Social media ROI is a messy business How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and mes. Marketing topic(s):Social media analytics. Advice by Danyl Bosomworth.
With their recent study, The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company’s spending on Facebook marketing in the follwoing twelve months – 9% more than they predcited one year ago.
Not surprisingly, the advertising spend on Facebook leads the list of social ad spendings. However, the majority of executives will also invest in other channels more than last year: LinkedIn (51% up from 38%) and Google+ (50% from 41%). Twitter is also on the plan for a budget increase with 48%, as well as Youtube (40%), Pinterest (35%) and Instagram (32%)
Although this shows a great breakdown of all industry sectors and job titles in an overview, the different industry segments and job titles varied in their view on budget increase:
Facebook - Large companies (100+ employees): 74% of marketers expect an increase in Facebook spend - Smaller companies (100-249 employees): 60% predict an increase for Facebook spendings
Twitter - 57% of advertising executives expect an increase in spendings - 48% of marketing executives expect an increase in ad spends - 12% of marketing execs expect a decrease in spend - 6% of advertising executives expect a decrease
The study was based on a US survey of 300 marketing executives and 100 advertising executives.
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