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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Smart Ways to Combine Content Marketing with SEO

Smart Ways to Combine Content Marketing with SEO | Social Media, Digital Marketing | Scoop.it

 

 


Via Stefano Principato
Olivier Milo's insight:

Fantastic infographic shared by @Stefano Principato

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Stefano Principato's curator insight, April 23, 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Social Media, Digital Marketing
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Rescooped by Olivier Milo from All About LinkedIn
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LinkedIn Site Makeover: What's New

LinkedIn Site Makeover: What's New | Social Media, Digital Marketing | Scoop.it

" The social network unveiled the new looks this week, which focus on simplicity, usability, and content. These updates will roll out gradually to all users through the beginning of 2015. "


Via Anita Windisman
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JPEG, GIF, & PNG: Know Your File Types

JPEG, GIF, & PNG: Know Your File Types | Social Media, Digital Marketing | Scoop.it

" Trying to save space on image files?

It can be tough to know exactly which filetype is the best to use. If you save your image as the wrong type, you could end up blurring a beautiful photo, losing all the detail of your logo, or turning a transparent background black. "

Olivier Milo's insight:

This infographic will give you clever tips on which file format to use for web publishing

 

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Rescooped by Olivier Milo from Demand Marketing
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32 Clever Lead Generation Ideas For Your Next Marketing Campaign

32 Clever Lead Generation Ideas For Your Next Marketing Campaign | Social Media, Digital Marketing | Scoop.it

" We know that a steady stream of leads is an essential component of keeping a business afloat – but coming up with original and effective ways to attract and convert qualified leads is easier said than done.

So how about a little inspiration?

Here are 32 proven and actionable ideas to energize your lead generation efforts. "


Via Hélène Brevet
Olivier Milo's insight:

In need of actionable marketing best practices?

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Hélène Brevet's curator insight, December 2, 10:19 AM

Great inspiration for lead generation ideas. 

Rescooped by Olivier Milo from Content Creation, Curation, Management
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8 Reasons to Combine Social Media and SEO [Infographic]

8 Reasons to Combine Social Media and SEO [Infographic] | Social Media, Digital Marketing | Scoop.it

" The digital world is continuously evolving and getting the right marketing results for your business requires you to do more than merely having a website set up or a profile page in your favorite social network. You may have used techniques like Search Engine Optimization before, optimizing your website for particular sets of keywords while trying to generate backlinks to your site from directories and other sources out there, including social networks. "


Via massimo facchinetti
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Marco Favero's curator insight, November 28, 3:56 AM

aggiungi la tua intuizione ...

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Researchers Announce Advance in Image-Recognition Software

Researchers Announce Advance in Image-Recognition Software | Social Media, Digital Marketing | Scoop.it

" Two groups of scientists, working independently, have created artificial intelligence software capable of recognizing and describing the content of photographs and videos with far greater accuracy than ever before, sometimes even mimicking human levels of understanding.

 

Until now, so-called computer vision has largely been limited to recognizing individual objects.... "

Olivier Milo's insight:

Human: “A person riding a dirt bike is covered in mud.”
Computer model: “A person riding a motorcycle on a dirt road.”

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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA

Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA | Social Media, Digital Marketing | Scoop.it

" Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.

Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!

I always wished I’d had a handy guide to explain all the lingo. "


Via Jeff Domansky
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Jeff Domansky's curator insight, November 1, 2:50 AM

Confused by Instagram slang like #TBT, #Regram & #POTD? Have no fear! Aaron Lee's Instagram lingo guide explains the difference between #WCW & #MCM & the rest.

Courtney Cole's curator insight, November 1, 7:12 AM

For those of us new to Instagram

Rescooped by Olivier Milo from Hospitality Digital Marketing & Beyond
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How to Include Influencers in Your Content Strategy

How to Include Influencers in Your Content Strategy | Social Media, Digital Marketing | Scoop.it

" The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however, you're missing out on the full potential of having respected experts on your team.

Knowing when and how they can best be engaged at different stages is critical to moving these leaders from outside influencers to brand partners. "


Via Kamal Bennani, Alexandre Guapyassu
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Dan Backsteen's curator insight, October 30, 8:49 PM

I have found this to be very true with regards to having ones content noticed, shared and talked about. I couldn't have agreed with you more.

Marco Favero's curator insight, October 31, 4:13 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from MarketingHits
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8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business

8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business | Social Media, Digital Marketing | Scoop.it

" You don’t have to go far to find a marketing blog harping on about why content marketing should be part of your strategy – and for good reason. But how do you actually implement one that gives you some kind of return on your investment?

Take a look at this infographic from Rapid Advance which gives you 8 tips to help your content marketing strategy work harder for your business. "


Via Brian Yanish - MarketingHits.com
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Julianna Cerchio's curator insight, October 26, 9:48 PM

This article outlines the best way to use content marketing effectively. According to this article it is essential to keeping your audience engaged throughout your website and interested. Steps include tailoring your content, getting visibility, which in turn generates leads. This article is the best way to outline the steps in gaining positive attention from content marketing. It is important to know your audience and what your product is in order to be successful in your marketing strategy.

Rescooped by Olivier Milo from Online Marketing Resources
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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | Social Media, Digital Marketing | Scoop.it

" This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. "


Via Pedro Da Silva
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Social Media, Digital Marketing | Scoop.it

" Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing "


Via Jeff Domansky
Olivier Milo's insight:

Has your company recruited a Director of Content yet? Here's why they should.

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Jeff Domansky's curator insight, October 20, 10:35 PM

Are you a content marketer? Here's how to make the most of trends for social marketing results.

Rescooped by Olivier Milo from Marketing with Social Media
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15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets

15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets | Social Media, Digital Marketing | Scoop.it

" When it comes to Twitter analytics specifically, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too. "


Via Dawn Matheson
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Rescooped by Olivier Milo from Information Technology & Social Media News
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Social Media Hacks To Fuel Your Content Marketing

" From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part. This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers. "


Via Brian Yanish - MarketingHits.com, Jesús Hernández
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Six billion tweets

Six billion tweets | Social Media, Digital Marketing | Scoop.it
Olivier Milo's insight:

Eric Fisher created this world map from 6 billion tweets. Can you find yours?

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Rescooped by Olivier Milo from Google Plus and Social SEO
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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing | Social Media, Digital Marketing | Scoop.it

Via Neil Ferree
Olivier Milo's insight:

Here's why content marketing should be part of your business strategy!

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Becky Gaylord's curator insight, December 3, 1:14 PM

Great post! 

Juvelyn Reyes's curator insight, December 3, 7:23 PM

Content Marketing is truly one of the best ways in establishing your presence online. For further help, you can visit http://cloudstaff.com/contentmoderation and jumpstart your Internet marketing today!

Dawn Matheson's curator insight, Today, 1:01 PM

The numbers may impress, they may overwhelm ... just remember that every grain of sand is important to sustaining the beach. Think about ways you can break these numbers into "local relevance" for your marketing goals. 

Rescooped by Olivier Milo from Surviving Social Chaos
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10 Tools To Give Your Instagram Campaign a Boost

10 Tools To Give Your Instagram Campaign a Boost | Social Media, Digital Marketing | Scoop.it

" If you want to take advantage of the new Instagram features – and the power that visual content has on social media – for your business needs, here are 10 recommended platforms and apps to give your Instagram campaign a major boost. "


Via Brian Yanish - MarketingHits.com, donhornsby
Olivier Milo's insight:

Handy collection of Instagram tools to make your posts stand out! Why don't you give them a try?

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Karshaya James's curator insight, December 1, 11:12 AM

This is good because some people forget to check what they said until after they post it

Amanda Nadon-Langlois's curator insight, December 1, 1:34 PM

While visual content is a must for companies, Instagram remains an unknown environment. Most or a lot of companies aren't positive how effective it is for businesses. This Article proves that there are many secondary apps/platforms companies can learn to use while using instagram. I personally like the "Latergramme" where companies can schedule posts and not worry about forgetting to post it.

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Are your tweets any good? Twitter is experimenting with mobile tools to figure that out

Are your tweets any good? Twitter is experimenting with mobile tools to figure that out | Social Media, Digital Marketing | Scoop.it

" A new tool in Twitter's official mobile app lets users see a variety of metrics about their tweets, but not everyone has access to it, and it's not clear whether it'll ever roll out to the entire user base.

"View Analytics Details," which appears beneath individual tweets, opens a view that shows you impressions, engagements, and engagement rates — how many people have seen and clicked the tweet, basically. Separate drilldowns reveal the percentage of followers that viewed media and clicked any links associated with the tweet. "

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Social media infographic: how to boost engagement

Social media infographic: how to boost engagement | Social Media, Digital Marketing | Scoop.it

" Having a Twitter presence is one thing, but what do those 140-characters say about your business? And how can you boost interactivity with your followers? "

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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10 Color Theory Basics Everyone Should Know

10 Color Theory Basics Everyone Should Know | Social Media, Digital Marketing | Scoop.it

" Most of us aren’t interior designers by trade and that’s okay. Whether you think of interior design as an enjoyable hobby or a necessary evil that helps keep your home looking presentable, sometimes it can be tough to understand the industry lingo. After all, how often do you hear about Tertiary Colors, anyway?

At Freshome, we aim for our content to be accessible to everyone – no college degree required. So, today, we’re going back to basics. Gear up for a little Design 101. In this post, we’ll tackle color theory basics that every design enthusiast should know. "


Via massimo facchinetti
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Marco Favero's curator insight, November 1, 6:38 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Marketing web 2.0
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How To Use Social Media To Improve Customer Relations

How To Use Social Media To Improve Customer Relations | Social Media, Digital Marketing | Scoop.it

" Get your priorities straight by picking a right platform and creating a query hierarchy.
Create a social media listening dashboard with tools like SproutSocial and Netvibes.
Get ahead of the competition with your social response time.
Monitor and measure what works and what doesn't. "


Via Tolokonnikoff - Seratoo
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Rescooped by Olivier Milo from Educational Use of Social Media
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5 Free Blogging Tools To Help You Publish Better Articles

5 Free Blogging Tools To Help You Publish Better Articles | Social Media, Digital Marketing | Scoop.it

" If your content is shallow, published sparingly, difficult to find online, and mentions the things that have already been said online, then expect no visitors and no readership. Therefore, you must strive to publish articles on a consistent basis that provide great insight about your niche and can easily be found. Below are free blogging tools to help you achieve these goals. "


Via Maria Margarida Correia
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Rescooped by Olivier Milo from COMMUNITY MANAGEMENT - CM2
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A Complete Guide to Social Media Images

A Complete Guide to Social Media Images | Social Media, Digital Marketing | Scoop.it

" There are a gazillion specifics to keep track of…image sizes, character limits, pixel requirements, engagement windows, and hashtag optimization, to name a few. It turns out there aremethods behind all the madness, so we’ve compiled relevant social media-isms – including image size guidelines and helpful tips & stats – that can help you navigate through the most popular social channels easily.

Enter handy dandy social media resource below: "


Via Lauren Moss, Philippe Trebaul
Olivier Milo's insight:

Here's a handy infographic covering many social media.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 22, 11:14 PM

Have had several of these; every time I get he "latest" one I get rid of the old ones.

Rachel Turner Dool's curator insight, October 26, 6:45 AM

A great, handy resource. 

Rescooped by Olivier Milo from For All Linkedin Lovers
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5 Things You Should Be Doing on LinkedIn

" Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level. "


Via Rami Kantari
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Joëlle de Luzy - Walraevens's curator insight, November 30, 4:34 PM

TPE/PME, utiliser LinkedIn pour développer son business n'est plus réservé aux grands comptes

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Social Media, Digital Marketing | Scoop.it

" This infographic does a good job at describing 5 basic types of landing pages you might consider for your content strategy. 

Why should you use landing pages for content marketing anyway?

Landing pages are a powerful way to generate leads because... "

Olivier Milo's insight:

Interested in increasing the conversion rate for your website? Here are 5 ideas, compiled by ioninteractive.com, to turn your landing page into a goldmine!

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Rescooped by Olivier Milo from les réseaux sociaux
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Comment rechercher un mot-clef dans plusieurs réseaux sociaux en même temps ? (outil gratuit)

Comment rechercher un mot-clef dans plusieurs réseaux sociaux en même temps ? (outil gratuit) | Social Media, Digital Marketing | Scoop.it

" Tagboard va vous permettre de trouver très facilement,  sur les 5 ou 6 principaux réseaux sociaux (Facebook, Twitter, Instagram, GooglePlus, Vine notamment), les derniers messages publiés et qui contiennent un « hashtag »de votre choix. "


Via pascal leclerc
Olivier Milo's insight:

Tagboard allows to search simultaneously on 6 social networks. A useful free tool that you should try!

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