Je vous propose une méthode simple pour assurer une veille quotidienne efficace, sans utiliser d'outils complexes.
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"L’impact des visuels sur vos publications est connu. Une image attrayante et pertinente va davantage inciter au clic que le titre ou la description (même s’il ne faut pas négliger ces deux éléments).
Une étude récente de Quicksprout vient d’ailleurs confirmer l’importance du visuel sur le taux clic : insérer une image apporte 94% de visibilité supplémentaire.
Ce résultat est encore plus impressionnant concernant les tweets, car ceux possédant une photo génèrent 150% de retweets supplémentaires."
"Il existe sur internet de nombreux outils facilitant l’exécution de certaines missions.
[…] C’est pourquoi nous avons choisi de vous aider en listant les principaux outils et surtout les plus fiables. Voici donc ceux que nous avons sélectionnés pour vous !"
Via coup d'oeil
"As part of our research, we wanted to understand who was changing quickly to prepare for the digital marketplace and who wasn’t. Perhaps not surprisingly, developing countries in Asia and Latin America are leading in momentum, reflecting their overall economic gains. But our analysis revealed other interesting patterns..."
Via Richard Meyer
" Content marketing is not a simple task. It’s a complex machine with ever-changing rules in a system that’s never static. To try to do everything solo, by hand, is an exercise in futility. There just aren’t enough hours in the day. That’s why there are tools for just about every possible aspect of the industry. Using tools puts you at an advantage; you save time, you’re more responsive, more agile, and you can reach a wider audience.
Now, many of the tools I’m about to mention are going to overlap. Some will be narrow, some broad. I’m not trying to tell you to use all of them; I’m just giving you options to explore."
"Let’s be honest: none of us can run a successful blog solely on our own intuition. I know that I have a natural skill for growth hacking, and it’s something I love to do, but that doesn’t mean that I know the answer to every growth problem I face.
The truth is, I have a whole tool belt of resources that I use every day for making my sites the best that they can be. I’ve set some personal rules for myself to stay focused, and I stay disciplined to keep on my daily tasks.
With that, I want to share those resources here, because I believe that you can benefit from using them just as much as I have—as they’re not really limited to one industry.
The secret to good content marketing is being able to ask and answer the right questions, and from there being able to create actionable steps that get you closer to your goals. Each of these tools helps ask a different question, so feel free to explore each of them as you come across new challenges in your daily grind."
Via Stefano Principato
"Few events get the creative juices flowing like attending a conference with fellow marketers. Combine that with the creator of Breaking Bad and you’ve definitely got our attention.
We already shared a few of the must-see sessions for content marketers at this year’s Eloqua Experience. But the opening evening keynote with Breaking Bad showrunner Vince Gilligan has us especially excited. Not only is he responsible for an award-winning series that I happen to love, but when reexamining the show’s five seasons, the lessons for marketers – especially content marketers – seem to pop out one after another.
So we teamed up with Beutler Ink to cook up an infographic for Eloqua Experience. “The Breaking Bad Guide to Storytelling” delves into the techniques and twists employed by the writers, producers and staff to keep the audience tuning in every week…or binge watching on Netflix."
Via Monique Walhof
I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the story and the graphic design aspects, and the core theme of the course addressed a simple question – does your data tell a story and can you visualize it?
Use a social network like Instagram long enough and you'll inevitably amass a slew of followers -- but what do you actually know about them? If you're relying on mere follower counts, probably not much. That's something the social media analytics company SocialRank is hoping to solve. Following the launch of a free Twitter analytics tool a year ago, the company is today setting its sights on Instagram. After logging in with your Instagram account, SocialRank builds a custom report that lets you do things like sort your followers based on how socially engaged they are, or search their profiles for specific keywords. Not everyone needs to see a statistical breakdown of their followers, but if you're a struggling artist trying to connect with people in your industry, or a parent wondering who exactly is interacting with your kid, SocialRank's tools could be supremely useful.
Via Brian Yanish - MarketingHits.com
Raw data is boring and it’s difficult to make sense of it in its natural form. Add visualization to it and you get something that everybody can easily digest. Not only you can make sense of it faster, but you can also observe interesting patterns that wouldn’t be apparent from looking only at stats.
To make the tedious task of making beautiful charts and maps easier, I’ve made the list of best tools available for the job. I’ve divided the list into two parts; first covers the tools that require coding and are meant for developers, while the second list contains tools that don’t require any coding.
Via Jessica Kelly
"Here's what recently surveyed senior marketers shared about current trends and practices.
"Creating collateral is a top priority for B2B product marketing," states Kapost in the following infographic based on Regalix research.
Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position."
The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%)."
"Illustrer un article de blog, un Tweet ou un post Facebook est souvent une étape qui s’avère être un vrai casse-tête… Quelle image choisir ? Est-ce qu’elle est libre de droit ? Quelle est la bonne dimension pour qu’elle ne soit pas coupée ?
Grâce à My Marketing Manager, cette étape va devenir ludique, rapide et surtout efficace pour attirer du trafic sur votre canal de communication !"
Via Harmony Com
"Are you tracking your social media marketing results?
Do you know where to find metrics to help you improve?
Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience.
In this article you’ll discover seven ways to track metrics and improve your social media marketing."
"In this webinar, we’ll go over:
Via Neil Ferree
"Scheduling tweets can free up your time and make sure your Twitter account is “on” when you need it to be. But there are other, less obvious benefits of using a Twitter schedule that you will begin to notice the more comfortable you get with scheduling."
Via Brian Yanish - MarketingHits.com
"Twitter is arguably the most powerful social network for monitoring and promoting the real-time presence of a brand. And with an abundance of free tools to enhance the platform, Twitter can help a small business reach a big audience.
Here is a list of free Twitter tools for small businesses. There are tools to track and manage followers, discover and share content, monitor brand presence, run group chats, and more. All of these tools offer free plans. Many of the tools also have premium plans for expanded features."
Via Pedro Da Silva, massimo facchinetti
"Who says you have to spend money on marketing to grow your business?
From social media to SEO to even content marketing, the possibilities to grow your business in ways that don’t require capital are endless.
To show you how you can grow your business without spending any money, I’ve broken down 9 tactics that you should be leveraging."
Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Via Martin (Marty) Smith
#Hashtags – I get it, they can be annoying. Or confusing.
However, using hashtags and learning how to use them effectively is important for building your brand, growing your targeted followers, and increasing the reach and lifespan of your tweets.
Hashtags have several benefits. But I am going to focus on two.Hashtags make your tweets more searchable within Twitter, which leads to more followers.Hashtags grab the attention of your followers, which leads to more engagement.
Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal.
So what are the steps your brand can use to head down that yellow brick road of social media success?
We have broken it down a nice outline for you...
Via Jeff Domansky
Marketing has always been a difficult endeavor on social media platforms. It’s not the marketing itself that can be difficult, but rather getting any kind of decent results. The best results are always gained when a social media site is new and still popular amongst people. […]
So how do you go about this kind of marketing?
This social media marketing guide might help you out.
The “content” part of content marketing is arguably the easiest. Creating content that is useful, insightful and shareable may require some trial and error, and there’s no way to know for sure if something will resonate as intended, but it’s still a singular task.
It’s the marketing part that tends to really trip people up, and for good reason. Far too often we focus the majority of our efforts on getting content just right – revising, rewriting, researching, and collaborating until everyone in an organization agrees that it’s ready to publish.
But then what? It goes up and you wait…hoping that the people in your existing audience find your content as useful as you planned it to be....
Via Jeff Domansky
Olivier Milo's insight:
Anthony Chatfield's takes a look at the hidden half of blogging.