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The New Google Plus: Will Tighter Focus Lead To Success?

The New Google Plus: Will Tighter Focus Lead To Success? | Social Media | Scoop.it

It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers.


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Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders | Social Media | Scoop.it
Social Media - A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
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The 5 Most Meaningful Google Analytics Reports for Social Media

The 5 Most Meaningful Google Analytics Reports for Social Media | Social Media | Scoop.it
We've identified the 5 most useful and meaningful Google Analytics reports that social media marketers can start using today. Plus, a free dashboard!
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Steady Gains for Time Spent with Social Media in Australia - eMarketer

Steady Gains for Time Spent with Social Media in Australia - eMarketer | Social Media | Scoop.it
While social media audience growth is plateauing in Australia, more people are spending more time with social networks, with just under half logging on daily. Recent research finds that Facebook is far and away the most-used social site in the country, and also points to the popularity of social networking on mobile devices.
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11 Steps for Promoting Your Live Event with Social Media

11 Steps for Promoting Your Live Event with Social Media | Social Media | Scoop.it
For many companies hosting an event means tweeting out the day and time, maybe throwing up a Fac...
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Adopting a Winning Social Strategy

Adopting a Winning Social Strategy | Social Media | Scoop.it
Every action you take on social media should add something to your marketing strategy as a whole.
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How Emails Are Evolving into Mailable Microsites | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Emails Are Evolving into Mailable Microsites | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media | Scoop.it
Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing.
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12 Easy Ways to Encourage Referrals | Search Engine Journal

12 Easy Ways to Encourage Referrals | Search Engine Journal | Social Media | Scoop.it
Referrals from existing clients are one of the best ways to gain new customers. So how can businesses encourage their customers to refer friends online?
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How to Increase Website Traffic From Social Media

How to Increase Website Traffic From Social Media | Social Media | Scoop.it
Looking to increase website traffic from social media? Here are 8 very practical and actionable tips
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16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site

16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site | Social Media | Scoop.it
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a big ol’ “S” on your chest… …because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers: 16 insanely actionable SEO copywriting techniques that you can use […]
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How to Improve Your Email Marketing With Social Media |

How to Improve Your Email Marketing With Social Media | | Social Media | Scoop.it
Want to know how to use social media to grow your email list? In this article you'll discover tips for using social media to improve your email marketing.
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How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group | Social Media | Scoop.it
If you want to get some quick qualified leads you do not need fancy ad campaigns and you most certainly do not need to spend a ton of money.
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How to Learn Social Media Marketing: 41 Resources for Beginners

How to Learn Social Media Marketing: 41 Resources for Beginners | Social Media | Scoop.it
Social media can be an incredibly powerful tool, but many don't know how to utilize it effectively. Check out these resources that will help you develop the skills to be effective on social media.
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Linkmoji turns any link into emoji

Linkmoji turns any link into emoji | Social Media | Scoop.it
The day has come, people. We've reached the zenith of human achievement: We can now turn web links into emoji.
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How to Build a Brand From Scratch With the Help of Facebook

How to Build a Brand From Scratch With the Help of Facebook | Social Media | Scoop.it
Building a new brand from scratch can be a challenge. But here's how to do it with the help of Facebook passion pages and advertising...
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How To Write A Blog Post for Social Success | Sprout Social

How To Write A Blog Post for Social Success | Sprout Social | Social Media | Scoop.it
Do you want to improve the content on your blog? Here we show you how to write a blog post that will succeed in search and social.
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Manage Twitter: 19 Extremely Useful Tips | RazorSocial

Manage Twitter: 19 Extremely Useful Tips | RazorSocial | Social Media | Scoop.it
Looking for tips to get more out of twitter? Here are 19 extremely useful tips to manage Twitter more effectively
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15 Tools to Curate Content for Social Media, Newsletters, More

15 Tools to Curate Content for Social Media, Newsletters, More | Social Media | Scoop.it
Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers ...
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The 20-Minute Social Media Routine for Haters

The 20-Minute Social Media Routine for Haters | Social Media | Scoop.it
Some business owners don't like social media. Here's a quick, simple, 20-minute social media routine for all the haters out there.
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Facebook’s secret plan to kill Google — and become the second trillion-dollar company in the process

Facebook’s secret plan to kill Google — and become the second trillion-dollar company in the process | Social Media | Scoop.it
Guest Facebook is out to kill Google. There, I said it. You probably think I’m crazy, but there are a bunch of macro-trends coming together that support this.
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5 Social Media Image Size Hacks for Quick Visual Content

5 Social Media Image Size Hacks for Quick Visual Content | Social Media | Scoop.it
Overwhelmed by the options for image sizes for all the social platforms? This post shares 5 Social Media Image Size Hacks for creating quick visual content.
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Why You Should Be Building Trust, Not Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why You Should Be Building Trust, Not Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media | Scoop.it
Emotional ties to content and brands are created by trust. Pretty easy to understand, right? If it makes sense to you, then why are you spending a good portion of your content budget on things that don’t create trust? Shouldn’t that be our laser focus?
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12 Facebook Tactics Working Right Now

12 Facebook Tactics Working Right Now | Social Media | Scoop.it
We've scoured the web to find out what's working on Facebook right now---all the tactics, new additions and post types you need to know today.
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New AdWords Tools That Will Change Your Campaigns | SEJ

New AdWords Tools That Will Change Your Campaigns | SEJ | Social Media | Scoop.it
Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out this year.
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