Imagine a world without any WordPress plugins or themes? For those of us looking to do some blogging about web and social media marketing. Here are 5 tips to save you time and money and take your blogging to the next level..
A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?
Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.
SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.
If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....
Today millions of businesses use Google+ to connect with their customers in meaningful ways. Many of these businesses also use AdWords to promote their products; Maps to update store info; and YouTube to publish high-quality video content (to name a few).
We want to make it easier to manage your online presence - all across Google - so today we're getting started with Google+ Dashboard. After signing in (or switching from your profile) to your Google+ page, you'll now have access to the following Dashboard features:
Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Here's how they did it....
According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pinterest audience early on when a few team members received beta Pinterest accounts. Employees from both the print and digital side of the magazine formed an internal group that led the charge to get BHG on Pinterest.
“We knew it was a good fit for the brand,” said Zawilinski. As the digital editorial manager, Zawilinski believes BHG’s brand is always evolving and focused on growing among people and age ranges. “It’s all about creating the place where she [the reader] lives. It’s about the home and family she creates there,” said Zawilinksi, “It’s not only her mom’s magazine anymore, it’s her magazine.”
...“It all comes down to our content,” said Zawilinski, “It’s the type of content that really works well on Pinterest, it’s all very pin-able.”...