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Rescooped by Olivier Milo from TIC et TICE mais... en français
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Runlater. Programmer vos messages sur les réseaux sociaux

Runlater. Programmer vos messages sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

"Runlater est un outil en ligne qui permet de programmer la publication de vos messages sur les différents réseaux sociaux."


Via Fidel NAVAMUEL, Elena Pérez
Olivier Milo's insight:

Have you ever wondered why Buffer won't let you personalise your messages for the various social networks you''re posting on? In that case you may want to give Runlater a try.

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Fidel NAVAMUEL's curator insight, April 16, 2015 1:16 PM

Plusieurs outils offrent ce type de service, Buffer est sans doute le plus connu. Runlater ne fait pas mieux, ne fait pas moins bien, a quelques détails près, mais il offre une interface particulièrement claire et une ergonomie sans véritables défauts.

Rescooped by Olivier Milo from Information Technology & Social Media News
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What's Next for Social Data Intelligence

What's Next for Social Data Intelligence | Social Media, Digital Marketing | Scoop.it

"The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. […]

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data."


Via Brian Yanish - MarketingHits.com, Jesús Hernández
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Ian Harris's curator insight, April 18, 2015 12:01 AM

Worthy of reflecting on!

Rescooped by Olivier Milo from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Comment et pourquoi bien choisir ses mots-clé ?

Comment et pourquoi bien choisir ses mots-clé ? | Social Media, Digital Marketing | Scoop.it

"Vous avez le projet de créer un site pour développer votre activité sur internet ? Ou vous avez déjà un site web et désirez améliorer son positionnement dans les résultats de Google ?

 

Avant d’envisager les détails techniques (optimisations de balises, maquettages de pages, zoning, développement et intégration, rédaction des contenus,…), nous vous conseillons de prendre le temps de créer un plan de référencement."


Via Continuum Communication, Dix-Katre
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Toolmapp's curator insight, April 9, 2015 4:52 AM

Apprenez à manipuler Google Adwords pour évaluer les mots-clés.

Francecopywriter's curator insight, April 10, 2015 4:50 AM

Les mots-clés sont essentiels à un premier travail en vue d'un référencement. Il est nécessaire de passer par cette étape pour la rédaction... C'est, au final, un élément de votre stratégie de contenu !

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Introducing Curator, a new way to find and display great Twitter content

Introducing Curator, a new way to find and display great Twitter content | Social Media, Digital Marketing | Scoop.it

"Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV. Those who have been testing Curator have seen strong increases in audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues."

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Rescooped by Olivier Milo from Online Marketing Resources
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The Evolution of Keyword Research Tools

The Evolution of Keyword Research Tools | Social Media, Digital Marketing | Scoop.it

"Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean."


Via Pedro Da Silva
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Scooped by Olivier Milo
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How To Create Brand Personas To Optimize Your Content Marketing

How To Create Brand Personas To Optimize Your Content Marketing | Social Media, Digital Marketing | Scoop.it

"Online targeted marketing is not new; From branded content and native advertising to contextual placement and retargeting, the Internet has empowered marketers to reach their audiences with ever-increasing specificity for years. But how can you leverage this strategy to go beyond just ad placement, to optimize and revamp your entire content strategy?

 

Knowing your target audience has always been essential for marketing; content marketing only offers more opportunities to leverage the information you collect. Especially for marketers offering multiple products with several use cases, establishing brand personas can be an invaluable way to segment your audience effectively."

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Rescooped by Olivier Milo from Using Linkedin Wisely
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LinkedIn launches a dedicated job search app for Android

LinkedIn launches a dedicated job search app for Android | Social Media, Digital Marketing | Scoop.it

"Remember the job search app LinkedIn introduced for iOS last year? Well, now Android has a counterpart. The company says the app brings all the same features seen on iOS..."


Via Steve Cassady
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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SEO best practices — 17 tips to seriously improve SEO

SEO best practices — 17 tips to seriously improve SEO | Social Media, Digital Marketing | Scoop.it

"When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.

 

In this article, you’ll find 17 resources and tips that will help you boost your website to a whole new level...."


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 2015 10:02 AM
Seriously simple, and useful SEO tips. Highly recommended. 9.5 / 10
Sasha-Shae's curator insight, March 20, 2015 10:12 AM

Great read!

Jeff Domansky's curator insight, March 20, 2015 1:34 PM

Seriously simple, and useful SEO tips. Highly recommended. 

Rescooped by Olivier Milo from Social Media and Internet Marketing
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How to Optimize Twitter for Local SEO

How to Optimize Twitter for Local SEO | Social Media, Digital Marketing | Scoop.it

"Next to your own website, your business’ social media presence is your greatest tool online and knowing how to optimize Twitter for local SEO is something that you need to know and take advantage of. The easy to do tips will help you to increase your local SEO values and Twitter presence at the same time."


Via Manish Dhane
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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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How to Make a Good Content Marketing Plan

How to Make a Good Content Marketing Plan | Social Media, Digital Marketing | Scoop.it

"Here are 5 short but very effective ways to get your content marketing to the next level:"


Via Stefano Principato
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Marco Favero's curator insight, March 13, 2015 6:31 PM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Le marketing de contenu
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Comment créer du contenu engageant pour votre Marque Employeur grâce au Marketing de Contenu

"La stratégie de contenu de votre marque employeur peut avoir un impact significatif sur votre capacité à attirer et à retenir une main-d'œuvre spécialisée. Quel est l’impact de vos plateformes numériques sur l'expérience utilisateur de futurs candidats? Comment créer une expérience de contenu cohérente sur les médias sociaux tout au long du processus de recrutement? [...]
Cette présentation vous permettra de mieux comprendre comment les candidats vous évaluent dans un monde numérique. Profitez de solutions pratiques pour vous permettre de planifier efficacement des stratégies de contenu qui donneront vie à votre marque employeur sur les plateformes pertinentes."


Via Pim-Bim, créateur de contenus
Olivier Milo's insight:

Un slidedeck très complet de @Webtarget

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Franck Camby's curator insight, March 10, 2015 7:31 AM
Comment créer du contenu engageant pour votre Marque Employeur grâce au Marketing de Contenu
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Data visualization: Science on the map

Data visualization: Science on the map | Social Media, Digital Marketing | Scoop.it

"Easy-to-use mapping tools give researchers the power to create beautiful visualizations of geographic data."

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Rescooped by Olivier Milo from MarketingHits
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3 Ways to Get Creative with Content for "Boring" B2B Industries

3 Ways to Get Creative with Content for "Boring" B2B Industries | Social Media, Digital Marketing | Scoop.it

"So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content.

Keeping in mind that you’re not competing with the BuzzFeeds of the world, take a giant step back. Think about your audience. To them, sexy isn’t necessarily a top-ten list about the best brunch to be had in Manhattan’s Lower East Side. They’re turning to you to be informed, educated, in the know, and—but only partially—to be entertained.

Here are three ways to get creative and deliver on their expectations."


Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
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Pantelis Chiotellis's curator insight, March 5, 2015 10:10 AM

1. Storytelling

2. Imagery

3. Infographics

Isaac Oswalt's curator insight, March 18, 2015 9:43 AM

To Engage... You Must Be Creative!

Rescooped by Olivier Milo from Twitter pour les petites et moyennes entreprises (PME-TPE)
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#Twitter : exporter gratuitement abonnements et followers vers un fichier Excel

#Twitter : exporter gratuitement abonnements et followers vers un fichier Excel | Social Media, Digital Marketing | Scoop.it

"Certains outils payants permettent d'exporter ses abonnés et ses followers Twitter vers un tableur .XLS ou .CSV. Pour aboutir au même résultat sans avoir à..."


Via coup d'oeil
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Rescooped by Olivier Milo from Top Social Media Tools
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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Social Media, Digital Marketing | Scoop.it

"Here in this post, we’ve compiled a list of 80 free Twitter tools that can help you analyze all aspects of your Twitter account, discover new users and topics, track and manage your followers and Twitter lists, find and organize group chats and schedule tweets individually or in a group. Also included are WordPress plugins, Twitter clients, as well as other tools that help you do miscellaneous things on Twitter."


Via Jeff Domansky
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Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

Rescooped by Olivier Milo from Hospitality Digital Marketing & Beyond
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Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse

Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse | Social Media, Digital Marketing | Scoop.it

"Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare?"


Via Alexandre Guapyassu
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Rescooped by Olivier Milo from Giornalismo Digitale
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15 tips for newsgathering via Twitter

15 tips for newsgathering via Twitter | Social Media, Digital Marketing | Scoop.it

"I gave a talk to political journalists covering the UK election at Twitter HQ last week. Here’s a slightly adapted version of the Twitter newsgathering tips that I shared..."


Via Lelio Simi
Olivier Milo's insight:

Useful news gathering tips from @sarahmarshall that anyone can use!

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Marco Favero's curator insight, March 31, 2015 3:06 PM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Content Creation, Curation, Management
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The 2 Components of a Content Strategy That Works

The 2 Components of a Content Strategy That Works | Social Media, Digital Marketing | Scoop.it

"Content has become the hottest marketing topic these days and for good reason: we live in the age of information, and that’s why content is king.  […]

What makes content relevant and where can you find it?

The answer is simple: create content that your ideal prospects and clients are interested in. In order to do accomplish this there are 2 tasks you need to do first…"


Via massimo facchinetti
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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The 37 best tools for data visualization

The 37 best tools for data visualization | Social Media, Digital Marketing | Scoop.it

"Not a web designer or developer? You may prefer free tools for creating infographics.

 

As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”

 

There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web...."


Via Jeff Domansky
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Winners Education's curator insight, March 26, 2015 12:24 PM

Adressing the visula part of the learning brain with easy-to-use, web-dased tools 

Vinicius Vinny Araujo's curator insight, April 17, 2015 12:55 AM

#data

Nora Morton's curator insight, April 22, 2015 6:23 PM

Colorful charts/graphs/maps are my type of eye candy!  This site illustrates the vast ways you can visually present data.  Among the many: iChart, Polymaps, Google Charts, Many Eyes, Leaflet, Exhibit, and Zing Chart. 

Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Planning Your Marketing? Don't Forget These Fundamentals

Planning Your Marketing? Don't Forget These Fundamentals | Social Media, Digital Marketing | Scoop.it

"A marketing plan and budget must follow the company's strategic plan. Hopefully, the company's strategies are determined within a timeline that allows you to think through and fully strategize your marketing efforts.

I always divide my planning into three essential "buckets" when setting a course for the year..."


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, March 20, 2015 7:38 AM

As spring begins to emerge it is a great time to review your marketing plan to ensure that your messaging is on track. Working the plan is important to the success of the team.

Sophie (GRIMOIN)-KREBS's curator insight, March 21, 2015 3:13 AM

Marketing plan, in 4 buckets: brand, market growth, market retention and communication, and other useful advices.

Scooped by Olivier Milo
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Using Social Media For Marketing

"Social media has become a cornerstone of Internet marketing. It is a method of reaching an endless amount of people quickly, efficiently, and using direct engagement. Never before has it been so easy to reach your target audience, no matter where in the world they are, or what your industry may be.

 

The only downside is that it is a very quickly evolving form of marketing, where tactics don’t always have a very long shelf life.

 

Likewise, the number of platforms and their usefulness expand all the time.[...]

 

This post is going to be focusing on some of the latest tips, and some of the classics that are still relevant."

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Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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How to Learn Social Media Marketing: 41 Resources for Beginners

How to Learn Social Media Marketing: 41 Resources for Beginners | Social Media, Digital Marketing | Scoop.it

"Social media is one of those marketing channels that can be very powerful ... or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. [...]

 

Check out these 41 resources that will help you develop the skills needed to be effective on social media."


Via Kamal Bennani
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Maria Rekrut's curator insight, March 15, 2015 2:20 PM

This is a great list to get started.

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Social Media Strategy Template

"A 10-point social media strategy template that any business can use to improve their social media planning, implementation and results."

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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Social Media, Digital Marketing | Scoop.it

"These 9 free social media analytics tools are some of the best out there.

 

This isn’t an ordered list — all of these apps are great. Give a few of them a try and gain some insights that will help you reach your goals!"

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Rescooped by Olivier Milo from Daily Magazine
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26 Social Media Monitoring Tools [Reference Guide]

26 Social Media Monitoring Tools [Reference Guide] | Social Media, Digital Marketing | Scoop.it

"Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? […]

 

What are people saying that is negative or positive about you or your business?

 

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!"


Via THE *OFFICIAL ANDREASCY*
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