" When it comes to your social media strategy, you should never put all your eggs in the Facebook’s basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Instead, why not take advantage of Twitter, Google+, LinkedIn, and / or Pinterest? Tumblr, SlideShare, and Instagram also offer some great perks.
With that said, each platform serves a specific purpose. So, it is essential to familiarize yourself with it. The success of your business depends on it! "
Via Cendrine Marrouat - cendrinemarrouat.com