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Rescooped by Rhiannon Hopkins from Visual Marketing & Social Media
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Social Media Personas – Identifying, Understanding and Influencing Social Media Users [Infographic]

Social Media Personas – Identifying, Understanding and Influencing Social Media Users [Infographic] | Social Media | Scoop.it
Infographic courtesy of Aimia.
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Via Catherine Pham
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Rescooped by Rhiannon Hopkins from The Content Marketing Hat
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Social Media Content Channels: How and When to Focus Your Efforts

Social Media Content Channels: How and When to Focus Your Efforts | Social Media | Scoop.it
Last week, Content Marketing Institute and MarketingProfs released a new study, B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.

Via Mike Allton
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Scooped by Rhiannon Hopkins
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Can Snapchat Stories be useful for brands? How Taco Bell is leading the way

Can Snapchat Stories be useful for brands? How Taco Bell is leading the way | Social Media | Scoop.it

Taco Bell is providing a road map for brands on Snapchat. The fast food chain was quick to jump on Stories as a platform to tell a very simple tale.

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Rescooped by Rhiannon Hopkins from Facebook for Business Marketing
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PHOTO - Optimize Your Facebook Cover Photo for Conversions

PHOTO - Optimize Your Facebook Cover Photo for Conversions | Social Media | Scoop.it
Your Facebook page's cover photo can be more than just a pretty picture. You can use it to convert casual fans into leads and customers with these tips.

Via Peg Corwin
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Peg Corwin's curator insight, October 14, 2013 9:52 AM

Make your FACEBOOK PAGE COVER drive more people to your site or campaigns:


- "Include a strong call-to-action
- Keep your CTA short and sweet
- Don’t forget the photo description
- Use a shortened link for tracking
- Don’t use buttons or anything fans will want to click"

Click to learn more details. See also 3 examples from brands.


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