Excerpt from guest post from the blog "Convince & Convert". The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.
Here are some highlights: - We’re Marketing in the Age of Infobesity With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy. As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.
- Relevancy Has a Deadline We are at the beginning of a new era in marketing that aligns perfectly with visual storytelling. With the wealth of social data available and real-time listening tools, companies are evolving their strategies to be relevant in the moment with the goal of connecting consumers with the right message at the right time.
- The Consumer Reigns Supreme and Their Attention is the New Commodity The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company..."
I'm not making any claims or implying that I have some secret method of getting Google to render multiple Rich Snippets of my Google authorship head shot but I am curious how this "exact match" query generated this freaky set of SERPs especially since I read that Google is cutting back the volume of rich snippets in their organic SERPs?
The blog article is hosted on my WordPress site on FerreeMoney
Content Marketing System Best Practices
The Chrome search results renders multiple rich snippets whereas the Firefox version is different and only 1 of my rich snippets shows up but a similar set of SERPs show up for the same exact match query?
Now that we can add our Google Authorship to our Scoop.it Topics and post our Scooped stories directly to our Google+ Brand Pages, I suspect this body of work of articles, videos, decks, Tweets and posts to G+ that focus on content marketing system best practices can be cloned for a other Hummingbird friendly and semantic web searchable phrases for my pals in the personal injury space?
In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.
For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.
Which means it’s solely your responsibility to ensure you’re protecting yourself when using these channels...
Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.
Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.
Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.
WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.
This step-by-step guide takes the guesswork out, so you'll be up and running in no time.
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...
Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.
In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.
Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.
I try to advertise myself as a content marketing specialist, and while I’ve still got a lot of things to figure and work out, I think I’ve grasped the basic concept of delivering and providing my community (and my client’s communities) Continue reading →
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.