malek's curator insight, August 1, 2013 6:59 PM

Taking all the guess away from Twitter profile design

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12 Unwritten Social Rules - Neatorama

12 Unwritten Social Rules - Neatorama | Social Media | Scoop.it
http://youtu.be/ORR_o4CONpY] (YouTube link)Of course, YOU know theses rules, but have you taught them to your kids yet? So much of navigating one's way in society comes down to being aware of other people and their ...
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malek's comment, August 6, 2013 6:42 AM
funny educational compilation
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A Useful Idea For Social Media Psychology

A Useful Idea For Social Media Psychology | Social Media | Scoop.it
I'm assuming that since you're reading this you're probably a marketer of some kind, using social media as a means of transport to your next sale or follower, and that's great!

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26 Tips to Enhance Your Social Media Profiles | Social Media ...

26 Tips to Enhance Your Social Media Profiles | Social Media ... | Social Media | Scoop.it
Tips on some of the basic housekeeping tasks that are necessary for maintaining complete and engaging social media profiles.
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When Hashtags Go Wrong | Social Media Today

When Hashtags Go Wrong | Social Media Today | Social Media | Scoop.it

...We’ve all heard of them; the brands that have spotted a hashtag trending and, keen to cash in (quite literally!), have quickly thrown together a self-promotional tweet, attached said hashtag and excitedly pressed ‘tweet’ – only to find themselves in a bath-load of hot water. Or the brands that hurriedly created their own hashtag as part of their social strategy and failed to think twice before unleashing their creation to the social-stratosphere, only to be left red-faced and facing a very public social backlash.When hashtags go wrongHere are five of the best (or worst!) hashtag howlers we’ve come across at The Social Penguin...


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Jeff Domansky's curator insight, July 28, 2013 8:04 PM

Cautionary tales about hashtag fails...

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Social Selling Anatomy Of A B2B Decision Maker - MarketingThink | #TheMarketingAutomationAlert

Social Selling Anatomy Of A B2B Decision Maker - MarketingThink | #TheMarketingAutomationAlert | Social Media | Scoop.it
This social selling infographic and blog post is a one-stop shop to understand how today's B2B decision-maker is using social media as part of their buying.

 

And...

 

Once you have fine-tuned your approach to your B2B decision-maker social selling anatomy you might find these other social selling resources useful to perform the following operations:

How to sell better by tweeting betterHow to create an effective LinkedIn profileHow to create a successful Twitter profileHow to get found more easily on LinkedInHow to cold call with Twitter
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marketingIO's curator insight, July 29, 2013 6:16 AM

Gerry Moran is one of my favorite marketing thought leaders: his messages are simple, direct and insightful. See the graphic above, and take the time to explore the five links.


If you want to learn more, go here, click on Filter, and then search MarketingThink.


  • See the article at marketingthink.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Eight great examples of agile marketing from Oreo | Econsultancy

Eight great examples of agile marketing from Oreo | Econsultancy | Social Media | Scoop.it
In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.
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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Social Media | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink
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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.

Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Social Media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


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Deb Nystrom, REVELN's curator insight, May 17, 2013 4:35 PM

Always good to see the current demographics in social.  Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research.    Hmmm....   ~  D

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

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Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] |

Steps On How to Acquire Customers For Your Startup [INFOGRAPHIC] | | Social Media | Scoop.it

Step by step guidelines for startups on how to acquire customers.

 

Full image at: http://ijustdid.org/2013/08/customer-acquisition-guide-for-startups/

 

Source: http://onboardly.com/customer-acquisition/the-step-by-step-guide-to-startup-customer-acquisition-infographic/#.UiIpSdJHKo0


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Stephen Van Delinder's curator insight, September 3, 2013 3:27 PM

Very well done infographic on the process of building relationships. 

Sieg Holle's curator insight, September 7, 2013 5:38 AM

We are going to py this to the test using e-cigarrettes which solves the cancer or anti tpbaccp health agenda 

Thibaut Odeyer's curator insight, November 20, 2014 7:56 AM

Etapes à suivre pour attirer sa clientèle potentielle 

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Case Study: 23+ Guide for Effective Search Engine SEO

Case Study: 23+ Guide for Effective Search Engine SEO | Social Media | Scoop.it

Who doesn’t want a top page ranking in Google for their keywords? Ofcourse, everyone wants it! And this is why today we bring you an effective guide to reach to the top position of Google Search Engine.

 

Read more: http://allinfographics.org/top-23-best-guide-for-effective-search-engine-seo/

 


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Browser Plugins And Addons Every SEO Needs!

Browser Plugins And Addons Every SEO Needs! | Social Media | Scoop.it

Who loves SEO tools? I know we do! However, one caveat that exist with most SEO tools is that the user is reliant to the servers that the tool sits on. This mean that anytime the servers are experiencing down time, the tool isn’t accessible. Also many server side SEO tools that use outside data sources realize that as their tool gets more popular, it becomes harder to sustain traffic because of things like API limits and other load balancing issues. So what is the alternative? Browser plugins and addons! Running analysis directly in the browser means that you are only responsible for the activity you are requesting. Which means that you are less likely to get hit with API limits or be blocked by the engines. It also means that you can quickly access your tool set just by starting up your favorite browser, no logins required! :)

Read more: http://www.internetmarketingninjas.com/blog/search-engine-optimization/browser-plugins-and-addons-every-seo-needs/

 

 


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A Look at Google's 200 Search Ranking Factors (Infographic)

A Look at Google's 200 Search Ranking Factors (Infographic) | Social Media | Scoop.it

An in-depth breakdown of what can affect your site's SEO.


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malek's curator insight, August 2, 2013 8:26 AM

Something like "how to cruise Google"

Tricia Simons's curator insight, August 2, 2013 10:47 AM

Very helpful to have everything in one place!

imaginetsa's comment, August 4, 2013 4:05 AM
Very useful - thanks.
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Mobile Marketing In 2013 [INFOGRAPHIC]

Mobile Marketing In 2013 [INFOGRAPHIC] | Social Media | Scoop.it

A Look at the state of Mobile Marketing In 2013 [INFOGRAPHIC]


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malek's curator insight, August 3, 2013 9:49 AM

4 knockout questions to every marketer

- Do You have a mobile marketing plan?

- Does your marketing reach your customer through mobile?

- Is your store or restaurant using mobile to your advantage

- Do you geo-target your mbile marketing?

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This week's finest digital marketing infographic

This week's finest digital marketing infographic | Social Media | Scoop.it

This week it’s a look at social media marketing for B2B companies from Clearpoint Agency.It shows that 87% of B2B businesses use social compared to 77% that use blogs, with LinkedIn being the social network of choice for 83% of marketers.Looking at the reasons for using social, 79% use it as a tool for raising brand awareness while 74% use it for customer acquisition. For more information on this topic download our best practice ...


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Jeff Domansky's curator insight, July 30, 2013 6:12 PM

Here's a good infographic that looks at social marketing best practices.

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B-Schools Are Putting Consumers Under the Social Media Microscope - Businessweek

B-Schools Are Putting Consumers Under the Social Media Microscope - Businessweek | Social Media | Scoop.it
B-Schools Are Putting Consumers Under the Social Media Microscope
Businessweek
Social media can unlock many secrets about consumers, and business schools have caught on.
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The State of Social Media Measurement in 2013 - Zoetica Media

The State of Social Media Measurement in 2013 - Zoetica Media | Social Media | Scoop.it
A look back at social media measurement predictions from 2005. How did it really shape up?

Via Dr. Susan Bainbridge
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Agile: What Marketers Can Learn From Software Developers - Profs | #TheMarketingAutomationAlert

Agile: What Marketers Can Learn From Software Developers - Profs | #TheMarketingAutomationAlert | Social Media | Scoop.it
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.

 

Excerpt...

 

Flexibility, cost-effectiveness, learning, and transparency are the four key aspects of agile marketing that must be integrated into an organization before it can produce benefits:

Flexibility is a must, because a rigid culture cannot embrace agile marketing. But flexibility also means severing the ties to pet projects and favorite ideas: When you get a thumbs-down from customers, you need to drop that idea and move on.Cost-effectiveness comes in many forms, not the least of which is the ability to rapidly prototype a concept and test it before committing lots of resources.A learning environment is essential. "Agile product marketing requires a whole-company commitment," said Darnell. "You need to build an organization that values learning—failures as well as successes."Transparency both supports and is supported by a learning organization. The knowledge gained through agile marketing must be shared openly with the entire company; no hiding behind bad news; no hoarding of good news.
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marketingIO's curator insight, July 30, 2013 6:21 AM

Agile from a product marketing POV. But are these not general characteristics required from anyone in sales and marketing?


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4 Ways to Use Social Media to Generate Leads | Social Media ...

4 Ways to Use Social Media to Generate Leads | Social Media ... | Social Media | Scoop.it
Learn how social media for lead generation works and how you can activate your social audiences to generate leads that can affect your bottom line.
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