Any discussion about to reach and serve people use smartphones almost certainly must begin with social media. This was a major point of consensus among mobile leaders at our summit. Using social media to connect with other people is the most popular purpose of smartphone app usage other than gaming. More popular than utilities or …
In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. Generating actionable insights from social data has been the core focus of the Zuum team. This week in the SMToolbox, we take a look at their tool and how Zuum's reports and analytics can benefit social media marketers.Zuum bills itself as a social content strategy tool; in essence, it is a social analytics tool, but with a difference. The Zuum team are really focused on helping you to understand what causes things to happen in the social world. Thus, if you see a spike in engagement or rapid growth in followers, Zuum will help you identify what caused these particular changes. Zuum also allows you to compare your company's performance with that of other brands and gain insights that will help you improve your own performance....
Via Jeff Domansky
Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.
In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.
Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.
Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far., and many of the mind boggling social media statistics from the past year prove this.
In 2013, 95 percent of Facebook users logged into their accounts daily. One of Facebook’s main competitors, Twitter, reached 231.7 million active users. Google+ wants to get on their levels, and it does add 25,000 new users every day.
This infographic covers the growing trend of using mobile devices, in particular smart phones and feature phones, to stream video content. It includes a look at demographics, usage and general emphasis on growth patterns seen in this market over the last few years.
Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.
Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.
While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....
A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.On Facebook, some 23% of users check newsfeed more than five times a day, 2.7 billion people give Facebook posts a Like, and Twitter's active users contribute 400 million tweets a day...
Via Lauren Moss
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.