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Rescooped by Olivier Milo from Content marketing for b2b
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The Breaking Bad Guide to Storytelling

The Breaking Bad Guide to Storytelling | Social Media, Digital Marketing | Scoop.it

"Few events get the creative juices flowing like attending a conference with fellow marketers. Combine that with the creator of Breaking Bad and you’ve definitely got our attention.

 

We already shared a few of the must-see sessions for content marketers at this year’s Eloqua Experience. But the opening evening keynote with Breaking Bad showrunner Vince Gilligan has us especially excited. Not only is he responsible for an award-winning series that I happen to love, but when reexamining the show’s five seasons, the lessons for marketers – especially content marketers – seem to pop out one after another.

 

So we teamed up with Beutler Ink to cook up an infographic for Eloqua Experience. “The Breaking Bad Guide to Storytelling” delves into the techniques and twists employed by the writers, producers and staff to keep the audience tuning in every week…or binge watching on Netflix."


Via Monique Walhof
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Rescooped by Olivier Milo from MarketingHits
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3 Ways to Get Creative with Content for "Boring" B2B Industries

3 Ways to Get Creative with Content for "Boring" B2B Industries | Social Media, Digital Marketing | Scoop.it

"So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content.

Keeping in mind that you’re not competing with the BuzzFeeds of the world, take a giant step back. Think about your audience. To them, sexy isn’t necessarily a top-ten list about the best brunch to be had in Manhattan’s Lower East Side. They’re turning to you to be informed, educated, in the know, and—but only partially—to be entertained.

Here are three ways to get creative and deliver on their expectations."


Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
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Pantelis Chiotellis's curator insight, March 5, 2015 10:10 AM

1. Storytelling

2. Imagery

3. Infographics

Isaac Oswalt's curator insight, March 18, 2015 9:43 AM

To Engage... You Must Be Creative!

Scooped by Olivier Milo
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Storytelling with Data Visualization

Storytelling with Data Visualization | Social Media, Digital Marketing | Scoop.it

I had the pleasure of attending a Guardian Masterclass in London — one specifically about Data Visualization for journalists, designers and marketers. Presented by both an editorial director and an art director, it covered both the story and the graphic design aspects, and the core theme of the course addressed a simple question – does your data tell a story and can you visualize it?

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed

" This 125 page deck is full of interesting information and frameworks formulated around:

- three key Hollywood tools

- applying these key tools 

And they end it with a teaser indicating that they'll be back soon with two more tools. "


Via Kim Zinke (aka Gimli Goose), massimo facchinetti
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