The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.
While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.
Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.
Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....
Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile.
"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.
One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.
This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".
Interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Simply select the checkbox for the area you're working in, and view the tools for that category.
ImageTwitter chats have almost become mainstream. Celebrities take to Twitter to announce a new movie or album, TV shows host behind-the-scenes chats with the creators, and news outlets regularly ask viewers and readers to chime in with their opinions in hour-long chats, 140 characters at a time.
Despite their surge in popularity, there is still some confusion about how to run a great Twitter chat. Many are still difficult to find, unless you’re part of the “inner circle,” and the fast-paced stream of tweets can be near impossible to follow if you’re new to chats, or if you stumble into one a little late. Hopefully these eight tips, pulled from three examples of successful chats, will help clarify things!
http://youtu.be/ORR_o4CONpY] (YouTube link)Of course, YOU know theses rules, but have you taught them to your kids yet? So much of navigating one's way in society comes down to being aware of other people and their ...
...We’ve all heard of them; the brands that have spotted a hashtag trending and, keen to cash in (quite literally!), have quickly thrown together a self-promotional tweet, attached said hashtag and excitedly pressed ‘tweet’ – only to find themselves in a bath-load of hot water. Or the brands that hurriedly created their own hashtag as part of their social strategy and failed to think twice before unleashing their creation to the social-stratosphere, only to be left red-faced and facing a very public social backlash.When hashtags go wrongHere are five of the best (or worst!) hashtag howlers we’ve come across at The Social Penguin...
This social selling infographic and blog post is a one-stop shop to understand how today's B2B decision-maker is using social media as part of their buying.
Once you have fine-tuned your approach to your B2B decision-maker social selling anatomy you might find these other social selling resources useful to perform the following operations:
How to sell better by tweeting betterHow to create an effective LinkedIn profileHow to create a successful Twitter profileHow to get found more easily on LinkedInHow to cold call with Twitter
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Who doesn’t want a top page ranking in Google for their keywords? Ofcourse, everyone wants it! And this is why today we bring you an effective guide to reach to the top position of Google Search Engine.
Who loves SEO tools? I know we do! However, one caveat that exist with most SEO tools is that the user is reliant to the servers that the tool sits on. This mean that anytime the servers are experiencing down time, the tool isn’t accessible. Also many server side SEO tools that use outside data sources realize that as their tool gets more popular, it becomes harder to sustain traffic because of things like API limits and other load balancing issues. So what is the alternative? Browser plugins and addons! Running analysis directly in the browser means that you are only responsible for the activity you are requesting. Which means that you are less likely to get hit with API limits or be blocked by the engines. It also means that you can quickly access your tool set just by starting up your favorite browser, no logins required! :)
This week it’s a look at social media marketing for B2B companies from Clearpoint Agency.It shows that 87% of B2B businesses use social compared to 77% that use blogs, with LinkedIn being the social network of choice for 83% of marketers.Looking at the reasons for using social, 79% use it as a tool for raising brand awareness while 74% use it for customer acquisition. For more information on this topic download our best practice ...
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
Flexibility, cost-effectiveness, learning, and transparency are the four key aspects of agile marketing that must be integrated into an organization before it can produce benefits:
Flexibility is a must, because a rigid culture cannot embrace agile marketing. But flexibility also means severing the ties to pet projects and favorite ideas: When you get a thumbs-down from customers, you need to drop that idea and move on.Cost-effectiveness comes in many forms, not the least of which is the ability to rapidly prototype a concept and test it before committing lots of resources.A learning environment is essential. "Agile product marketing requires a whole-company commitment," said Darnell. "You need to build an organization that values learning—failures as well as successes."Transparency both supports and is supported by a learning organization. The knowledge gained through agile marketing must be shared openly with the entire company; no hiding behind bad news; no hoarding of good news.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.