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Rescooped by Olivier Milo from planning content management
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25 Excellent Content Marketing Tools for Your Brand

25 Excellent Content Marketing Tools for Your Brand | Social Media, Digital Marketing | Scoop.it

" Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process. "


Via Fabrice
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Rescooped by Olivier Milo from Blogging Effectively
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3 Social Media Tools to Identify Influential Bloggers

3 Social Media Tools to Identify Influential Bloggers | Social Media, Digital Marketing | Scoop.it

" Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them.

Here are some of the tips you should keep in mind while attempting to reach out to the bloggers. "


Via Steven Healey
Olivier Milo's insight:

Jeffbullas.com offers three tools to reach out to bloggers.
Are you using them?

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Rescooped by Olivier Milo from 3 World Marketing Mix
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The 6 Elements of Persuasion

The 6 Elements of Persuasion | Social Media, Digital Marketing | Scoop.it

When you want to get your customer to say yes, keep these principles in mind.


Via Stefano Principato, Kenneth Mikkelsen, Thorsten Strauss
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Thorsten Strauss's curator insight, September 15, 3:38 AM
On of my favorite authors core msg as an infographic
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Most Important SEO Ranking Factors Of 2014 - #Infographic

Most Important SEO Ranking Factors Of 2014 - #Infographic | Social Media, Digital Marketing | Scoop.it

" What do the higher-ranking sites in the top positions in Google have in common and what differentiates them from those ranking behind?

To investigate this question the folks at searchmetrics have analyzed the search results for 10,000 keywords according to the existence and extent of certain properties. And the result is the infographic below. "


Via iNeoMarketing, massimo facchinetti, Raj Nadar
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7 ways to become the MacGyver of Twitter

7 ways to become the MacGyver of Twitter | Social Media, Digital Marketing | Scoop.it

" What if MacGyver were a social media manager? Let's take a look at 10 Twitter tips and tricks that will definitely be your Swiss Army Knife! "

Olivier Milo's insight:

Love him? Hate him? Never heard of him?
Here's a powerful compilation of Twitter tips!

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How SEO and Social Media affect your Website Ranking?

How SEO and Social Media affect your Website Ranking? | Social Media, Digital Marketing | Scoop.it

" Your website ranking completely depends on SEO and Social Media. Both the aspects are like two feet that help the website to move ahead step-by-step. However, the pointers mentioned below will let you know the benefits of Social Media and SEO in your rankings. "

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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Social Media, Digital Marketing | Scoop.it

" Conversations on Twitter create networks with identifiable contours as people reply to and mention one another in their tweets. These conversational structures differ, depending on the subject and the people driving the conversation. […] These are created as individuals choose whom to reply to or mention in their Twitter messages and the structures tell a story about the nature of the conversation. "

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Rescooped by Olivier Milo from Tech Latest
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Time to go Responsive

Time to go Responsive | Social Media, Digital Marketing | Scoop.it

" With use of Smartphones and tablets are increasing day-by-day and everybody is surfing internet on the go on their mobile devices, it has become increasingly essential to make a website which fits into multiple devices and platform. "


Via Peter Azzopardi
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Peter Azzopardi's curator insight, September 1, 5:17 PM

Last year 2013 has been hailed as the “Year of Responsive Design” and with increasing audience access internet across multiple devices (i.e. smartphones and tablets), responsive design is becoming increasingly important.

 

Guest post: Thanks to @Pradip Debnath for the scoop.

Craig Broadbent's curator insight, September 1, 11:55 PM

Your technology needs to keep up to avoid being disrupted!

Rescooped by Olivier Milo from Geo-visualization
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Map of scientific collaboration

Map of scientific collaboration | Social Media, Digital Marketing | Scoop.it

Via Nicholas Goubert
Olivier Milo's insight:

Beautiful example of data visualisation to map scientific collaboration across the world. Created by @olihb! A must read if you're interested in the subject.

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Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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7 astuces pour être performant sur twitter

7 astuces pour être performant sur twitter | Social Media, Digital Marketing | Scoop.it

" Has your Twitter marketing moved beyond Twitter's basics? This article revisits basic Twitter features and discusses the best ways to use them. "


Via Fabrice
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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The Power of Color in Branding

" A helpful guide to what the colors of your brand say about your business. "


Via massimo facchinetti
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Creative Best Practices for a Home-run Ad on Facebook & Twitter

Creative Best Practices for a Home-run Ad on Facebook & Twitter | Social Media, Digital Marketing | Scoop.it

" Follow our creative best practices guide to attract customers, gain their interest, generate demand, and provoke action with your ads. "

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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Social Media, Digital Marketing | Scoop.it

" Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers. "


Via Jeff Domansky
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Jeff Domansky's curator insight, August 21, 11:41 PM

Kelsey Libert shares valuable insight into what makes content most shareable.

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The Business of Colour Psychology Infographic

The Business of Colour Psychology Infographic | Social Media, Digital Marketing | Scoop.it

" Like the 2 certainties in life (death & taxes) there is no escaping colour. It's all around us. It is ubiquitous. But what does it all mean? "

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Rescooped by Olivier Milo from Social Media & Marketing
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17 #PersonalBranding tips to OWN your Digital 1st Impression

I can't guarantee the same but I do believe in the #PowerOfSocial and investing in your digital 1st impression because it has transformed my career and professional visibility!


Via Günter Schumacher
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Rescooped by Olivier Milo from Référencement internet
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Comment ajouter votre entreprise sur Google Maps ?

Comment ajouter votre entreprise sur Google Maps ? | Social Media, Digital Marketing | Scoop.it

" De plus en plus d'utilisateurs préfèrent Internet aux pages jaunes pour chercher  une entreprise ou un service online/offline. Aujourd'hui, les moteurs de recherche proposent des résultats de recherche très ciblés.

[…]

Pour être visible sur ces résultats, vous pouvez maintenant ajouter votre entreprise sur Google via Google My Business. "


Via Arobasenet
Olivier Milo's insight:

Pikock présente ce court tutoriel pour être visible sur Google Maps! A suivre d'urgence!

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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Social Media, Digital Marketing | Scoop.it

" [...] content curation is the process of finding, organizing, and presenting content from the flood of information and media that inundate the web by the second.  Similar to museum curators, content curators sift through a seemingly never-ending amount of digital objects to unearth individual items worthy of being showcased for a specific audience.  Once the selection is finished, the curator presents those assembled elements under a cohesive theme, just like museum curators do for specific exhibitions. "


Via Jeff Domansky
Olivier Milo's insight:

If you still wonder what content curation is, here's a short guide for you !

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Jeff Domansky's curator insight, September 8, 2:38 AM

Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context. Social Barrel shares curation tips and tools in an excellent overview

Rescooped by Olivier Milo from Veille SEO
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Tuto: Suivi d'événements et d'objectifs avec Google Analytics

Tuto: Suivi d'événements et d'objectifs avec Google Analytics | Social Media, Digital Marketing | Scoop.it
Comment créer un objectif ou un événement dans Google Analytics ? Voici un tutoriel simple et accessible pour vous aider dans cette tâche ! Bonne lecture !

Via Gaetan Baene
Olivier Milo's insight:

Un excellent tutoriel pas à pas! via @clement_dub

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Social Media, Digital Marketing | Scoop.it

" But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?

 

Here’s what I think (the royal) we need: "


Via massimo facchinetti
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Rescooped by Olivier Milo from Digital Brand Marketing
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Social Media, Digital Marketing | Scoop.it

" I asked the Community Manager here at MarketMeSuite, Allison Davis (@Allison51090), and avid hashtagger (is that a word? well, it is now…), how she takes this fun concept, and actually makes it productive for her role in our business, and she gave me a list of 5 ways she uses hashtags to make her social marketing even more productive. "


Via malek, Os Ishmael
Olivier Milo's insight:

5 tools to increase your reach on Twitter

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malek's curator insight, August 31, 7:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 3, 12:58 AM

Nice. Great post.

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6 MORE Ways to Uncover Profitable Long Tail Keywords

6 MORE Ways to Uncover Profitable Long Tail Keywords | Social Media, Digital Marketing | Scoop.it

" Robbie Richards, Digital Marketing Strategist at Royal Jay finishes out his list of 12 ways to uncover profitable long-tail keywords with numbers 6-12. "

Olivier Milo's insight:

Part 2/2

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Rescooped by Olivier Milo from Actualité des médias sociaux
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Twitter : les statistiques sont maintenant accessibles à tous !

Twitter : les statistiques sont maintenant accessibles à tous ! | Social Media, Digital Marketing | Scoop.it

" Twitter introduisait il y a quelques semaines un outil de statistiques complet à destination des marques et des comptes vérifiés. Il n’aura finalement pas été nécessaire d’attendre très longtemps pour voir Twitter ouvrir les vannes et permettre une utilisation généralisée de la fonctionnalité. "


Via Ozil Conseil
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Rescooped by Olivier Milo from Online Marketing Resources
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How To Uncover Profitable Long-Tail Keywords: 6 Ways

How To Uncover Profitable Long-Tail Keywords: 6 Ways | Social Media, Digital Marketing | Scoop.it

" What are long tail keywords?

 

A targeted search phrase consisting of three or more keywords. This search phrase will typically contain a more generic head keyword phrase."


Via Pedro Da Silva
Olivier Milo's insight:

Part 1/2 - Second half is coming up soon!

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Rescooped by Olivier Milo from 21st Century Teaching and Technology Resources
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The Ultimate Directory Of Free Image Sources

The Ultimate Directory Of Free Image Sources | Social Media, Digital Marketing | Scoop.it

" So, you need an image for your blog?

We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. "


Via Rob Hatfield, M.Ed.
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Mary Starry's curator insight, August 30, 3:21 PM

A faculty member can never have too many resources for images.

MrBieb's curator insight, September 2, 4:49 AM

Een heel bruikbare lijst om je voortaan geen zorgen meer te maken over het rechtmatig gebruik van foto's/afbeeldingen.

Ana Fernández's curator insight, September 2, 5:23 AM

¿Eres consciente de la importancia de utilizar imágenes de uso libre en tus proyectos?  ¿Alguna vez te has parado a pensar en los problemas que pueden derivarse del uso de imagenes de terceros? ¿Sabías que Google Imágenes permite filtrar las búsquedas por el tipo de licencia?

En este artículo nos presentan una selección de estos bancos de imágenes libres de derechos que nos serán de gran utilidad.

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8 Tools to Help Optimize Your SEO

8 Tools to Help Optimize Your SEO | Social Media, Digital Marketing | Scoop.it

" Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan. "

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Rescooped by Olivier Milo from Les Outils du Community Management
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Articles de fonds un plus pour le marketing de contenu

Articles de fonds un plus pour le marketing de contenu | Social Media, Digital Marketing | Scoop.it

" Google a modifie l’algorithme de son moteur de recherche, pour répondre avec pertinence aux internautes à la recherche de contenus web documentés.
Ceci concernerait environ 10% des résultats produits par le moteur de recherche. "


Via Jacques Tang
Olivier Milo's insight:

Un plaidoyer pour que votre création de contenu web passe aussi par la rédaction d'articles de fonds. Google vous le rendra bien!

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Jacques Tang's curator insight, August 12, 6:41 AM

Les articles de fonds sont  à intégrer dans vos stratégies digitales. Notoriété, assise d'autorité sur vos points forts, génération de leads sont au programme.

Pascaline DELUGEAU's curator insight, August 12, 9:26 AM

Marketeurs, à vos claviers !