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10 Stats That Will Impact Your 2015 Content Strategy

10 Stats That Will Impact Your 2015 Content Strategy | Social Media | Scoop.it
One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.
With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the...

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malek's curator insight, November 16, 2014 7:26 PM
7. By 2017, online video will make up nearly 70% of consumer Internet traffic.

. The combination of visual and audio elements adds an immediately engaging, human, and emotional touch to content. And as mobile viewing stats continue to increase with the rate of technology advancements, video has more outlets for potential “eyeballs” than ever before.

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Got Boring Business Content? Bring Sexy Content Back

Got Boring Business Content? Bring Sexy Content Back | Social Media | Scoop.it

When it's all Do you think you have a Boring Business Content on your blog and social media? Here are some tips for getting your sexy content back!


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malek's curator insight, November 18, 2014 6:04 PM

When it's all boring around you, try to entertain, inform and focus on audience needs of your business

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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | Social Media | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.

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malek's curator insight, November 18, 2014 7:24 PM

Building relationships with content creators, sharing content with them specifically. This is the core of PR

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Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days | Social Media | Scoop.it

Here’s the brutal truth about link building: There are WAY too many people in internet marketing today that think “great content” is enough. They say, “if I publish great stuff, people will naturally link to me”.


Via Pedro Da Silva, malek
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malek's curator insight, September 14, 2014 8:03 AM

A detailed guide to building backlinks. Reaching out for the right people is still the anchor

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UGC = Content Gets Best Marketing Results (Great Infographic)

UGC = Content Gets Best Marketing Results (Great Infographic) | Social Media | Scoop.it

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M

 


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Content Marketing: Thinking in Stories #infographic

Content Marketing: Thinking in Stories #infographic | Social Media | Scoop.it
Nowadays, you can find virtually everything on the web. Between spammy blog sites and the countless business blogs that re-post already published content, it’s more important than ever to stand out. The best way to separate your business from the others is through content marketing.

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malek's curator insight, September 6, 2014 4:42 PM

Stories offer us some of the richest and most enduring insights into the human condition

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Death Sentence For Email: The Best Joke of The Year [Infographic]

Death Sentence For Email: The Best Joke of The Year  [Infographic] | Social Media | Scoop.it

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via marketingIO, Rami Kantari, massimo facchinetti, malek
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malek's curator insight, September 5, 2014 9:25 AM

 While it’s true that consumer apathy, spam filters, increasing competition and changes to the Gmail inbox are making things more difficult for brands, it is clearly nonsense to suggest that email marketing is on the way out.

Victoria Bennett's curator insight, September 5, 2014 9:13 PM

CASL hasn't managed to stop the spam, but has made our lives as marketers tough, but email is still an important to tool in our tactical armoury.

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How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck

How Social Is Your Ecommerce Website? Nope Not Social Enough - How To Fix via @HaikuDeck | Social Media | Scoop.it

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

 


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Martin (Marty) Smith's curator insight, September 6, 2014 11:00 AM

add your insight...

malek's curator insight, September 7, 2014 6:51 AM
3. People don't BUY brands, they FOLLOW them. 

Today’s social media revolution is about engagement and content - the consumer is generating content, sharing, distributing, and being the medium.

 Advertising told stories - social media is about getting others to tell stories for us.

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Social Media | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

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Winning Headlines Using Social Media Analysis | Simply Measured

Winning Headlines Using Social Media Analysis | Simply Measured | Social Media | Scoop.it
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…

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malek's curator insight, July 13, 2014 8:05 AM

A solid way to discover what will work the best is to focus on what hasn’t worked well in the past. 

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How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | Social Media | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…

Via Stefano Principato, malek
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malek's curator insight, July 9, 2014 3:51 PM

90% of people say that positive reviews influence their decision to buy 

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]

The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] | Social Media | Scoop.it

Do you know what elements go into a great blog post? Get the inside scoop here.


Via Lauren Moss, malek
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2DiFore Marketing Solutions's curator insight, April 16, 2014 7:50 AM

Tips for being a great #blogger revealed!

Nine0Media's curator insight, April 16, 2014 11:55 AM

#Wordpress #Nine0Media

ManufacturingStories's curator insight, August 15, 2014 2:28 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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How To Use Hashtags To Boost Your Online Presence

How To Use Hashtags To Boost Your Online Presence | Social Media | Scoop.it
How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

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Neil Ferree's curator insight, April 14, 2014 11:11 AM

Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?


Used correctly, hashtags can help brands of all sizes gain extra followers, improve reputation and acquire information


What are your Top 5 #HashTags? Here's a few I use.


#FerreeMoney

#SocialSEO

#JNFerree

#CMTip



malek's curator insight, April 14, 2014 3:50 PM

What hashtags to avoid like plague?

The Vague and the Over-subscribed

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Social Media and Business an Infographic

Social Media and Business an Infographic | Social Media | Scoop.it

Social Media and Business an Infographic the opportunity to engage with your current customers, raise awareness of your brand


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Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

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Pinterest, Instagram Growing Faster Than Twitter, Facebook - AllTwitter

Pinterest, Instagram Growing Faster Than Twitter, Facebook - AllTwitter | Social Media | Scoop.it
Pinterest, Instagram Growing Faster Than Twitter, Facebook

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malek's curator insight, November 18, 2014 7:14 PM

Tumblr now enjoys more regular visits from the youth of America

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60 Experts Reveal Top 3 Tools To Grow Your Email List

60 Experts Reveal Top 3 Tools To Grow Your Email List | Social Media | Scoop.it
Think you need dozens of tools to grow a gigantic email list of engaged readers? Think again. I asked 60 online marketing experts which 3 tools they use.

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Robbie Richards's comment, September 13, 2014 9:21 PM
Thanks for the shoutout guys, much appreciated! Hope you enjoyed the post.
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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Social Media | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

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Jeff Domansky's curator insight, September 15, 2014 11:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 2014 11:37 PM

Get the picture?

Beri Creative's curator insight, September 18, 2014 4:20 AM

Images, images, images! ;)

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29 Tips To Improve B2B Email Campaign Performance (Infographic)

29 Tips To Improve B2B Email Campaign Performance (Infographic) | Social Media | Scoop.it
An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that mu…

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malek's curator insight, September 4, 2014 7:41 AM

Imagine a superhero is managing your email campaign!

Look at the fight of "Call To Action" , no distraction and give offer a chance. 

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Talkwalker: New Google for Social Search

Talkwalker: New Google for Social Search | Social Media | Scoop.it

'Filtering, sorting, exporting to excel/powerpoint, tagging results, user management are some of the very basic but effective features you will see on every screen to enhance the productivity while running social media campaigns.


Talkwalker is an incredibly easy to use tool, has a new dimension all together, very recently I was introduced to the new Talkwalker Social Search tool; You will be amazed to see the simplicity with which Talkwalker powers any search. Just put the keyword of your choice and in few minutes you have an entire dashboard in front of you! You see most recent results, reach, demographics and many more things.

 

Isn’t it something similar to Google web search? That’s why I call Talkwalker as new Google for Social search'.


Read More: http://www.business2community.com/social-media/talkwalker-social-search-like-google-social-media-review-01000937

Talkwalker Site: https://www.talkwalker.com/en/social-media-analytics-search/


Via Antonino Militello, malek
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Mai-li Gammage's curator insight, September 12, 2014 9:53 AM

This rocks!!!! what a little nugget of gold!! x

infosourcer's curator insight, September 25, 2014 7:40 PM

Looking forward to checking it out-sounds very promising :)

Gabriela Saltiel's curator insight, September 29, 2014 1:19 AM

This article talks about a new search engine like Google but for social media. The name of the site is “Talkwalker,” and it provides companies’ full insight of where their company stands so they can be able to handle their social media platforms properly.

You can see in what platform you have more engagement, and then see your top active users in each of the platforms. This is great because you can see who your most engaged consumers are, and what they are saying about your brand. It also gives companies the chance to have a “conversation” with their customer and respond to their tweets/fb posts. The biggest perk of Talkwalker is that it is completely free, unlike other sites that do a similar thing and you have to pay a lot of money.

This search engine me reminded me of a simple Google Analytics. The benefit of this one is that it gives the person searching an easier time searching and also an easier time understanding the information they provide you. I think that sites like this are continuously being developed and improved, and will continue to grow and impress consumers in the near future. 

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65 SEO Tips & Techniques To Help You Step Up Your Google Game

65 SEO Tips & Techniques To Help You Step Up Your Google Game | Social Media | Scoop.it

The following is a compilation of SEO tips & techniques that will help you enhance and optimize your SEO efforts. Note that the list starts with beginner stuff, and progresses towards more advanced ideas and concepts.


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malek's curator insight, September 7, 2014 6:35 AM

for keeps, as a reference

imaginetsa's curator insight, September 9, 2014 3:44 PM

65 SEO Tips & Techniques To Help You Step Up Your Google Game

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10 Tips to Get Your Infographic Shared on Thousands of Websites

10 Tips to Get Your Infographic Shared on Thousands of Websites | Social Media | Scoop.it

Infographics are a great way to get your business noticed online. A well designed one can give your readers a great impression of your business and they can be a fantastic way to earn links and improve your SEO in a way that Google loves.

 

If you’re thinking of creating an infographic and want to ensure it gets shared to the max follow these 10 tips from High Impact.


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Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | Social Media | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.

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Karen Dietz's curator insight, July 11, 2014 6:06 PM

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, July 11, 2014 6:53 PM

Humans need a sympathetic voice to like a story.

massimo scalzo's curator insight, July 12, 2014 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Social Media | Scoop.it
Brands use social for storytelling 88 percent of the time.

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Tania Tytherleigh's curator insight, July 19, 2014 8:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

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What Makes A Good Headline #infographic

What Makes A Good Headline #infographic | Social Media | Scoop.it
Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because I’ve created an infographic that will teach you just that.

Via Stefano Principato, malek
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What to Do When Social Media Is Not Working For Your Business |

What to Do When Social Media Is Not Working For Your Business | | Social Media | Scoop.it

What to do when social media is not working?

 

Re-evaluate your social media tactics with these tips to find and engage with your audience on social media.


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Jaana Nyström's curator insight, April 11, 2014 4:31 AM

"In some cases, a company may not see high engagement simply because of industry culture. Perhaps the overall industry is behind the times technologically.


That could be because either their customers or the industry as a whole aren’t familiar with social media or comfortable using it..."

Henrik Safegaard - Cloneartist's curator insight, April 12, 2014 5:18 AM

The truth is, while there are plenty of audiences that respond well to social media marketing attempts, there are others that don’t for a number of different reasons.

In this article you’ll find out how to recognize the variables that could result in an audience-marketer mismatch and how to work around them.