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Rescooped by Olivier Milo from MarketingHits
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This is Your Brain on Content Marketing

This is Your Brain on Content Marketing | Social Media, Digital Marketing | Scoop.it

" Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer.


The brain is specialized, each part with its own function. Planning, emotion, and language are all managed by different lobes. They each have their own natural tendencies, and these tendencies are common to all of us. "


Via Brian Yanish - MarketingHits.com
Olivier Milo's insight:

When digital marketing meets the brain... Another example of cross-disciplinary research !

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Rescooped by Olivier Milo from Better know and better use Social Media today (facebook, twitter...)
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2013: A Year In Numbers (Part 1)

2013: A Year In Numbers (Part 1) | Social Media, Digital Marketing | Scoop.it

" Did you know that 1.4 million tweets were sent in just one hour following Sir Alex Ferguson’s retirement as manager of Manchester United?

 

What if I told you that retail sales for Grand Theft Auto V reached $1 billion in just 3 days, that 9 million iPhone 5S and 5Cs sold in their first weekend or that there were 1.2 billion video views of the Harlem Shake in just 40 days? "


Via Mau
Olivier Milo's insight:

Like it ? Share it !

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Rescooped by Olivier Milo from Content Marketing Observatory
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How your brand can be part of the Pinterest experience

How your brand can be part of the Pinterest experience | Social Media, Digital Marketing | Scoop.it

To use Pinterest successfully for your brand, think about the interests your business has in common with your customers [....]

 

Whatever the interest, people tend to pursue them through four stages:

1. Aspiration....


Via Frank Delmelle
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Rescooped by Olivier Milo from Website Pages Advice
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How to Increase the Domain Authority of Your Site

How to Increase the Domain Authority of Your Site | Social Media, Digital Marketing | Scoop.it

" There are many positive side-effects to having a moderately high Domain Authority. Better... "


Via Peg Corwin
Olivier Milo's insight:

Enjoy this cheat sheet to a better Domain authority.

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Peg Corwin's curator insight, December 25, 2013 5:46 PM

Get tips to increase the DOMAIN AUTHORITY of your WEBSITE. Learn about:


- Onsite factors
- Content
- Social Media
- SEO, Search and Social
- Branding
- Relationships"
Click for the specific recommendations under each category.


If you like this scoop, please consider a thumbs up or share.

Bart van Maanen's curator insight, December 26, 2013 7:58 AM

Hoe kun je de autoriteit van je domein vergroten? Bekijk deze tips.

Rescooped by Olivier Milo from Data Visualization Topics
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Introduction to information visualization

" Introduction to information visualization, visual studies by Ricardo Mazza "


Via Siarhei Mardovich
Olivier Milo's insight:

Here's a 101 guide to Data Visualization that is definitely a keeper, thanks to Ricardo Mazza.

 

Merry Christmas to you all !

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Rescooped by Olivier Milo from WordPress Google SEO and Social Media
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WordPress CMS in Numbers 2013 an infographic WordPress

WordPress CMS in Numbers 2013 an infographic WordPress | Social Media, Digital Marketing | Scoop.it
WordPress CMS in Numbers 2013 an infographic. WordPress is a CMS Weblog Content Management System. rich and user-friendly publishing platforms.

Via WordPress SEO & Social Media
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Social Globe's curator insight, December 26, 2013 3:17 AM

Wordpress représente 19% des sites web dans le monde… Et 59% des sites avec CMS…

Rescooped by Olivier Milo from Integrated Brand Communications
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The Best Brand Content of 2013

The Best Brand Content of 2013 | Social Media, Digital Marketing | Scoop.it

" Brands aren’t natural publishers. It’s hard to nail the voice, even harder to gin up compelling content in that voice. It can be labor-intensive and costly for companies to take a breathtaking photo, film a compelling video, write an informative article or curate a combination therein.

 

So here’s to the brands that took the time and money to create something of quality in 2013. "


Via Russ Merz, Ph.D.
Olivier Milo's insight:

Foursquare’s Time Machine remains my favorite in this selection. A beautiful dynamic Data Viz.

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Russ Merz, Ph.D.'s curator insight, December 22, 2013 4:01 PM

Here's a list of #brands certain to spark controversy about what it means to be the "best" in content quality.

Jamie Snow's curator insight, October 2, 8:19 PM

When you create your own content you have to appeal to those who are loyal followers as well as opening opportunities for new users. The voice has to show your content and reflect that in your communication. This consistency must follow on from the origins of the brand to appeal and keep interest with videos and podcasts of red bull a great example of this.

Rescooped by Olivier Milo from Content Marketing & Content Strategy
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The 25 Must-Read Content Marketing Presentations of 2013

" 2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more), "


Via Stefano Principato
Olivier Milo's insight:

How do you fit 25 great presentation in 31 slides ? Thanks to David Laubner

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Rescooped by Olivier Milo from Strategic Planning for growth
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How to Plan Your 2014 Social Media Strategy

How to Plan Your 2014 Social Media Strategy | Social Media, Digital Marketing | Scoop.it

" To shake the world, or skyrocket your business to dizzy new heights, all you need is the right place to stand.

....

Let’s make this decision as easy as we can. Heck, you could have your whole social media strategy for 2014 planned by the time you finish reading this article.

 

Where are you gonna stand? "


Via paulgreen
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Rescooped by Olivier Milo from visualizing social media
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Social Media Statistics for Small Businesses

Social Media Statistics for Small Businesses | Social Media, Digital Marketing | Scoop.it

Take a look at the infographic by Huxo team, showing 30+ statistics that reveal how the social landscape is helping businesses grow.


Via Lauren Moss
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Sybille Pierru's curator insight, December 24, 2013 4:36 AM

Bilan Réseaux sociaux : comment les petites entreprises ont investi ces nouveaux outils de développement.

Michelle Gilstrap's curator insight, December 27, 2013 11:36 AM

Small Business needs to be using Social Media. This is a great Infographic explaining why

aanve's curator insight, December 29, 2013 10:27 PM
www.aanve.com
Rescooped by Olivier Milo from SocialMoMojo Web
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Top 10 Social Media Analytics Tools: The VentureBeat Index

Top 10 Social Media Analytics Tools: The VentureBeat Index | Social Media, Digital Marketing | Scoop.it

" Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter? "


Via Jessica Kelly
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Jessica Kelly's curator insight, December 20, 2013 1:48 PM

I bet you won't completely agree with this list, but you should probably check it out anyway. ;)

Alisha Shibli's curator insight, December 29, 2013 7:44 AM

It's all about knowing, understanding and effectively interpreting the analytics now. 

Scooped by Olivier Milo
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Social Media Marketing: SEO bad practices

" Many small-business owners are aware that their online presence needs work but don't have either the time or technical knowledge to know what to do next. "

Olivier Milo's insight:

Good and bad SEO practices in a nutshell.

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Rescooped by Olivier Milo from Digital-News on Scoop.it today
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Twitter Inc. Users Are 3X More Likely To Follow Brands Than Facebook Users! 81% Of Brands Fear Social Media Presence Due To Possible Misuse!

Twitter Inc. Users Are 3X More Likely To Follow Brands Than Facebook Users! 81% Of Brands Fear Social Media Presence Due To Possible Misuse! | Social Media, Digital Marketing | Scoop.it

" According to an Infographic by Twilert, which analyzed Twitter for brand engagement by users, summarized data points and stats emphasizing on the vitality of Twitter in brand marketing. A few more interesting findings are listed below. "


Via Thomas Faltin
Olivier Milo's insight:

Do you know some of the major differences between Facebook and Twitter users?

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Rescooped by Olivier Milo from Better know and better use Social Media today (facebook, twitter...)
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2013: A Year In Numbers (Part 2)

2013: A Year In Numbers (Part 2) | Social Media, Digital Marketing | Scoop.it

" Did you know that Twitter celebrated its 7th birthday in 2013, and in that time has gone from just 224 daily tweets to an incredible 400 million tweets per day?

 

What if I told you that, last year, 10,000 malware sites were identified by Google every day, that the Apple Store reached 50 billion app downloads, and that it cost Bebo co-founder Michael Birch just $1 million to buy his company back after selling to AOL for $850 million back in 2008? "


Via Mau
Olivier Milo's insight:

Like it ? Share it !

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Rescooped by Olivier Milo from Les réseaux sociaux (Facebook, Twitter...) apprendre à mieux les connaître et à mieux les utiliser
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Les risques liés aux publications sur les réseaux sociaux

Les risques liés aux publications sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

Vous avez le droit de garder l'anonymat. Tout ce que vous publierez pourra être retentu contre vous.


Via Mau
Olivier Milo's insight:

Quite an interesting link with the social networks standard security questions !

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Rescooped by Olivier Milo from social media by harish magan
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3 Digital Marketing Tips Every Brand Should Know for the New Year

3 Digital Marketing Tips Every Brand Should Know for the New Year | Social Media, Digital Marketing | Scoop.it

" Recently, a publication from my home country of Canada wrote one of my favorite pieces about Kiip and what we're helping redefine. The article explores three things every digital marketer should know, and I’d encourage everyone to read it."


Via harish magan
Olivier Milo's insight:

Consumer experiences as the real marketing vector for brands

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harish magan's curator insight, December 27, 2013 8:00 AM

. Build customer loyalty instantly on the first encounter

In the on-demand age we live in, patience wears thin quickly. For a sign of how fast we move, look no further than the fact that people ditch slow-loading videos after two seconds.

We aim to cater to that need for speed by providing rewards that are redeemable on the spot. There’s no waiting around, accumulating points or jumping through hoops – you earned the reward, so why shouldn’t you be able to enjoy it when you want to? We call this conceptconsumable loyalty, the notion of creating the right match of a reward in a moment where your customer is the most receptive. It’s the most effective way to build appreciation in the very limited amount of time you have as a marketer to engage with your customer.

2. Target moments, not impressions

Impressions are an empty metric because they only indicate whether a customer has seen an ad – not whether they actually engaged with the ad, let alone enjoyed it.

We are on a mission to entice brands to focus on moments. Practically every app has some manifestation of these moments to varying degrees of intensity. These mobile moments are important because of the emotion that it embodies. When you are with a user when they are feeling something, the impact is the greatest. Moments can be positive, like leveling up in a game or finishing a to-do list, or even negative. Both ways create opportunities to create meaningful engagement. Moments in our eyes is the currency of hyper-engagement. It’s a metric that’s mathematically sound and capable of fitting in media models and at the same time subjective enough to describe the gap left between the CPC and CPM worlds. There is something to be said about the emotional state of a consumer and we’re measuring it in their responses, in real time.

One of my favorite campaigns we’ve ever done was with Mondelēz International (formerly Kraft), who wanted to own all the “sour” moments in our network by offering Sour Patch Kids rewards. The campaign turned all “sour” moments “sweet” by doing things like rewarding users even if they died in a game. People loved it, and so did the industry – it was named one of Mobile Marketer's top 10 CPG mobile campaigns of the year.

3. Cater to consumer behavior instead of changing it

Don’t force your customers to alter their path – go where they’re already going. For example, after logging a daily run in a fitness-tracking app, which is more relevant – an invitation to download a random app or a reward for a free bottle of Gatorade; or even a free song download for the consumer’s next workout playlist? One tries to spur an unwanted action and the other taps into a stream of existing behavior.

To consumers, that highly interactive connection makes brand engagement a delight instead of a chore. It is very important to note that the delight can only be unexpected. Most mobile advertising typically ignores this very important distinction. When someone is working toward a predefined objective and knows how to earn a reward, the experience becomes a task for a reward. This is too Pavlovian and removes true delight.

The grander principle here isn’t various buzzwords like “value-exchange”, “gamification” or “beyond-the-banner”. It’s all really quite simple. We’re all humans and we enjoy the simple delights of life. Consumer brands offer products to enhance some aspect of our lives; why can’t they do the same through their first impressions with us? To the extent that this can happen through content, sponsorship, or experiences – this is how integrated marketing has helped change this landscape.

Remember simply to find existing consumer experiences and to find ways to add to it rather than to detract from it.

 

 

  
Rescooped by Olivier Milo from Pinterest
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9 Ways To Create A Simple And Successful Pinterest Marketing Strategy In 2014

9 Ways To Create A Simple And Successful Pinterest Marketing Strategy In 2014 | Social Media, Digital Marketing | Scoop.it

" Pinterest Consultant reveals 9 Ways To Create a Simple & Successful Pinterest Marketing Strategy in 2014 "


Via Kelly Lieberman
Olivier Milo's insight:

In 2014, plan, plan and... plan & enjoy the results !

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Rescooped by Olivier Milo from Networking et Réseaux Sociaux
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La "Social Media Toolbox" du Community Manager

La "Social Media Toolbox" du Community Manager | Social Media, Digital Marketing | Scoop.it
Voici un ensemble d’outils sous la forme de tableaux comparatifs, les différents tableaux évolueront régulièrement, une mise à jour mensuelle sera effectuée en fonction de l’arrivée de nouveaux services Web et ou de la disparition de certains...

Via Anthony Rochand
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pbernardon's curator insight, December 27, 2013 1:49 AM

Un tableau complet, merci pour le partage 

Rescooped by Olivier Milo from Designing design thinking driven operations
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The 7 Major Marketing Trends of 2014

" Happy New Year, Marketers! Don't miss these seven major marketing trends of 2014, and learn what you can do right now to prepare for your best marketing year ever. "


Via Fred Zimny
Olivier Milo's insight:

Do you know why the news feed will gain momentum in 2014 ?

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Rescooped by Olivier Milo from Pinterest
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Top 10 Pinterest Business Tips to Start 2014

Top 10 Pinterest Business Tips to Start 2014 | Social Media, Digital Marketing | Scoop.it

" The year might be winding to an end but smart business owners are always looking ahead. 2013 was an amazing year for businesses using Pinterest as a part of their social media marketing.

 

Major retailers such as Nordstrom and Target brought Pinterest offline and featured their most pinned products in stores. "


Via Kelly Lieberman
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Twitter network analysis: identifying influencers and innovators

Twitter network analysis: identifying influencers and innovators | Social Media, Digital Marketing | Scoop.it

" The fundamental insight of social network analysis is that a person's position in the network is an indicator of how influential they are.

 

This is because influential people are more likely to acquire connections, but also because having more connections in itself makes you more influential. 

 

Put another way, it's difficult to imagine how someone could be influential on Twitter without being followed by others interested in their topic. Without followers, how would they be able to express their influence? "


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2013 2:47 AM

Here's a good look at how to find influencers and innovators in your Twitter community.

Rescooped by Olivier Milo from Extreme Social
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Refine Your Online Content Marketing Strategy for Success in 2014

Refine Your Online Content Marketing Strategy for Success in 2014 | Social Media, Digital Marketing | Scoop.it

" In order to secure loyal customers, it's important to have an online content marketing strategy that offers zero-cost information to your target market. "


Via Rami Kantari
Olivier Milo's insight:

A simple 4-point marketing strategy for businesses

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Rescooped by Olivier Milo from Social Media News - ValleySocialMedia.com
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The Future of Social Media: 60 Experts Share Their 2014 Predictions

The Future of Social Media: 60 Experts Share Their 2014 Predictions | Social Media, Digital Marketing | Scoop.it
Social Media will continue to grow as a sales and customer service tool, although the impact on marketing may become less as established social networks make changes to encourage paid promotion. At the same ....

Via ValleySocialMedia.com
Olivier Milo's insight:

A large panel covering many facets of the current issues in Digital Marketing and Social Media

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Scooped by Olivier Milo
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Facebook Brings Migration Studies Into The Age Of Big Data

Facebook Brings Migration Studies Into The Age Of Big Data | Social Media, Digital Marketing | Scoop.it
Never before have scientists been able to track how many people migrate and where.
Olivier Milo's insight:

A creative example of how Facebook data can be used !

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Scooped by Olivier Milo
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The Content Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action

The Content Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action | Social Media, Digital Marketing | Scoop.it

" Admission time: I don’t know much about Google Analytics. In fact, I generally gloss over when I read anything about it, since I usually find it all quite overwhelming and hard to understand. And not that much fun, to be honest. "

Olivier Milo's insight:

Comprehensive guide to analytics !

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