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Rescooped by Olivier Milo from Online Marketing Resources
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The Philosophy of SEO Audits

"In order to succeed in todays highly competitive and dynamic organic search engine optimization reality, it's vital to be able to identify issues preventing a site from maximum visibility in search engines, and then getting user experience polished and refined enough to win.

This deck, from my presentation at the 2014 Pubcon conference in Las Vegas, conveys insights, critical thinking considerations, and how-to regarding performing a proper best practices SEO site audit. "


Via Pedro Da Silva
Olivier Milo's insight:

Here are some SEO audit principles by @alanbleiweiss

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Rescooped by Olivier Milo from Mastering Facebook, Google+, Twitter
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Top 10 Twitter Tools for Ecommerce Marketing

Top 10 Twitter Tools for Ecommerce Marketing | Social Media, Digital Marketing | Scoop.it

" Hundreds of third-party applications and utilities are available to enhance your marketing efforts on Twitter. Here are ten that I use and recommend. "


Via massimo facchinetti
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Rescooped by Olivier Milo from Information Technology & Social Media News
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How Responsive Web Design Works

How Responsive Web Design Works | Social Media, Digital Marketing | Scoop.it

" Companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don't.

But what exactly is responsive website design, how does it work, and should you make the switch? "


Via Martin (Marty) Smith, Jesús Hernández
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Martin (Marty) Smith's curator insight, October 4, 2014 1:18 PM

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:


* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 

 

Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.

Rescooped by Olivier Milo from Public Relations & Social Media Insight
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10 Tips for Using Instagram to Create Fans and Make Sales

10 Tips for Using Instagram to Create Fans and Make Sales | Social Media, Digital Marketing | Scoop.it

" If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue... "


Via Jeff Domansky
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Jeff Domansky's curator insight, October 4, 2014 3:37 AM

Here are some practical tips for using Instagram to build your fan base and generate sales revenue.

Scott Grodofsky's curator insight, October 8, 2014 6:50 PM

These is a great way to get people to like your page and get them to  look at your page regularly. There were a few ways that I felt would help gets consumers attention. If you add contest regularly people will be looking on your page more often. It doesn't have to be a big prize but if you give away something that will get peoples attention. Also I really like the idea of using direct (private) messaging. This makes followers feel like they have a part in the company. That is very important because it makes them feel special and it helps you stand out from other companies. 

Rescooped by Olivier Milo from MarketingHits
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The 33 Undisputable Laws of Content Marketing Success

" There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.

If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein. "


Via Brian Yanish - MarketingHits.com
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Rescooped by Olivier Milo from Multimedia Journalism
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LinkedIn checks its Pulse with refreshed reading experience on desktop and mobile

LinkedIn checks its Pulse with refreshed reading experience on desktop and mobile | Social Media, Digital Marketing | Scoop.it

" LinkedIn has been evolving as a publishing platform in recent years, so when it weighed in with an offer to acquire Pulse last year, this merely served to confirm its intentions to move far beyond that of being a simple social network for business. "


Via Andy Bull
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Rescooped by Olivier Milo from Social Media News
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Improve Your Social Media Marketing Performance With These 6 Tools

Improve Your Social Media Marketing Performance With These 6 Tools | Social Media, Digital Marketing | Scoop.it

" Do you want to discover which users have shared your content without mentioning your Twitter handle? Do you want to know who your top influencers and active users are?

 

To gain these insights and improve your social media marketing performance, here are six social media tools you should use "


Via Scott McElreath
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Rescooped by Olivier Milo from Time to Learn
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5 moyens simples de suivre les bons comptes sur Twitter

5 moyens simples de suivre les bons comptes sur Twitter | Social Media, Digital Marketing | Scoop.it

" Une des premières logiques dans le monde du social media est de se focaliser sur des critères quantitatifs pour mesurer les performances de vos actions. Principale métrique visée, le nombre de fans ou followers que peut comptabiliser un compte social. "


Via Frédéric DEBAILLEUL
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Scooped by Olivier Milo
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The psychology behind persuasive marketing videos, and how to get people to watch them

" Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?

In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. "

Olivier Milo's insight:

Are your marketing videos missing ROI? Take a look at this presentation put together by Nathalie Nahia (@TheWebPsych)

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Rescooped by Olivier Milo from Online Marketing Resources
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How To Add Remote Libraries to the WordPress Media Library

How To Add Remote Libraries to the WordPress Media Library | Social Media, Digital Marketing | Scoop.it

" WordPress offers excellent oEmbed support for embedding content from more than two dozen major services. Pasting a link into the editor on its own line will have it magically appear as embedded media. "


Via Pedro Da Silva
Olivier Milo's insight:

Embedding videos made a little easier!

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Rescooped by Olivier Milo from re-reputation
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10 outils gratuits pour surveiller votre réputation en ligne

10 outils gratuits pour surveiller votre réputation en ligne | Social Media, Digital Marketing | Scoop.it

" Avoir une bonne réputation permet d’attirer de nouveaux clients, de fidéliser ceux que vous possédez déjà et de continuer à croître. […] Voici donc une liste de 10 outils gratuits qui vous permettront de surveiller votre réputation en ligne. "


Via pascal leclerc
Olivier Milo's insight:

Voici quelques outils qui vous permettront de commencer à gérer votre réputation! by @talhiise

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Rescooped by Olivier Milo from Entrepreneurs du Web
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Les mots clés de WordPress et le référencement : le guide

Les mots clés de WordPress et le référencement : le guide | Social Media, Digital Marketing | Scoop.it

" Les mots clés de WordPress peuvent vraiment être utiles, à la fois pour l’internaute ou pour se positionner sur des mots clés secondaires en référencement.

La clé vient de l’utilisateur : s’il sait les utiliser, cela peut avoir un impact décisif. Les techniques et bonnes pratiques données ici vont donc limiter la casse et améliorer la pertinence de votre site. "


Via Olivier JADZINSKI
Olivier Milo's insight:

Quelques rappels pour utiliser correctement les mots-clés dans Wordpress. Un guide à lire et rempli de conseils à utiliser!

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Cecile Verdier's curator insight, September 18, 2014 5:10 AM

Un guide intéressant pour vous aider dans votre référencement Wordpress

Rescooped by Olivier Milo from Social Media & Marketing
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17 #PersonalBranding tips to OWN your Digital 1st Impression

I can't guarantee the same but I do believe in the #PowerOfSocial and investing in your digital 1st impression because it has transformed my career and professional visibility!


Via Günter Schumacher
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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56 Reasons Why Content Marketing Works: 2014 Edition

" Content Marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales.

The following slides will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. "


Via Frank Delmelle, massimo facchinetti
Olivier Milo's insight:

Convincing slidedeck by @newscred !

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without

The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without | Social Media, Digital Marketing | Scoop.it

" Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.


So, how can you facilitate the whole process?

 

You can use a number of tools that can help you generate ideas, make the writing process easier, and even market your content for you.

 

Here are 35 of them: "


Via Walt Goshert, massimo facchinetti
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Rescooped by Olivier Milo from visualizing social media
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The Best (And Worst) Times To Post On Social Media

The Best (And Worst) Times To Post On Social Media | Social Media, Digital Marketing | Scoop.it

" Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

Here are a few takeaways for each major social media site... "


Via Lauren Moss
Olivier Milo's insight:

This post gives posting scheduling tips for Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest.

 

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Brian Mawdsley's curator insight, November 13, 2014 5:43 AM

Best and worst times to post on Social Media

Darcy Bevelacqua's curator insight, January 12, 10:00 AM

Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you. 

Jakarta Web Developer's curator insight, January 12, 10:01 AM

be Social: 
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Olivier Milo from Social Marketing Revolution
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Social Media Marketing: 12 Free Tools

Social Media Marketing: 12 Free Tools | Social Media, Digital Marketing | Scoop.it

" There are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order. "


Via Kamal Bennani, oconnorandkelly, Martin (Marty) Smith
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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

Rescooped by Olivier Milo from Integrated Brand Communications
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All the Details You Need to Rank with Local SEO Marketing

All the Details You Need to Rank with Local SEO Marketing | Social Media, Digital Marketing | Scoop.it

" This infographic first explains why you would optimize for local, then walks you through your Google+ local page optimization, citations (what they are and how to share them), online reviews, on-site optimization and your inbound link profile. "


Via Russ Merz, Ph.D.
Olivier Milo's insight:

Simple and easy to implement tips to optimize your ranking on search engines!

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Russ Merz, Ph.D.'s curator insight, October 1, 2014 8:20 AM

A great set of guidelines for #optimizing location-based #SEO marketing campaigns.

Test Scoop's curator insight, October 1, 2014 10:08 AM

Thought this was a great infographic. Really loving the Marketing Technology Blog in general, lots of great insights and a unique approach.

Adlava's curator insight, October 3, 2014 7:03 PM

The new Pigeon update puts local directories back in the spotlight. Are you prepared?

Scooped by Olivier Milo
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Holiday Social Marketing Trends 2014

Holiday Social Marketing Trends 2014 | Social Media, Digital Marketing | Scoop.it

" Our new infographic, based on original research from Offerpop, examines the biggest trends in social marketing this holiday season. Take a look below to learn: where marketers are investing, what networks are emerging as power players, what marketers primary goals are for social and more. "

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Scooped by Olivier Milo
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The Big List of Content Marketing Tools

The Big List of Content Marketing Tools | Social Media, Digital Marketing | Scoop.it

" I’ve separated each content marketing tool into a category which describes them with the function they provide and the last category with Refreshers are a list of resources to keep packed away for those moments when your brain just blanks out. "

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TeresaSiluar's curator insight, September 28, 2014 4:30 AM

Recopilación de Herramientas para marketing de contenidos

Rescooped by Olivier Milo from Mastering Facebook, Google+, Twitter
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10 Things You Probably Didn’t Know You Could Do With #Twitter Search

10 Things You Probably Didn’t Know You Could Do With #Twitter Search | Social Media, Digital Marketing | Scoop.it

" Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused. Indeed, many new users aren’t even aware that you can search on Twitter, and those that do often aren’t aware of the more advanced aspects of the feature.

It’s time to put that right. In this article we’ll look at 10 things you probably didn’t know you could do with Twitter search, with easy-to-follow, clickable examples so you can utilise these tips right away. "


Via massimo facchinetti
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Marco Favero's curator insight, September 24, 2014 6:28 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Tech Latest
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Leveraging IFTTT for SEO and Social Media

Leveraging IFTTT for SEO and Social Media | Social Media, Digital Marketing | Scoop.it

" IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions, also the personal recipe allows the users to integrate two channels for completing a trigger and its action exercise."


Via Peter Azzopardi
Olivier Milo's insight:

Limited by the current options of the social networks you use? IFTTT allows you to create bridges between the tools you already use!

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Peter Azzopardi's curator insight, September 23, 2014 3:15 AM

IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions

 

Thanks to @Sanjana Singh for the scoop.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 24, 2014 12:55 AM

Leveraging is right.

Scooped by Olivier Milo
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How to Do Link Building for a Brand New Website

How to Do Link Building for a Brand New Website | Social Media, Digital Marketing | Scoop.it

" Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative.

So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? "

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Scooped by Olivier Milo
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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Social Media, Digital Marketing | Scoop.it

" Any successful website, blog or social media account needs eye-catching imagery.

Fortunately there are plenty of resources available, the issue is that most of them are either very expensive or under the jurisdiction of extremely complicated licensing laws.

Once you do find a resource that offers free stock images, the majority of these sites host the same, similar stock photography and clichéd ‘arty’ photos. "

Olivier Milo's insight:

Dave Lane (from Verve UK) offers a compilation of sites usable for your blog or website.

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Rescooped by Olivier Milo from Blogging Effectively
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3 Social Media Tools to Identify Influential Bloggers

3 Social Media Tools to Identify Influential Bloggers | Social Media, Digital Marketing | Scoop.it

" Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them.

Here are some of the tips you should keep in mind while attempting to reach out to the bloggers. "


Via Steven Healey
Olivier Milo's insight:

Jeffbullas.com offers three tools to reach out to bloggers.
Are you using them?

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