Online presence is what most marketers, even realtors need to widen their market reach. In order to achieve such goal, utilizing social media as a marketing tool is a must, as this strategy is highly beneficial and effective.
Social media is essential for Realtors to be seen and heard today. This article touches on the notion of utilizing a social media agency to help in SEO, SOM, and other marketing efforts that will hopefully lead to optimal online visibility. However, beeing the first on Google search is only half the battle, at least from a Realtor's perspective.
As a former Realtor myself I know one of the biggest factors in our business was developing our relationships wiht our customers. That's why it's no wonder when one starts in real estate their first customers are family and friends because they have already established trust with them. Back in my day (early 2000s) we didn't have social media like we have today. Our constant contact was derived from snail mail, e-mail, phone calls, or meeting in person. Today, social media can bridge this communication gap and provide a platform for consistant contact.
No need to contact a client and beat around the bush to find out if they are ready to sell or buy, a non-salesly non-abrassive approach where one serves as a resource will be mush more effective. For example, delivering consistent content on a Facebook Page will more likely create more engament on it, therefore providing more visibility of your page on your clients' newsfeed. The more they see you and engage with you, the more they get to know you, like you, and trust you. When a customer is making one of the biggest purchasing decision in their life, they have to know you have their best intesrt in mind and that can only be conveyed to them if they can trust you.
Therefore, while SEO is still essential to being found via a search engines, that only serves as the hook, where one still needs to reel them in to make the sail and there is where social media can be most instrumental to build the trust, know, and like factor.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.