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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Social Media, Digital Marketing | Scoop.it

" During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. "

Olivier Milo's insight:

Great tips from @Guillaume Decugis !

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Rescooped by Olivier Milo from Multimedia Journalism
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LinkedIn checks its Pulse with refreshed reading experience on desktop and mobile

LinkedIn checks its Pulse with refreshed reading experience on desktop and mobile | Social Media, Digital Marketing | Scoop.it

" LinkedIn has been evolving as a publishing platform in recent years, so when it weighed in with an offer to acquire Pulse last year, this merely served to confirm its intentions to move far beyond that of being a simple social network for business. "


Via Andy Bull
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Rescooped by Olivier Milo from Social Media News - ValleySocialMedia.com
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Improve Your Social Media Marketing Performance With These 6 Tools

Improve Your Social Media Marketing Performance With These 6 Tools | Social Media, Digital Marketing | Scoop.it

" Do you want to discover which users have shared your content without mentioning your Twitter handle? Do you want to know who your top influencers and active users are?

 

To gain these insights and improve your social media marketing performance, here are six social media tools you should use "


Via ValleySocialMedia.com
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Rescooped by Olivier Milo from Time to Learn
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5 moyens simples de suivre les bons comptes sur Twitter

5 moyens simples de suivre les bons comptes sur Twitter | Social Media, Digital Marketing | Scoop.it

" Une des premières logiques dans le monde du social media est de se focaliser sur des critères quantitatifs pour mesurer les performances de vos actions. Principale métrique visée, le nombre de fans ou followers que peut comptabiliser un compte social. "


Via Frédéric DEBAILLEUL
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The psychology behind persuasive marketing videos, and how to get people to watch them

" Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?

In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. "

Olivier Milo's insight:

Are your marketing videos missing ROI? Take a look at this presentation put together by Nathalie Nahia (@TheWebPsych)

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Rescooped by Olivier Milo from Online Marketing Resources
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How To Add Remote Libraries to the WordPress Media Library

How To Add Remote Libraries to the WordPress Media Library | Social Media, Digital Marketing | Scoop.it

" WordPress offers excellent oEmbed support for embedding content from more than two dozen major services. Pasting a link into the editor on its own line will have it magically appear as embedded media. "


Via Pedro Da Silva
Olivier Milo's insight:

Embedding videos made a little easier!

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Rescooped by Olivier Milo from e-reputation
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10 outils gratuits pour surveiller votre réputation en ligne

10 outils gratuits pour surveiller votre réputation en ligne | Social Media, Digital Marketing | Scoop.it

" Avoir une bonne réputation permet d’attirer de nouveaux clients, de fidéliser ceux que vous possédez déjà et de continuer à croître. […] Voici donc une liste de 10 outils gratuits qui vous permettront de surveiller votre réputation en ligne. "


Via pascal leclerc
Olivier Milo's insight:

Voici quelques outils qui vous permettront de commencer à gérer votre réputation! by @talhiise

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Rescooped by Olivier Milo from Entrepreneurs du Web
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Les mots clés de WordPress et le référencement : le guide

Les mots clés de WordPress et le référencement : le guide | Social Media, Digital Marketing | Scoop.it

" Les mots clés de WordPress peuvent vraiment être utiles, à la fois pour l’internaute ou pour se positionner sur des mots clés secondaires en référencement.

La clé vient de l’utilisateur : s’il sait les utiliser, cela peut avoir un impact décisif. Les techniques et bonnes pratiques données ici vont donc limiter la casse et améliorer la pertinence de votre site. "


Via Olivier JADZINSKI
Olivier Milo's insight:

Quelques rappels pour utiliser correctement les mots-clés dans Wordpress. Un guide à lire et rempli de conseils à utiliser!

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Cecile Verdier's curator insight, September 18, 5:10 AM

Un guide intéressant pour vous aider dans votre référencement Wordpress

Rescooped by Olivier Milo from Social Media & Marketing
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17 #PersonalBranding tips to OWN your Digital 1st Impression

I can't guarantee the same but I do believe in the #PowerOfSocial and investing in your digital 1st impression because it has transformed my career and professional visibility!


Via Günter Schumacher
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Rescooped by Olivier Milo from Référencement internet
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Comment ajouter votre entreprise sur Google Maps ?

Comment ajouter votre entreprise sur Google Maps ? | Social Media, Digital Marketing | Scoop.it

" De plus en plus d'utilisateurs préfèrent Internet aux pages jaunes pour chercher  une entreprise ou un service online/offline. Aujourd'hui, les moteurs de recherche proposent des résultats de recherche très ciblés.

[…]

Pour être visible sur ces résultats, vous pouvez maintenant ajouter votre entreprise sur Google via Google My Business. "


Via Arobasenet
Olivier Milo's insight:

Pikock présente ce court tutoriel pour être visible sur Google Maps! A suivre d'urgence!

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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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A Comprehensive Guide to Content Curation

A Comprehensive Guide to Content Curation | Social Media, Digital Marketing | Scoop.it

" [...] content curation is the process of finding, organizing, and presenting content from the flood of information and media that inundate the web by the second.  Similar to museum curators, content curators sift through a seemingly never-ending amount of digital objects to unearth individual items worthy of being showcased for a specific audience.  Once the selection is finished, the curator presents those assembled elements under a cohesive theme, just like museum curators do for specific exhibitions. "


Via Jeff Domansky
Olivier Milo's insight:

If you still wonder what content curation is, here's a short guide for you !

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Jeff Domansky's curator insight, September 8, 2:38 AM

Content curation isn’t about creating new content. Instead, it’s about finding and organizing existing content for presentation under a meaningful context. Social Barrel shares curation tips and tools in an excellent overview

Rescooped by Olivier Milo from Veille SEO
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Tuto: Suivi d'événements et d'objectifs avec Google Analytics

Tuto: Suivi d'événements et d'objectifs avec Google Analytics | Social Media, Digital Marketing | Scoop.it
Comment créer un objectif ou un événement dans Google Analytics ? Voici un tutoriel simple et accessible pour vous aider dans cette tâche ! Bonne lecture !

Via Gaetan Baene
Olivier Milo's insight:

Un excellent tutoriel pas à pas! via @clement_dub

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Social Media, Digital Marketing | Scoop.it

" But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?

 

Here’s what I think (the royal) we need: "


Via massimo facchinetti
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Rescooped by Olivier Milo from Digital Brand Marketing
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Social Media, Digital Marketing | Scoop.it

" I asked the Community Manager here at MarketMeSuite, Allison Davis (@Allison51090), and avid hashtagger (is that a word? well, it is now…), how she takes this fun concept, and actually makes it productive for her role in our business, and she gave me a list of 5 ways she uses hashtags to make her social marketing even more productive. "


Via malek, Os Ishmael
Olivier Milo's insight:

5 tools to increase your reach on Twitter

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malek's curator insight, August 31, 7:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 3, 12:58 AM

Nice. Great post.

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Holiday Social Marketing Trends 2014

Holiday Social Marketing Trends 2014 | Social Media, Digital Marketing | Scoop.it

" Our new infographic, based on original research from Offerpop, examines the biggest trends in social marketing this holiday season. Take a look below to learn: where marketers are investing, what networks are emerging as power players, what marketers primary goals are for social and more. "

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The Big List of Content Marketing Tools

The Big List of Content Marketing Tools | Social Media, Digital Marketing | Scoop.it

" I’ve separated each content marketing tool into a category which describes them with the function they provide and the last category with Refreshers are a list of resources to keep packed away for those moments when your brain just blanks out. "

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TeresaSiluar's curator insight, September 28, 4:30 AM

Recopilación de Herramientas para marketing de contenidos

Rescooped by Olivier Milo from Mastering Facebook, Google+, Twitter
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10 Things You Probably Didn’t Know You Could Do With #Twitter Search

10 Things You Probably Didn’t Know You Could Do With #Twitter Search | Social Media, Digital Marketing | Scoop.it

" Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused. Indeed, many new users aren’t even aware that you can search on Twitter, and those that do often aren’t aware of the more advanced aspects of the feature.

It’s time to put that right. In this article we’ll look at 10 things you probably didn’t know you could do with Twitter search, with easy-to-follow, clickable examples so you can utilise these tips right away. "


Via massimo facchinetti
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Marco Favero's curator insight, September 24, 6:28 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Tech Latest
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Leveraging IFTTT for SEO and Social Media

Leveraging IFTTT for SEO and Social Media | Social Media, Digital Marketing | Scoop.it

" IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions, also the personal recipe allows the users to integrate two channels for completing a trigger and its action exercise."


Via Peter Azzopardi
Olivier Milo's insight:

Limited by the current options of the social networks you use? IFTTT allows you to create bridges between the tools you already use!

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Peter Azzopardi's curator insight, September 23, 3:15 AM

IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions

 

Thanks to @Sanjana Singh for the scoop.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 24, 12:55 AM

Leveraging is right.

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How to Do Link Building for a Brand New Website

How to Do Link Building for a Brand New Website | Social Media, Digital Marketing | Scoop.it

" Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative.

So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? "

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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Social Media, Digital Marketing | Scoop.it

" Any successful website, blog or social media account needs eye-catching imagery.

Fortunately there are plenty of resources available, the issue is that most of them are either very expensive or under the jurisdiction of extremely complicated licensing laws.

Once you do find a resource that offers free stock images, the majority of these sites host the same, similar stock photography and clichéd ‘arty’ photos. "

Olivier Milo's insight:

Dave Lane (from Verve UK) offers a compilation of sites usable for your blog or website.

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Rescooped by Olivier Milo from Blogging Effectively
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3 Social Media Tools to Identify Influential Bloggers

3 Social Media Tools to Identify Influential Bloggers | Social Media, Digital Marketing | Scoop.it

" Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them.

Here are some of the tips you should keep in mind while attempting to reach out to the bloggers. "


Via Steven Healey
Olivier Milo's insight:

Jeffbullas.com offers three tools to reach out to bloggers.
Are you using them?

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Rescooped by Olivier Milo from Marketing Leadership - A 3 World Mix
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The 6 Elements of Persuasion

The 6 Elements of Persuasion | Social Media, Digital Marketing | Scoop.it

When you want to get your customer to say yes, keep these principles in mind.


Via Stefano Principato, Kenneth Mikkelsen, Thorsten Strauss
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Thorsten Strauss's curator insight, September 15, 3:38 AM
On of my favorite authors core msg as an infographic
Rescooped by Olivier Milo from Marketing Strategy
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Most Important SEO Ranking Factors Of 2014 - #Infographic

Most Important SEO Ranking Factors Of 2014 - #Infographic | Social Media, Digital Marketing | Scoop.it

" What do the higher-ranking sites in the top positions in Google have in common and what differentiates them from those ranking behind?

To investigate this question the folks at searchmetrics have analyzed the search results for 10,000 keywords according to the existence and extent of certain properties. And the result is the infographic below. "


Via iNeoMarketing, massimo facchinetti, Raj Nadar
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7 ways to become the MacGyver of Twitter

7 ways to become the MacGyver of Twitter | Social Media, Digital Marketing | Scoop.it

" What if MacGyver were a social media manager? Let's take a look at 10 Twitter tips and tricks that will definitely be your Swiss Army Knife! "

Olivier Milo's insight:

Love him? Hate him? Never heard of him?
Here's a powerful compilation of Twitter tips!

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How SEO and Social Media affect your Website Ranking?

How SEO and Social Media affect your Website Ranking? | Social Media, Digital Marketing | Scoop.it

" Your website ranking completely depends on SEO and Social Media. Both the aspects are like two feet that help the website to move ahead step-by-step. However, the pointers mentioned below will let you know the benefits of Social Media and SEO in your rankings. "

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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Social Media, Digital Marketing | Scoop.it

" Conversations on Twitter create networks with identifiable contours as people reply to and mention one another in their tweets. These conversational structures differ, depending on the subject and the people driving the conversation. […] These are created as individuals choose whom to reply to or mention in their Twitter messages and the structures tell a story about the nature of the conversation. "

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