Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Here's how they did it....
According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pinterest audience early on when a few team members received beta Pinterest accounts. Employees from both the print and digital side of the magazine formed an internal group that led the charge to get BHG on Pinterest.
“We knew it was a good fit for the brand,” said Zawilinski. As the digital editorial manager, Zawilinski believes BHG’s brand is always evolving and focused on growing among people and age ranges. “It’s all about creating the place where she [the reader] lives. It’s about the home and family she creates there,” said Zawilinksi, “It’s not only her mom’s magazine anymore, it’s her magazine.”
...“It all comes down to our content,” said Zawilinski, “It’s the type of content that really works well on Pinterest, it’s all very pin-able.”...
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