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IBM Social Business: It's more than networking, it's working.

By 2014, nearly four out of five businesses plan to invest in social business technology. Our world is social. On a smarter planet, so are businesses. Let's ...
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New research on measuring Social Media ROI - Smart Insights Digital Marketing Advice

New research on measuring Social Media ROI - Smart Insights Digital Marketing Advice | social media | Scoop.it
Social media ROI is a messy business How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and mes. Marketing topic(s):Social media analytics. Advice by Danyl Bosomworth.
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Small businesses turning to Facebook and LinkedIn for social media branding - PCWorld

Small businesses turning to Facebook and LinkedIn for social media branding - PCWorld | social media | Scoop.it
Small businesses turning to Facebook and LinkedIn for social media branding
PCWorld
Following that, a variety of social networking tools filled up the bulk of the remaining survey items.
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Social Media Marketing on the Rise | Social Media Today

Social Media Marketing on the Rise | Social Media Today | social media | Scoop.it

With their recent study, The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company’s spending on Facebook marketing in the follwoing twelve months – 9% more than they predcited one year ago.

Not surprisingly, the advertising spend on Facebook leads the list of social ad spendings. However, the majority of executives will also invest in other channels more than last year: LinkedIn (51% up from 38%) and Google+ (50% from 41%). Twitter is also on the plan for a budget increase with 48%, as well as Youtube (40%), Pinterest (35%) and Instagram (32%)

Although this shows a great breakdown of all industry sectors and job titles in an overview, the different industry segments and job titles varied in their view on budget increase:

Facebook
- Large companies (100+ employees): 74% of marketers expect an increase in Facebook spend
- Smaller companies (100-249 employees): 60% predict an increase for Facebook spendings

Twitter
- 57% of advertising executives expect an increase in spendings
- 48% of marketing executives expect an increase in ad spends
- 12% of marketing execs expect a decrease in spend
- 6% of advertising executives expect a decrease

The study was based on a US survey of 300 marketing executives and 100 advertising executives.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 26, 2013 6:20 PM

Study by The Creative Group suggests that marketing and ad execs expect increases in company spending across all major social media. Infographic summarizes the results. #SMM #adbudgets

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Companies Lacking Social Business Maturity in Eyes of Employees

Companies Lacking Social Business Maturity in Eyes of Employees | social media | Scoop.it
Despite a growing acceptance of the importance of social business, 52% of professionals would rate their company 3/10 or less in terms of social maturity.
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Business-Consumer Interactions on Social Media Mean More Dollars Spent, Say ... - Texas A&M University

Business-Consumer Interactions on Social Media Mean More Dollars Spent, Say ... - Texas A&M University | social media | Scoop.it
Business-Consumer Interactions on Social Media Mean More Dollars Spent, Say ...
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