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From Big Data to Big Mac; how McDonalds leverages Big Data

From Big Data to Big Mac; how McDonalds leverages Big Data | Social Media | Scoop.it
McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.

Via Luca Naso
Richard Krawczyk's insight:

Learn from the big boys!

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Luca Naso's curator insight, November 20, 2013 11:15 AM

McDonald's recipe for Big Data:

1. Discover - rapidly come up with ideas and incubate them

2. Develop - get the right perspective and develop these new projects

3. Deploy - more diverse departments become involved, such as marketing or design


McDonald’s has became an information-centric organization that makes data-driven decisions.


In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.

malek's curator insight, November 27, 2013 8:29 AM

All in all, it is no surprise that McDonald’s leverages big data to create the best experience for their customers and make the organization more effective and efficient.

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Rescooped by Richard Krawczyk from Content Marketing and Curation for Small Business
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CONTENT CREATION - 5 Ideas To Extend Your Existing Content By Repurposing

CONTENT CREATION - 5 Ideas To Extend Your Existing Content By Repurposing | Social Media | Scoop.it
Creating content for your inbound marketing campaigns can take be a labour intensive process so it makes sense to maximize it's reach and shelf life b

Via Peg Corwin
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Peg Corwin's curator insight, December 15, 2013 9:23 PM

Repurpose content in these ways:


 -  "Transcribe videos

 -  Break Up eBooks Into Bite Sized Social Messages

 - Create Blog Posts Around Your Long Form Content

 - Create a podcast

 - Use Your Blog Posts & Social Media For Newsletter Content"

Click for details.


If you like this scoop, please consider a thumbs up or share.

Susan Kay Daniels's curator insight, January 5, 2014 8:34 PM

Reuse and repurpose is a way to use existing content to the fullest extent. It is timesaving and efficient.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Peinture Deco's curator insight, January 6, 2014 4:28 PM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Rescooped by Richard Krawczyk from Social Media, SEO, Mobile, Digital Marketing
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How Much Does a Brand Ambassador Program Cost?

How Much Does a Brand Ambassador Program Cost? | Social Media | Scoop.it

This post gives your company a detailed breakdown of exactly what you can expect to pay to launch and maintain a Brand Ambassador Program.


Via Kamal Bennani
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Rescooped by Richard Krawczyk from Facebook for Business Marketing
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ENGAGEMENT - Use Action Keywords For Facebook Engagement

ENGAGEMENT - Use Action Keywords For Facebook Engagement | Social Media | Scoop.it
You’re posting on your company Facebook page but your fans don’t seem to be responding. In fact, they seem a little bored. Shake things up with a few action keywords for increased engagement and click through rates.

Via Peg Corwin
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Peg Corwin's curator insight, December 3, 2013 7:45 AM

The graphic says it all.  Use action words to ENGAGE people.


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Rescooped by Richard Krawczyk from The Marketing Technology Alert
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Low Hanging Fruit of Social Media: Quick Changes That Will Make Big Results

Low Hanging Fruit of Social Media: Quick Changes That Will Make Big Results | Social Media | Scoop.it

Basic/ Condensed...

 

Twitter Tips

Let’s look at a few things you can do on Twitter to increase traffic to your website, increase business exposure, and provide social proof.

-- >  Insert a link to your website in the bio of your profile.

-- >  Get employees to add the company’s @username in the bio of their profiles.

-- >  Share branded media that links back to your website.

-- >  Turn tweets into testimonials.

 

LinkedIn Tips

Here are some tips to help boost website traffic, exposure, and leads.

-- >  Place links directly on your professional profile.

-- >  Get employees to add the company’s page to their professional profile.

-- >  Add targeted variations to your products and services.

-- >  Create hyper-targeted LinkedIn ads.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, November 20, 2013 9:51 PM

You should be following these tips. You'll also want to test LinkedIn's new Showcase.

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[INFOGRAPHIC] Social Media Updates in 30 Minutes a Day

[INFOGRAPHIC] Social Media Updates in 30 Minutes a Day | Social Media | Scoop.it
This infographic from Salesforce demonstrates how to manage your time so your social media updates for every platform are done in 30 minutes or less a day.

Via Peg Corwin
Richard Krawczyk's insight:

#BOOM

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Peg Corwin's curator insight, November 10, 2013 1:02 PM

Of that 30 minutes, 6 minutes for FACEBOOK networking.


Click the headline to see full infographic for your 30 MINUTE SOCIAL MEDIA program.


If you like this scoop, please consider a thumbs up or share.



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Social Media: Opening Business Opportunities for Women

This was a presentation I did for the World Islamic Economic Forum in London on October 31st, 2013.
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5 Types of Content You Need to Share with Your Social Media Followers

5 Types of Content You Need to Share with Your Social Media Followers | Social Media | Scoop.it
Don't just advertise; build loyalty (RT @AmyPlaisted: 5 Types of Content You Need to Share with Your Social Media Followers: http://t.co/tTl0CEqdMB #SocialMedia #Franchising)...
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“Social media isn’t journalism. It’s information. Journalism is what you do with it.”

“Social media isn’t journalism. It’s information. Journalism is what you do with it.” | Social Media | Scoop.it
RT @EyanJ: “Social media isn’t journalism. It’s information. Journalism is what you do with it.” http://t.co/3OoMjGP0Si
Richard Krawczyk's insight:

What is your opinon?

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5 Social Media Metrics that your Business Should Track

5 Social Media Metrics that your Business Should Track | Social Media | Scoop.it
Publishing content on the Internet generates reams (or, rather, spreadsheets) of data. Creators like you have access to unprecedented information about how your content is received and acted upon.
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Dan Aldridge's curator insight, November 5, 2013 9:51 AM

Adding some KPI's to measure performance of your social media strategy helps to get beyond anecdotal evidence that it's working. It also helps convince skeptical executives of the value.

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Social Media: Must-Have Strategies In Your Job Search - Forbes

Social Media: Must-Have Strategies In Your Job Search - Forbes | Social Media | Scoop.it
Social Media: Must-Have Strategies In Your Job Search
Forbes
Employers at the meeting described how they are utilizing social media and other digital platforms in order to engage and target candidates with the skill sets they are seeking.
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Rescooped by Richard Krawczyk from Public Relations & Social Media Insight
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Creating Value from Analytics: The Nine Levers of Business Success

Creating Value from Analytics: The Nine Levers of Business Success | Social Media | Scoop.it

IBM just released the results of a global study on how businesses can get the most value from Big Data and analytics. They found nine areas that are critical to creating value from analytics. You can download the entire study here.

 

The researchers identified nine levers that help organizations create value from data. They compared leaders (those who identified their organization as substantially outperforming their industry peers) with the rest of the sample. They found that the leaders (19% of the sample) implement the nine levers to a greater degree than the non-leaders. These nine levers are...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 4, 2013 3:54 AM

Another way that leaders are successful involves how they use big data. Interesting study of the nine levers to success

Rescooped by Richard Krawczyk from Social Media and Healthcare
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Study Shows How Social Media Engages People with Chronic Diseases

Study Shows How Social Media Engages People with Chronic Diseases | Social Media | Scoop.it

sing Facebook chats to convey health information is becoming more common. A study at Hospital for Special Surgery (HSS) in New York City set out to find the best way to boost participation in the chats to raise awareness of lupus, an autoimmune disease.

 

Specifically, investigators at HSS wanted to see if collaboration with a community-based lupus organization would increase patient awareness and participation. They found that the number of people participating in the chat tripled when the hospital joined forces with the S.L.E. Lupus Foundation to publicize the chat.

 

The study, titled, “Utilizing Facebook Chats to Convey Health Information to Lupus Patients at the Lupus-Antiphospholipid Syndrome Center of Excellence at Hospital for Special Surgery,” will be presented at the American College of Rheumatology/Association of Rheumatology Health Professionals Annual Meeting on October 28 in San Diego.

The Lupus Center of Excellence at Special Surgery uses Facebook chats to raise awareness, reach a wider audience, allow for interaction between patients and health care providers, and answer patients' questions about lupus. The chats help to educate patients about their disease and the importance of maintaining relationships with their rheumatologists.

 

“The Facebook chats provide a new venue to get information from rheumatologists and other health professionals who understand this complex disease. Lupus patients are hungry for information, and with social media, we can address their specific concerns in real time,” said Jane Salmon, M.D., director of the Lupus Center of Excellence and senior author of the study. 

Three chats have taken place to date. "The first two were promoted through advertising and promotion on HSS's Facebook and Twitter accounts, targeted pitching of lupus bloggers and awareness groups, word of mouth, and by flyers. For the third chat, HSS collaborated with the S.L.E. Lupus Foundation, using similar advertising strategies," said Elyse Bernstein, assistant director of Public Relations and Social Media at Hospital for Special Surgery.

 

Participants were instructed to "like" the HSS Facebook page and post their questions. A panel of HSS rheumatologists, an obstetrician-gynecologist, social workers, physical therapists, nutritionists, and a rheumatology nurse practitioner responded to as many questions as possible over one hour. Remaining questions were distributed to the experts for answers and turned into a blog series on "HSS on the Move" (www.hss.edu/onthemove).

 

The first chat in May 2012 focused on lupus and medications. A total of 2,280 users saw the chat post, with 60 questions and comments from 20 users. Promotional Facebook posts before the chat were shared 247 times. The HSS Facebook page received 30 new likes on the day of the chat, and 21 users liked the chat post.

 

The second chat in October 2012 discussed lupus, pregnancy and reproductive health. This time, 2,203 people saw the chat, with 25 questions and comments from 12 users. The promotional Facebook posts were shared 81 times. The HSS Facebook page received 34 new likes on the day of the chat.

 

In May 2013, HSS collaborated with the S.L.E. Lupus Foundation to publicize the third chat on lupus and general health. This time, a total of 6,624 people saw the chat. The HSS Facebook page received 332 new likes on the day of the chat, compared with the daily average for the month of 34 likes. The chat post drew 78 likes.

 

For this chat, 123 participants representing six countries and 28 states posted 162 questions and comments. The promotional Facebook posts before the chat (from HSS and the S.L.E. Foundation) were shared 288 times.

 

In conclusion, when the hospital’s Lupus Center joined forces with the S.L.E. Lupus Foundation, awareness of the chat and participation soared by about 200 percent. Participation was also higher when the topics were more general. Lower participation in the second chat may be related to the private nature of the topic and privacy concerns.

“The findings suggest that collaboration between health care providers and disease-specific community organizations can enhance patient participation and increase our ability to educate patients about staying healthy,” said Dr. Salmon.

 

About Hospital for Special Surgery
Founded in 1863, Hospital for Special Surgery (HSS) is a world leader in orthopedics, rheumatology and rehabilitation. HSS is nationally ranked No. 1 in orthopedics, No. 4 in rheumatology, and No. 5 in geriatrics by U.S.News & World Report (2013-14), and is the first hospital in New York State to receive Magnet Recognition for Excellence in Nursing Service from the American Nurses Credentialing Center three consecutive times. HSS has one of the lowest infection rates in the country. From 2007 to 2012, HSS has been a recipient of the HealthGrades Joint Replacement Excellence Award. HSS is a member of the NewYork-Presbyterian Healthcare System and an affiliate of Weill Cornell Medical College and as such all Hospital for Special Surgery medical staff are faculty of Weill Cornell. The hospital's research division is internationally recognized as a leader in the investigation of musculoskeletal and autoimmune diseases. Hospital for Special Surgery is located in New York City and online at www.hss.edu.


Via Plus91
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Rescooped by Richard Krawczyk from MarketingHits
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5 Hard Truths About Social Media for Businesses

5 Hard Truths About Social Media for Businesses | Social Media | Scoop.it

There is an existing excess of inbound marketing techniques that online marketers can use to generate leads and reinvigorate sales. But when it comes to blogging, posting info on social platforms, and other forms of Web-based marketing, many learn a number of hard truths about social media with a rather bleak response.


For one, social media is crowded, and generating website visitors or other conversions is an uphill battle. Why? Because everyone in your industry is doing it. They are, at least, creating accounts, throwing out some tacky posts, and annoying followers on Facebook who would rather see what their friends are doing.



Via Brian Yanish - MarketingHits.com
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Rescooped by Richard Krawczyk from Local Business marketing
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Do Not Miss this Template to SEO Your Website [Excel Download] -

Do Not Miss this Template to SEO Your Website [Excel Download] - | Social Media | Scoop.it
It’s not going to get better. Google has made it tough on SEO’s and it will get tougher.  If you’re just beginning to learn SEO, you’re in luck.  The rules have changed so much that being a newbie might give you an advantage.

Via Hamant C Keval
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Hamant C Keval's curator insight, December 13, 2013 6:02 PM

At it’s core, a silo document is a spreadsheet that allows you to record information about your website at the page level.

Rescooped by Richard Krawczyk from Social Media, SEO, Mobile, Digital Marketing
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Are You Making this Big Mistake When Selling Online?

Are You Making this Big Mistake When Selling Online? | Social Media | Scoop.it

If you want to sell online on you need to grapple with technology. You have no choice. But what is the big mistake many people make when selling online?


Via Kamal Bennani
Richard Krawczyk's insight:

#onlinemarketing

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From Big Data to Big Mac; how McDonalds leverages Big Data

From Big Data to Big Mac; how McDonalds leverages Big Data | Social Media | Scoop.it
McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.

Via Luca Naso
Richard Krawczyk's insight:

Learn from the big boys!

more...
Luca Naso's curator insight, November 20, 2013 11:15 AM

McDonald's recipe for Big Data:

1. Discover - rapidly come up with ideas and incubate them

2. Develop - get the right perspective and develop these new projects

3. Deploy - more diverse departments become involved, such as marketing or design


McDonald’s has became an information-centric organization that makes data-driven decisions.


In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.

malek's curator insight, November 27, 2013 8:29 AM

All in all, it is no surprise that McDonald’s leverages big data to create the best experience for their customers and make the organization more effective and efficient.

Scooped by Richard Krawczyk
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How the Romans invented Facebook: New books explains

How the Romans invented Facebook: New books explains | Social Media | Scoop.it
Author Tom Standage, said modern users of social networks are the 'unwitting heirs of a rich tradition with surprisingly deep historical roots,' in his latest book. (#AutoFollow Did the Romans invent FACEBOOK?
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Can You Make Friends Through Social Media?

Can You Make Friends Through Social Media? | Social Media | Scoop.it
@giorodriguez Yes, of course.  But the "how" is just as important as the "what" and the "why" I am in Miami for business, and it's a Thursday night and I've got some on my hands.  But now that I have visited the city several times in the past year,...
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New Blogging Platform for Social Media, Internet Business, Technology, Art, Lifestyle and More from Adlandpro

New Blogging Platform for Social Media, Internet Business, Technology, Art, Lifestyle and More from Adlandpro | Social Media | Scoop.it
(PRWEB) November 05, 2013 -- A new blogging platform is being launched and made available to authors and writers, who want to focus on social media, internet business, affiliate marketing, internet technology, traffic, SEO and more.
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Make Money Online: Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012

Make Money Online: Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012 | Social Media | Scoop.it
RT @4Alf: Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012 http://t.co/1SRZlf3sM2
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Americans’ media consumption to soar in 2015 | KurzweilAI

Americans’ media consumption to soar in 2015 | KurzweilAI | Social Media | Scoop.it

Just two statistics from this most recent technology and media research study......

 

-  By 2015, the data indicate that Americans will consume media for more than 1.7 trillion hours, an average of approximately 15.5 hours per person per day. The amount of media delivered will exceed 8.75 zettabytes annually, or 74 gigabytes — 9 DVDs worth — of data sent to the average consumer on an average day.

 

- Mobile messaging hours, which in 2012 accounted for approximately 9% of voice call hours, will double to over 18% of voice hours, a year over year growth rate of more than 27%....


Via Jeff Domansky
Richard Krawczyk's insight:

WOW!

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Jeff Domansky's curator insight, November 4, 2013 9:07 AM

Valuable research formarketers

Rescooped by Richard Krawczyk from Public Relations & Social Media Insight
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Your Facebook Network Can Predict Whether You'll Get Dumped Within The Next 60 Days

Your Facebook Network Can Predict Whether You'll Get Dumped Within The Next 60 Days | Social Media | Scoop.it

This is either useful or terrifying, depending on how the data affect you: Researchers at Facebook and Cornell University have figured out a formula that predicts whether a couple is likely to break up within the next 60 days.

 

Jon Kleinberg, a computer scientist at Cornell, and Lars Backstrom, a senior engineer at Facebook, took a dataset of 1.3 million Facebook users who listed that they were in a relationship. They were actually looking for a formula that could predict which users were in relationships with each other.

 

They found that the shape, or “dispersion”, of your friends network is the key. You might expect that a cluster of mutual friends indicates two people are in a relationship but the opposite is the case: You’re more likely to have cluster of mutual coworkers listing each other as friends than a couple...


Via Jeff Domansky
Richard Krawczyk's insight:

Interesting...

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Jeff Domansky's curator insight, November 4, 2013 3:42 AM

This Just In. Maybe this is why kids are leaving Facebook in big numbers? ;-)

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5 Mistakes Marketers Make With Viral Videos | Social Entrepreneur Blog

5 Mistakes Marketers Make With Viral Videos | Social Entrepreneur Blog | Social Media | Scoop.it

Creating videos in hopes of going viral is a popular marketing strategy used today.

 

Every business wants their content to land in front of a large audience in hopes of boosting their visibility, traffic, and ultimately, sales.

 

But what most people fail to realize is that there are certain tactics to implement in a viral video to ensure it’s successful for your company. If you’re going to make a viral video, be sure you’re not making any of the following mistakes....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 4, 2013 3:18 AM

Smart video marketers will avoid these five mistakes.