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Facebook explains its decreased organic reach - Digiday

Facebook explains its decreased organic reach - Digiday | Social Media | Scoop.it
Facebook finally addressed brand and agency concerns about decreased organic reach, assuring marketers it will be more transparent going forward.

Via David Blundell
renata mello's insight:

One more time, FB wins

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Boite Mails's comment, June 18, 2014 7:34 AM
what do you mean by organic reach ? traffic from google/yahoo&co ?
glgeorgiou's comment, June 18, 2014 7:49 AM
I mean trafic form google, yes.
Anna's curator insight, July 16, 2014 1:32 AM

ФБ объясняет

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Rescooped by renata mello from Digital Content Marketing
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How Effective Is Content Marketing?

How Effective Is Content Marketing? | Social Media | Scoop.it
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind content marketing is quite straightforward: people like good content, so why [...]

Via brandinmind
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Jeroen Lugtigheid's curator insight, August 4, 2014 4:29 AM

Een interessant artikel op Forbes waar Dan Matthews zeer kritisch kijkt naar het 'nieuwe' concept van content marketing. Zijn conclusie lijkt te zijn dat als je het niet kwalitatief goed doet je net zo goed en voor een stuk minder budget een banner of ad kunt plaatsen.

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YouTube is reportedly buying video game live streaming site Twitch for $1 billion

YouTube is reportedly buying video game live streaming site Twitch for $1 billion | Social Media | Scoop.it
YouTube is buying Twitch for $1 billion in cash, according to a report.

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How to Improve Your LinkedIn Profile

How to Improve Your LinkedIn Profile | Social Media | Scoop.it
Do you want to make the most of your LinkedIn profile? This article reveals special features that enable you to make the most of your LinkedIn network.

Via David Blundell
renata mello's insight:

And http://www.marketingtechblog.com/roadmap-future-marketing/

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David Blundell's curator insight, June 12, 2014 12:59 AM

Great blog post on how to use some of LinkedIn's features to make you profile more professional . . .

Francesca Sanguineti 's curator insight, June 16, 2014 2:12 AM

Utile spunto di riflessione.

Abou Al-Ela's curator insight, July 21, 2014 5:17 AM

Improve your LinkedIn profile

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Customer Experience Is The New Battleground - Forbes

Customer Experience Is The New Battleground - Forbes | Social Media | Scoop.it
Customer Experience Is The New Battleground
Forbes
In the aftermath of the Industrial Revolution, functionality was paramount for businesses to win their clients' dollars.

Via Thomas Faltin
renata mello's insight:

What more can we add to the complicated topic of Customer Experience?

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LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter

LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter | Social Media | Scoop.it

We think it’s safe to say that most professionals are aware of just how important a vibrant online presence can be to a career. The use of social media such as Facebook, Twitter, even Pinterest and Instagram, is no longer optional, but a necessity for continued success. However, no social networking site (SNS) is as suitable for working professionals as LinkedIn (recently reported to have over 300 million users).

 


Via Brian Yanish - MarketingHits.com
renata mello's insight:

Not really convinced.

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How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ | Social Media | Scoop.it
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of ...

Via David Blundell
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Kathy Shelburne's curator insight, July 23, 2014 11:04 AM

Make your bio unique and avoid those overused words and phrases. Focus on what you've done not what you are capable of doing! Be funny and memorable.

Tony Adams's curator insight, July 24, 2014 11:30 PM

First impressions count, whatever the occasion.   It's definitely worth taking the time to get this part of your personal brand right.

 

More and more, first impressions are formed online - I now regularly search a candidate's Social Media presence before interviewing for a role on my teams.

 

Our challenge is to make sure that our central pitch is consistent and true (people can spot a fake!) but it needs to be tailored for each SM platform. 

 

Different words, same message.

 

XDS Marketing's curator insight, July 25, 2014 10:02 AM

In this new age of social media, how you display your character on your social channels will have a lot to do with how people trust you and want to engage... Showing true identity is essential to creating that  trust!

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DMTI Mentor Amit Tripathi Indian Digital Marketing

In this video Mr. Amit Tripathi speaks about the importance of Indianised Standards of Digital Market. He says how DMTI shall provide quality professional with the help of mentors and excellent faculty. Further he discusses future courses of DMTI in this video.

Mr. Amit Tripathi -
Mr. Amit Tripathi is well versed with digital jargon and industry norms. He is Director at DMTI, Founder & Director at ibexis, Founder and Director at intentias, Managing Director at id8labs, Director at NetWeb So. Earlier he was the MD and CEO at WebPercept too. 


Via DMTIIndia
renata mello's insight:

Interesting if it is your market

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Social Media Mastermind Gary Vaynerchuk ... - Business Insider

Social Media Mastermind Gary Vaynerchuk ... - Business Insider | Social Media | Scoop.it
Social media guru Gary Vaynerchuk shares what he thinks marketers should be doing in 2014.

Via Anthony Trimble
renata mello's insight:

One more.

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Facebook explains its decreased organic reach - Digiday

Facebook explains its decreased organic reach - Digiday | Social Media | Scoop.it
Facebook finally addressed brand and agency concerns about decreased organic reach, assuring marketers it will be more transparent going forward.

Via David Blundell
renata mello's insight:

One more time, FB wins

more...
Boite Mails's comment, June 18, 2014 7:34 AM
what do you mean by organic reach ? traffic from google/yahoo&co ?
glgeorgiou's comment, June 18, 2014 7:49 AM
I mean trafic form google, yes.
Anna's curator insight, July 16, 2014 1:32 AM

ФБ объясняет

Rescooped by renata mello from Contests and Games Revolution
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8 Tips To Make Gamification Work - via @gzicherm (guru Gabe Zichermann) BusinessNewsDaily

8 Tips To Make Gamification Work - via @gzicherm (guru Gabe Zichermann) BusinessNewsDaily | Social Media | Scoop.it

8 Great Tips From A Trusted Gamification Guru. Gabe Zicherman


Via Martin (Marty) Smith
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Rescooped by renata mello from Social Media Bites!
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How to Choose the Right Type of Facebook Contest for Your Brand

How to Choose the Right Type of Facebook Contest for Your Brand | Social Media | Scoop.it
How to Choose the Right Type of Facebook Contest for Your Brand. If you’ve never run a Facebook contest before, or have but think you can do it better, we have some tips for you.

Via David Blundell
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David Blundell's curator insight, May 2, 2014 2:42 AM

Timeline or App contest? - some good advice from social-tribe.com plus a Spotify cleaning playlist! . . .

Jon Dewar's curator insight, July 24, 2014 11:33 AM

#facebook #tipsandtricks #contentmarketing

Rescooped by renata mello from InformationCommunication (ICT)
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Follow Live: Facebook F8 Developer Conference

Follow Live: Facebook F8 Developer Conference | Social Media | Scoop.it
Follow this live blog of Facebook's F8 Developer Conference in San Francisco.

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ICTPHMS's curator insight, April 30, 2014 1:23 PM

Facebook to allow 'Anonymous Login.' Good or bad that is the question..

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Measuring Marketing Effectiveness: Find Out if Your Content Converts

Measuring Marketing Effectiveness: Find Out if Your Content Converts | Social Media | Scoop.it
I recently wrote an article discussing ways to measure content marketing performance in association with brand awareness, thought leadership, and engagement metrics — three important goals for B2B marketers in 2014.
renata mello's insight:

Metrics that are worth monitoring. 

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The Future of Mobile Phones

The Future of Mobile Phones | Social Media | Scoop.it

Here is a look at the most innovative technologies that dropped in 2013 (In a world where scroll-activated animation is somehow a thing, one man dares to stand up to the establishment.


Via brandinmind
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Rescooped by renata mello from The Marketing Technology Alert
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US CMOs Predict Digital Marketing Spending Hike as Traditional Media Dips Again - Marketing Charts

US CMOs Predict Digital Marketing Spending Hike as Traditional Media Dips Again - Marketing Charts | Social Media | Scoop.it

It was only 6 short months ago that the oft-cited trend for increased digital marketing spending and decreasing traditional media spend appeared to be leveling off. But the latest biannual installment [pdf] of The CMO Survey from Duke University’s Fuqua School of Business strikes a familiar tone once more, as forecasted spending growth rates for digital and traditional media are again taking on different trajectories.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via iNeoMarketing
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iNeoMarketing's curator insight, September 5, 2014 6:40 AM

2015 will be the year that B2B digital buries traditional. Put a fork in it.

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How to use the news to boost your brand's social media presence - Business Technology

How to use the news to boost your brand's social media presence - Business Technology | Social Media | Scoop.it
How to use the news to boost your brand's social media presence
Business Technology
Using hashtags such as these can increase the level of interactions among users and give you a unique opportunity to engage with customers.

Via Thomas Faltin
renata mello's insight:

#news #technology   and....

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How to Use the Infinite Number of Email Addresses Gmail Gives You - Gizmodo

How to Use the Infinite Number of Email Addresses Gmail Gives You - Gizmodo | Social Media | Scoop.it
How to Use the Infinite Number of Email Addresses Gmail Gives You Gizmodo One trick you may or may not have picked up about Gmail is that you can add in periods anywhere in the front part of your address and it makes no difference whatsoever:...

Via Thomas Faltin
renata mello's insight:

This can be really useful.

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Here's What We Know So Far About Facebook's 'Buy' Button

Here's What We Know So Far About Facebook's 'Buy' Button | Social Media | Scoop.it
Facebook is now testing a new "buy button" that makes it easier for users to buy products straight from their newsfeed.

Via Thomas Faltin
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The seven habits of highly effective digital enterprises | McKinsey & Company

The seven habits of highly effective digital enterprises | McKinsey & Company | Social Media | Scoop.it

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share.


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Rescooped by renata mello from Curation, Social Business and Beyond
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Social Media | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

Via janlgordon
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janlgordon's curator insight, January 26, 2014 2:00 PM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article
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Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014

Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014 | Social Media | Scoop.it
Social media guru Gary Vaynerchuk shares what he thinks marketers should be doing in 2014.

Via Bill Cosgrove
renata mello's insight:

Are we ever going to learn the lesson? Do what you love - why not?

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The Business of Gamification | Infographic via Visual.ly

The Business of Gamification | Infographic via Visual.ly | Social Media | Scoop.it

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.

Marty Note
Not sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.  


Via Martin (Marty) Smith
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Carlos Bisbal's curator insight, February 6, 2014 9:43 AM

Martin W. Smith dice que la Gamificación se ha convertido rápidamente en un super tendencia de marketing, la retención de clientes y el engagement. 

 

Pin de la infografía:

http://www.pinterest.com/pin/338121884495850190/

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The History of Gamification Shows A Bright Future Ahead [Infographic]

The History of Gamification Shows A Bright Future Ahead [Infographic] | Social Media | Scoop.it
Gamification may appear to be a new trend, but its history stretches back to the 1800s. See the most important moments in its technological evolution.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 29, 2014 6:53 PM

The future of gamification is bright because it works. I've read the Gartner report saying 80% will fail and I agree, Failure is a big part of being an Internet marketer. Helpful to see the scope of gamifications' timeline in this infographic.

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Facebook Announces Anonymous Login, Audience Network and more at F8 Conference

Facebook Announces Anonymous Login, Audience Network and more at F8 Conference | Social Media | Scoop.it

It’s been 3 years since the last time Facebook hosted the F8 Developer Conference and this year came with big announcements. At 1pm today, Mark Zuckerberg gave the keynote speech, introducing to the world Facebook’s latest developments and improvements: New Facebook Login... http://dashburst.com/facebook-announcements-f8-conference/


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4 Ways Visual Design Can Improve Your Social Media Marketing ...

4 Ways Visual Design Can Improve Your Social Media Marketing ... | Social Media | Scoop.it
Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize ...
renata mello's insight:

This is essential for any social media manager. A good visual image sometimes says more than words. It is one of the most important aspects to be considered when creating content.

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