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Rescooped by Olivier Milo from Emerging Themes in Marketing
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2015 Social Media Trends: One Marketing Tool To Rule Them All

2015 Social Media Trends: One Marketing Tool To Rule Them All | Social Media, Digital Marketing | Scoop.it

"Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world."


Via Neil Wilkins
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Rescooped by Olivier Milo from Marketing web 2.0
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How To Use Social Media To Improve Customer Relations

How To Use Social Media To Improve Customer Relations | Social Media, Digital Marketing | Scoop.it

" Get your priorities straight by picking a right platform and creating a query hierarchy.
Create a social media listening dashboard with tools like SproutSocial and Netvibes.
Get ahead of the competition with your social response time.
Monitor and measure what works and what doesn't. "


Via Tolokonnikoff - Seratoo
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Rescooped by Olivier Milo from Information Technology & Social Media News
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Social Media Hacks To Fuel Your Content Marketing

" From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part. This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers. "


Via Brian Yanish - MarketingHits.com, Jesús Hernández
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Scooped by Olivier Milo
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How to Do Link Building for a Brand New Website

How to Do Link Building for a Brand New Website | Social Media, Digital Marketing | Scoop.it

" Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative.

So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? "

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Rescooped by Olivier Milo from Online Marketing Resources
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How To Uncover Profitable Long-Tail Keywords: 6 Ways

How To Uncover Profitable Long-Tail Keywords: 6 Ways | Social Media, Digital Marketing | Scoop.it

" What are long tail keywords?

 

A targeted search phrase consisting of three or more keywords. This search phrase will typically contain a more generic head keyword phrase."


Via Pedro Da Silva
Olivier Milo's insight:

Part 1/2 - Second half is coming up soon!

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Scooped by Olivier Milo
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How To Get More Interaction On Google+ - #infographic

How To Get More Interaction On Google+ - #infographic | Social Media, Digital Marketing | Scoop.it

" See why sharing posts with less than 100 characters can be detrimental to interaction levels, find the best way to post photos/GIFs, learn what kind of content has dominated Google+ with +1s, comments and reshares over the last few months. "

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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Social Media, Digital Marketing | Scoop.it

" The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web analytics, social media analytics, funnel analytics and website analytics. "


Via Stefano Principato
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Igor Tishkin's curator insight, August 15, 2014 9:08 AM

На самом деле, я не считал их количество. Но автор статьи убеждает, что их свыше тридцати. Поверю на слово. Тем более, что там действительно есть чем поживиться и протестировать.

Olga Senognoeva's curator insight, August 15, 2014 9:50 AM

Предлагается карта контент маркетинговых инструментов, доступных для интернет-маркетолога.

 

В числе прочего:

 

Вебинар Инструменты:

 

ReadyTalk - Это он-лайн инструмент конференций предлагает единый интерфейс для сетевых, аудио и видеоконференций, а также возможность записи и поделиться вебинары и интеграции с мобильной конференц-связи.

 

Вебекс - Использование продуктов Вебинар Cisco, пользователи могут провести или присутствовать на заседаниях, используя видео высокой четкости, обмениваться файлами и многое другое.

 

BrightTalk - Запуск интерактивных вебинары с функциями, включая реального времени опросов, скачивание, вопрос и ответ, и многое другое.

 

GoToMeeting - Это он-лайн платформа встреча позволяет пользователям размещать неограниченное встречи с до 25 участников и поддерживается для Mac, PC, мобильный, Ipad, и Android.

 

iMeet - облако основе видеоконференций платформа, которая позволяет до 15 человек для переговоров с помощью веб-камер.

Rescooped by Olivier Milo from Digital Brand Marketing
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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Social Media, Digital Marketing | Scoop.it

" Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets... "


Via Jeff Domansky, Os Ishmael
Olivier Milo's insight:

Interested in digital marketing? You should definitely take a few minutes to read this short post !

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Jeff Domansky's curator insight, August 8, 2014 11:42 AM

Jay Baer writes that content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales. His four key Marketing measures are recommended reading. 9/10

Chris Barrow's curator insight, August 9, 2014 6:04 AM

Even more data that proves how important it is to have your followers share your posts - essential reading for every dental marketing manager and TCO

Rescooped by Olivier Milo from com digitale
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Bien intégrer Twitter à son blog WordPress

Bien intégrer Twitter à son blog WordPress | Social Media, Digital Marketing | Scoop.it

" En général, lorsqu’on se lance dans le blogging, il n’est pas rare de se créer un compte Twitter afin d’y partager ses articles.

Pour rendre cette action efficace et ainsi gagner du temps, il existe deux méthodes pour bien intégrer Twitter à son blog WordPress, l’utilisation de plugin ou bien d’utiliser la plateforme développeur de Twitter. "


Via Cédric Debacq, Didier Fosse
Olivier Milo's insight:

Wordpress Plugins and/or Twitter APIs...

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Scooped by Olivier Milo
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30 Things You Shouldn't Do on Social Media

30 Things You Shouldn't Do on Social Media | Social Media, Digital Marketing | Scoop.it

" Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue. "

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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Free Pinterest Analytics Guide

" ... we decided to put together a handy guide to help businesses select the right Pinterest analytics tool, spending hours poring over metrics and criteria so you don’t have to. We’ve created a guide that presents the information you need clearly as possible, allowing you to determine which platform is right for you. "


Via Stefano Principato
Olivier Milo's insight:

Charting the uncharted !! Nice work Brandwatch

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Rescooped by Olivier Milo from Veille : Community management SMO
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Acquérir des données grâce aux réseaux sociaux

Acquérir des données grâce aux réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" En utilisant la relation que vous avez construite au préalable sur les réseaux sociaux, vous aurez l'opportunité de convertir vos followers et fans en abonnés... "


Via Follow me, I am online !
Olivier Milo's insight:

Marie Jacques présente trois techniques pour obtenir des contacts qualifiés sur les réseaux sociaux.

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Rescooped by Olivier Milo from Pinterest
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Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants

Pinterest: 5 Big-brand Tactics for Smaller Ecommerce Merchants | Social Media, Digital Marketing | Scoop.it

" With 26,877 Pinterest followers, Brisbane-based fashion brand Black Milk is clearly doing something right.

This article reviews five elements of Black Milk’s Pinterest strategy that could be applicable to smaller ecommerce stores, even if they are not in the fashion industry. "


Via Kelly Lieberman
Olivier Milo's insight:

Clear, concise analysis of a brand digital strategy on Pinterest.

 

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Rescooped by Olivier Milo from Hospitality Digital Marketing & Beyond
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How to Include Influencers in Your Content Strategy

How to Include Influencers in Your Content Strategy | Social Media, Digital Marketing | Scoop.it

" The first thing most people think when they hear "influencers" is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however, you're missing out on the full potential of having respected experts on your team.

Knowing when and how they can best be engaged at different stages is critical to moving these leaders from outside influencers to brand partners. "


Via Kamal Bennani, Alexandre Guapyassu
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Dan Backsteen's curator insight, October 30, 2014 8:49 PM

I have found this to be very true with regards to having ones content noticed, shared and talked about. I couldn't have agreed with you more.

Marco Favero's curator insight, October 31, 2014 4:13 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from MarketingHits
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8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business

8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business | Social Media, Digital Marketing | Scoop.it

" You don’t have to go far to find a marketing blog harping on about why content marketing should be part of your strategy – and for good reason. But how do you actually implement one that gives you some kind of return on your investment?

Take a look at this infographic from Rapid Advance which gives you 8 tips to help your content marketing strategy work harder for your business. "


Via Brian Yanish - MarketingHits.com
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Julianna Cerchio's curator insight, October 26, 2014 9:48 PM

This article outlines the best way to use content marketing effectively. According to this article it is essential to keeping your audience engaged throughout your website and interested. Steps include tailoring your content, getting visibility, which in turn generates leads. This article is the best way to outline the steps in gaining positive attention from content marketing. It is important to know your audience and what your product is in order to be successful in your marketing strategy.

Rescooped by Olivier Milo from TIC et TICE mais... en français
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Comment augmenter le trafic d'un blog WordPress avec Twitter

Comment augmenter le trafic d'un blog WordPress avec Twitter | Social Media, Digital Marketing | Scoop.it

Présentation d'une extension efficace et facile à installer!


Via Elena Pérez
Olivier Milo's insight:

Tutoriel vidéo de Cédric @AutourduTuto qui propose une solution pour retweeter automatiquement des articles de votre blog Wordpress. Simple et efficace!

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Scooped by Olivier Milo
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7 ways to become the MacGyver of Twitter

7 ways to become the MacGyver of Twitter | Social Media, Digital Marketing | Scoop.it

" What if MacGyver were a social media manager? Let's take a look at 10 Twitter tips and tricks that will definitely be your Swiss Army Knife! "

Olivier Milo's insight:

Love him? Hate him? Never heard of him?
Here's a powerful compilation of Twitter tips!

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Rescooped by Olivier Milo from Social Media Strategies
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How To Attract Thousands of Visitors To Your Next Blog Post

How To Attract Thousands of Visitors To Your Next Blog Post | Social Media, Digital Marketing | Scoop.it

" Just randomly sharing your content once or twice on Twitter and Facebook isn’t enough. You need to follow a comprehensive blog promotion strategy every time you post fresh content.

Today’s internet users have very short attention spans and even shorter memories. If your content is not in their face all the time, you’re likely to miss out on a significant portion of your potential blog traffic. "


Via Ivo Nový
Olivier Milo's insight:

Useful list of tools for a number of social media platforms!

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Ivo Nový's curator insight, August 19, 2014 12:25 AM

The good news, in a way, is that you’re not the only one facing this problem. The internet is full of high quality small business blogs with zero reader engagement and negligible traffic.


So, you need to push your content continuously on multiple platforms in a variety of ways to attract regular readership and increase user engagement.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 20, 2014 12:42 AM

Several tips I was not aware of here.

Rescooped by Olivier Milo from Hospitality Digital Marketing & Beyond
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The End of Exact Match Keywords: What Does It All Mean?

The End of Exact Match Keywords: What Does It All Mean? | Social Media, Digital Marketing | Scoop.it

" On Thursday 14th August, Google announced that they would be making exact match keywords in AdWords redundant in their current form. The close variant keyword matching that Google had given advertisers the option to use on campaigns in the past is now going to be made a requirement as of September 2014. "


Via Alexandre Guapyassu
Olivier Milo's insight:

From exact match to close variant keyword matching. Or how the semantic search is coming a little closer to you !

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Rescooped by Olivier Milo from Communication d'entreprise
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Social Media, Digital Marketing | Scoop.it

" Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. "


Via Harmony Com
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Harmony Com's curator insight, August 12, 2014 5:20 AM

Beaucoup de ressources gratuites pour Twitter !

malek's curator insight, September 3, 2014 8:46 AM

Awesome list, comprehensive and organized in groups.

Rescooped by Olivier Milo from New Customer - Passenger Experience
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Do you think your company is #customer centric?

Do you think your company is #customer centric? | Social Media, Digital Marketing | Scoop.it

" Customer-centric companies prioritize the customer experience and engage regularly in two-way communication with customers. These companies give their customers a seat at the boardroom table—and are outperforming competitors as a result. "


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 8, 2014 3:36 AM

Take a closer look at the 7 habits of customer-obsessed companies.

 

Which habit do you like best? 

 

Do you agree with the statement:

 

"The customer relationship is your last competitive advantage?"

Rescooped by Olivier Milo from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Devenez un pro des hashtags avec 5 méthodes performantes

Devenez un pro des hashtags avec 5 méthodes performantes | Social Media, Digital Marketing | Scoop.it

" Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions etc.

Dans le présent article, je vais vous présenter 5 méthodes faciles pour trouver des hashtags pertinents. "


Via chila emmanuel , Dix-Katre
Olivier Milo's insight:

5 Twitter tools you should try.

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chila emmanuel 's curator insight, July 25, 2014 10:35 AM

Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions

Oree_Lee's curator insight, July 29, 2014 2:33 AM

Le hastag est un outil indispensable. A utiliser avec parcimonie, il  peut assurer un bel impact sur vos sujets ( nouveaux abonnement, mentions,etc)

Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Best Monetization Tools For Your Blog

Best Monetization Tools For Your Blog | Social Media, Digital Marketing | Scoop.it

" Here is the list of Best Tools to Monetize your blog and improve your earning. So, choose the best tool(s) for your website and earn good amount of money by monetizing your blog. "


Via Jeff Domansky
Olivier Milo's insight:

Useful list of tools to increase your revenues.

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Jeff Domansky's curator insight, July 26, 2014 11:02 AM
You may want to explore the possibilities of using one or more of these tools to monetize your blog.
M. Philip Oliver's curator insight, July 26, 2014 2:46 PM

"Monetize'; Thanks Jeff Domansky

Rescooped by Olivier Milo from Brand Content & Content Marketing
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7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Social Media, Digital Marketing | Scoop.it

" When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual. "


Via Geoffrey Laloux
Olivier Milo's insight:

Impressive collection of content marketing diagrams by Andy Crestodina. Thanks!

 

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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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Five Stats to Improve Your Twitter Strategy

Five Stats to Improve Your Twitter Strategy | Social Media, Digital Marketing | Scoop.it

An analysis of company mentions reveals a few surprising figures brands can use to develop and improve their Twitter strategy.

 

Over the last two years, social listening and analytics firm Mention has collected and analyzed over one billion social media mentions. Earlier this month, SocialTimes brought you 5 tips for developing a social mentions strategy. The folks at Mention took a more focused look at the data and discovered 5 things you need to know to improve your Twitter strategy.


Via Jeff Domansky
Olivier Milo's insight:

Here are 5 tips for companies to improve their digital strategy

 

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Jeff Domansky's curator insight, July 18, 2014 2:43 AM

Learn how to tweet more effectively.