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4 étapes pour optimiser son Personal Branding

4 étapes pour optimiser son Personal Branding | Social Media, Digital Marketing | Scoop.it

" Avec notre veille d’informations, nous avons trouvé une petite infographie très illustrée pour démontrer comment implémenter une bonne stratégie de Personal Branding autour de soi-même. Le but du Personal Branding est de se démarquer des autres en proposant des contenus originaux et personnalisés.

 

Voici les 4 étapes indiquées dans l’infographie... "

Olivier Milo's insight:

4 easy steps to Personal Branding !

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Rescooped by Olivier Milo from Social Media & Marketing
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7 SEO Strategies You Can't be Without in 2015

7 SEO Strategies You Can't be Without in 2015 | Social Media, Digital Marketing | Scoop.it

"Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last."


Via Günter Schumacher
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Rescooped by Olivier Milo from Daily Magazine
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How Influencers Play a Role in Devising Content Marketing Strategy

How Influencers Play a Role in Devising Content Marketing Strategy | Social Media, Digital Marketing | Scoop.it

"Most of people think that influencer marketing is something related to the promotional part of the digital marketing world. However, the key idea behind using influencer marketing efficiently in your business includes recognizing and developing relationships with the influencers to create your brand’s credibility among your target audience. But the main question is, do influencers focus on the promotional part of the digital marketing world?"


Via Brian Yanish - MarketingHits.com, Official AndreasCY
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Brian Yanish - MarketingHits.com's curator insight, February 25, 2:16 AM

I would agree, using influencers in your content strategy can improve your brands image and reach.


Just make sure the influencer you work with matches your buyer/customer persona or it could backfire.

Rescooped by Olivier Milo from digital marketing strategy
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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | Social Media, Digital Marketing | Scoop.it

"As a business, Twitter is probably one of your most important tools to monitor blogs, trends, news, or influencers in your niche.

 

Unfortunately, as great as the platform may be, following hundreds or thousands of accounts comes with a price: a rapidly changing timeline.

 

Does it mean that you should follow fewer accounts? Not at all! Instead, take advantage of Lists.

 

If you are interested in creative ways to leverage one of Twitter’s most powerful features, read on. You will find six in this article."


Via Cendrine Marrouat - SocialMediaSlant.com, massimo facchinetti, malek
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Marco Favero's curator insight, February 23, 5:47 PM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Pinterest Guided Search and Key Takeaways for Marketers

Pinterest Guided Search and Key Takeaways for Marketers | Social Media, Digital Marketing | Scoop.it

"Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable."


Via Kamal Bennani
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Rescooped by Olivier Milo from Social Media & Marketing
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16 Explosive Content Promotion Strategies

16 Explosive Content Promotion Strategies | Social Media, Digital Marketing | Scoop.it

"This 5,000 word guide will walk you step-by-step through 16 content promotion strategies that will build links and drive boat loads of traffic to your site."


Via Günter Schumacher
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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20 Best Color Palette Tools for Web and Graphic Designers

20 Best Color Palette Tools for Web and Graphic Designers | Social Media, Digital Marketing | Scoop.it

"As a web or graphic designer you must have a keen sense of color combinations and feel which colors look good together and which don’t. Anyway, even with this great skill in color combining, you may find yourself in situations when you just feel less inspired. That’s when these best color palette tools come in handy!

 

These 20 best color palette tools will help you choose and create the best color palettes for your graphic or web designs. Choose the one that is perfect for you and start using it! Enjoy!"


Via Jeff Domansky
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Jeff Domansky's curator insight, February 19, 3:58 AM

Terrific tools for web design and blogging.

Marco Favero's curator insight, February 19, 6:39 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 20, 8:22 AM

 

421
Rescooped by Olivier Milo from Référencement web et SEO
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Améliorer son site avec Gephi, les structures en SEO, opus 5

Améliorer son site avec Gephi, les structures en SEO, opus 5 | Social Media, Digital Marketing | Scoop.it

"Ce très beau billet est l’œuvre de Guillaume Peyronnet avec qui nous nous étions promis de faire un billet passionnant."


Via coup d'oeil
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Rescooped by Olivier Milo from digital marketing
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Secrets of Using Long Tail Keywords

Secrets of Using Long Tail Keywords | Social Media, Digital Marketing | Scoop.it

"Long-tail keywords aren’t some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part of a powerful inbound marketing strategy that can drive qualified traffic to your website."


Via fredericblue
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Rescooped by Olivier Milo from François MAGNAN Formateur Consultant et Documentaliste
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100 Search Engines For Academic Research

100 Search Engines For Academic Research | Social Media, Digital Marketing | Scoop.it

"Back in 2010, we shared with you 100 awesome search engines and research resources in our post: 100 Time-Saving Search Engines for Serious Scholars. It’s been an incredible resource, but now, it’s time for an update. Some services have moved on, others have been created, and we’ve found some new discoveries, too. Many of our original 100 are still going strong, but we’ve updated where necessary and added some of our new favorites, too. Check out our new, up-to-date collection to discover the very best search engine for finding the academic results you’re looking for."


Via FrancoisMagnan
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Rescooped by Olivier Milo from Extreme Social
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How to make infographics: a beginner’s guide to data visualisation

How to make infographics: a beginner’s guide to data visualisation | Social Media, Digital Marketing | Scoop.it

"As a growing number of international NGOs are using infographics, charts and interactive maps to share success and highlight disaster, how can organisations with less resources create high quality visualisations without having to pay to outsource them?

We’ve put together a beginner’s guide for visualising development data."


Via Rami Kantari
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Three Content Curation Tools You Should Be Using

Three Content Curation Tools You Should Be Using | Social Media, Digital Marketing | Scoop.it

"For the past few years, those of us who are in the digital marketing field have heard the phrase, “content is king” pretty much relentlessly."


Via massimo facchinetti
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Rescooped by Olivier Milo from Social Media Useful Info
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Social Selling 2015: Top 100 Influencers & Brands

Social Selling 2015: Top 100 Influencers & Brands | Social Media, Digital Marketing | Scoop.it

"We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media."


Via Ivo Nový
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Marco Favero's curator insight, February 2, 6:35 PM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 4, 3:42 AM

add your insight...

326
Rescooped by Olivier Milo from Médias sociaux : Conseils, Astuces et stratégies
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10 Instagram Stats to Maximize Your Reach

"Here are 10 game-changing Instagram stats to help you reach thousands, create fans, captivate your audience, broadcast your brand, engage your community and define your competitive advantage."


Via chila emmanuel
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Rescooped by Olivier Milo from SEO Tips, Advice, Help
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Optimizing Images For SEO

Optimizing Images For SEO | Social Media, Digital Marketing | Scoop.it

"If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”.

Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO."


Via Bonnie Burns
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Randy Bauer's curator insight, February 28, 4:56 PM
Great article for bloggers and content curation, or to drive engagement on Your Site.
Rescooped by Olivier Milo from Pinterest
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The Difference Between Pinterest and Instagram

The Difference Between Pinterest and Instagram | Social Media, Digital Marketing | Scoop.it

"Pinterest and Instagram are two photo-sharing social networking sites where you can upload photos for other people to see. The main difference lies in the fact that people use them differently, or should. Instagram is more about…"


Via Kelly Lieberman
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Top 8 SEO Trends to Watch Out this 2015 (Infographic)

Top 8 SEO Trends to Watch Out this 2015 (Infographic) | Social Media, Digital Marketing | Scoop.it

"The Internet has a very significant impact on how marketing is performed in this highly developed and connected world. Modern marketing is moving away from traditional push marketing and is being replaced by more cost-effective inbound marketing tactics like Search Engine Optimization (SEO) that can drive highly targeted audiences to your websites – most of which can be potential customers.

Boost your digital marketing campaign this coming 2015 by learning and applying the insights you’ll learn from the following top 8 SEO trends for the coming year."

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Rescooped by Olivier Milo from Digital Presentations in Education
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36 Visual Content Creation Tools the Pros Can't Live Without

36 Visual Content Creation Tools the Pros Can't Live Without | Social Media, Digital Marketing | Scoop.it

"Are you wanting to create more visual content but don’t know where to start?

I asked 19 visual social media experts about their favourite, go-to, can’t-live-without visual content tools.

What follows is their best of the best picks, all wrapped up into a post for you. "


Via Baiba Svenca
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Ramon Pavia's curator insight, February 23, 8:55 AM

Mr Suñe and his awesome tips... 

Xavier Lambert's curator insight, February 23, 10:03 PM

#Canva Superstar :-)

ruthschapira's curator insight, February 27, 7:49 AM

Best  list culled from experts

Rescooped by Olivier Milo from MarketingHits
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Content Marketing For Solopreneurs - 6 Experts Weigh In

Content Marketing For Solopreneurs - 6 Experts Weigh In | Social Media, Digital Marketing | Scoop.it

"It’s truly incredible how quickly content marketing has grown from an unknown term to a complete must-do marketing activity. In fact, these days, 90 percent of all organizations use content marketing in their marketing efforts. […]

Let’s find out and get through the individual tactics and methods that solopreneurs can use to build a good content marketing strategy."


Via Brian Yanish - MarketingHits.com
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Bart van Maanen's curator insight, February 20, 6:14 AM

Als solo ondernemer ben je je eigen marketing afdeling, dus hoe kun je toch een contentmarketing plan maken en uitvoeren? Hier 6 aanbevelingen. En laat gerust kwaliteit boven kwantiteit gaan.

Rescooped by Olivier Milo from Public Relations & Social Media Insight
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How to Make Your Data Pretty? Utilize These Data Visualization Tools

How to Make Your Data Pretty? Utilize These Data Visualization Tools | Social Media, Digital Marketing | Scoop.it

"Tired of showcasing the same old boring tables to your management? A spice of colors and layout brings life to data representation. If you need to understand million rows of data and you are short on time. The data might be coming from different sources and you may need to compile it to get a holistic view to make a decision on it."


Via Jeff Domansky
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Nicolas Collignon - Community Manager Freelance's curator insight, February 19, 3:40 AM
"Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest"
Félix Eroles's curator insight, February 19, 1:00 PM

Perfect for mi. I like it !

Gonzalo Moreno's curator insight, February 23, 2:37 PM

Presenting data. Cool tools!

Scooped by Olivier Milo
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How B2B Businesses Are Tackling Social Media In 2015

How B2B Businesses Are Tackling Social Media In 2015 | Social Media, Digital Marketing | Scoop.it

"We look back at 2014 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2015."

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Rescooped by Olivier Milo from MarketingHits
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10 Ways to Get Into the Content Marketing 38%

10 Ways to Get Into the Content Marketing 38% | Social Media, Digital Marketing | Scoop.it

"This year, only 38% of B2B companies surveyed felt their efforts were effective – a drop from 42% in last year’s study.


If you’re among the 62% who don’t rate their efforts as effective, you probably want to know how to get into the 38%. CMI Founder Joe Pulizzi says the answer is to document your content marketing strategy: “B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all.”"


Via Brian Yanish - MarketingHits.com
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Rescooped by Olivier Milo from Giornalismo Digitale
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The World's Top 10 Most Innovative Companies of 2015 in Social Media

The World's Top 10 Most Innovative Companies of 2015 in Social Media | Social Media, Digital Marketing | Scoop.it

"From apps specializing in nostalgia to the TSA really, the companies and organizations effecting change through social media."


Via Lelio Simi
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Marco Favero's curator insight, February 10, 11:43 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Surviving Social Chaos
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SEO for Bloggers: The Non-Techie Guide

SEO for Bloggers: The Non-Techie Guide | Social Media, Digital Marketing | Scoop.it

"I am going to share the 10 things that over time will make the biggest difference for your blog’s SEO, but in order to do that, I think it is best to explain what major search engines like Google are doing and how it’s really about humans."


Via donhornsby
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donhornsby's curator insight, February 7, 7:40 AM

An excellent overview containing good advice on how bloggers should approach their work in order to maximize SEO.

 

(From the article): So, how do you feel about SEO for your blog as it relates to human interaction? Are there any areas in which you might incorporate new tactics? I gotta say, it was a bit hard to not use words like “algorithm” and “sitemap” in this post, but my intent was to communicate the foundations of SEO for bloggers in a non-techie way. These are the core concepts you can follow to help your blog get noticed by search engines.

 

Sure, there are definitely other factors like site speed, clean website code, a mobile-friendly site, and perhaps using a great plugin like the one I use, SEO BY YOAST (if you’re on WordPress), but the 10 items above are the real places to begin your search engine optimization strategy. Everything stems from how people use/like your site. Speed is important because people are impatient, pictures are important because people like visuals, etc. With every decision you make for your blog, ask not what search engines would like, but what actual humans would like.

Jakarta Web Developer's curator insight, February 7, 10:15 AM

Web Design & Development

be social:

https://www.facebook.com/JakartaWebDeveloper

Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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9 Content Marketing Metrics Every Blogger Must Be Tracking

9 Content Marketing Metrics Every Blogger Must Be Tracking | Social Media, Digital Marketing | Scoop.it

"Content marketing is as much of an art as it is a science. Often it’s a delicate balance between being creative and basing decisions on hard data.

Over the years I have come to rely on a few different content marketing metrics to help me hone in on what works vs. what’s not working on my blog. I don’t intend for this to be the “end all, be all” but these are a few metrics that I regularly follow that I believe will help any blog get on a path to growth."


Via Kamal Bennani
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Rescooped by Olivier Milo from Marketing and Lead Generation
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10 Excel Tricks Every Marketer Should Know

10 Excel Tricks Every Marketer Should Know | Social Media, Digital Marketing | Scoop.it

"Excel is a useful tool for a number of marketing tasks.  The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.  

 

With that in mind, here are ten tricks to help you get more proficient at Excel."


Via Jenni Hilton, massimo facchinetti
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