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Rescooped by Olivier Milo from All About LinkedIn
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7 Reasons Your LinkedIn Profile is a Hot Mess

7 Reasons Your LinkedIn Profile is a Hot Mess | Social Media, Digital Marketing | Scoop.it

" In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. "


Via Anita Windisman
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Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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3 étapes pour organiser efficacement sa veille sur Internet

3 étapes pour organiser efficacement sa veille sur Internet | Social Media, Digital Marketing | Scoop.it

" La veille sert principalement à répondre à 2 grands types de questions : qu’est-ce qui se dit dans un domaine et qu’est-ce qui se dit sur moi ou mon entreprise. Dans le cadre de cet article je vais principalement me concentrer sur la veille thématique dont l’objectif est d’être au courant des dernières tendances, des actualités de différents domaines comme le webmarketing, le référencement… Il faut savoir qu’une veille efficace et bien organisée peut vite devenir une véritable valeur ajoutée... "

 


Via Fabrice
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Scooped by Olivier Milo
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The 4 Most Accurate Ways To Find Your Best Time to Tweet

The 4 Most Accurate Ways To Find Your Best Time to Tweet | Social Media, Digital Marketing | Scoop.it

" Finding the right time to post on social media can be tricky, especially when each different social network has its own audience to think about. "

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Scooped by Olivier Milo
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Infographie : les thèmes les plus populaires sur les réseaux sociaux

Infographie : les thèmes les plus populaires sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Quels sont les sujets qui marchent sur Facebook et Twitter ?
Quels thèmes déchainent les médias sociaux ? "

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Rescooped by Olivier Milo from visualizing social media
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Social Media, Digital Marketing | Scoop.it

" As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. "


Via janlgordon, Lauren Moss
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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
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Rescooped by Olivier Milo from Digital Brand Marketing
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Content Marketing – An Overview

Content Marketing – An Overview | Social Media, Digital Marketing | Scoop.it

" Content marketing is a method employed by most of the business organizations and publications for reaching out to their target audience. Brands are now creating content that is extremely useful for their readers. "

 


Via Jeff Domansky, Os Ishmael
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Julien Pepiot's curator insight, December 10, 2013 6:13 AM

"Marketers are spending over 25% of their budget on content"

http://bit.ly/J0WAIY ;

Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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3 Ways Marketers Can #Win With Twitter's New Tailored Audiences

3 Ways Marketers Can #Win With Twitter's New Tailored Audiences | Social Media, Digital Marketing | Scoop.it

" Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. "

 


Via Kamal Bennani
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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40 Marketers Reveal 3 Top Content Marketing Tools

40 Marketers Reveal 3 Top Content Marketing Tools | Social Media, Digital Marketing | Scoop.it

“ “If you could only use 3 content marketing tools for the rest of your life, what would they be?”

 

That’s the question we asked 40 content marketing experts over 6 weeks in a bid to find out what marketing tools industry professionals are using and what they recommend others try out. “

 


Via Baochi, bContext, massimo facchinetti
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Rescooped by Olivier Milo from L'E-Réputation
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Le Big Data pour une meilleure stratégie marketing

Le Big Data pour une meilleure stratégie marketing | Social Media, Digital Marketing | Scoop.it

" Je vais parler de deux problématiques qui me reviennent souvent à l’esprit dès que je veille ou que je lis des articles sur le Big Data.

Comment récupérer au maximum les données présentes (bases de données, webanalytics, CRM ou GRC) pour bien connaître ses visiteurs, ses internautes ?Comment faire pour bien définir une stratégie marketing (proposition personnalisée de produits, retargeting, etc.) très personnalisée ? "

 


Via Véronique Duong
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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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5 Ways to Create More Strategic Content in 2014

5 Ways to Create More Strategic Content in 2014 | Social Media, Digital Marketing | Scoop.it

" Okay content marketers, I have a serious question for you…

 

Of all the content you created in 2013, how much did you plan strategically? "

 


Via Stefano Principato
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sophiedesc's curator insight, December 5, 2013 4:54 PM

What about you: of all the content you created in 2013, how much did you plan strategically?

 

Well, I'm sure  we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)

Myrtille Nury-Torras's curator insight, December 5, 2013 5:42 PM

Simple, intelligent et efficace, un "how to" à ajouter à votre liste de bonnes résolutions pour 2014.

Carol Sherriff's curator insight, December 6, 2013 1:37 PM

You will probably already know the 5 steps but this is well put together and a helpful reminder.

Rescooped by Olivier Milo from Network Marketing Training
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7 Easy Attraction Marketing Tips For Massive Success

7 Easy Attraction Marketing Tips For Massive Success | Social Media, Digital Marketing | Scoop.it

" What is Attraction Marketing? Ray Higdon has called it the art of attracting people you don’t know to want to know you better. Once you understand the philosophy behind attraction marketing it can be easy to implement. "


Via Hannah du Plessis
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Scooped by Olivier Milo
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Does Social Media Impact Ecommerce Sales?

Does Social Media Impact Ecommerce Sales? | Social Media, Digital Marketing | Scoop.it

" Black Friday online sales hit a record of $1.2 billion, according to published reports. But only a very small percentage of those sales could be attributed to social media, says ... "

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Scooped by Olivier Milo
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Which Blogging Platform should I use?

Which Blogging Platform should I use? | Social Media, Digital Marketing | Scoop.it

" Blogging is popular these days and every day new blogs are created on different blogging platforms. Not so many people know other blogging platforms except Blogger, Tumblr and WordPress. Today I want... "

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Rescooped by Olivier Milo from Mastering Facebook, Google+, Twitter
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20 Fascinating Statistics About Marketing in 2014

20 Fascinating Statistics About Marketing in 2014 | Social Media, Digital Marketing | Scoop.it

" Marketing is one of the fastest changing industries around. New tools, practices, and social conventions fly in and out on a week-by-week basis. What worked so well last year is practically unthinkable for next year. At the same time, some of 2014’s most powerful marketing strategies.... "

 


Via massimo facchinetti
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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14 Brand Trends for 2014

14 Brand Trends for 2014 | Social Media, Digital Marketing | Scoop.it

" Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014?

 

A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you... "


Via Jeff Domansky
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Jeff Domansky's curator insight, December 12, 2013 2:44 AM

Thoughtful look at 2014 brand trends.

Peter Wilkinson www.peter.uk.com's curator insight, December 12, 2013 7:13 AM

Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

malek's curator insight, December 12, 2013 8:29 AM

Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.

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SEO Paradigm Shifts To Follow in 2014

SEO Paradigm Shifts To Follow in 2014 | Social Media, Digital Marketing | Scoop.it

" If you have been in SEO for any amount of time you are already well aware of the constant change in tactics and strategies. In fact I would argue that if you have left the industry for any amount of extended time, you are likely going to need a refresher course! "

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Scooped by Olivier Milo
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4 Reasons Why You Need To Get To Revenue With Social Media Marketing

4 Reasons Why You Need To Get To Revenue With Social Media Marketing | Social Media, Digital Marketing | Scoop.it

" There is no more important reason for spending the time, effort and resources in ANY medium if you don’t generate revenue. Though branding, relationships and a host of other reasons are valid for maintaining a social presence, none of them trump revenue. "

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Rescooped by Olivier Milo from Stratégies de contenu - #SCMW2014
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La communication digitale expliquée à mon boss 2013 - les slides

" Les planches Powerpoint gratuites du livre "la communication digitale expliquée à mon boss" de Hervé Kabla et Yann Gourvennec. Il s'agit du nouveau livre des 2 auteurs de "les médias sociaux expliqués à mon boss", lauréats du "livre digital influent de l'année 2012" dans le cadre du Hub Forum. "


Via Hélène Brevet
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Hélène Brevet's curator insight, December 9, 2013 12:21 PM

Je vous invite à lire les slides La Communication Digitale expliquée à mon Boss. Une partie de ces slides concerne le contenu, comme élément indispensable au coeur de la communication digitale. 

Scooped by Olivier Milo
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Why Social Is More Important Than Ever

“ Search Engine Journal explains really well why you might be losing traffic to Google if you fall into a certain website classification. But it’s been our experience that even new websites aren’t getting as much direct traffic from Google as they used to. And that includes websites where Google is not providing direct information.

Nevermind why this is happening. The truth is, you can’t do anything about it. Except one thing: Seek alternative sources of traffic. “

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Rescooped by Olivier Milo from Social media and Marketing Spyglass Measurement and Analytics
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How to Create a Basic Google Analytics Custom Report

How to Create a Basic Google Analytics Custom Report | Social Media, Digital Marketing | Scoop.it

" As an inbound marketing consultant at HubSpot, I've worked with many marketers to develop custom marketing reports within HubSpot. Such reports provide marketers with unique insights into their marketing performance over time and help them easily keep track of progress toward specific weekly or monthly goals. "


Via Martin Hombre Hormiga
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Rescooped by Olivier Milo from Social Media News - ValleySocialMedia.com
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Social Media in 2014: It’s all about show, not tell

Social Media in 2014: It’s all about show, not tell | Social Media, Digital Marketing | Scoop.it

" Social networking already reaches nearly 1 in 4 people around the world, or 1.73 billion people. And, according to a new eMarketer reporter, that number is expected to rise to 2.5 billion by 2017. "

 


Via ValleySocialMedia.com
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Scooped by Olivier Milo
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Hshtags. Veille et recherche sur les reseaux sociaux

Hshtags. Veille et recherche sur les reseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Hshtags est un outil de veille qui utilise les hashtags pour effectuer des recherches sur les principaux réseaux sociaux. "

 

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Rescooped by Olivier Milo from The Marketing Technology Alert
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The Complete Guide to AdWords Remarketing Best Practice

The Complete Guide to AdWords Remarketing Best Practice | Social Media, Digital Marketing | Scoop.it

" Since AdWords remarketing launched back in 2010, it has gone from strength to strength with new features and functionalities, from building lists with Google Analytics to Dynamic Remarketing. "


Via iNeoMarketing
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iNeoMarketing's curator insight, December 4, 2013 7:03 PM

The best guide I've see covering AdWords Remarketing! If you're an AdWords advertiser, here's your starting point!

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Direct and Social Media Marketing in 2014

Direct and Social Media Marketing in 2014 | Social Media, Digital Marketing | Scoop.it

" The Quarterly Digital Intelligence Briefing by Econsultancy (in association with Adobe) forecasts the year’s digital trends. "

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Scooped by Olivier Milo
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Why marketers should become more technical and 6 tips to get started from the experts

Why marketers should become more technical and 6 tips to get started from the experts | Social Media, Digital Marketing | Scoop.it

" There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. "

 

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