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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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The 25 Must-Read Content Marketing Presentations of 2013

" 2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more), "


Via Stefano Principato
Olivier Milo's insight:

How do you fit 25 great presentation in 31 slides ? Thanks to David Laubner

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5 outils gratuits relatifs à l'Authorship

5 outils gratuits relatifs à l'Authorship | Social Media, Digital Marketing | Scoop.it
Les outils dédiés à l'Authorship disponibles sur le web aident à suivre et découvrir les performances des auteurs sur Google+.
Olivier Milo's insight:

Great post by Noel Nguessan (#arobasenet)! Thanks

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Rescooped by Olivier Milo from Veille : Community Management SMO
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Acquérir des données grâce aux réseaux sociaux

Acquérir des données grâce aux réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" En utilisant la relation que vous avez construite au préalable sur les réseaux sociaux, vous aurez l'opportunité de convertir vos followers et fans en abonnés... "


Via Julie Chodorge
Olivier Milo's insight:

Marie Jacques présente trois techniques pour obtenir des contacts qualifiés sur les réseaux sociaux.

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Rescooped by Olivier Milo from Référencement web et SEO
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L'audit SEO ou la psychanalyse digitale

L'audit SEO ou la psychanalyse digitale | Social Media, Digital Marketing | Scoop.it
Plongée profonde dans l'audit SEO : véritable travail d'expertise, découvrez toute les arcanes de cette psychanalyse d'un écosystème digital.

Via coup d'oeil
Olivier Milo's insight:

Voici le slideshow complet d'Aurélien Bérru lors du SMX14. A lire ou à survoler selon votre degré de connaissance technique.

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Rescooped by Olivier Milo from Pinterest
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Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants | Social Media, Digital Marketing | Scoop.it

" With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right.

This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce stores, even if they are not in the fashion industry. "


Via Kelly Lieberman
Olivier Milo's insight:

Clear, concise analysis of a brand digital strategy on Pinterest.

 

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Rescooped by Olivier Milo from Mon Community Management
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LinkedIn rachète Newsle : plongée dans la curation sociale

LinkedIn rachète Newsle : plongée dans la curation sociale | Social Media, Digital Marketing | Scoop.it

" Newsle entend se distinguer des agrégateurs et moteurs de recherche d’individus en explorant non seulement les contenus publiés par ces derniers, mais aussi tous les articles et partages qui les concernent plus ou moins directement. "


Via Cecile Verdier
Olivier Milo's insight:

Great move by LinkedIn but a threat for Facebook.

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Rescooped by Olivier Milo from Référencement internet
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12 points d'optimisation internet pour débutant SEO

12 points d'optimisation internet pour débutant SEO | Social Media, Digital Marketing | Scoop.it

" Lorsque vous créez un blog, il est important d'inclure un certain nombre d'éléments d'optimisation interne qui aideront votre contenu à être encore plus performant. "


Via Arobasenet
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Isabelle Viard Leveugle's curator insight, July 9, 5:53 AM

add your insight...

 

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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Social Media, Digital Marketing | Scoop.it

" Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. "

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Rescooped by Olivier Milo from Référencement
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Outils gratuits pour rechercher les mots clés de vos concurrents

Outils gratuits pour rechercher les mots clés de vos concurrents | Social Media, Digital Marketing | Scoop.it

" je vous propose 4 outils gratuits pour analyser les mots clés de vos concurrents. "


Via SeoAgency
Olivier Milo's insight:

4 free tools you definitely need to know about: Open Site Explorer, Google AdWords Keyword Tools, SEMRush and Alexa

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Rescooped by Olivier Milo from SocialMedia_me
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How to Grow Your Facebook Audience

How to Grow Your Facebook Audience | Social Media, Digital Marketing | Scoop.it

" Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.

 

Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. "


Via Alessandro Rea
Olivier Milo's insight:

Ever heard of the lookalike audience option for Facebook ads campaign ?

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donhornsby's curator insight, July 3, 5:47 AM

(From the article): Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. 

malek's curator insight, July 3, 6:47 AM

"instructographic" is a simple visual guide. Try it one at a time.

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Practical Social Network Analysis with Gephi

Olivier Milo's insight:

Step by step guide for using Gephi. I strongly recommend it! Thanks Dr Greene

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Stephen Dale's curator insight, July 4, 2:09 AM

A very good introductory guide to Gephi - and much better than trawling through the help files.

Rescooped by Olivier Milo from Stratégie en communication web : outils et bons usages
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6 plugins Wordpress pour se lancer dans le Marketing Automatisé avec presque rien !

6 plugins Wordpress pour se lancer dans le Marketing Automatisé avec presque rien ! | Social Media, Digital Marketing | Scoop.it

" L’automatisation a d’abord été l’apanage des grandes sociétés depuis la newsletter, jusqu’aux Salesforce et Hubspot que nous connaissons, des solutions à destination des entreprises pour leur permettre de gérer leur audience. "


Via Sylvain Proust
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Rescooped by Olivier Milo from Integrated Brand Communications
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From Good to Epic: The Principles of Journalism Applied To Content Marketing

" Plenty of so-called journalistic tasks and methods have already infiltrated marketing departments and agencies in recent years. The majority of content marketers are maintaining editorial calendars, adhering to style guides and turning their teams into newsrooms for their brands.
Yes, this has enabled marketers to pump out content more efficiently. But hasn’t necessarily helped them do it effectively. Uberflip's latest visual examines the essential principle... "


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 27, 5:33 AM

This Uberflip slide deck describes 9 journalistic principles and practices that should govern the development of #contentmarketing by #brands. It woiuld be interesting to know how many of these guidelines are actually followed.  

Rescooped by Olivier Milo from MI Marketing Intelligence
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Quelle est la différence entre un influenceur et un ambassadeur ?

Quelle est la différence entre un influenceur et un ambassadeur ? | Social Media, Digital Marketing | Scoop.it

" Actuellement, un des plus gros problèmes est que nous avons tendance à confondre l’audience et l’influence. Avoir beaucoup de followers sur Twitter ne vous donne pas forcément le pouvoir de sensibiliser et d’influencer vos... "


Via Chateau Lo
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Testing robots.txt files made easier

Testing robots.txt files made easier | Social Media, Digital Marketing | Scoop.it

" To crawl, or not to crawl, that is the robots.txt question.

Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking individual URLs can be quite tricky. "

Olivier Milo's insight:

Better late than never !

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Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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The 80 Rules of Social Media

The 80 Rules of Social Media | Social Media, Digital Marketing | Scoop.it

Via Fabrice
Olivier Milo's insight:

Great content. Period.

 

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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Five Stats to Improve Your Twitter Strategy

Five Stats to Improve Your Twitter Strategy | Social Media, Digital Marketing | Scoop.it

An analysis of company mentions reveals a few surprising figures brands can use to develop and improve their Twitter strategy.

 

Over the last two years, social listening and analytics firm Mention has collected and analyzed over one billion social media mentions. Earlier this month, SocialTimes brought you 5 tips for developing a social mentions strategy. The folks at Mention took a more focused look at the data and discovered 5 things you need to know to improve your Twitter strategy.


Via Jeff Domansky
Olivier Milo's insight:

Here are 5 tips for companies to improve their digital strategy

 

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Jeff Domansky's curator insight, July 17, 11:43 PM

Learn how to tweet more effectively.

Rescooped by Olivier Milo from Mon cyber-fourre-tout
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How to Rapidly Grow Your Instagram Followers

How to Rapidly Grow Your Instagram Followers | Social Media, Digital Marketing | Scoop.it

" Looking for ways to grow your Instagram followers? Here are 5 really effective ways to rapidly grow your Instagram followers. "


Via Guillaume Dardier
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Rescooped by Olivier Milo from Inbound Marketing
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How To Do Keyword Research For Niche Sites - Step by Step

How To Do Keyword Research For Niche Sites - Step by Step | Social Media, Digital Marketing | Scoop.it

" Are you starting a niche site? Then Keyword research is the most crucial step of your success. Read my step by step guide to find gold nugget keywords ! "


Via Peg Corwin, Ariane Bourgeois
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Peg Corwin's curator insight, June 29, 8:44 AM

Learn how to identify and take advantage of a profitable niche through keyword analysis.  Steps are to brainstorm keywords, check keyword volume and intent, and assess competitors, 


Rescooped by Olivier Milo from Public Relations & Social Media Insight
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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | Social Media, Digital Marketing | Scoop.it

" As Pinterest’s popularity has drastically increased it has also become an effective platform for marketers from other industries as well, as long as you take the right approach. "


Via Jeff Domansky
Olivier Milo's insight:

Great list of tools for Pinterest !

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Raise the Roof Marketing's curator insight, July 8, 12:35 AM

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
Rescooped by Olivier Milo from visualizing social media
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Secrets of a Killer Blog Post: Images

Secrets of a Killer Blog Post: Images | Social Media, Digital Marketing | Scoop.it

" You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds - less than the blink of an eye. "


Via Lauren Moss
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Susan Kay Daniels's curator insight, July 18, 4:05 PM

First impressions are so important. Use the information in this we presented infographic to bring some zing to your blog post graphics.

Warmly,

Susan

Rescooped by Olivier Milo from Public Relations & Social Media Insight
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35 Awesome IFTTT Recipes To Archive Your Social Media Data

35 Awesome IFTTT Recipes To Archive Your Social Media Data | Social Media, Digital Marketing | Scoop.it

" If you’re an avid social media user, it’s always smart to have a backup of your data. Archiving your data is great in cases where a site shuts down, or your account is compromised or you want to close down your accounts. Having an ongoing archive however will fast become a really good idea... "


Via Jeff Domansky
Olivier Milo's insight:

Do you use IFTTT? You really should !

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Jeff Domansky's curator insight, July 4, 12:39 AM

Really useful tips on how to automate your social media backups.

Rescooped by Olivier Milo from Educational Use of Social Media
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127 Tips for Social Media Beginners

127 Tips for Social Media Beginners | Social Media, Digital Marketing | Scoop.it

" In honor of Social Media Day 2014, we thought we’d kick things off with a round-up of a handful of posts we’ve written that are designed to help readers get started on various social networks. For those who’ve never heard of Social Media Day, it’s an event that’s meant to “recognize the digital revolution that is happening right before our eyes,” according to the folks over at Mashable who got the worldwide party started. "


Via Maria Margarida Correia
Olivier Milo's insight:

Over a hundred common sense tips for those who want to kickstart their digital presence!

 

Which one is your favorite?

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Rescooped by Olivier Milo from Outils Community Manager
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BeinWeb Comment analyser le compte Twitter des autres: TwitterCounter

BeinWeb Comment analyser le compte Twitter des autres: TwitterCounter | Social Media, Digital Marketing | Scoop.it

" L’idée est donc de repérer les personnes qui abordent les mêmes thématiques que vous, et arriver à ce qu’ils tweetent ou retweetent vos nouvelles à leur propre tribu de followers. Et donner un vrai coup d’accélérateur à votre visibilité !
Vous allez donc logiquement nous demander comment obtenir des données sur les autres utilisateurs Twitter, afin de repérer ceux qui vous aideront à accélérer votre visibilité ? "


Via Isabelle Clément
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Rescooped by Olivier Milo from Business in a Social Media World
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35 Twitter Plugins That Do Everything You May Think Of

35 Twitter Plugins That Do Everything You May Think Of | Social Media, Digital Marketing | Scoop.it

" Let’s take a look at some of the best twitter plugins out there, and I’ll bet you’ll find something that’s just perfect for your twitter marketing needs. "


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, June 27, 10:20 PM


A huge list of Twitter plugins for WordPress!

massimo scalzo's curator insight, June 29, 11:57 PM

Please, just have a look!

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Défendre sa réputation : une question de confiance

Défendre sa réputation : une question de confiance | Social Media, Digital Marketing | Scoop.it

" Le développement des réseaux sociaux accroît les risques d'atteinte à la réputation des entreprises. Pour maintenir le lien de confiance avec leurs clients et les consommateurs, mais aussi afin d'éviter le « bad buzz », les entreprises doivent savoir anticiper et prendre l'initiative, sans hésiter à affirmer leur identité. "

Olivier Milo's insight:

N'oubliez pas de lire l'étude de cas !

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