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Scooped by Olivier Milo
Scoop.it!

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Social Media, Digital Marketing | Scoop.it

" … the +1 button is pressed more than 5 million times a day and 340 million of its users are active.

 

Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. [...] we’re excited to launch our integration with Google+ with 2 new features:

Adding Google+ Company pages as a sharing option to Scoop.itAdding Google+ authorship to your Scoop.it profile "
Olivier Milo's insight:

In my opinion, the sharing option comes handy but the authorship feature has a HUGE potential for Scoopiteers !

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Rescooped by Olivier Milo from Startup Revolution
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Battle of the Sexes: Men & Women Use Social Media Differently

Battle of the Sexes: Men & Women Use Social Media Differently | Social Media, Digital Marketing | Scoop.it

" Women dominate on Facebook, but men are more prevalent on Twitter "


Via Heather Koroll, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 19, 2014 10:50 PM

Love this infographic. What it says is we lucky few Internet marketers have several dimensions to think about when we use social media including:

* Are we communicating on MARS or VENUS?
* What is the NATIVE language of the platform?

* What are the stated and unstated RULES of the platform?
* How do we NOT step on a crack and break our SMM's back?

Great infographic.

Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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Les bonnes pratiques du marketing sur Instagram

Les bonnes pratiques du marketing sur Instagram | Social Media, Digital Marketing | Scoop.it

" L'activité des marques s'amplifie sur Instagram, alors que la publicité n'y est pas déployée partout. Tour d'horizon des bonnes pratiques à l'occasion de la sortie du livre « Instagram Handbook for Brands »

 

À mesure que l'audience d'Instagram augmente, au point de dépasser les 150 millions d'utilisateurs actifs début 2014, les marques y trouvent un intérêt croissant. "


Via Fabrice
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Rescooped by Olivier Milo from Social Media Strategies
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4 Easy Steps to Measure Your Social Media ROI

4 Easy Steps to Measure Your Social Media ROI | Social Media, Digital Marketing | Scoop.it

" Let’s talk about some ways you can measure your social media ROI that are a little less labor intensive.

 

One method that popped up in my research is the CLEAT method created by Stephanie Frasco at Convert With Content. It’s a pretty simple method that lets you track more than just numbers.


CLEAT stands for... "


Via Jesús Hernández, Ivo Nový
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Rescooped by Olivier Milo from Communication Entreprise : Réseaux Sociaux and co..
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4 facteurs clés du marketing traditionnel dans un monde digital

4 facteurs clés du marketing traditionnel dans un monde digital | Social Media, Digital Marketing | Scoop.it

" Dans cet article, il n’est pas question de remettre en cause le marketing traditionnel et ses 4P (loin de moi cette légitimité), mais plutôt de montrer la corrélation possible entre le marketing traditionnel et le digital pour des marques plus fortes et plus puissantes sur leur marché. "


Via Sandrine Anne Lagardère
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Rescooped by Olivier Milo from Content Marketing Observatory
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Content Sells Fashion

" CMO's in the fashion industry are facing customer journeys that are longer than ever. All along these 'shopping marathons', content proves to be their best company.

 

Discover 10 brands that are effectively leveraging content to master the contemporary fashion funnel. "


Via Frank Delmelle
Olivier Milo's insight:

Do you know how content marketing is shaping the fashion industry? Why don't you take a look at this short Slideshare presentation?

 

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Olivier Milo's curator insight, February 6, 2014 10:21 AM

Is the internet the best medium to sell fashion in a country that is too big to be true?

 

I bet it is! But what's your opinion?

 

Don't forget to comment and share

Rescooped by Olivier Milo from All Infographics
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Case Study: Who Influence the Real Online Marketing World?

Case Study: Who Influence the Real Online Marketing World? | Social Media, Digital Marketing | Scoop.it

" The following information graphic suggest who are the exact people who deals with the marketing and who actually reflects the real online world in terms of both publishing as well as advertising. "


Via Christino Martin
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Rescooped by Olivier Milo from SEO and RANKING OPTIMIZATION
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10 Outils SEO et SEM Gratuits dont vous aurez Besoin

10 Outils SEO et SEM Gratuits dont vous aurez Besoin | Social Media, Digital Marketing | Scoop.it

" Aujourd'hui, je vous ai sélectionné une dizaine d'outils SEO et SEM gratuits de qualité que j'utilise moi-même avec une bref description de chaque outil. Ceci devrait vous aider à accélérer et automatiser vos processus quotidiens d'optimisation et de marketing de moteur de recherche. Alors, à vos bookmarks, prêts, lisez! "


Via SandrineKhou, Philippe Trebaul
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Marion Eckhardt's curator insight, March 27, 2014 11:03 AM

10 sites (dont 1 extension Firefox/chrome) pour suivre les paramètres clés de son référencement : mots-clés, liens entrants, AdWord...

Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Social Business: The Evolution to a Media Company

" The evolution to a media company requires a social business and content strategy. "


Via Stefano Principato
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Rescooped by Olivier Milo from World's Best Infographics
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10 reasons why small business can't ignore social media an infographic

10 reasons why small business can't ignore social media an infographic | Social Media, Digital Marketing | Scoop.it

" If your company (small business) is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the below infographic highlights 10 reasons why it may be working better than you realise.

From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle. "


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2014 8:57 AM

Positive social media is critical for small business.

Jeff Domansky's curator insight, January 27, 2014 9:00 AM

Proof that social media matters to small business

Alison D. Gilbert's curator insight, January 28, 2014 6:06 PM

Infographics are so much fun. I find it hard to resist scooping them no matter what they are about. This one is about  social media and why to use it. A double winner, an infographic and a good topic.

 

 

Rescooped by Olivier Milo from Social Media and E-Marketing
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Why B2B Marketers Are Embracing Content Marketing

Why B2B Marketers Are Embracing Content Marketing | Social Media, Digital Marketing | Scoop.it

" B2B marketers using content marketing are lessening their reliance on traditional marketing tactics, and developing highly-qualified leads for less money. "


Via KOMADOK by D.FRAGUELA
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Rescooped by Olivier Milo from Own a Websites or Blog?
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Social Media Around the World: A Complete Infographic Guide

Social Media Around the World: A Complete Infographic Guide | Social Media, Digital Marketing | Scoop.it

" The world of social media is increasing these days and with the fact that most people today want to get their things done on Social Media, so definitely social media has a good role to play in the future. The following fact could just amaze you for all time. In 2012, more than 63% of Online users visited more number of social media websites than something else. The size is ofcourse expected to be grown up by the end of 2013 as well. "


Via Lauren Moss, Justin Menard, SusanBat , Bruce Banner
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John Thomas's curator insight, February 12, 2014 4:01 AM
Social Media Around the World: A Complete Infographic Guide
Lydia Gracia's curator insight, February 14, 2014 5:20 AM

La Guia completa del Social Media en el Mundo

Professor Jill Jameson's curator insight, March 4, 2014 10:52 AM

Astonishing figures! 

Scooped by Olivier Milo
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5 consejos para construir tu branding personal

5 consejos para construir tu branding personal | Social Media, Digital Marketing | Scoop.it

" Antes de hablar de consejos de branding personal, quizás habría que definir ¿Qué es el branding personal? "

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Rescooped by Olivier Milo from Educational Use of Social Media
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7 Tips To Increase Engagement On Your Social Media Profiles

7 Tips To Increase Engagement On Your Social Media Profiles | Social Media, Digital Marketing | Scoop.it

" So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular... "


Via Maria Margarida Correia
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Rescooped by Olivier Milo from François MAGNAN Formateur Consultant et Documentaliste
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WiseMapping : du mindmapping collaboratif, gratuit et open source

WiseMapping : du mindmapping collaboratif, gratuit et open source | Social Media, Digital Marketing | Scoop.it
Je continue mon exploration des applications de mindmapping collaboratif.  Aujourd'hui, je teste WiseMapping : une application en ligne, gratuite, open source qui propose du travail collaboratif. J...

Via Marco Bertolini, FrancoisMagnan
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FrancoisMagnan's curator insight, February 18, 2014 6:48 AM

Super description d'un outil prometteur, merci Marco

Alain MICHEL's curator insight, February 18, 2014 12:42 PM

Une application de création de cartes mentales en ligne gratuite et Open Source qui permet de travailler de façon collaborative.

Cette solution est à comparer avec Mind42, déjà présenté ici :

http://sco.lt/6QrRvl

Contrairement à Mind42, cette solution étant libre, elle n'affiche pas de publicités, mais les possibilités d'insertion sont moins élaborées, on ne peut pas insérer d'images, ni depuis son ordinateur, ni depuis une URL. Il est possible d'insérer un lien hypertexte.

La partie collaborative est présente (invitation par adresse mail avec doit de lecture ou de modifications), mais elle est moins performante que sur Mind42 puisqu'elle ne permet pas de travailler à plusieurs de façon simultanée, en temps réel. On peut travailler à plusieurs, mais forcément l'un après l'autre.

Plusieurs possibilités d'exportation dont une qui donne d'excellents résultats vers le format .mm pour Freemind et FreePlane.

C'est une très bonne solution, qui permet la création de cartes plus "abouties" esthétiquement que sur Mind42.

Monica MIRZA's curator insight, March 1, 2014 10:58 AM

Open  source, gratuit, possibilité d'insérer des liens et d'embedding dans votre blog... pas mal du tout :o)

Suggested by Stéphane Bureau
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Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie !

Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie ! | Social Media, Digital Marketing | Scoop.it

" Qu'en est-il de Facebook finalement ? Faut-il y être présent ou pas ? Est-ce que Google+ est vraiment si indispensable que ça ? Est-ce que je ne ferais pas mieux de rédiger un communiqué de presse plutôt que de perdre du temps sur les réseaux sociaux ? "

Olivier Milo's insight:

Nice work Stephane!

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Rescooped by Olivier Milo from digital marketing strategy
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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Social Media, Digital Marketing | Scoop.it

" There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs.

 

I've been there and done that myself. I've poked around, searching for different metrics… "


Via Stefano Principato, malek
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dan's curator insight, February 16, 2014 12:55 PM

#twitter

Kim Pearlstein's curator insight, February 17, 2014 3:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 2014 8:55 PM

Check it out...you never know what might be just the right outlet for you!

Rescooped by Olivier Milo from A Marketing Mix
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How Content Marketing Affects Search Engine Rankings

How Content Marketing Affects Search Engine Rankings | Social Media, Digital Marketing | Scoop.it

" To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business. "


Via Antonino Militello, Deanna Dahlsad
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Phoenix SEO Services's curator insight, February 14, 2014 2:16 PM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 16, 2014 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 2014 11:34 AM

Just the kind if information to help you grow your business.

Rescooped by Olivier Milo from Corporatement Vôtre
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8 outils pour (encore mieux) tirer parti de Twitter

8 outils pour (encore mieux) tirer parti de Twitter | Social Media, Digital Marketing | Scoop.it

" Twitter est un formidable outil, j’en conviens aisément. Mais son interface de base – via le site www.twitter.com – est loin d’être un summum de sophistication, même si elle a fait l’objet d’un rapide relooking en début de semaine. Heureusement, il existe une multitude d’outils plus ou moins gratuits qui vous permettent de tirer un peu plus parti de Twitter, et je vous propose d’en (re) découvrir quelques uns dans cet article, qui pourra servir à de nombreux et nombreuses community managers… "


Via NatCordeaux
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Rescooped by Olivier Milo from Social media and the Internet
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Tips on creating content for your website

Tips on creating content for your website | Social Media, Digital Marketing | Scoop.it

" Creating content is becoming increasingly important for your website marketing and SEO.

However, it is not enough merely to produce lots of content. The search engines, as well as the Internet audience have become much more discerning and more aware of poor quality and “spammy” content. So, it is imperative to produce content that is not only interesting and visually appealing , but which also provides real value for the customers and clients that you want to attract. "


Via imaginetsa
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Diane Bjorling's curator insight, February 5, 2014 10:57 AM

understanding the basics to content and creating content that will be of value  is important.  I know there are many infographics about this subject, but the wording on this particular one is well done!

Catherine Pascal's curator insight, February 8, 2014 1:55 PM

 clair

Brett Gurney's curator insight, March 2, 2014 9:33 PM

Content is King!... indeed this is the kind of info I'm always looking for and looking to share. This is the stuff that if you pay attention to and study will put you into a higher level of your marketing. For example this statement taken from the scooped article "However, it is not enough merely to produce lots of content. The search engines , as well  as  the Internet audience have become much more discerning and more aware of poor quality and “spammy” content". Now they are looking more for quality content and this is great news, especially for us up and coming content networkers. Everyone has a fair chance now...it's no longer a monopoly by those techies and keyword and seo optimization experts. It's now open field for those of us who can write a decent letter and who take the time to put out good high quality content that is valuable to our readers.. Bravo Google!

Rescooped by Olivier Milo from Social Media in Manufacturing Today
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How To Be An Effective Content Curator: A Resources Guidemap from #DCurate MOOC

How To Be An Effective Content Curator: A Resources Guidemap from #DCurate MOOC | Social Media, Digital Marketing | Scoop.it

Via Robin Good, ManufacturingStories
Olivier Milo's insight:

Great ressource shared by @Robin Good

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Paula Silva's curator insight, March 3, 2014 11:34 PM

A useful source for content curation.

Ali Anani's curator insight, March 4, 2014 12:37 AM

Curate and scoop it- this one shows you how to curate  effectively

Christoph Meier's curator insight, March 11, 2014 9:38 AM
Robin Good's insight:

 

Here's a valuable resource on content curation, "distilled" by the students of the DCurate MOOC lead Martin Couzins and Sam Burrough which organizes over 60 different articles, guides and tools on the topic.

 

This resources collection is presented in the form of a Pearltrees interactive map, organized into eight sections:

 

1. Why Do We Need Curators

 

2. What Is Digital Curation

 

3. Aggregation vs. Curation

 

4. It's All About Audience

 

5. How Do We Find Valuable Content

 

6. How Do You Decide What To Curate

 

7. Curation Tools

 

8. Contributions from participants

 

If you are new to content curation this is a good resource to bookmark and keep as a reference.

 

DCurate MOOC sign-up: http://www.curatr3.com/portfolio-item/how-to-be-an-effective-digital-curator/  ;


See also: http://sco.lt/99a09Z ;

 

 

Free to use.

 

Explore the guidemap: http://bit.ly/digitalcuratorguidemap ;

 

See also: https://gibbon.co/RobinGood/content-curation-guide ;

Rescooped by Olivier Milo from Data driven marketing and customer experiences
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The 6 Pieces of the Customer Experience Puzzle

The 6 Pieces of the Customer Experience Puzzle | Social Media, Digital Marketing | Scoop.it

" How do you define customer experience — and, more importantly, how do you create the best customer experience model? I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant. "


Via Bonnie Hohhof, Jean-Michel Franco
Olivier Milo's insight:

These indicators are helpfull reminders for the hospitality business. Can't wait turning it into a dashboard!

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Rescooped by Olivier Milo from Social Media Useful Info
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60+ Content Curation Tools

60+ Content Curation Tools | Social Media, Digital Marketing | Scoop.it

" Good content curation doesn’t consist of simply regurgitating content that others have published. Your brand story-telling must include a human element in the form of personalizing the information and making it compelling to your social media followers. Successful programs provide context and communicate it in a transparent fashion, enabling you to amplify your brand message and create passionate subscribers. "


Via Ivo Nový
Olivier Milo's insight:

Here are more tools than you'll ever need !

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Rescooped by Olivier Milo from Social media and the Internet
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Google Analytics WordPress

Google Analytics WordPress | Social Media, Digital Marketing | Scoop.it

" This article is a full guide about the use of Google Analytics in WordPress, we will do a complete review about the Google Analytics service setup in WordPress sites. As you may know, Google Analytics is the most widely used service for web statistics, and WordPress is present in almost 60% of the total sites conected to the Internet, so the integration of these two platforms is something more than natural and likely to happen. "


Via imaginetsa
Olivier Milo's insight:

Do you want to learn more about Analytics? This is a great introduction to Google Analytics for Wordpress.

 

Don't forget to share !

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Rescooped by Olivier Milo from Extreme Social
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Infographic: 2014 State of Digital Marketing

Infographic: 2014 State of Digital Marketing | Social Media, Digital Marketing | Scoop.it

" The folks at WebMarketing123 surveyed 500+ marketers about their top digital goals and challenges to find out what’s working, what’s not, and what they’re planning for in 2014. "


Via Rami Kantari
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