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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | Social Media | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?

 

Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.

 

SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.

 

If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


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Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

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7 Things You Need to Stop Doing on Twitter - Jeffbullas's Blog

7 Things You Need to Stop Doing on Twitter - Jeffbullas's Blog | Social Media | Scoop.it
If Twitter to you is all about retweeting celebrities, tweeting food, devising embarrassing tweets here are some things you need to stop doing on Twitter

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How to Get Started With Social Media Marketing |

How to Get Started With Social Media Marketing | | Social Media | Scoop.it
Do you need a beginner's guide to get started with social media? This article helps you get started with an essential how-to guide, no experience required.

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6 Ways to Use the New Instagram Videos | Social Media Examiner | SUPERgURL MARKETING

6 Ways to Use the New Instagram Videos | Social Media Examiner | SUPERgURL MARKETING | Social Media | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.

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Instagram Videos are perfect for Realtors when a client buys a home or you get a new lsiting! Try it! Share on all Social Media Platforms...

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How to Target Only Your Customers With Facebook | Social Media Examiner SUPERgURL MARKETING

How to Target Only Your Customers With Facebook | Social Media Examiner SUPERgURL MARKETING | Social Media | Scoop.it
Facebook marketing: How to use Facebook’s Custom Audiences to connect with your current customers on Facebook and get more out of your Facebook ads..

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5 Top Tips for Selecting WordPress Themes and Plugins | Jeffbullas's Blog

5 Top Tips for Selecting WordPress Themes and Plugins | Jeffbullas's Blog | Social Media | Scoop.it
Imagine a world without any WordPress plugins or themes? For those of us looking to do some blogging about web and social media marketing. Here are 5 tips to save you time and money and take your blogging to the next level..

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SUPERgURL MARKETING offers Custom Wordpress Websites 805.915.4717

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Social Media Winter is Coming Are you prepared? – infographic /@BerriePelser #supergurlmarketing

Social Media Winter is Coming Are you prepared? – infographic /@BerriePelser      #supergurlmarketing | Social Media | Scoop.it
Social Media Winter is Coming Are you prepared? – infographic Inspired by Game of Thrones (because we’re

Via WordPress SEO & Social Media
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SUPERgURL MARKETING 805.915.4717

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WordPress SEO & Social Media's curator insight, June 5, 2013 4:02 AM

Social Media Winter is Coming Are you prepared? – infographic /@BerriePelser

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39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog | Social Media | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.

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SUPERgURL MARKETING

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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care | Social Media | Scoop.it

A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., worked just fine before. So, what is inbound marketing, anyway? And why should you care?

 

Inbound Marketing: When Customers Come To You Just like inbound flights are the ones arriving at the airport, “inbound marketing” refers to marketing activities that bring leads and customers in when they’re ready, rather than you having to go out and wave your arms to try to get people’s attention.

 

SEO is a classic example of inbound marketing, since it typically works like this: A woman’s alarm clock stops working and she realizes she needs a new one. She goes online to research alarm clocks that aren’t too expensive and have good reviews. She uses Google to search for [best alarm clock]. She clicks on a few results and decides to order one.

 

If you happen to be a purveyor of alarm clocks, this is a dream come true for you! You didn’t have to cold call people on the off chance that they might need an alarm clock that week. You didn’t have to spend a lot of money blasting information about your alarm clocks over the radio or on billboards, reaching far more people than necessary. Your target customer found you when she was ready to buy....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 2, 2013 2:00 PM

A helpful overview of inbound marketing and how to use it.

MTD's curator insight, June 3, 2013 6:30 AM

Inbound, if it means anything at all, means getting attention and action in the most natural and organic way possible. Be as unlike marketing as possible. Be where your buyers are, when they're there, and ensure that you're thought about when they enter the point of need. Let them construct the funnel - because otherwise, it's fake, and this comes out in your sales. Make marketing real: make it organic: make it work. 

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5 Google+ Marketing Tips From the Pros |

5 Google+ Marketing Tips From the Pros | | Social Media | Scoop.it
Do you want the latest tips on how to use Google+ to market your business? Here are the latest Google+ marketing tips from the pros.

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How to Use Facebook Power Editor, a Detailed Guide | Social Media Examiner

How to Use Facebook Power Editor, a Detailed Guide | Social Media Examiner | Social Media | Scoop.it
Facebook ads: explore the benefits of Power Editor and learn how to use it to target your ideal audience and create successful Facebook ad campaigns.

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How to Start Your Blog - 23 Point Checklist - Heidi Cohen | SUPERgURL MARKETING

How to Start Your Blog - 23 Point Checklist - Heidi Cohen | SUPERgURL MARKETING | Social Media | Scoop.it
Blogs differ from traditional publishing. Here is a checklist to help start your blog & keep it going.

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Rescooped by Phyllis Coonce from GooglePlus Expertise
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Google+ Dashboard - making it easier to manage your online presence

Google+ Dashboard - making it easier to manage your online presence | Social Media | Scoop.it
Today millions of businesses use Google+ to connect with their customers in meaningful ways. Many of these businesses also use AdWords to promote their products; Maps to update store info; and YouTube to publish high-quality video content (to name a few).

 

We want to make it easier to manage your online presence - all across Google - so today we're getting started with Google+ Dashboard. After signing in (or switching from your profile) to your Google+ page, you'll now have access to the following Dashboard features:


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Google making it easier to manage all your Google platforms

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5 Creative Ways to Drive More Traffic to Your Blog Posts | Social Media Examiner

5 Creative Ways to Drive More Traffic to Your Blog Posts | Social Media Examiner | Social Media | Scoop.it
Blogging: how to promote your blog post over a wider variety of social platforms and different types of media.

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Rescooped by Phyllis Coonce from WordPress Google SEO and Social Media
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Understanding the LinkedIn Ecosystem in one minute via an infographic /@BerriePelser - SUPERgURL MARKETING

Understanding the LinkedIn Ecosystem in one minute via an infographic /@BerriePelser -  SUPERgURL MARKETING | Social Media | Scoop.it
Understanding the LinkedIn Ecosystem 2013 – an Infographic This infographic shows the ecosystem of LinkedIn,

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SUPERgURL MARKETING

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WordPress SEO & Social Media's curator insight, June 5, 2013 4:05 AM

Understanding the LinkedIn Ecosystem in one minute via an infographic /@BerriePelser

Rescooped by Phyllis Coonce from All about Business
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7 Essential Tips for People Who Want to Get Started in Mobile

7 Essential Tips for People Who Want to Get Started in Mobile | Social Media | Scoop.it
Want to use mobile to grow your business? Don't miss out on these 7 essential tips you'll need before you get started.

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How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens | Social Media | Scoop.it

Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Here's how they did it....

 

According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pinterest audience early on when a few team members received beta Pinterest accounts. Employees from both the print and digital side of the magazine formed an internal group that led the charge to get BHG on Pinterest.

 

“We knew it was a good fit for the brand,” said Zawilinski. As the digital editorial manager, Zawilinski believes BHG’s brand is always evolving and focused on growing among people and age ranges. “It’s all about creating the place where she [the reader] lives. It’s about the home and family she creates there,” said Zawilinksi, “It’s not only her mom’s magazine anymore, it’s her magazine.”  

 

...“It all comes down to our content,” said Zawilinski, “It’s the type of content that really works well on Pinterest, it’s all very pin-able.”...


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Jeff Domansky's curator insight, June 2, 2013 1:55 PM

Great Pinterest success story.